Lunazul 100% Agave Tequila Awarded Top Awards Across Industry Tasting Competitions

— May 3, 2018

Lunazul Blanco awarded Chairman’s Trophy at 2018 Ultimate Spirits Challenge

Heaven Hill Brands’ Lunazul 100% Agave Tequila is on a sweep of the distilled spirits industry’s top tasting competitions this season. Lunazul Blanco was awarded the 2018 Chairman’s Trophy in the Blanco category of the Ultimate Spirits Challenge, Lunazul Reposado received “Best of Show” and a Double Gold medal from the 2018 WSWA Tasting Competition and a Gold medal from the 2018 San Francisco Spirits Competition.

At the Ultimate Spirits Challenge, Lunazul Blanco scored 96 points, the highest score of all category entrants and was also designated as an “Extraordinary, Ultimate Recommendation” and “Great Value.” Crafted using 100% agave and bottled at 40 percent alcohol by volume, Lunazul Blanco was noted as a “benchmark example of what tequila can and should accomplish” according to the Ultimate Spirits Challenge blog. Tasting notes from the judges, a panel of industry experts, described Lunazul as “vividly tropical notes of green mango, passion fruit, and hot sand burst forth on the nose. Subtle citrus dances with black peppercorn and ripe white peach with a soft, rounded texture that is pleasing on the palate. Stimulating and well-rounded.”

Lunazul Reposado is bottled at 40 percent alcohol by volume and rested in Bourbon barrels for six months. With a pale amber color, and classic, earthy agave taste, Lunazul Reposado is a value unmatched for aged 100% agave Tequila. The estate grown, distilled and bottled Lunazul is among the finest 100% Agave Tequilas in the category at an affordable price. For over 250 years, the Beckmann family has been crafting some of Mexico’s smoothest tequila. Founded by Francisco Beckmann in 2004, and now under the watchful eye of his son Jorge Beckmann, the Tierra de Agaves estate is home to the oldest dynasty of tequila producers as 8th generation decendents of the Cuervo family. Lunazul 100% Agave Tequila has been one of the leading new Tequila brands in the 100% Agave sub-category, as both a Beverage Information Group “Rising Star” and Impact “Hot Prospect” for volume growth since 2013.

“Lunazul Tequila’s growth is sky rocketing and we are thrilled industry critics can taste the dedication to quality that Tierra de Agaves produces daily,” said Brand Manager MaryCrae Guild. “Lunazul has an authentic heritage and craft that consumers are drawn to as they continue to learn more about the category.”

The Ultimate Spirits Challenge, San Francisco Spirits Competition, and WSWA Spirits Competition are conducted through a blind tasting process. A complete list of the 2018 Ultimate Spirits Challenge results can be found at and throughout the year in Beverage Media publications. For more information on the San Francisco Spirits Competition, check out the website at, as well as the August 2018 issue of the Tasting Panel Magazine. The WSWA Spirits Tasting Competition results can be found at, as well as in the July issue of the Tasting Panel Magazine.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands ( is the nation’s largest independent, family-owned and operated spirits producer and marktaCLM> W~

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