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Elijah Craig Bourbon to Serve as Official Bourbon of the 2025 PGA Championship, Celebrates with Limited-Edition Commemorative Bottle Release

Award-winning Bourbon marks its continued commitment to golf with a special 94-Proof Small Batch Bourbon honoring the 2025 PGA Championship at Quail Hollow Club

LOUISVILE, Ky. (April 2, 2025) – Elijah Craig, one of America’s premier Bourbon brands, is proud to announce its designation as the “Official Bourbon” of the 2025 PGA Championship, taking place at Quail Hollow Club in Charlotte, North Carolina, from Monday, May 12 through Sunday, May 18. To mark this prestigious partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its iconic 94-Proof Small Batch Bourbon.

The limited-edition release features a unique design, including special labels that proudly display both the “Official Bourbon” designation and the official 2025 PGA Championship logo. Each bottle is sealed with a gold coin cork, further highlighting the special nature of this release. Additionally, the commemorative bottles are crafted from carefully selected barrels from Heaven Hill Distillery’s Q and H1 rickhouses, paying homage to the PGA Championship’s return to Quail Hollow Club.

“The partnership between Elijah Craig and the PGA Championship underscores our shared commitment to excellence,” said Max Stefka, AVP, Global Whiskey Brands at Heaven Hill. “We’re thrilled to honor this prestigious event and its iconic venue, Quail Hollow Club, with a special limited-edition release that celebrates the spirit of golf and the legacy of Elijah Craig Bourbon.”

In addition to the limited-edition release, Elijah Craig will host on-course activations throughout the championship, providing attendees with exclusive opportunities to experience the rich, full-bodied flavor of this award-winning Bourbon. These activations, including the Elijah Craig Speakeasy will offer fans the chance to enjoy Elijah Craig craft cocktails, interactive experiences, and learn more about the brand’s legacy as the First to Char Oak Barrels to make Bourbon. Furthermore, Elijah Craig has invested in many out-of-home advertising outlets across the greater Charlotte area.

“Elijah Craig remains an integral element of the onsite experience at the PGA Championship,” said Jessica Burdett, Director of Corporate Partnerships at the PGA of America. “We are confident that spectators will enjoy Elijah Craig’s award-winning bourbon and premium activation experiences while watching the strongest field in golf compete at Quail Hollow Club this May.”

Elijah Craig continues to leave its mark on the golf world through its partnerships with PGA TOUR® professionals, including Max Homa and newly announced team members Robert MacIntyre and J.T. Poston, along with professional sports broadcaster Amanda Balionis, who all proudly represent Elijah Craig.  The brand is also recognized as the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, KPMG Women’s PGA Championship, and as an Official Partner of the PGA National Club Championship. These partnerships further emphasize Elijah Craig’s deep connection to the sport and its dedication to supporting golfers who embody the same values of craftsmanship and excellence that define Elijah Craig Bourbon.

The commemorative 2025 PGA Championship Elijah Craig edition will be available in limited quantities, nationally, with each bottle displaying specific information about the Major Championship and the special barrels used to craft it. The product will begin shipping in March with a suggested retail price of $36.99.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

ABOUT THE PGA OF AMERICA: The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

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Max Homa Partners with Elijah Craig for Ultra-Exclusive Toasted Barrel Pick

The standout 8-year-old pick will be released in extremely limited quantities with less than 200 bottles available exclusively for the most discerning golf and Bourbon fans

LOUISVILLE, Ky. (March 18, 2025) – PGA TOUR® pro Max Homa, known for his humor and strong performance on the golf course, has teamed up with Elijah Craig to create a one-of-a-kind Bourbon expression. When he’s not perfecting his swing, Homa can be found enjoying the rich, sweet oak notes of Elijah Craig Toasted Barrel, which he has dubbed his “hands-down favorite.” So, when the opportunity arose to collaborate on a private barrel pick for his fans, he jumped at the chance.

The result is a truly exclusive Toasted Barrel pick that captures Homa’s love for craftsmanship, collaboration, and the pursuit of excellence. The process begins with Elijah Craig’s renowned Small Batch Bourbon, which is then elevated by a second, custom toasted barrel. This step imbues the Bourbon with an additional layer of sweet oak complexity, creating a rich, full-bodied profile.

“Since the beginning of my partnership with Elijah Craig, fans have been asking for a barrel pick,” said six-time PGA TOUR® winner Max Homa. “All of the barrels I sampled were delicious which made the decision very difficult, but in the end my Toasted Barrel pick ultimately stood out with its rich creamy notes of butterscotch and vanilla alongside the classic oak smokiness and spice Elijah Craig is known for.”

For Max’s signature sip, the team followed the same finishing process, but with a unique twist—working with single barrels that were uncut and bottled at barrel proof. After sampling four carefully curated options alongside Elijah Craig Master Distiller Conor O’Driscoll, Homa stepped into the role for the day, ultimately selecting a standout 8-year-old Bourbon. This Bourbon, initially aged on the fifth floor of Heaven Hill’s Rickhouse M and finished for six months on the fifth floor of Warehouse H1, boasts an impressive 126.6 proof.

The result is a Bourbon with a depth of flavor that begins with the unmistakable aroma of toasted oak and sweet caramel. The finish is warm and satisfying, with lingering hints of chocolate and baking spices—perfectly embodying the signature toasted finish Elijah Craig fans know and love, while amplifying every rich note.

Max Homa’s exclusive Toasted Barrel pick is exclusively available to residents of Max’s home state of California, providing an opportunity for fans to enjoy a truly exceptional expression of Bourbon crafted by one of the game’s most talented athletes. Fans of both Elijah Craig and Max Homa can sign up to be the first to know when the release will be available for sale by visiting the Elijah Craig website. By providing contact information on the sign-up page, fans will receive an exclusive email with the limited opportunity to purchase the product. Note that joining the list is not a guarantee of purchase and product will be sold on a first come, first served basis.
Please note that joining the list is not a guarantee of purchase.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

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PGA TOUR® Professional Golfers Robert MacIntyre and J.T. Poston Join Team Elijah Craig

Award-winning Bourbon strengthens golf alignment with the addition of two fan favorite PGA TOUR® pros and caddies to its roster

LOUISVILLE, Ky. (March 11, 2025) – Elijah Craig Bourbon today announced a new partnership with PGA TOUR® professional golfers Robert MacIntyre and J.T. Poston in multi-year sponsorship deals. Both MacIntyre and Poston, known for their consistent performances on the course, will now be supported by Elijah Craig as the “Official Bourbon of Robert MacIntyre” and “Official Bourbon of J.T. Poston.”

Robert “Bob” MacIntyre, currently ranked 16th in the Official World Golf Rankings, has two PGA TOUR® victories and three international wins, including his most recent triumphs at the 2024 Genesis Scottish Open and the 2024 RBC Canadian Open. A Scotland native from humble roots, Bob turned pro in 2017 and has consistently risen the ranks to become one of the brightest talents in the game including a 2023 appearance representing Team Europe in the Ryder Cup. As a sponsor, Elijah Craig will have prominent logo placement on the front of MacIntyre’s golf bag and will also sponsor his caddie, Mike Burrow. MacIntyre’s international presence will allow Elijah Craig to bring the partnership and a love of Bourbon to golf fans worldwide through integrated marketing campaigns, social media collaborations, and public appearances.

J.T. Poston, a three-time PGA TOUR® winner, most recently captured his third PGA TOUR title at the 2024 Shriners Children’s Open. Known for his easy-going nature and love of family and the outdoors, Poston’s achievements embody the same values of care and dedication that are at the heart of Elijah Craig Bourbon. As part of the sponsorship, Elijah Craig will have prominent logo placement on J.T.’s right chest and work closely with Poston through integrated campaigns, social media partnerships, and public engagements, where he can share his love for Bourbon with fans across the country. Elijah Craig will also sponsor J.T.’s caddie, Aaron Flener, a Kentucky native, and will have logo placement on his left sleeve.

“Bob MacIntyre and J.T. Poston embody the same level of ambition that goes into crafting our award-winning bourbon,” said Max Stefka, AVP, Global Whiskey Brands. “We are proud to support them on their pursuit of greatness and look forward to celebrating many victories alongside these two world class athletes and golf fans everywhere.”

“I’m proud to join the Elijah Craig family,” said Robert MacIntyre. “The game of golf teaches you that consistency and quality are key, and that’s exactly what you find with Elijah Craig. I’m looking forward to sharing some great moments with this incredible bourbon whiskey both on and off the course.”

“As a Bourbon lover myself, it’s a privilege to team up with Elijah Craig,” said J.T. Poston. “In golf, like in making Bourbon, it’s all about chasing perfection of our craft. Elijah Craig is the kind of brand that stands for excellence, and I’m excited for the experiences we’ll create together over the next few years.”

As the Official Bourbon and Worldwide Supplier of the 2025 Ryder Cup, this spring, Elijah Craig will launch its “Road to the Ryder Cup” campaign leading to one of golf’s greatest events when the Ryder Cup returns to U.S. soil at Bethpage Black in Farmingdale, New York this September. In addition to a speakeasy bar activation open to all fans on site at the Ryder Cup, Elijah Craig will extend the fan experience beyond the golf course. This 360-degree initiative will include premium media placements in golf publications, digital and social media engagement, consumer contests, Elijah Craig limited time offerings, in-store displays, among other multi-media marketing efforts.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

IMAGES: Download here

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Deep Eddy Vodka Named Official Vodka of Austin FC

Austin neighbors join to delight fans at perpetually sold-out Q2 Stadium with all-time favorite Deep Eddy Vodka, rotating frozen cocktail series and more

Austin FC, the MLS franchise that has taken its city by storm, today named hometown neighbor Deep Eddy Vodka the team’s Official Vodka. The multiyear partnership makes the iconic vodka brand the exclusive vodka served throughout Q2 Stadium, the team’s home field, starting in 2025.  

Deep Eddy’s lineup at Austin FC home games will feature the brand’s all-star varieties – Original, Ruby Red, Lemon and Lime – along with a full menu of specialty cocktails and a rotating series of frozen cocktails.  Imagine a cool-me-down Limeade or Strawberry Lemonade, or a frosty frozen cocktail on a mid-Summer Austin game day, and you get the feeling that Deep Eddy Vodka will bring to passionate adult Austin FC fans all season long.

“Austin FC and Deep Eddy Vodka share a passion for soccer and for the city we both call home,” said Austin FC President Andy Loughnane. “We look forward to offering our fans some familiar favorite Deep Eddy adult beverages on matchdays at Q2 Stadium.”

Austin-born Deep Eddy Vodka handcrafts its award-winning vodkas with a commitment to all things real, from using only real fruit and ingredients to distilling its vodka no fewer than ten times. That commitment to quality has resulted in nine varieties, including Pineapple Vodka, its newest flavor, crafted with real pineapple juice.

“A partnership between Austin FC and Deep Eddy is such a natural fit. Our brand is all about bringing people together, helping them make the most of that time and amp up fun wherever it’s being had. Taking Austin FC game day excitement to new heights is something we’re fully equipped to deliver on, especially as passionate, hometown fans ourselves,” said Julie Cole, Brand Director for Deep Eddy Vodka.

Deep Eddy’s presence will be prevalent throughout Q2 Stadium, pouring at nine locations and visible on digital signage throughout the venue. The brand will also bring the partnership to life by intentionally engaging with fans through exciting activations in the community. More details will be shared as the season progresses.

About Austin FC

Austin FC joined Major League Soccer (MLS) as the League’s 27th club in January 2019. Austin FC officially began competing in MLS in April 2021 and is playing its fifth season in 2025.  Austin FC plays its home matches at Q2 Stadium, a 100% privately financed, state-of-the-art stadium which earned certification as a zero-waste venue in 2024. Austin FC sold out all 70 MLS home matches it played at Q2 Stadium during its first four seasons in the league, including two home MLS Cup Playoff matches in 2022 as the team reached the Western Conference Final.

Austin FC also operates Austin FC II, a professional-level development team competing in MLS NEXT Pro which won the league title during its inaugural season in 2023. In addition, Austin FC operates Austin FC Academy which is the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players. Combined, Austin FC II and Austin FC Academy teams complete the pro player pathway between elite youth soccer (MLS NEXT) all the way to MLS, and allow for players to develop, improve, and move up to Austin FC or Austin FC II.

About Deep Eddy Vodka

Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do – from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. More information on the brand can be found at @DeepEddyVodka on Facebook and Instagram, or at www.deepeddyvodka.com.

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Heaven Hill Brands Celebrates Top Honors at the 2025 World Whiskies Awards

Heaven Hill Brands Celebrates Top Honors at the 2025 World Whiskies Awards

Accolades include World’s Best Bourbon, Best Kentucky Bourbon and Best American Rye along with outstanding recognition for the Heaven Hill team

LOUISVILLE, Ky. (February 17, 2025) – The Whisky Magazine Icons of Whisky Awards announced their 2025 American Icons of Whisky honorees on Thursday, February 13, and Heaven Hill Distillery, one of the largest independent family-owned distilleries in the world and two-time winner of Distiller of the Year, is proud to celebrate an extraordinary performance this year, securing multiple top awards across a range of categories. These prestigious accolades celebrate the dedication, craftsmanship, and innovation that define Heaven Hill’s legacy in American whiskey. Awards include:

  • World’s Best Bourbon: Old Fitzgerald Very Very Special 2024 Edition
  • Best Kentucky Bourbon: Old Fitzgerald Very Very Special 2024 Edition
  • Best American Rye: Heaven Hill Grain to Glass Kentucky Straight Rye Whiskey
  • Master Distiller of the Year: Conor O’Driscoll
  • Sustainability Officer of the Year: Rachel Nally
  • Distillery Manager of the Year: Riley Henderson (FEW Spirits)
  • Visitor Attraction of the Year: Heaven Hill Bourbon Experience for the new Five Brother’s Kitchen
  • Visitor Attraction Manager of the Year: Josh Hollifield
  • Brand Ambassador of the Year for World Whiskey: Allison Parc (Brenne)
  • Brand Ambassador of the Year for American Whiskey – Highly Commended – Benji Purslow
  • Brand Innovator of the Year – Highly Commended – FEW Spirits

“I am incredibly proud of our team at Heaven Hill for our wins at the World Whiskies Awards. These accolades are a testament to the hard work, dedication, and craftsmanship that each member of our team puts into every bottle we produce,” said Co-President of Heaven Hill Brands Kate Latts. “At Heaven Hill, we’re committed to pushing the boundaries of innovation while honoring the time-honored traditions of whiskey-making. These achievements reflect not only our passion for the craft, but also our collective drive to continue elevating the whiskey experience for our consumers around the world.”

The title of World Best Bourbon and Best Kentucky Bourbon were given to the Old Fitzgerald Bottled-in-Bond Very Very Special 2024 Edition released in honor of the 25th Anniversary of Heaven Hill’s acquisition of the Bernheim Distillery in Louisville.  The Bernheim Distillery became the lifeblood for Heaven Hill’s survival following the catastrophic fire which destroyed the original distillery in 1996. Heaven Hill is proud to have preserved the historic Old Fitzgerald brand which dates back to the 1880s.

Among the esteemed awards, Heaven Hill Master Distiller Conor O’Driscoll was named Master Distiller of the Year, recognizing his two-decade career of excellence in whiskey production, innovation, and sustainability efforts. Since joining Heaven Hill in 2019, he has led distillation for the company’s American Whiskey portfolio, overseeing operations at the Bernheim Distillery in Louisville and spearheading the development of the soon-to-open $200 million Heaven Hill Springs Distillery in Bardstown. Beyond production, Conor has strengthened Heaven Hill’s brand through industry advocacy, education, and community engagement. His commitment to excellence and forward-thinking approach continues to set new standards in American whiskey production.

Sustainability Officer of the Year was awarded to Heaven Hill’s Director of Environment & Sustainability, Rachel Nally, recognizing her leadership in driving the company’s environmental initiatives. Rachel has spearheaded Heaven Hill’s 2030 Environmental Sustainability Strategy, leading efforts in water conservation, emissions reduction, and waste management. Under her leadership, Heaven Hill secured two of the EPA’s first-ever ENERGY STAR certifications for its distilleries and was named 2023 Sustainable Distiller of the Year. She was also appointed to the Board of Directors for the Kentucky Pollution Prevention Center, further solidifying her role as an industry leader. Through her commitment to sustainability, Rachel continues to set new standards for environmental responsibility in the whiskey industry.

The Distillery Manager of the Year award went to Riley Henderson, Head of Operations at FEW Spirits in Evanston, IL. In the almost decade he has spent at FEW, Riley has advanced from Assistant Distiller to Lead Distiller and now, as Head of Operations he leads innovation for the brand’s flavorful Bourbon and Rye lines. Riley is passionate about encouraging creativity among his team at FEW and takes great pride in producing craft spirits. FEW Spirits was also given the designation of Highly Commended in the Brand Innovator of the Year Category.

Visitor Attraction of the Year was awarded to Five Brothers Bar & Kitchen at the Heaven Hill Bourbon Experience, for their exceptional grand opening this year paying tribute to the company’s founding heritage through delicious food and a hospitable ambiance. The bar and kitchen are named in honor of the five Shapira brothers who founded Heaven Hill in 1935.

Josh Hollifield was named Visitor Attraction Manager of the Year, recognizing his strategic leadership and vision at the Heaven Hill Bourbon Experience (HHBE). Over the past year, he led the opening of Five Brothers Bar & Kitchen, blending Southern hospitality with bourbon heritage. Beyond HHBE, Josh has played a vital role in Kentucky’s tourism industry, serving in leadership positions with the Kentucky Travel Industry Association, the Bardstown-Nelson County Tourism Commission, and the Kentucky Bourbon Festival.

Brand Ambassador of the Year for World Whiskey went to Allison Parc founder of Brenne French Single Malt Whisky. In 2017 and 2018, Allison was named World Whisky Brand Ambassador, USA of the Year by Whisky Magazine’s Icons of Whisky, becoming the only woman to receive the award at that time. Additionally, Brenne received two World Whiskies awards in 2016 and 2017, furthering the global recognition of this unique taste experience within the single malt category.

Benji Purslow was named Highly Commended in the American Whiskey Brand Ambassador of the Year category, for his exceptional efforts in educating and promoting Heaven Hill’s whiskey portfolio across Europe.

The World Whiskies Awards are the global awards selecting the very best in all the internationally recognized styles, awarding and promoting the world’s best whiskies to consumers and trade across the globe. In 2023 and 2024, Heaven Hill has been honored to win Distiller of the Year, along with being named Sustainable Distiller of the Year in 2023. Previous wins also include National Spirits Special Lynn House and National Brand Ambassador Bernie Lubbers recognized as American Whiskey Brand Ambassadors of the Year. In 2022 the Heaven Hill Bourbon Experience won Visitor Attraction of the Year along with Director of Kentucky Visitor Experiences Jeff Crowe winning Visitor Attraction Manager of the Year.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is one of the nation’s largest independent, family-owned and led spirits producers and marketers and the world’s second-largest holder of Kentucky Bourbon The company is a 2024 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the Samson & Surrey portfolio.

IMAGES: Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

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Heaven Hill Distillery Announces 2025 Heaven Hill Heritage Collection Release

This year’s release features the oldest Wheat Whiskey release from Heaven Hill to date

BARDSTOWN, Ky. (February 4, 2025) – Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey. Each spring, this annual, highly limited release features some of the distillery’s oldest inventory of aging Whiskey, continuing the standard of excellence Heaven Hill has practiced since 1935.

Each release in the ultra-premium collection features one of the six traditional American Whiskey mashbills produced by Heaven Hill, one of the only heritage distilleries to produce this range. This 2025 edition features Heaven Hill’s Wheat Whiskey mashbill, comprised of 51% Wheat, 37% Corn, 12% Malted Barley and is bottled at 100 proof. With an age statement of 19 years, this release is made up of 277 barrels produced in August and September of 2005, that were aged on the 5th and 6th floors of rickhouse Y. To date, it is the oldest Wheat Whiskey released by Heaven Hill.

With its subtle nose of seasoned oak and honey sweetness followed by elements of clove and nutmeg, this edition of the Heaven Hill Heritage Collection has all the hallmarks of a classic Wheat Whiskey enhanced by the extended time spent in the rickhouse. A testament to its age, the initial notes on the palate include aged oak and baking spices particularly cloves. These elements are followed by rich and sweet notes of cinnamon graham crackers. The finish is warm, but medium in length dominated by maple syrup and caramel sweetness along with tannic elements adding a peppery tingle.

“This 19-year-old Kentucky Straight Wheat Whiskey is especially unique, as a product with this mashbill at this age offers an exceptional depth and complexity that is rarely seen,” says Master Distiller Conor O’Driscoll. “It truly represents the high standard that Heaven Hill is known for and is a great example of how craftsmanship and patience can pay off when you’re willing to wait for the highest-quality product to come from the Whiskey-making process.”

Along with its innovation-focused counterpart the Parker’s Heritage Collection, the Heaven Hill Heritage Collection is a testament to Heaven Hill’s standard for excellence and ultra-aging techniques.  Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

As with previous releases, the Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue. The Heaven Hill Distillery seal is prominently positioned on the box, strip stamp and label, and will mirror that of Heaven Hill Bottled-in-Bond and the recently launched Heaven Hill Grain to Glass line. A signature of the Heaven Hill Heritage Collection, specific attributes such as warehouse site location, production date, mashbill percentages, and other designations are noted prominently on the packaging.  Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey will launch nationally and internationally on a limited basis with a MSRP of $299.99 and will begin shipping in early March 2025.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in nearly 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

IMAGES: Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com 

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Paradise Bottled: Deep Eddy Vodka Introduces All New Pineapple Flavor

Fan favorite, made-for-good-times flavored vodka brand adds long-awaited Pineapple to its portfolio, hand crafted with real fruit

AUSTIN, Tx – (Feb. 3, 2025) Summer may feel light years away, but island time is now upon us. Deep Eddy Vodka has officially welcomed a long-awaited tropical flavor into its beloved family of vodkas: Pineapple.

Handcrafted with fresh, real pineapple and all natural ingredients, Deep Eddy Pineapple Vodka embodies the vibrant juiciness of the beloved tropical fruit – filtered eight times with the purest water from deep Texas aquifers and distilled ten times for the smoothest finish. Whether enjoyed on its own, as part of a cocktail or poured directly from its namesake fruit (fun serving suggestion), Deep Eddy Pineapple is the new go-to for those seeking instant tropical infusion. Like all the brand’s premium flavored vodkas, Deep Eddy Pineapple is made with only real fruit and is handcrafted in small batches at its distillery, located right outside of Austin, Texas.

“Deep Eddy Pineapple Vodka is the tropical refreshment consumers have been craving; in fact the data shows that 85% of people are loving Pineapple flavor in 2025. After two years of careful development, this handcrafted vodka delivers a vibrant pineapple flavor that truly captures the essence of summer in every sip – whether simply combined with soda, on the rocks, or in a perfectly sweetened pina colada,” says Julie Cole, Brand Director for Deep Eddy Vodka. “This new release reflects the brand’s dedication to high-quality, natural ingredients and authenticity, bringing a refreshing burst of island-inspired flavor that’s ideal for any cocktail or occasion.”

Alongside Pineapple, Deep Eddy Vodka’s portfolio spans nine variations: Its straight, 80-Proof Original, Lemon, Ruby Red Grapefruit, Cranberry, Sweet Tea, Lime, Cranberry, Orange and Peach, all handcrafted in small batches with real fruit.

Deep Eddy Pineapple is now available nationwide at a suggested retail price of $17.99/750mL bottle and $1.49/50ml bottle. People in the Austin area are invited to visit the Deep Eddy Distillery & Tasting Room for a tropical taste starting February 6th. For additional information, visit https://deepeddyvodka.com.

Cheers! Savor the refreshingly real flavor of Deep Eddy Pineapple (please day drink responsibly) on its own, or as part of these cocktail recipes:

1) Spicy Pineapple Margarita

a. 1.5 oz. Deep Eddy Pineapple Vodka + .75 oz. Lime Juice + .5 oz. Cointreau + .5 oz. Agave Syrup + 2 Jalapeños
b. Combine the agave syrup and jalapeños into a shaker tin and muddle together. Add your Deep Eddy Pineapple Vodka, lime juice and Cointreau to your shaker. Fill with ice, shake and double strain into an old fashioned glass. Garnish with a lime wheel.

2) Piña Colada

a. 1.5 oz. Deep Eddy Pineapple Vodka + 1 oz. REAL Cream of Coconut + .75 oz. Orange Juice + .75 oz. Lime Juice + .5 oz. Simple Syrup
b. Combine all ingredients into a blender with ice. Blend and pour into a collins glass. Garnish with a pineapple wedge and a cherry.

3) French 76

a. 1 oz. Deep Eddy Pineapple Vodka + .5 oz. St. Germain + .5 oz. Lemon Juice + Prosecco
b. Pour Deep Eddy Pineapple Vodka, lemon juice and St. Germain into a cocktail shaker. Fill with ice, shake and strain into a champagne flute. Top with prosecco and garnish with a lemon twist.

4) Pineapple Mimosa

a. 1.5 oz. Deep Eddy Pineapple Vodka + .5 oz. Orange Juice + Prosecco
b. Add Deep Eddy Pineapple Vodka and orange juice into a champagne flute. Top with prosecco and garnish with a pineapple leaf and pineapple wedge.

5) Deep Eddy Pineapple Vodka + a Real Pineapple

a. Core the pineapple, leaving about two inches of pineapple at the bottom. Puncture the pineapple with a narrow knife about midway from the top. Insert a metal spigot and then chill the pineapple in the freezer with the spigot inserted for about an hour. Fill with Deep Eddy pineapple and let the good times flow.

ABOUT DEEP EDDY VODKA: Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do – from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. More information on the brand can be found at @DeepEddyVodka on Facebook and Instagram, or at www.deepeddyvodka.com.

MEDIA CONTACT:

Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

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Heaven Hill Brands Appoints Adam Edwards as New East Coast Ambassador

LOUISVILLE, Ky. (January 29, 2025) – Heaven Hill Brands is excited to announce the appointment of Adam Edwards as the company’s new East Coast Ambassador. With over two decades of experience in the spirits industry, Edwards brings a wealth of knowledge, passion, and expertise in whiskeys. As the East Coast Ambassador, he will represent the brand by educating consumers, trade professionals, and media on the rich history and craftsmanship behind Heaven Hill’s renowned portfolio.

Edwards, a Louisville native, has deep roots in Bourbon country, which fuels his commitment to sharing the heritage of Bourbon Whiskey with enthusiasts nationwide. In his previous roles, Edwards gained extensive experience in brand advocacy, trade marketing, and education with many respected names in the industry. Most recently, he served as a National Brand Ambassador for Heaven’s Door, where he was responsible for developing trade relationships, executing events, and educating consumers about the brand’s portfolio. Additionally, he spent time as a Field Marketing Manager for Heaven’s Door Whiskey, focusing on trade advocacy and development for the rapidly growing whiskey brand. Prior to these roles, Edwards worked as a Digital Brand Ambassador and was later promoted to Whiskey Specialist and Single Barrel Experience Manager at Rabbit Hole Distillery, contributing his expertise for nearly four years.

Edwards holds several notable certifications, further emphasizing his qualifications in the spirits industry. He is a Certified Executive Bourbon Steward and holds the Spirits WSET II with Distinction Certificate. Edwards also holds a Degree in Music Performance from the University of Louisville, highlighting his diverse background and passion for arts and culture.

“I am incredibly excited to take on this new role with Heaven Hill,” said Edwards. “As someone who grew up surrounded by Bourbon culture, it’s an honor to help share the story of Heaven Hill and its legacy of excellence with others. I’m looking forward to engaging with both new and experienced enthusiasts to help further spread the appreciation for fine whiskey.”

In his new role, Edwards will continue to educate and engage trade professionals and consumers through panels, masterclasses, and other Bourbon-related events. When he’s not immersing himself in the world of Bourbon, Edwards enjoys spending time outdoors, hiking with his wife and daughter, running with his two dogs, Saz and Boo, and playing the tuba in a New Orleans-style brass group.

“We are thrilled to have Adam join our team as the new East Coast Ambassador,” said Elayne Duff, Global Director of Advocacy at Heaven Hill Brands. “His depth of experience, his passion for Bourbon, and his strong commitment to education makes him the perfect representative for our brands. We’re confident that his enthusiasm and talent will help spread the knowledge and enjoyment of our products across the country.”

ABOUT HEAVEN HILL BRANDS

Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is one of the nation’s largest independent, family-owned and led spirits producers and marketers, along with the world’s second-largest holder of Kentucky Bourbon, and a 2024 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the Samson & Surrey portfolio.

MEDIA CONTACT:

Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230

IMAGES: Download here

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Heaven Hill Distillery Announces Fall 2024 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky. (December 12, 2024) – Heaven Hill Distillery announced today the release of the Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 11 years old. Comprised of barrels produced in the Fall of 2013, and bottled in the Fall of 2024, the fourteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Fall edition bares a black label, consistent across each of the brand’s Fall releases. This edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $154.99.

The Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright copper color, with a nose of leather, vanilla, subtle cinnamon and nutmeg. The taste leads with crème brûlée sweetness with a bright, ginger note followed by notes of old leather and toasted oak. Its finish is warm and dry with hints of pepper and char.

“Heaven Hill Distillery’s Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is a masterclass in tradition and craftsmanship,” said Master Distiller Conor O’Driscoll. “At 11 years old, this release celebrates a first-class legacy within the Bottled-in-Bond category. As the 14th release in this prestigious series, it reaffirms Old Fitzgerald’s place at the pinnacle of American whiskey, honoring both its storied past and the continued excellence that Heaven Hill brings to every bottle.”

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class which showcases the authenticity and quality of the company’s American Whiskey portfolio. The legendary Old Fitzgerald line, which was acquired by Heaven Hill in 1999, is well known for its distilling pedigree and its history as a luxury brand first sold in the finest rail lines and steamships. The packaging was inspired by an original 1950’s Old Fitzgerald diamond decanter and pays homage to the history of the brand being traditionally bottled in artistic decanters of all shapes and
sizes. The black label features the time-honored graphic of a key, commemorating an important element in original labels and the brand’s slogan since the 1940’s, “Your key to hospitality”.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

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IMAGES: Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Elijah Craig Debuts New Holiday “Craig Nog,” Elevated Eggnog Cocktail Made for Elijah Craig Bourbon

The Father of Bourbon is inspiring a new holiday tradition by making Craig Nog available to order direct to your door this December

BARDSTOWN, Ky., December 3, 2024 – Elijah Craig, a leading family of premium American Whiskeys, is putting an elevated twist on a beloved holiday tradition with the launch of “Craig Nog,” a new limited-edition, luxury eggnog cocktail designed for its award-winning Elijah Craig Small Batch Bourbon. Craig Nog takes the nostalgic flavors of eggnog and raises the bar with superior ingredients like Madagascar Vanilla extract, cinnamon, nutmeg and allspice, and is topped with gold glitter adorned star anise and a Bourbon barrel aged stir stick. The decadent ingredients are anchored by the proof and bold flavor of Elijah Craig Bourbon to create a deliciously well-balanced holiday cocktail.

The Craig Nog cocktail kit, available to order nationwide, provides an opportunity to slow down and enjoy the season while handcrafting your new signature holiday drink at home. It also makes the perfect gift! Each cocktail kit features a 375ml bottle of Elijah Criag Small Batch Bourbon, premeasured portions of each of the Craig Nog eggnog ingredients and a limited-edition etched Elijah Craig pitcher, the perfect keepsake for remaking your Craig Nog for seasons to come. Enjoy Craig Nog while hanging ornaments, opening presents or cheersing to the New Year.

Throughout December, those based in New York City and Chicago can also enjoy Craig Nog in prebatched and ready to enjoy cans by ordering through the Doordash app or website. Each order will be delivered in a limited-edition Craig Nog tote bag, perfect for transporting Craig Nog to and from holiday gatherings.

“One of my fondest holiday memories is of my grandmother whipping up a batch of her famous eggnog– the adults would always spike their cup with a little Kentucky love! While nostalgia inspired the creation of Craig Nog, we wanted to breathe new life into the beverage. The complexity of flavors found in Elijah Craig Bourbon were the perfect upgrade to begin with,” said Lynn House, National Spirits Specialist and Portfolio Mixologist at Elijah Craig Bourbon.

“Elijah Craig was the first distiller to age his whiskey in new charred oak barrels starting in the late 1700s, right around the time that eggnog as we know it was first invented. With the launch of Craig Nog, we’re bringing two iconic flavors together to elevate holiday drinking while maintaining the integrity of a tradition so many of us hold near and dear,” continued House.

Often fortified with brandy, eggnog is a popular seasonal beverage dating back hundreds of years that has firmly planted its roots in American culture. In the U.S., we consume more eggnog than any other country in the world, drinking more than 15 million gallons, or 240 million cups annually*. Elijah Craig recognized eggnog is easily elevated with the introduction of Bourbon as the spirit adds a welcomed punch of refined flavor. The brand created Craig Nog to redefine eggnog as a premium holiday beverage suitable for both Bourbon aficionados and Bourbon explorers who are newer to the spirit – inspiring a new holiday drinking tradition this year.

Craig Nog is available for preorder beginning December 3. If you’re 21+, visit www.elijahcraig.com/CraigNog to learn more and order Craig Nog direct to your door. For more holiday inspiration follow @ElijahCraig on Instagram.

For the full recipe & other media assets click here.

ABOUT ELIJAH CRAIG BOURBON

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of half a million to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Toasted Rye Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com.  

MEDIA CONTACT:
Kaitlynn West, Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com