Heavenhill

BARDSTOWN, Ky. (December 12, 2024) – Heaven Hill Distillery announced today the release of the Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 11 years old. Comprised of barrels produced in the Fall of 2013, and bottled in the Fall of 2024, the fourteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Fall edition bares a black label, consistent across each of the brand’s Fall releases. This edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $154.99.

The Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright copper color, with a nose of leather, vanilla, subtle cinnamon and nutmeg. The taste leads with crème brûlée sweetness with a bright, ginger note followed by notes of old leather and toasted oak. Its finish is warm and dry with hints of pepper and char.

“Heaven Hill Distillery’s Fall 2024 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is a masterclass in tradition and craftsmanship,” said Master Distiller Conor O’Driscoll. “At 11 years old, this release celebrates a first-class legacy within the Bottled-in-Bond category. As the 14th release in this prestigious series, it reaffirms Old Fitzgerald’s place at the pinnacle of American whiskey, honoring both its storied past and the continued excellence that Heaven Hill brings to every bottle.”

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class which showcases the authenticity and quality of the company’s American Whiskey portfolio. The legendary Old Fitzgerald line, which was acquired by Heaven Hill in 1999, is well known for its distilling pedigree and its history as a luxury brand first sold in the finest rail lines and steamships. The packaging was inspired by an original 1950’s Old Fitzgerald diamond decanter and pays homage to the history of the brand being traditionally bottled in artistic decanters of all shapes and
sizes. The black label features the time-honored graphic of a key, commemorating an important element in original labels and the brand’s slogan since the 1940’s, “Your key to hospitality”.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

Collection includes partnerships with The Smashing Pumpkins, Alice In Chains, and Black Rebel Motorcycle Club

EVANSTON, IL (OCTOBER 21, 2024) – FEW Spirits, the Evanston, IL distillery unapologetically experimental in its whiskey production that has grown to national prominence in part through its work with some of modern rock’s biggest names, announces today that for the first time three of its collaborations are available in a single collection.

The FEW Spirits Icons of Rock Collection features Motor Oil Whiskey, the brand’s collaboration with indie darlings Black Rebel Motorcycle Club; All Secrets Known, released in partnership with Seattle grunge legends Alice In Chains; and The Smashing Pumpkins Bourbon, which sees FEW team up with its Chicagoland neighbors, The Smashing Pumpkins.

The FEW Spirits Icons of Rock Collection is available to eligible shipping states exclusively through FEW’s direct-to-consumer channel and retails for $149.99.

The whiskeys:

• FEW Motor Oil: Featuring label art inspired by Black Rebel Motorcycle Club’s logo, every bottle of FEW Spirits Motor Oil Whiskey is a blend of three whiskeys: FEW Bourbon finished in rum barrels, FEW Bourbon finished in vermouth barrels, and a mesquite-smoked wheat whiskey. The result is full-flavored and complex – grassy and sweet from the rum barrel; herbaceous, bitter and vegetal notes from the vermouth barrel; and heavy mesquite smoke that evokes winding back roads, long stretches of highway, and pit stops at roadside barbecue joints of West Texas. The blend was proofed and bottled at a very rock n’ roll 101.

• FEW All Secrets Known: The name is a reference to the title of track one on Alice In Chains’ fourth studio album Black Gives Way To Blue, which has sold more than 1 million copies worldwide. For this special whiskey, FEW Bourbon is finished for six months in tequila barrels and bottled at 101 proof (50.5% ABV). Bold, sweet, and spicy bourbon top notes are accentuated by grassy agave undertones. 

• FEW The Smashing Pumpkins Bourbon: The 93-proof bottling is FEW’s signature straight bourbon, aged four years, and cut to bottling strength using Midnight Rose black tea from Madame Zuzu’s Emporium, the independent, boutique tea shop run by The Smashing Pumpkins frontman Billy Corgan and his wife, entrepreneur Chloé Mendel Corgan. The bourbon, like the band, is a singular experience. Bright aromas of rose water and ripe honeydew melon peek out above more familiar vanilla and caramel. On the palate, fans of FEW whiskeys will recognize signature bold, sweet and spicy bourbon notes, along with flavors of rose water, sandalwood, caramel, vanilla, and black tea all backed by a full body and long finish.

Said FEW Spirits founder and master distiller Paul Hletko, “I think the common thread between what we do at FEW and what these incredible artists do through their music is a willingness to chart your own course. Sometimes, if not most of the time, that means going well against what everyone else is telling you to do. It’s that spirit of defiance and self-reliance that has always drawn me to bands like Black Rebel, Alice In Chains, and The Smashing Pumpkins. And the truth is, I’m much better at making whiskey than I’ll ever be at playing guitar. So if I can’t join these legends on stage, this is the next best thing.”

Find FEW Spirits:

• Online: www.FEWspirits.com 
• IG, FB, Twitter: @FEWspirits
• Hashtags: #FEWspirits

About FEW Spirits

A grain-to-glass distillery embracing innovation since 2011, FEW Spirits produces award–winning craft whiskey in a tucked away alley located in Evanston, IL, a historical town where Prohibition lasted until 1972. Founder & Master Distiller Paul Hletko changed the future of Evanston when he opened FEW Spirits Distillery, the first (legal) alcohol-production facility of any kind to ever open there. Since, he’s collaborated with rock stars, employed experimental distillation and proofing methods, and more.

Hletko always knew he wanted to make craft spirits — produced in the local Chicago area — that offered something that broke the rules of traditional whiskey making and offered something rare and different. Living in Evanston, a town that was prime for change after being dry for four decades post the repeal of prohibition, Paul felt it was the perfect home and backdrop for FEW and the brand. Deeply integrated into the brand story, both Evanston and Chicago are crucial elements of the FEW DNA and its inspiration. From its liquid, created from locally grown or sourced ingredients, to the look & feel of the label design, which pays homage to the 1893 World’s Fair in Chicago — FEW is the true definition of a local Illinois craft spirit.

Media inquiries:

Colin Baugh

President

Emblem Public Relations 

Colin@EmblemPR.com 

323-219-3427 

The award-winning brand will once again raise funds for the hospitality community through donations for every Old Fashioned sold at participating bars and restaurants

BARDSTOWN, Ky. (October 9, 2024) – Elijah Craig Bourbon is proud to announce the launch of its fifth annual Old Fashioned Week, running from October 11 through October 20, 2024. This 10-day celebration invites bourbon enthusiasts to enjoy the iconic Old Fashioned cocktail at participating bars and restaurants across the country, all while supporting a great cause. Elijah Craig’s mashbill and aging regimen lends itself to making the perfect spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail’s key ingredients. For every Old Fashioned sold, Elijah Craig will donate $1 per drink (up to $100,000) to the Southern Smoke Foundation, an organization providing critical support to food and beverage workers through emergency relief and mental health services.

“Elijah Craig is proud to give back to the hospitality community by supporting our friends at the Southern Smoke Foundation through our fifth annual Old Fashioned Week,” said Max Stefka, Group Product Director of Elijah Craig. “Visiting a participating bar for a balanced Old Fashioned helps put dollars directly into the pockets of food and beverage workers when they need it most.”

Since its inception in 2020, Elijah Craig’s Old Fashioned Week has raised over $400,000 for organizations dedicated to supporting the hospitality industry, including the Southern Smoke Foundation. With Elijah Craig’s help, Southern Smoke has provided nearly 1,000 no-cost mental health counseling sessions and $150,000 in emergency relief grants to industry workers across the U.S.

Internationally, Elijah Craig Old Fashioned Week will take place once again in Canada with proceeds benefiting the Bartenders Benevolent Fund, and for the first time in the UK, with efforts benefiting the hospitality industry via The Drinks Trust. The 2024 Old Fashioned Week will continue this impactful legacy, with every cocktail enjoyed helping to make a difference.

Elijah Craig is encouraging consumers to join the festivities by using the “Find a Bar” tool on oldfashionedweek.com to discover participating venues nearby. Many of these locations will feature creative riffs on the classic Elijah Craig Old Fashioned, giving guests unique ways to raise a glass in celebration. With 7000 venues participating in 2023, and estimations for equal sign ups this year, consumers will have no shortage of options when it comes to choosing where to cheers. This week is a celebration of bartenders, barbacks, chefs, runners, dishwashers, waitstaff, and many more service workers who are the backbone of the industry.

Bartenders interested in showing off their creativity can submit their own Old Fashioned recipes to the annual “New Era of the Old Fashioned Cocktail Contest” hosted by Elijah Craig and VinePair. Entrants get a chance to win a $15,000 cash prize and will be featured in Elijah Craig’s “Old Fashioned Week Cocktail Companion: Volume 2” cocktail book. The drinks will be judged based on balance, flavor, aroma, and character, along with other factors, like innovation, inspiration, and presentation. Bartenders can enter now through November 1st.

To amplify the reach of Old Fashioned Week, Elijah Craig will launch a national media campaign featuring a brand ad running on connected TV and digital video networks like Hulu, Roku, ESPN, andPeacock. For those looking to enjoy Old Fashioned Week from home, consumers can find Elijah Craig Old Fashioned displays paired with all the ingredients necessary to craft the perfect Old Fashioned at retailers across the U.S.

The Signature Elijah Craig Old Fashioned Recipe

INGREDIENTS

2 oz. Elijah Craig Small Batch Bourbon

25 oz. Simple Syrup

3 Dashes of Bitters

Orange Swath

1 Brandied Cherry (optional)

INSTRUCTIONS

In a mixing glass add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain cocktail over a large ice cube in a double old-Fashioned glass. Garnish with a swath of orange and a brandied cherry.

Elijah Craig invites Bourbon fans everywhere to join us in raising a glass to the Old Fashioned cocktail and the dedicated workers who make our hospitality experiences unforgettable. Share your favorite recipes, build your own Old Fashioned riffs, and gather friends and family to hit the town (or stay in to make your own, of course). Be sure to tag @ElijahCraig and #OldFashionedWeek on your photos or videos for a chance to be featured on the brand’s social channels. Let’s toast to another successful Elijah Craig Old Fashioned Week and continue to support the Southern Smoke Foundation in their vital work for the bar and restaurant community.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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Rare liquid gently aged for three years in very old, mature ex-American whiskey barrels, resulting in a liquid delicately kissed by oak and retaining maximum agave flavor possible in an Extra Añejo

ARANDAS, JALISCO, MX (OCTOBER 7, 2024) – Tequila OCHO, the world’s original single estate tequila, today announces the return of the brand’s highly sought-after Extra Añejo and its first since 2022. With it comes new packaging for the expression, thus completing a design refresh for OCHO’s core range and fully unifying the bottle shape worldwide for the first time in OCHO’s history.

Visual assets can be found here.

Tequila OCHO Extra Añejo by the numbers:

• 40% ABV/80 proof
• Aged 3 years in American oak barrels
• SRP: $249/750ml
• 720 physical cases in US

Liquid

Reflecting its rare status as a grower-producer, Tequila OCHO’s first step in creating its Extra Añejo is to harvest agaves from fields overseen by the family of OCHO co-founder Carlos Camarena. In accordance with Camarena’s mantra that great tequila begins with great raw materials, OCHO Extra Añejo is made using overripe agaves. This yields a signature light residual sweetness on the finished product.

Subsequent to distillation, this rare liquid is gently aged for three years in ex-American whiskey barrels, each of which experienced several previous fillings of tequila, resulting in a liquid delicately kissed by the oak and retaining the maximum agave flavor possible in an Extra Añejo.

Said Tequila OCHO Global Brand Ambassador Jesse Estes, “Tequila Ocho Extra Añejo has always been a special expression for us, and is all the more remarkable in this stunning new pack. Our Extra Añejo has always pushed the boundaries of how long a tequila can be aged while still retaining full agave flavor. The ability to age a tequila for three years and still have the coveted agave notes remain front and center, while being subtly highlighted, accentuated, and lifted by the oak notes is a testament to Carlos Camarena’s mastery of his craft. The availability of these releases will be extremely limited, so make sure to pick up a bottle if you get the chance.”

Tasting Notes

• Nose: Cherries, dark chocolate, salted caramel ice cream, prunes, raisins, intense notes of fresh oak
• Palate: Cooked agave, roasted coffee, caramel, nuts, honey, orange peel, fresh oak

Packaging

With the return of Extra Añejo, Tequila OCHO also completes the introduction of the brand’s new, global packaging. Extra Añejo is packaged in a striking, engraved bottle mimicking OCHO’s single estate agave fields from a bird’s eye view, the glass a deep amber color calling to mind the rich, reddish-brown soil of Los Altos de Jalisco. The drinker who holds this bottle in their hands will get a sense of the incredible landscapes of Los Altos and the resulting characteristics and microclimates that each field exhibits, evident in the terroir-driven tequila in the bottle.

Paper used for the front and rear labels has a rustic feel with “fingerprinting” texture throughout – a nod to the brand’s single estate concept and the individual fields or ranchos from which generations of Tequila OCHO jimadores have harvested the agave that Camarena distills into the world’s finest sipping tequila.

The front label is placed tidily inside a shallow recession in the custom glass and, in keeping with tradition, lists the name of the single field in which the agaves grew, as well as the year of harvest. New to the front label are a bolder logo and prominent brand name, each of which pops in raised print.

For those with an insatiable appetite for knowledge, the rear label features a QR code which, when scanned, leads to OCHO’s website and a reservoir of information about the field profile and characteristics, as well as the complete tasting notes for each vintage.

Each bottle of Extra Añejo is presented in a custom wooden box, ideal for presentation and gifting. 

ABOUT TEQUILA OCHO

Tequila OCHO is the world’s first single estate tequila; curating, selecting and harvesting the very ripest agaves from the world-renowned highlands, and distilling in the town of Arandas, in the state of Jalisco, Mexico. Tequila OCHO retains complete control of raw materials, from seedling to agave selection, fermentation & beyond, quite unlike most other tequila makers, leading to a liquid which is unparalleled.

The result of a dream shared by maestro tequilero Carlos Camarena and legendary tequila ambassador Tomas Estes, Tequila OCHO reflects the nuances of each and every agave field and is instantly recognizable by its annual vintages. Cooking, fermentation and distillation happen in the most traditional way in slow-cooking brick ovens, wooden vats, and copper pot stills, respectively. Such a painstaking approach has led Tequila OCHO Plata to be recognized by Forbes as the World’s Best Blanco Tequila.

As a tequila brand that prides itself on producing maximum agave flavor and essence, Ocho’s aged expressions, reposado, añejo and extra añejo, rest lightly in old bourbon barrels for a gentle rounding and smoothing by the wood – always complementing, yet never overshadowing, the pure, sweet, cooked agave notes. 

Every expression of Tequila OCHO is made from only three ingredients: agave, water & natural airborne yeast, respecting the traditional, artisanal methods used for generations.

For more information, visit www.ochotequila.com, or find Tequila Ocho through social media channels, IG/FB: @tequilaocho/@TequilaOcho.

Media inquiries:

Colin Baugh

Emblem Public Relations

Colin@EmblemPR.com 

323-219-3427