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Heaven Hill Grain to Glass® Announces 2025 Kentucky Straight Rye Whiskey

Limited-edition release crafted from locally grown grain, distilled, aged, and bottled entirely at Heaven Hill Distillery®

BARDSTOWN, Ky. (June 24, 2025) – Heaven Hill is proud to unveil the Second Edition of its Grain to Glass Kentucky Straight Rye Whiskey, a limited-edition release that continues the legacy of its celebrated series. Crafted by America’s largest family-owned and operated distillery, this small-batch expression reflects the full journey of whiskey making from carefully selected ingredients to final bottling and showcases the transparency and craftsmanship for which Heaven Hill Distillery is known.

The 2025 edition of Heaven Hill Grain to Glass Rye Whiskey is made with a mashbill of 63% rye, 24% corn, and 13% malt— a higher rye content than Heaven Hill’s traditional Rye Whiskey. Beck’s Hybrids 6225 was the corn seed varietal chosen for the second edition and was grown by family-owned Peterson Farms on one of two sites in Nelson County, Kentucky. The distillate went into the barrel at 107 proof and was aged for over six years at Heaven Hill’s Cox’s Creek rickhouse site. The product is non-chill filtered and bottled at barrel proof, 105.2 proof (52.6% ABV) which allows its unique mashbill to shine. The result is a bold, spicy rye whiskey with aromas of toasted oak and almonds, leading to a robust palate of creamy orange marmalade, chocolate with nutmeg, white pepper spices and honey sweetness. The finish is long and warm with crème brûlée, charred oak, and orange oil with rye spices.

“With this second edition of Heaven Hill Grain to Glass Rye, we’re proud to showcase not only the art of rye whiskey making but the full story behind every drop—from seed to barrel to bottle,” said Conor O’Driscoll, Master Distiller at Heaven Hill Distillery. “The unique mashbill and higher rye content bring a bold complexity, while the transparency we provide—from the corn varietal to the barrel entry proof—gives whiskey lovers an authentic connection to the process. This is a rye whiskey that speaks to our team’s dedication to precision and passion for innovation.”

The focus on transparency in the Heaven Hill Grain to Glass line extends beyond its local ingredients. The label on each bottle features details of the specific corn seed varietal utilized from Beck’s Hybrids, the unique mashbill, as well as the distillation and released years. The illustrations include a blueprint of Bernheim Distillery, along with custom designs depicting the importance of farming tradition and innovation. The 700ml bottles will be available across the U.S. at a suggested retail price of $99.99.

The Heaven Hill Grain to Glass series continues the Shapira family’s legacy of quality, transparency, and innovation, offering whiskey lovers a deeper understanding of the people and processes behind their favorite spirits. The series has been recognized for its excellence, with the First Edition Grain to Glass Rye Whiskey earning a Gold Medal at the 2024 Beverage Tasting Institute and the title of Best American Rye Whiskey at the 2025 World Whiskies Awards. Earlier this year, the Second Edition Grain to Glass Bourbon launched to critical acclaim, further cementing the series’ reputation for exceptional craftsmanship. For more information about Heaven Hill Grain to Glass, visit: https://heavenhilldistillery.com/grain-to-glass/

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. In 2025 and 2024 Heaven Hill was named Most Awarded US Distillery by the prestigious San Francisco World Spirits Competition along with Distillery of the Year and Best in Show Whiskey in 2019. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. For more information, please visit www.heavenhilldistillery.com.

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Heaven Hill Named Most Awarded U.S. Distillery for Second Consecutive Year at 2025 San Francisco World Spirits Competition

BARDSTOWN, Ky. (June 11, 2025) – For the second year in a row, Heaven Hill Brands has been named the Most Awarded U.S. Distillery at the prestigious 2025 San Francisco World Spirits Competition, earning a staggering more than 90 medals across its portfolio—including 15 Double Gold and 15 Gold awards. The distillery also had seven products advance to the “Best of Class” finals, with winners to be announced at the Competition’s Top Shelf Convention in November. This recognition reaffirms Heaven Hill’s position as a leader in American whiskey and spirits, with exceptional performance across a wide array of categories.

Best of Class Finalists:

Seven Heaven Hill products were named Best of Class Finalists, highlighting the distillery’s range and mastery of craft across styles:

  • Best of Class Straight Bourbon Finalist: Elijah Craig Barrel Proof C924
  • Best of Class Wheated Bourbon Finalist: Heaven Hill Grain to Glass Traditional Barrel Series Kentucky Straight Wheated Bourbon
  • Best of Class Wheat Whiskey Finalists:
    • Bernheim Straight Wheat Whiskey
    • Heaven Hill Heritage Collection 19-Year-Old Wheat Whiskey
  • Best of Class Cream Liqueur Finalists:
    • Carolans Salted Caramel Irish Cream
    • Evan Williams Egg Nog
  • Best of Class Small Batch Bourbon 11 Years & Older Finalist: Widow Jane Lucky 13 Bourbon

Platinum Medal Winners:

Four standout Heaven Hill products were awarded the rare Platinum Medal, an honor reserved for entries receiving Double Gold three years in a row:

  • Carolans Irish Cream
  • Elijah Craig 18-Year-Old Bourbon
  • Tequila Ocho Plata
  • Widow Jane 10-Year-Old Bourbon

The achievement marks an additional notable event in a banner year for Heaven Hill, as the company prepares to celebrate two major milestones: the highly anticipated opening of the Heaven Hill Springs Distillery in September 2025, and its 90th anniversary on December 13, 2025.

“These awards are a true reflection of the craft, innovation, and legacy that define Heaven Hill Brands,” said Kate Latts, Co-President and third-generation family member. “To be recognized again as the ‘Most Awarded U.S. Distillery’ is not just an honor, it’s a validation of our commitment to making spirits that resonate with consumers and connoisseurs alike.”

The San Francisco World Spirits Competition, founded in 2000, is one of the world’s most respected and rigorous judging events. Over 6,000 spirits were blind tasted by a panel of industry experts to ensure fair, unbiased evaluation based solely on quality. For more information, visit www.thetastingalliance.com.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is one of the nation’s largest independent, family-owned and led spirits producers and marketers, as well as the world’s second-largest holder of Kentucky Bourbon. Heaven Hill has been named a Best Managed Company in both 2024 and 2025 by Deloitte Private and The Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Widow Jane, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye and FEW Whiskey; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul and Ocho Tequila; HPNOTIQ Liqueur; and Carolans Irish Cream Liqueur.

IMAGES:  Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com

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ONLY IN NEW YORK: WIDOW JANE RELEASES BOROUGH BLEND, EXCLUSIVE MARRIAGE OF 10 YEAR OLD STRAIGHT BOURBONS SELECTED BY BARTENDERS FROM ACROSS NYC’S ICONIC BOROUGHS

Available only in New York, the expression is an homage to the Big Apple’s creative spirit, calls to mind flavors familiar to New Yorkers

RED HOOK, BROOKLYN, NY (JUNE 9, 2025) – Widow Jane, the Red Hook, Brooklyn born-and-bred distillery, announces today the release of Borough Blend Bourbon, an exclusive marriage of Widow Jane’s signature 10 year old bourbons selected by bartenders from across New York’s iconic boroughs that will be available only in New York.

A group of seven of New York’s best bartenders gathered at Widow Jane Distillery to taste through a range of blends and select the one that best represented New York City with its distinct flavors, aromas, and intensity. The final Borough Blend is highlighted by bright floral notes that push fruit flavors into new territories. Salinity amplifies the nuttiness, warm spice, and dark coffee.

Widow Jane Head Distiller Sienna Jevremov, who led the session, said, “For the 23 years I’ve been living in New York, I’ve never tired of the city. It is addictively full of potential; full of art to experience, new tastes and smells to perceive, and stories to live and learn. I feel much the same about the realm of whiskey. It’s only right to bring together these two complex, complicated and beautiful worlds with the help of some incredibly talented bartenders. After all, these are the people who make both communities the true wonders they are.”

The Whiskey

Widow Jane Borough Blend Bourbon marries straight bourbons from five barrels, a nod to New York City’s five boroughs. Each is aged for a minimum of 10 years in new American oak barrels and feature the intensity of flavor that has become a calling card for the distillery’s whiskeys through the years. In keeping with Widow Jane tradition, the liquid is non-chill filtered and proofed with Widow Jane’s own mineral water, which is transported regularly from the legendary Rosendale mines of New York located just 100 miles north of the distillery and yields a round mouthfeel and long finish.

  • Aroma: Cinnamon raisin bagel, Caramel popcorn at a baseball game, Smoke from a warm pretzel cart in Soho, Cherry blossoms in spring at the Botanical Gardens, Sweet salty scent of mandarins on Mott St. during Chinese New Year
  • Taste: Caramel apple dipped in peanuts, Maraschino cherries, Vanilla cherry dip in Coney Island, Coffee from that one great bodega
  • Finish: Peppermint stick in front of the Rockefeller tree, Black & White cookie, Plum sauce from your go-to takeout spot, Chocolate egg cream at Eddie’s sweet shop

“So much of Widow Jane is quintessentially New York,” commented Brenton Land, owner of Madeline’s in Brooklyn. “Take the block the distillery is on – love em or hate em, cobblestone streets are such a tried and true New York thing that reflects history. Every time you encounter cobblestone, you are forced to think about why they’re there. That leads me to think about the rich history of the city. Nowadays, every time I hit cobblestone I think of Widow Jane. Happy to have this distillery as a part of my city and excited to be part of this project.”

Added Amy O’Neil, Bartender at Pier 17 in Queens, “The Statue of Liberty reminds me of Widow Jane; you can practically peek around the corner from the distillery and see her. She stands tall and is an iconic symbol of what can be achieved if you bring people together from different walks of life with the hope of making something beautiful. Widow Jane does this with their ability to recognize the small differences in each blend that complement each other.”

Widow Jane Borough Blend By The Numbers:

  • Aged a minimum of 10 years in new American oak
  • MSRP: $74.99/750ml
  • 45.5% ABV; 91 proof
  • Allocation: 2400 bottles/400 physical cases (6 packs)
  • Availability: This is a New York-only release 

The Packaging:

Borough Blend’s label, designed in-house by Michele Clark, calls back to New York’s towering skyline when viewed at night. We see the Brooklyn Bridge and Empire State Building, each of which was built with cement from the legendary Rosendale Mines of NY, the very same place from which Widow Jane sources all of the mineral water used to proof its whiskeys.

To pay tribute to New York City’s legendary subway system, the bottle’s cork top features an inset metal token designed in the style of the historic subway token. Etched with ‘Widow Jane Distillery’, this token is reminiscent of the ‘bullseye’ subway token that was used from 1986 to 1995. 

Cocktails crafted with Widow Jane Borough Blend will be available at Botanica at Widow Jane throughout the summer.

State of Mind

By Ally Marone & Patty Dennison

Ingredients:

  • 1 ¼ oz Widow Jane Borough Blend
  • ¾ oz LoFi Sweet Vermouth
  • ¼ oz Equal Parts Giffard Peach / Lazzaroni Amaretto 
  • ¼ oz Matchbook Cinnamon Distillate 
  • 1 dash Angostura Bitters
  • 1 dash Absinthe
  • 1 dash Saline 

Preparation instructions:

  1.  Stir all ingredients over fresh ice
  2. Strain into Nick & Nora glass

New York Sour

By Jacob Melinger

 Ingredients:

  • 1½ oz Widow Jane Borough Blend
  • ¾ oz Freshly squeezed lemon juice
  • ¾ oz Maple syrup
  • ½ oz Apple brandy
  • ½ oz Port wine

Preparation instructions:

  1. Add all ingredients except the port wine to a cocktail tin and top with ice
  2. Shake until chilled
  3. Strain over ice in a rocks glass
  4. Add a float of port wine

About Widow Jane Distillery

Widow Jane is an award-winning artisanal distillery located in the New York City neighborhood of Red Hook, Brooklyn. Our whiskeys have drawn acclaim from some of the most prestigious names in the industry, including Whiskies of the World, the San Francisco Spirits Competition, World Whiskey Awards, and the Icons of Whiskey Awards.

The company is named in homage to one of the legendary mines of Rosendale in Upstate New York, from which the brand sources its proofing water. Before becoming a natural reserve of extraordinary mineral water, the mines produced the natural cement used to construct some of the most iconic American landmarks, such as the Brooklyn Bridge and the Empire State Building, among others. The pure, limestone-filtered water from the mine, plus one of the country’s largest holdings of long-aged Bourbons, and a refusal to compromise the product with chill-filtration, are just three elements that make Widow Jane a stand-out whiskey company. 

The facility in Red Hook includes mashing, fermentation, distillation, barreling, aging, blending, warehousing and bottling. Widow Jane Distillery is also open for tours and tastings. For more information, visit www.widowjane.com  or find Widow Jane on Instagram @widowjane.

Media inquiries:

Colin Baugh

Emblem Public Relations

Colin@EmblemPR.com 

323-219-3427

Kaitlynn West

Heaven Hill Brands

kwest@heavenhill.com

502-413-0230

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Your Key To Hospitality: Old Fitzgerald Bourbon Unveils 7-Year-Old Bottled-In-Bond

Old Fitzgerald 7-Year-Old Bottled-In-Bond is now the signature Whiskey from one of America’s most legendary Bourbon brands honoring its heritage, while ushering in a new era of modern hospitality

BARDSTOWN, Ky., June 3, 2025 /PRNewswire/ — Heaven Hill Distillery today announced the release of the Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey, which will be the legendary brand’s new signature expression. It comes 155 years after the trademark honoring John E. Fitzgerald, the namesake of Old Fitzgerald, was first introduced, as new generations of discerning Whiskey fans are embracing this eponymous, enduring brand.

Old Fitzgerald 7-Year-Old Bottled-in-Bond carries forward the brand’s reputation for best-in-class Bourbon made famous during the mid-1900’s and most recently with the beloved Old Fitzgerald Bottled-In-Bond Decanter Series that launched in 2018. After seven years spent aging in Level 3 charred new American oak barrels, this remarkably balanced Bourbon is an indulgence to the palate whether enjoyed neat, on the rocks or in a favorite cocktail. Retailing at an approximate $59.99 per 700ml bottle, this expression of Old Fitzgerald is made easier to explore for new and old lovers of the brand.

Fans will recognize a familiar whisper of wheat in every sip of Old Fitzgerald 7-Year-Old Bottled-in-Bond, a 100-proof wheated Bourbon made from a mashbill of 68% corn, 20% wheat, and 12% malted barley. The liquid is bright copper in the bottle, offering an aroma of graham crackers and honey on the nose, with notes of fresh bread, brown sugar and baking spices on the palate. The richness lasts as brown sugar and cinnamon sweetness fades to oak on the finish.

“Seven years proved to be a sweet spot for a Whiskey that already transcends expectations for a wheated Bourbon,” said Master Distiller Conor O’Driscoll. “This refined Bourbon carries the same layered elegance its longer-aged sibling made famous, and the same commitment to excellence found in every bottle from Heaven Hill Distillery. It was pulled from the barrels at just the right time to appeal to a wide array of palates, making it the ideal Bourbon for a new generation of Old Fitzgerald fans.”

A brand that honors legend and legacy, reawakened for a modern era 

Every aspect of the Old Fitzgerald 7-Year-Old Bottled-In-Bond bottle, from liquid to packaging, was purposefully designed to both honor the brand’s longstanding appeal and delight today’s Bourbon drinkers.

Unmissable is the brand’s newly refreshed logo with “Your Key to Hospitality” featured prominently on the label and blown into the bottom of the bottle – a phrase that adorned many of the brand’s vintage ads and a sentiment that has been a part of its DNA since its inception in the late 1800s.

The Old Fitzgerald word mark in red appears in a diagonal fashion as it did in the original 1884 trademark. Elegant fluting on the bottle shoulder and diamond-faceted closure pay homage to the brand’s legendary 1950’s diamond Decanter Series.

Each bottle also proudly displays “Bottled-in-Bond” on the lower label and notes the distillation season and year on the neck wrap, marking quality and transparency. Heaven Hill owns more Bottled-in-Bond brands than any other distiller – a commitment to quality and craftsmanship that is second to none. Old Fitzgerald 7-Year-Old Bottled-in-Bond carries that reputation for excellence forward.

“This is a brand that’s near and dear to my heart. I remember some of the early ads the brand is now harkening back to – and what makes me most proud is that throughout decades of changes, Old Fitzgerald has stood the test of time and maintained its unwavering commitment to quality,” said Heaven Hill Executive Chairman Max Shapira. “It mirrors my family’s story in many ways, having emigrated to the U.S. around the same time the Old Fitzgerald brand was just starting out. It was even sold on steamships traveling to Europe and clubhouses, survived Prohibition, and eventually made its way into the Heaven Hill family. Today, we’re sharing Old Fitzgerald’s story, legacy and quality with a new generation of Whiskey lovers who will experience the key to hospitality.”

Old Fitzgerald 7-Year-Old Bottled-in-Bond’s rollout will be celebrated with a series of partnerships and experiences inviting fans to indulge in the ultimate expressions of hospitality. Details will follow shortly. Bottles will be available at retailers, restaurants, bars and other hospitality venues nationwide beginning early summer 2025. 

For more information, visit www.OldFitzgeraldBourbon.com. Additional photo assets can be found here.

ABOUT OLD FITZGERALD BOURBON
Old Fitzgerald’s line of legendary, award-winning wheated Bourbons dates back to the late 1800s. Inspired by John E. Fitzgerald, a treasury agent famous for thieving Whiskey from the barrels in his care. First trademarked in 1884, the brand’s Whiskey earned worldwide acclaim, through sales on rail cars, steamships and private clubs. More than a century later in 1999, Heaven Hill acquired, along with the purchase of the Bernheim Distillery, the Old Fitzgerald brand and aging stocks of wheated Bourbon, ushering the brand into the 21st century. Today, Old Fitzgerald is renowned for its signature wheated mashbill and diamond decanters. Its core Whiskeys include the coveted and highly-allocated twice-annual decanter series releases and its newest year-round offering, 7-Year-Old Bottled-in-Bond, which has already been awarded a Gold medal at the 2025 San Francisco World Spirits Competition.

ABOUT HEAVEN HILL DISTILLERY
Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com

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Evan Williams Bourbon announces 2025 class of American-Made Heroes to be featured on bottles nationwide

Evan Williams American Hero special edition bottles honor six veterans for their acts of service

BARDSTOWN, Ky. (May 29, 2025) – Evan Williams Bourbon today announced the 2025 class of veterans selected as American-Made Heroes. These individuals are recognized for their commitment to making a difference and exhibiting leadership in their communities and across the country. First launched in 2015, the American-Made Heroes program has honored more than 60 veteran heroes through the American Hero Edition bottles and donated $675,000 to nonprofits supporting veteran communities nationwide. This year, Evan Williams will honor six veterans and the nonprofit organizations they represent on limited-edition bottles of Evan Williams Kentucky Straight Bourbon and Evan Williams 1783 Small Batch.

Evan Williams 1783 Small Batch, named for the year Evan Williams founded Kentucky’s first distillery, is an award-winning, extra-aged small batch Bourbon. This year’s batch of American Hero Edition was thoughtfully selected straight from the barrels by the 2025 Evan Williams American-Made Heroes. Each limited-edition bottle features a hang tag highlighting the six inspiring veterans. The Evan Williams 1783 Small Batch American Hero Edition is bottled at 90 proof. The suggested retail price is $23.99 for the 750-milliliter and $37.99 for the 1.75-liter.

Additionally, every star-spangled bottle of Evan Williams Kentucky Straight Bourbon highlights one of the six nonprofit organizations represented by the 2025 class of American-Made Heroes. The suggested retail price of the 1.75-liter bottle is $24.99.

Evan Williams embodies the American spirit as an American-owned and American-made brand, and values the leadership and sacrifice of all veterans who protect that spirit. Each of the six selected veterans is affiliated with organizations that were recipients of the 2024 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund. First established in 2020, the American-Made Heroes Foundation Fund builds on the brand’s support of veteran communities through the Evan Williams American-Made Heroes program.

“Each year, we are humbled by the incredible veterans who continue to lead and inspire their communities,” said Carrie Shain, senior brand manager at Evan Williams Bourbon. “This year’s American-Made Hero Editions bring their stories into the hands of Bourbon lovers nationwide, serving as a reminder of the bravery and resilience that define the American spirit.”

The 2025 Evan Williams American-Made Heroes are:

Ralph Galati – Wallingford, PA – Captain, ASTRA Officer, U.S. Air Force

After being held as a prisoner of war in Vietnam, Ralph came home and continued to serve his country, working at the Pentagon. Later, he became a board member for the Delaware County Veterans Memorial Association, which stands to honor and celebrate local veterans.

Chuck Ziegenfuss – Decatur, TX – Major, U.S. Army

Fifteen years after joining the military, Chuck sustained life-threatening injuries in Iraq. His service dog, Major, helped him heal. This led him to found Hero Labradors, which provides purpose-bred puppies to service dog training programs at no cost to veterans.

Son Nguyen – Corona, CA – Petty Officer Second Class, U.S. Navy

Son fulfilled his dream of serving his country when he enlisted as a Navy Radioman. When injuries cut his military career short, he found a new way to serve. He started VETCares Inc., which helps veterans adjust to civilian life via therapy, financial aid, and education.

April Brown – Lexington, KY – Lieutenant Colonel, U.S. Army

After serving her country for nearly 30 years, advocating for her fellow veterans’ rights, April turned to serving her community. She volunteers for several veteran-focused nonprofits, including The Kentucky National Guard Memorial, a space to honor the sacrifices of local veterans.

Alvin King – Blythewood, SC – First Sergeant, U.S. Army

After numerous deployments over his 20 years of service, Alvin’s readjustment to civilian life was challenging. Wanting to help veterans in similar situations, he founded the Range Fore Hope Foundation, which promotes golf as a resource for improving their health and well-being.

Erica Walker – Alex, OK – Sergeant/E5, U.S. Army

Erica began her career as one of the first women in a combat-related military occupational specialty, and ended it as a HR specialist caring for 289 soldiers. She became the Executive Director of The Warriors for Freedom Foundation, providing mental health support programs to veterans.

To learn more about each of the 2025 American-Made Heroes and the American-Made Heroes Foundation Fund, visit american-madeheroes.com.

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ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the American Whiskey segment as the world’s second largest-selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an

American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past ten years, now supported by the American-Made Heroes Foundation Fund. In 2024, the brand debuted ‘Evan Williams Bourbon Nation’ to celebrate college athletics through a partnership with Learfield making Kentucky’s 1st Distiller Game Day’s #1 Pour. The multi-year deal currently includes powerhouse teams at University of Florida, Syracuse University, TCU, Ohio State University and University of Alabama. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND:

Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. The foundation’s purpose is to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Contact:

Lauren Burdette George

BCH Agency

lburdette@bch.com

Kaitlynn West

Evan Williams Bourbon

kwest@heavenhill.com

Photo and video assets can be downloaded here

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PRIMERO COLLECTION TEQUILA LINE EXPANDS WITH PLATA AND REPOSADO

Casa Lunazul Welcomes Premium Blanco and Heaven Hill Bottled-in-Bond Barrel-Aged Reposado to Award-Winning Portfolio 

JALISCO, Mexico (May 14, 2025) — Today, Heaven Hill Brands partner and legacy agave spirits producer Tierra De Agaves proudly announces the debut of two new premium, hand-crafted tequilas: Primero Plata and a high-proof, Heaven Hill Bottled-in-Bond barrel-aged Primero Reposado. Carefully overseen by eighth-generation producer Jorge Beckmann, the new expressions are small batch, 100% single estate agave tequilas, joining Primero Cristalino and Primero Humoso to comprise the brand’s luxurious Primero Collection. Primero Plata and Primero Reposado are now available for purchase in select markets across the United States, including Georgia, Michigan, South Carolina, and Texas. 

“The expressions found within the Primero Collection represent our family’s continued commitment to excellence and innovation in tequila production,” says Beckmann. “This portfolio captures generations of passed-down knowledge, combining traditional methods with modern precision. We’ve been patient in expanding our premium offerings, ensuring each new expression meets our exacting standards before introducing it to tequila drinkers. I am pleased to finally bring Plata and Reposado into the fold.”

Primero represents the Beckmann Estate of Agave’s first collection of premium spirits, each of which captures a distinct traditional method of tequila making. The collection debuted to critical acclaim in 2024, with Primero Humoso being named one of two “Tequilas of the Year” by the International Wine & Spirits Competition. Primero Plata and Primero Reposado are produced using agave solely from the Beckmann Estate, capturing a terroir composition and micro-climate that brings one of the highest sugar yields. Furthermore, the expressions found within the Primero Collection are produced using a proprietary species of yeast, adding an element of green fruit and herbs such as eucalyptus not found in other tequilas produced locally.  

Bringing an elegant experience to the back bar and shelf, the new expressions are housed within premium glass with embossed leather neck wraps – navy blue for Primero Plata and gold for Primero Reposado. Each offering is stamped with a seal that reads “Casa Lunazul – Jalisco 1823,” nodding to the brand’s tequila-making heritage of over 250 years.

Primero Plata and Reposado

Primero Plata (40% ABV), translating to “Silver,” is unaged and crystal clear in color, with an exceptionally smooth and balanced taste worthy of sipping neat. On the nose, Primero Plata offers refreshing herbal notes of eucalyptus and mint alongside cooked mature agave and peppermint. A peppery palate with ripe fruit tones and subtle honey gives way to a long-lasting citrus and herb-forward finish. 

Aged exclusively in former Heaven Hill Bottled-in-Bond barrels, Primero Reposado (45% ABV) features a distinctive golden bright shine courtesy of the fine American oak it is housed in. Primero Reposado offers an aroma of vanilla, butterscotch, roasted almond, and honey, with a matured palate of caramel and layers of vanilla, chocolate, and spice evolving to subtle oak. The finish is long and creamy, with lingering coffee, almond, and hazelnut notes. While most Reposados go to market at 80 proof, Primero Reposado is bottled at a higher-strength 90 proof, and is meant to be enjoyed neat, on the rocks, or in spirit-forward cocktails such as an Old-Fashioned. 

Like its predecessors within the Primero Collection, Primero Plata and Primero Reposado are sophisticated enough to be enjoyed neat or chilled while remaining accessible enough for cocktail applications, including as base spirit substitutes in classic gin, whiskey, and cognac recipes. With the addition of Plata and Reposado, the Beckmann Family aims to excite tequila aficionados and inspire both a new generation of agave spirits drinkers alike. 

Availability 

Plata and Reposado will first be available at select retailers, bars, and restaurants, as well as for online delivery, throughout Georgia, Michigan, South Carolina, and Texas. 

MSRP

Primero Plata retails for $31.99, while Primero Reposado retails for $34.99. 

More information on Primero Plata and Primero Reposado can be found via the Primero Collection website.

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ABOUT THE PRIMERO COLLECTION: The Primero Collection is a line of small-batch, 100% single estate blue weber agave tequila produced by the Beckmann Family, which holds over 250 years of experience in agave spirits and tequila making. Primero, meaning “the first,” represents the first premium collection of tequila from the Beckmann Estate of Agave, located in Tequila, Jalisco — the heart of Mexico’s agave country. Overseen by eighth generation tequila producer Jorge Beckmann and further guided by Master Tequilero Francisco Quijano, the Primero Collection is produced using agave solely from the Beckmann Estate, leveraging their exclusive family recipe. This recipe captures a particular terroir composition and micro-climate that brings one of the highest sugar yields. Part of the Casa Lunazul portfolio developed by Heaven Hill Brands, the Primero Collection includes Cristalino, Humoso, Extra Añejo, Plata, and Reposado, each representing a traditional and authentic tequila preparation method. Follow along with the portfolio on the Primero Collection website.

Media Inquiries: 

Foxglove Communications

Alex Looney | alex@foxglovecommunications.com

973.715.5156

Heaven Hill

Kaitlynn West | kwest@heavenhill.com
502.413.0230

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Heaven Hill Celebrates Bernie Lubbers as He Transitions to Whiskey Ambassador Emeritus

Heaven Hill Brands is proud to celebrate the contributions of Bernie Lubbers, who is transitioning from his day-to-day role as National Whiskey Ambassador effective May 1, 2025. Lubbers will continue his long-standing relationship with Heaven Hill as Whiskey Ambassador Emeritus, supporting the company’s ongoing whiskey education and advocacy efforts.

Known industry wide as The Whiskey Professor, Bernie has spent nearly two decades bringing Heaven Hill’s award-winning portfolio to life through education, storytelling, and his signature wit. A former stand-up comedian turned whiskey authority, he is widely credited with helping lead the resurgence of Bottled-in-Bond whiskey, reintroducing a new generation of consumers to one of the category’s most historic and trusted designations.

“Bernie’s passion for whiskey, people, and history is unmatched,” said Matt Blevins, Chief Marketing Officer at Heaven Hill Brands. “He’s not just a champion for our brands—he’s helped shape how the entire industry educates and engages. We’re thrilled that Bernie will continue to be part of the Heaven Hill family in this next chapter.”

As Whiskey Ambassador Emeritus, Bernie will remain a trusted advocate and educator for Heaven Hill’s American Whiskey portfolio—supporting select consumer and trade engagements while continuing to share his deep knowledge and passion for the craft. His impact has been recognized industry-wide, including being named Global Whiskey Ambassador of the Year by Whisky Magazine at Whisky Live in 2009, 2012, and 2016.

“Being part of Heaven Hill has been the honor of a lifetime,” said Lubbers. “I’ve always believed that whiskey is more than a drink—it’s a story, a tradition, a bond between people. I’m proud of what we’ve built together, and I look forward to continuing to share that spirit in new ways as Whiskey Ambassador Emeritus.”

Over the course of his career, Bernie traveled more than 100,000 miles a year to educate both the trade and consumers. His one-of-a-kind presentation, The Evolution of Bourbon, combined music, storytelling, and history to connect audiences to the roots of America’s native spirit. He is also the author of Bourbon Whiskey: Our Native Spirit, which remains a staple resource for whiskey lovers and industry professionals alike.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is one of the nation’s largest independent, family-owned and led spirits producers and marketers, as well as the world’s second-largest holder of Kentucky Bourbon, and a 2024 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Widow Jane, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye and FEW Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul and Ocho Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur.

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Heaven Hill Distillery Announces Spring 2025 Edition of the Old Fitzgerald Bottled-in-Bond Decanter Series

BARDSTOWN, Ky. (May 7, 2025) – Heaven Hill Distillery announced today the release of the Spring 2025 edition of Old Fitzgerald Bottled-in-Bond Decanter Series, a 9-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the spring of 2016, and bottled in the spring of 2025, the fifteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition bares a green label, consistent across each of the brand’s spring releases. This edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond Decanter Series Spring 2025 edition will be available in the 750ml size on an allocated basis, reaching store shelves in the coming weeks. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $129.99.

This release of the Old Fitzgerald Bottled-in-Bond Decanter Series Kentucky Straight Bourbon Whiskey bares a bright copper color, with a nose of apple pie, especially the crust. The taste leads with classic bourbon notes of vanilla and butterscotch, followed by toasted cereal with apple pie spices. Its finish is creamy and viscous, baked apples fading to oak and more cinnamon spices.

“With each release of the Old Fitzgerald Bottled-in-Bond Decanter Series, we aim to honor both the tradition and craftsmanship that define this storied label,” said Conor O’Driscoll, Master Distiller at Heaven Hill. “This 9-year-old Spring 2025 edition showcases the richness of time. It’s a proud reflection of the bottled-in-bond legacy and Heaven Hill’s enduring commitment to excellence in American whiskey.”

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class which showcases the authenticity and quality of the company’s American Whiskey portfolio. The legendary Old Fitzgerald line, which was acquired by Heaven Hill in 1999, is well known for its distilling pedigree and its history as a luxury brand first sold in the finest rail lines and steamships. The packaging was inspired by an original 1950’s Old Fitzgerald diamond decanter and pays homage to the history of the brand being traditionally bottled in artistic decanters of all shapes and sizes. The green label features the time-honored graphic of a key, commemorating an important element in original labels and the brand’s slogan since the 1940’s, “Your key to hospitality”.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

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IMAGES: Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Heaven Hill Distillery® Announces Release of 2025 Heaven Hill Grain to Glass Kentucky Straight Bourbon Whiskey and Launches Family Farms First™ Initiative

Through the Family Farms First Initiative, Heaven Hill Grain to Glass is committing up to $300,000 through 2028 to support family farms in times of need.

BARDSTOWN, Ky. (May 6, 2025) – Heaven Hill Distillery, America’s largest family-owned and operated distillery, proudly announces the launch of Family Farms First, an initiative dedicated to supporting family-owned farms, in partnership with nonprofit organization Farm Rescue. Heaven Hill Grain to Glass is committed to celebrating and supporting the hardworking and passionate farm families who provide the high-quality ingredients essential to both America’s food supply and its finest whiskeys. 

This milestone moment coincides with the release of the highly anticipated Second Edition of Heaven Hill Grain to Glass Kentucky Straight Bourbon Whiskey. This small-batch bourbon represents the next chapter in a story that begins with the seed and ends in the glass, highlighting Heaven Hill’s deep-rooted commitment to family, quality and craft.

Each annual edition of Heaven Hill Grain to Glass features a unique corn seed varietal, chosen in collaboration with Beck’s Hybrids to grow well in the soils of Central Kentucky.  The 2025 release features corn seed varietal Beck’s 6225 and was grown by family-owned Peterson Farms on one of two sites in Nelson County, Kentucky. Made up of 52% corn, 35% rye and 13% malt, this unique mashbill, with a higher secondary grain content than Heaven Hill Distillery’s traditional bourbon recipe, was aged for six years at Heaven Hill’s Cox’s Creek rickhouse site. Non-chill filtered and bottled at barrel strength, the result is a 105 proof, richly layered spirit that showcases the integrity of family-farm-grown ingredients and the craftsmanship of Heaven Hill Distillery.

“In 2017, we embarked on a journey to create a one-of-a-kind Grain to Glass Whiskey by partnering with family-owned seed companies and farms,” said Max Shapira, Executive Chairman of Heaven Hill Brands. “These innovative mash bills feature hand-selected, unique grain varieties grown locally by Kentucky family farms. Heaven Hill Grain to Glass is a testament to the important legacy of family farmers, who are the lifeblood of our country.”

As Heaven Hill approaches its 90th anniversary in December 2025, the Family Farms First initiative underscores the company’s long-standing commitment to supporting fellow family businesses—especially those within the agricultural community. The initiative is launching with a partnership with Farm Rescue, a nonprofit organization dedicated to helping farmers and ranchers overcome major hardships, injuries or natural disasters. Since 2005, Farm Rescue has provided free planting, harvesting, commodity hauling and livestock feeding assistance to over 1,000 farm families across eight states. 

“Farm Rescue’s mission is to keep family farms intact during times of crises,” said Bill Gross, Founder and President of Farm Rescue.“Family farms, which make up 97% of U.S. farms, are vital to sustaining our communities and our future. Our collaboration with Heaven Hill Grain to Glass will bolster our ability to provide essential support to more farm families, ensuring they can continue their operations and sustain their livelihoods.”

Tim Sullivan, Executive Director of Farm Rescue, added, “Support from companies like Heaven Hill profoundly impacts our capacity to assist family farms in need. Their commitment to quality and community resonates deeply with our mission, and we are grateful for their partnership.” A portion of every sale of Heaven Hill Grain to Glass – up to $100,000 annually – will be donated to Farm Rescue.

“We are honored to partner with Farm Rescue as part of our Family Farms First initiative,” continued Shapira. “Their efforts align perfectly with our values at Heaven Hill, where we understand the dedication and resilience needed to keep a family business thriving for generations. This investment will make a meaningful impact on the lives of those who sustain our communities and our way of life.”

With every bottle of the Heaven Hill Grain to Glass, consumers are not only enjoying a world-class whiskey but also directly supporting the families who cultivate the land it comes from—a bold spirit with a bold mission. Heaven Hill and Farm Rescue are working to ensure that American farm families don’t just survive, but thrive, for generations to come.

For more information about Heaven Hill Grain to Glass, visit: https://heavenhilldistillery.com/grain-to-glass/

For more information about Farm Rescue, visit: https://farmrescue.org/

About Heaven Hill Distillery

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in nearly 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. Heaven Hill reminds everyone to think wisely, drink wisely®.

IMAGES & VIDEO: Download here

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
502-413-0230
kwest@heavenhill.com

Julianne Johnston
Morgan Myers
515-669-0196
jjohnston@morganmyers.com

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UFC® AND HPNOTIQ ANNOUNCE MULTIYEAR MARKETING PARTNERSHIP

Las Vegas, Nev., May 1, 2025 — UFC®, the world’s premier mixed martial arts organization, and Hpnotiq, the iconic blue liqueur loved for its nostalgic 2000s appeal and its rising popularity among millennials and Gen Z, today announced a new multiyear marketing partnership that will showcase Hpnotiq within a selection of UFC’s biggest events.

Under the new agreement, Hpnotiq will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC events in the United States, including all Fight Nights, leveraging UFC’s popular promotional assets that surround each event.

“Hpnotiq is a bold, heritage brand with fresh energy — perfectly aligned with UFC’s role at the center of sport and culture,” said Robby Miller, Vice President, UFC Global Partnerships. “Together, we’ll create moments that move beyond the Octagon and into the fabric of fan experience, lifestyle, and celebration.”

“Hpnotiq has always been about bold flavor, unforgettable moments, and bringing people together—and there’s no better stage for that than the UFC,” said Noah Winterer, Vice President and Director of Clear Spirits at Heaven Hill Brands which owns Hpnotiq. “This partnership is more than just visibility—it’s about creating epic experiences for a new generation of fans.  From the Octagon to the afterparty, Hpnotiq is here to celebrate every Iconiq moment.”

Branded Entitlements and Activations

As an Official Partner of UFC, Hpnotiq will receive prominent brand placement inside the world-famous Octagon® at all UFC Fight Nights in the United States, providing Hpnotiq with meaningful visibility before more than 700 million fans in 170 countries, as well as an estimated 950 million households that receive UFC’s broadcasts. 

Beyond the Octagon, UFC and Hpnotiq will collaborate to creatively engage with fans through original content that will be distributed via UFC’s popular digital and social channels that reach more than 300 million users worldwide, including a custom social series entitled ‘Iconiq Moments’ in which UFC athletes review some of the most seminal highlights and moments from their careers.

Hpnotiq will first activate the partnership at UFC® FIGHT NIGHT: SANDHAGEN vs. FIGUEIREDO, UFC’s first-ever event in Des Moines, Iowa, on Saturday, May 3.  The event will be headlined by a pivotal bantamweight bout that will see No. 4 ranked contender Cory Sandhagen collide with No. 5 Deiveson Figueiredo. The co-main event will see No. 13 ranked middleweight contender Reinier De Ridder square off with undefeated Bo Nickal.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About Hpnotiq

Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores, bars, and restaurants across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.

Press Contacts:

UFC

Stephanie Santos

ssantos@ufc.com

Heaven Hill Brands

Kaitlynn West

kwest@heavenhill.com