AUSTIN, Texas – Deep Eddy Vodka unveiled the expansion of the visitors center and tasting room in Dripping Springs on Saturday, the largest enhancement to the center since opening in 2014. With an investment of nearly $1 million, Deep Eddy celebrates its authentic Austin roots and Americana vibe with a bolder, bigger, better experience.
The new Distillery and Tasting Room will allow guests to enjoy simple mixology at a spacious bar around the vodka still and take in Deep Eddy’s signature experience of bringing people together for good times on the terrace overlooking the Texas foothills. With a new performance stage, guests can listen to music while sampling what could be the newest flavor or overlook the new bottling line. The Distillery and Tasting Room will also include a designated space for product and flavor innovation, that will further capture the essence of where small batch, hand-crafted Vodka begins.
“As an Austin born-and-bred Vodka, Deep Eddy is committed to inviting visitors into an interactive space that reflects the authenticity of the brand,” said Deep Eddy Vodka President John Scarborough. “Deep Eddy is excited to take its brand identity to the next level with an innovative new space offering guests a chance to experience its products in an immersive and unique way.”
The new experiences and capacity will allow for the expected 75,000+ annual visitors to taste, learn and enjoy Deep Eddy Vodka in its quintessential Austin setting. Exciting new features of the space include:
- 38-foot bar
- Innovation bar centered around the original Deep Eddy column still
- Performance stage
- New bottling line
- New merchandise area
- 200-person seating capacity
- Taste test new, developmental flavors with Deep Eddy Flavor Expert Jason Ducharme
With the original facility investment at Dripping Springs at $6 million, and the $10 million production expansion in Buda, Deep Eddy Vodka has been rapidly expanding and investing in the Austin region. In 2016, the investment in expansion of production facilities in Buda allowed for more accommodation of inventory and innovation as the brand eclipsed one million cases in just six years. While the new Buda production facility now houses bottling, packaging, warehousing, shipping and some distilling, it also opened 30,000 square feet in Dripping Springs for the tasting room expansion.
About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for four straight years and Beverage Information Group Growth Brand Award each of the past four years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka and Deep Eddy Orange Vodka. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.
CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com
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