14th edition of the annual ultra-premium release is a 10 Year Old Heavy Char Bourbon, continues the distillery’s commitment to support ALS research and patient care
Heaven Hill Distillery announced today the 2020 limited edition release of Parker’s Heritage Collection 10 Year Old Heavy Char Bourbon. The 14th edition will ship nationally beginning in September at an SRP of $120.00.
Parker’s Heritage Collection is a hallmark lineup of Heaven Hill Distillery’s exploration in premium innovation. The 14th edition continues the interaction of barrel char across varying mashbills, this time with Heaven Hill’s traditional Bourbon mashbill of 78% corn, 12% malted barley and 10% rye. Aged in heavy char (Level 5) barrels, as opposed to the customary Level 3 for Heaven Hill, the resulting flavors carry intensified notes of the traditional Bourbon. Consisting of 102 barrels aged on the sixth floor of rickhouse Y for 10 years, the heavy char brings forth a caramel and maple sweetness, as well as slight smokiness developed after 40 Kentucky seasons in the barrel.
The second heavy char edition of the series advances the study of how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Bottled at 120 proof (60% abv) and non-chill filtered to preserve all the flavor compounds, this Bourbon showcases the broad range of Heaven Hill Distillery’s 1.8 million barrels of aging inventory.
“The Parker’s Heritage Collection is a testament to the attention to detail crafted throughout Heaven Hill’s distilling legacy,” said Susan Wahl, Vice Present, American Whiskies at Heaven Hill. “It is an honor to continue Parker’s interest in innovation through this series and showcase the variety of Heaven Hill Distillery’s portfolio. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this series.”
The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past seven editions from 2013-2019, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey, and Heavy Char Rye Whiskey, respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2020 Heavy Char Bourbon edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.
Packaged in the same upscale 750ml bottle as the previous thirteen editions, but with a navy blue label, the newest Parker’s Heritage Collection is available in a three-bottle case and will be available at retail starting in October. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”
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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com
Bottle shot can be downloaded here.