Marquee event highlights inaugural celebration to raise up to $100,000 for Restaurant Workers’ Community Foundation
Mark your calendars for Oct. 21 as Elijah Craig Bourbon delivers a Whiskey Wednesday to lift spirits as part of the inaugural Old Fashioned Week. For one night only, Chef Richard Blais will host an “Old Fashioned Cocktail Hour” featuring cocktails and conversations with leading mixologists and Heaven Hill Distillery Ambassadors.
Chef Blais, winner of Bravo’s first Top Chef All-Stars and owner/operator of Trail Blais, a highly creative and innovative culinary consulting company, headlines the marquee event of Elijah Craig Old Fashioned Week. This live event will be available on OldFashionedWeek.com, as well as streamed on Elijah Craig’s YouTube, Facebook, and Instagram. Starting at 8 p.m. eastern time, Chef Blais will take you through a night of discovering the Greatness Within® the hospitality community as he shares recipes, tips and tricks, and Q & A sessions with special guests. Pick up an Elijah Craig Small Batch Bourbon, and the necessary cocktail accoutrements listed here, to join Chef Blais in Old Fashioned cheers.
Starting Oct. 16, Elijah Craig will host a lineup of live activations designed to be both educational and entertaining to generate support and funds for Restaurant Workers’ Community Foundation. Consumers and hospitality professionals can register and create their own schedule of events at OldFashionedWeek.com. The first 250 people registered will receive an Elijah Craig home bar kit, the first 500 will receive Elijah Craig socks, and all who register will receive coupons to celebrate the week accordingly. The schedule of events includes Old Fashioned Bar Trivia with Heaven Hill Distillery Ambassadors Bernie Lubbers and Jack Choate, ‘The Art of Crafting Ice’ with Portland-based bartender and author Jeffrey Morgenthaler, and ‘Elevating Your Home Bar’ with Devin Kennedy, bartender at Pouring Ribbons.
First announced Sept. 3, Elijah Craig Old Fashioned Week celebrates a great cocktail for an even greater cause. Learn more about the initial launch and support of the Restaurant Workers’ Community Foundation here.
ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.
First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.
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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com
Images can be downloaded here.