Austin, Tx. – Matthew Pechman has been named vice president of Marketing for Deep Eddy Vodka. In his role, Pechman oversees all marketing efforts for one of the fastest-growing spirits brands in the United States. He is responsible for the leadership, development and execution of marketing strategy, programming and innovation for the entire Deep Eddy portfolio. He will report to John Scarborough, president of Deep Eddy Vodka.
Pechman joins Deep Eddy with a wealth of distilled spirits experience. Most recently, he served as Vice-President, Marketing and Innovation at Infinium Spirits responsible for all marketing and innovation across the portfolio of high-growth brands including annual operating plans, consumer communications and programming. He also served key corporate and brand positions with Diageo including Crown Royal Canadian Whisky and Tanqueray Gin.
“Matthew joins the Deep Eddy team with tremendous experience growing large-scale, dynamic brands through effective and innovative marketing programs,” said John Scarborough, President of Deep Eddy Vodka. “We are excited for him to apply that experience and creative approach to our brand, and build on the strong foundation we have established in the market.”
A graduate of The Wharton School, University of Pennsylvania, he also received his Bachelor’s degree from the University of Notre Dame. Pechman will be based out of Austin with his wife, Angela, and their family.
Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. Since the brand’s launch, Deep Eddy Vodka has grown to over 1 million cases in 2016 and continues to invigorate the vodka category with its innovative approach to classic flavors with real ingredients.
Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry, Deep Eddy Lemon, Deep Eddy Peach and Deep Eddy Orange. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.
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