Small batch pays homage to five Shapira brothers, launches with grand opening of Heaven Hill Bourbon Experience
Heaven Hill Distillery announced today the release of Five Brothers Small Batch Kentucky Straight Bourbon Whiskey. A small batch blending of five ages of Bourbon, Five Brothers Bourbon pays homage to the courage, dedication and solidarity of the five Shapira brothers who started it all in 1935.
Five Brothers Bourbon is comprised of Heaven Hill’s traditional Bourbon mashbill aged from five- to nine-years-old to represent each founding brother. Bottled at 90 proof to reflect the initial proofs of Heaven Hill releases in the early stages of the distillery, the new small batch is a callback to the beginnings of Heaven Hill’s award-winning portfolio. Unique to the Heaven Hill Bourbon Experience and select Kentucky retailers, visitors can also experience a taste or cocktail at the Five Brothers Bar & Kitchen in the new visitor center unveiled on June 14. Sweet and smooth with notes of vanilla and sugar cookie, the finish is long yet subtle making for an easy sipper.
“In 1935, my father and his four brothers invested in a speculative venture that today is the largest family-owned and operated distillery in America, Heaven Hill Distillery,” said Max L. Shapira, Heaven Hill President. “With patience and perseverance, they built the foundation for the nationally acclaimed American Whiskey portfolio we enjoy today and a legacy built on consistent quality and innovation.”
The most striking detail of the premium bottle is the face label feature of a black and white photo of the five Shapira Brothers when they were in their 20’s and early 30’s: David, Ed, Gary, George, and Mose. The beautiful packaging also showcases complimentary nods to the 1930’s with vintage paper face and back labels, an Americana color scheme, and a classic navy and gold tax strip to seal the cork. Five Brothers Bourbon is available in 750ml for $59.99 at the Heaven Hill Bourbon Experience.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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To download images relevant to this release, please visit here.
MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com