For Release: For Immediate Release
Images: See directions at end of release
BARDSTOWN, KY – Blue Raspberry is the latest flavor from the industry’s leading Burnett’s Flavored Vodka line. The new addition is the 26th flavor for Burnett’s Flavored Vodkas.
Burnett’s Blue Raspberry is reflective of the flavor innovation happening in the competitive subcategory of flavored vodka. The burst of blue to the raspberry flavor is an exciting twist on traditional flavors.
“This exciting new addition to the flavor portfolio adds a new layer of Burnett’s innovation,” said Senior Brand Manager Reid Hafer. “We have extended the franchise further by delivering a popular flavor and color combination which adds dimensionality to a variety of drinks.”
The new flavor puts the Burnett’s portfolio of natural flavors to 26 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
Burnett’s Blue Raspberry Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0213
jhafer@heavenhill.com
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