For Release: For Immediate Release
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First-ever Agave Nectar Liqueur Debuts This Summer
BARDSTOWN, KY – Available for summer 2012, Heaven Hill will launch Mariposa Agave Nectar Liqueur. The world’s first agave nectar liqueur will be available in select markets beginning in June. Among top bartenders, agave nectar is growing in popularity as a natural sweetening agent.
Mariposa is a highly mixable, easy-to-use liqueur created from the finest agave nectar combined with 100-percent agave tequila and premium vodka. The artisanal liqueur is enhanced with hints of rose oil and gardenia which creates delicate layers of complex flavor and aroma.
“Mariposa was designed to inspire the natural creativity of bartenders and cocktail enthusiasts alike who are looking for a versatile modifier,” says Hannah Venhoff, brand manager for Mariposa. “It elevates the sophistication and uniqueness of any cocktail.”
Named for the Spanish translation for “butterfly,” Mariposa celebrates the Monarch butterfly that is indigenous to the Tequila region of Mexico.
Mariposa (30% ABV, $24.99, 750ml) will launch across the U.S. this summer, in select markets –New York, Boston, San Francisco, Los Angeles, Miami, Denver and Chicago. For more information, visit www.facebook.com/MariposaLiqueur.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com
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