FOR RELEASE: September 10, 2012
IMAGES: See directions at end of release.
HEAVEN HILL DISTILLERIES LAUNCHES PEPPERMINT CHOCOLATE FLAVOR FOR EVAN WILLIAMS ORIGINAL SOUTHERN EGG NOG
First flavor extension of top selling seasonal nog to be available for 2012 holidays
BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the October launch of Evan Williams Peppermint Chocolate Egg Nog, the first flavored companion to one of the top selling seasonal spirits, Evan Williams Original Southern Egg Nog. Just in time for the upcoming holiday season, Evan Williams Peppermint Chocolate Egg Nog, made with real Evan Williams Bourbon, adds a distinctly contemporary and flavorful spin to the traditional Evan Williams Egg Nog that has grown to be a holiday tradition.
Now holiday entertaining and get togethers will be better and easier with the spirits—and special flavors—already blended into the Egg Nog. For generations, southerners have blended real Kentucky Bourbon into Egg Nog as part of their seasonal celebrations, and for the past 18 years Evan Williams Southern Style Egg Nog has become a holiday tradition. It is pre-sold and pre-ordered by market and always sells out from Heaven Hill’s warehouses, growing to become the nation’s top selling Bourbon-based Egg Nog and one of the top overall seasonal products. Evan Williams Egg Nog is offered to consumers from October through New Year’s Day in both the 750ml and 1.75 liter sizes.
The new Peppermint Chocolate flavor will ship in September and will be offered initially in the 750ml size, packaged in the familiar Evan Williams square bottle and closely mirroring the labeling of the traditional Egg Nog, but with the addition of a red neck wrap and cap instead of the green accents of the standard Nog. It also carries an appetizing visual of peppermint chocolate bark and peppermint candies on the face label, below the familiar Evan Williams logotype. Like the traditional Egg Nog, the Peppermint Chocolate Egg Nog is best served chilled or in a variety of holiday cocktails.
Bottled at a modest 30 proof or 15% alcohol by volume, the 750ml of Evan Williams Peppermint Chocolate Egg Nog will carry an average national retail price of $11.99 and will be available in most markets across the country. It will be supported by special dedicated point of sale that exhorts consumers to “Add Flavor to the Holidays” and appetizingly depicts a frothy mug with whipped cream and peppermint sticks.
“With Evan Williams Original Southern Egg Nog becoming one of the nation’s biggest selling seasonal spirits, we wanted to introduce a flavored extension that would continue that popularity and introduce some variety into the brand family,” stated Heaven Hill Senior Brand Manager Susan Wahl. “The Peppermint Chocolate version is not only consistent with the positioning and profile of the original, but it also gives consumers a choice for holiday entertaining and gift giving that is in keeping with current taste trends. And it provides additional facings and impulse purchase opportunities for consumers and trade alike.”
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com
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