Author: Heavenhill

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Regional Semifinalists Chosen for Heaven Hill Brands, Liquor.com 2019 “Bartender of the Year”

BARDSTOWN, KY – Heaven Hill Brands and Liquor.com announced today the 48 regional semifinalists competing in the 2019 Bartender of the Year competition. Semifinalists will compete in San Francisco, Denver, Chicago, Nashville, Los Angeles, Austin, New York City, and Miami from January 2019 through April 2019.

More than 1,100 original cocktail recipes were entered using Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch Bourbon, PAMA Pomegranate Liqueur, and Rittenhouse Rye Whisky, as well as new competition brands Dubonnet Rouge Aperitif, Sacred Bond Brandy, and Lunazul Tequila. Entries were submitted online nationwide beginning September 15, 2018. Preliminary entries required two original cocktail recipes, one rendition of a classic recipe, and one relating to an inspiration, along with a short description of how the cocktail represents a deep inspiration to their life.

“Over the past four years the Heaven Hill Brands Bartender of the Year competition has expanded to welcome more contestants into the family, more brands, and more innovation,” said Kate S. Latts, Heaven Hill Brands Vice President of Marketing. “As cocktail culture continues to evolve, we are seeing more regions embrace and elevate the craft, just as the regional semifinalist class of 2019 has done thus far. With this year’s lineup of semifinalists, we look forward to an exciting competition filled with passion and creativity.”

The initial field of competitors was evaluated by three esteemed judges: Heaven Hill Brands National Brand Educator Lynn House, Bar Manager of Clyde Common & Pépé Le Moko Jeffrey Morgenthaler, and Owner/Bartender of Pouring Ribbons Joaquín Simó. The six semifinalists for each region were chosen based on highest rankings combining scores on name, appearance and presentation, balance of flavors, aroma and character, inspiration explanation, creativity, and product knowledge.

Regional semifinalists, listed below, will be challenged on their full range of skills as hospitality professionals. Judges will be looking for the ultimate bartender who displays the total breadth and aptitude all bartenders aspire to embody. The top contestant from each region will go on to vie for the title of Bartender of the Year and $15,000 at Half Mile Farm in Highlands, North Carolina from June 17-20, 2019.

Grounded in the original Bartender of the Year Competition hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Harrison Ginsberg of The Dead Rabbit in New York City is the 2018 Bartender of the Year and will return as a guest judge for the finals. Ginsberg joined an impressive rank of past champions, including Nathan O’Neill from the Nomad Bar in New York City who was named Bartender of the Year in 2017, and Abigail Gullo of Compere Lapin in New Orleans who won the inaugural competition in 2016. Visit the official competition website at www.bartenderoftheyear.liquor.com for complete competition details.

Los Angeles, January 14

First Last Account
Adam George Fournier NoMad LA
Robin Wolf The Hatch Rotisserie & Bar
Raul Pool Mi Corazón
Vay Su Republique
Brock Woolsey Playground
Mink Dang The Chestnut Club

Miami, February 11

First Last Account
Arthur Boothe Bitters & Brass
Peter Hannah Rose & Crown
Daniel Messina Robinson Cocktail Room
Claire Catotti Alley Twenty Six
Kabir Akbani Zuma
Shawn Newman Prato

Nashville, February 18

First Last Account
Kevin King Husk Savannah
Trip Sandifer The Painted Duck
Matt Scott The White Bull
Hunter Douglas Hank’s Cocktail Bar
Hunter Johnson Lucky
Alexandra Anderson The Lawrence

Austin, March 4

First Last Account
David Jennings B&B Butcher’s and Steakhouse
Justin Ware Johnny’s Gold Brick
Cesar Perez II Murray’s
Cory Newsom Tipsy Umbrella
Michelle Salgado Murray’s
Alexis Mijares Fairmont Austin

Chicago, March 11

First Last Account
Rachel Sandra Johnson Raised
Katie Renshaw Etta
Sarah Syman The Drifter
Daniel Reinisch Grey Ghost Detroit
Jacob Feitler The Sugar House
Roger James Fruin The Peterboro

Denver, March 25

First Last Account
Alex Jump Death & Co Denver
Adam Chase Corvino Supper Club and Tasting
Mark Stanford Truffle Pig Restaurant / Carl’s Tavern
Chris Burmeister Citizen Rail
Keifer Gilbert Bitter & Twisted
Brock Schulte The Monarch Bar

New York, April 1

First Last Account
Will Benedetto The Wilson
Andon Whitehorn The Arcadian
Michael Parish Broken Shaker
Christina Mercado Grace Vanderbilt
C. Parker Luthman The Eddy
Faith Alice Sleeper The Passenger

San Francisco, April 15

First Last Account
Jason Seele Nick’s Next Door
Thi Nguyen The Saap Avenue
Alicia Walton The Sea Star
Alison Kwan True Laurel
Gwendolen Whiting Manifest
Katharine Frazier The Gerald

About Heaven Hill Brands

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila and Carolan’s Irish Cream Liqueur.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Communications
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com

To view or download more images from this release, click here.

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Heaven Hill Distillery Announces Multi-Million-Dollar Investment in Expansion of Bardstown Visitor Center, Production Facilities

Heaven Hill Distillery announced today plans for a renovation, expansion and rebrand of the current Bourbon Heritage Center—Heaven Hill’s visitor experience in Bardstown, Ky. since 2004. The new visitor center renovation and expansion, part of a multi-year $65 million investment plan to expand production capacity in Bardstown, cements Heaven Hill’s commitment to Kentucky’s signature industry through growth and expansion in many areas—from distillation and warehousing, to manufacturing and tourism. Expansion details were announced in partnership with Solid Light, Abel Construction and Kentucky Tourism officials.

With an investment of $17.5 million and an enlarged footprint, the new visitor center in Bardstown will focus on the story of Heaven Hill Distillery since its inception in 1935, the Shapira Family, and iconic brands within the portfolio. Visitors will experience a multi-sensory showcase of the stories behind the evolution of Kentucky Bourbon, rooted in key periods in America’s history. From influential names like Elijah Craig and John E. Fitzgerald, to the barrel rollers and distillery workers, the history will be brought to life through one-of-a-kind exhibits and tours.

Unique to the Kentucky Bourbon Trail, the visitor center will offer a multitude of signature experiences:The Heaven Hill Distillery American Whiskey portfolio will be on full display through the widest variety of whiskey tastings and educational seminars on the market.

-Interactive, educational spaces dedicated to Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey and Larceny Small Batch Kentucky Straight Bourbon Whiskey, two brands with unique histories that played an integral role shaping Kentucky Bourbon.

-A “You Do Bourbon” immersive space, where guests will be able to participate in hands-on laboratory learning experiences and bottle their own Bourbon.

-A new rooftop bar will feature cocktails and Bourbon tastings, which visitors can enjoy overlooking Heaven Hill rickhouses.

-An enhanced retail space will offer branded merchandise, specialty food products, locally-crafted gifts, and several of Heaven Hill’s premium Bourbons and American Whiskeys.

“At Heaven Hill Distillery we are committed to the growth of Kentucky Bourbon and invite fans to experience, taste and learn from storied brands across our award-winning portfolio,” said Heaven Hill President Max Shapira. “By honoring historic figures and recognizing the people who are the fabric of this industry, nurturing the dream held by my father and his brothers more than 80 years ago, and educating consumers to enjoy Bourbon into the next generation, Heaven Hill is able to bring history to life in an exciting, modern way relevant to today’s consumer.”

In addition to the visitor center expansion, Heaven Hill will also be adding production capacity with new barrel warehousing, bottling line and equipment upgrades, and increased holdings of aging Bourbon Whiskey, amounting to a total of $47.5 million. Since 2010, Heaven Hill has invested over $100 million into the future of Kentucky Bourbon primarily through distillery expansion, warehouse construction, and tourism.

This newest visitor center expansion will play a vital role in expanding tourism, not only in Bardstown, but across the Kentucky Bourbon Trail through Heaven Hill’s two historically driven stops. When it opened in 2004, the Heaven Hill Bourbon Heritage Center was one of the first visitor centers on the Kentucky Bourbon Trail and has played an instrumental role in establishing Kentucky as a top tourist destination. The Bourbon Heritage Center is a multiple past winner of Whisky Magazine’s “Visitor Attraction of the Year” award at the magazine’s annual “Icons of Whisky” Awards and is consistently ranked as one of the top tours in the Bardstown area, drawing 60,000 visitors per year. In Louisville, the Evan Williams Bourbon Experience is dedicated to the story of Kentucky’s First Distiller and the world’s 2nd largest Bourbon brand, Evan Williams. Hosting 100,000 visitors annually, it was the first distillery back on Whiskey Row in Downtown Louisville.

“Our shared commitment to excellence and passion for our home state of Kentucky and Bourbon make working with the Shapira family on the Heaven Hill Distillery Visitor Center an incredible opportunity to convey the history and craft of Bourbon with visitors,” said Solid Light Owner/President Cynthia Torp. “When it opens, guests will have a truly comprehensive and immersive experience that tells the Heaven Hill story, the stories of Elijah Craig and Larceny, and immerses them both in the history of the not only Kentucky bourbon, but the larger history of Bourbon in America.”

Contingent upon receiving tourism incentives, Heaven Hill Distillery’s expanded Bardstown visitor center will generate a significant amount of state and local tax revenue, as well as creating over 20 new full time and part time positions.

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The Search for Heaven Hill Brands, Liquor.com 2019 “Bartender of the Year” Begins NOW!

Winner will receive $15,000 at finals Half Mile Farm in North Carolina

BARDSTOWN, Ky. – Heaven Hill Brands and Liquor.com are searching for the 2019 Bartender of the Year. The event welcomes bartenders from across the United States to join the Heaven Hill family through online submissions, regional semifinals and the crowning of the Bartender of the Year in June 2019 at the picturesque Half Mile Farm in Highlands, North Carolina.

Bartenders will be challenged to demonstrate a variety of cocktail skills including the use of Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch, PAMA Pomegranate Liqueur and Rittenhouse Rye Whisky. Commencing the fourth year in hosting the Bartender of the Year competition, the level of entrants continues to expand and diversify, as well as the portfolio of brands used in the competition. New additions to the featured brands include Dubonnet Rouge Grand Aperitif, Sacred Bond Brandy and Lunazul Tequila.

The 2019 Bartender of the Year contest will identify the bartender who best embodies the range of qualities to which all bartenders aspire to be, as Harrison Ginsberg of The Dead Rabbit in New York City expertly showcased throughout each round of the competition to be named the 2018 Bartender of the Year. From service to history and skills to quality preparation, the 2019 Bartender of the Year will be a celebrated example of what it means to be a hospitality professional behind the bar.

“Cocktail culture has revolutionized the distilled spirits industry due in part to the level of craft and expertise demonstrated by the highest level of bartenders,” said Kate S. Latts, Vice President, Marketing for Heaven Hill Brands. “We are excited to include more of our diverse portfolio in the 2019 featured brands lineup as we continue to identify the top talent within the ranks of hospitality professionals. As the Heaven Hill family continues to grow, we look forward to supporting each contestant as they raise the bar for creativity and passion within the craft.”

Heaven Hill Brands and Liquor.com will identify candidates for Bartender of the Year first by online submissions beginning September 15 and continuing through October 31. Submissions will be evaluated throughout November by the three returning national judges: Heaven Hill National Brand Educator Lynn House, Bar Manager of Clyde Common & Pépé Le Moko Jeffrey Morgenthaler, and Owner/Bartender of Pouring Ribbons Joaquín Simó. Eight regional competitions will be held in the following cities from January-April 2019: San Francisco, Denver, Chicago, Nashville, Los Angeles, Austin, New York City, Miami. Six semifinalists will compete at each regional and one from each will advance to the finals at Half Mile Farm.

Submissions for the contest opened at bartenderoftheyear.liquor.com on September 15, 2018. Guest judges joining for the regional semifinals will be announced throughout the duration of the contest. Ginsberg will also return as a judge for the finals.

Grounded in the original Bartender of the Year Competition hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Ginsberg joined an impressive rank of past champions, including Nathan O’Neill from the Nomad Bar in New York City who was named Bartender of the Year in 2017, and Abigail Gullo of Compere Lapin in New Orleans who won the inaugural competition in 2016. Visit the official competition website at www.bartenderoftheyear.liquor.com for complete competition details.

About Heaven Hill Brands 
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila and Carolan’s Irish Cream Liqueur.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.” 

CONTACT:

Lauren Cherry
Communications
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com

To view or download more images from this release, click here.

 

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Evan Williams is Bourbon Done Right

Evan Williams Bourbon today launched a new marketing campaign titled “Bourbon Done Right.” The flagship Bourbon brand of Heaven Hill Distillery, the world’s second largest holder of aging Bourbon, will utilize the new positioning to showcase real, everyday satisfaction from a real, everyday Bourbon.

As the second largest selling Bourbon in the world, the new campaign conveys the commitment to quality and the esteem with which consumers have held Evan Williams over the last decade. The new campaign showcases people enjoying their hobbies, whether building a deck or polishing their car, it shows how Evan Williams Bourbon can be used to celebrate the small moments of satisfaction that are found in everyday life and the pride that comes with it. The Bourbon Done Right campaign is brought to life across all programming platforms including a new national cable TV spot, social media, point of sale materials, and updated website at www.evanwilliams.com. National cable TV advertising will run on MLB World Series coverage on ESPN, ESPN2, TBS/TNT, MLB Network, as well as on the History Channel. Watch the new Evan Williams TV spot hitting screens this fall here.

Evan Williams is among the leaders in the rapidly growing American Whiskey segment. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past four years. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

“As a leader in the category, Evan Williams is a prime example of commitment to excellence and quality when it comes to Bourbon,” said Julie Cole, Evan Williams Brand Manager. “The new campaign establishes Evan Williams as the Bourbon that provides satisfaction for the consumer on their own time and in their own terms. Evan Williams invites fans to celebrate their passions with ours.”

At a suggested retail price of $14.99 for the 750ml size, Evan Williams Black is a smooth, easy to drink Bourbon named after Evan Williams who, in 1783, opened Kentucky’s first commercial distillery along the banks of the Ohio River. Today, Evan Williams is distilled at Heaven Hill Distillery’s Bernheim facility, located just a few blocks from the site where Evan himself built his distillery.

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UFC® Announces New Marketing Partnership with Blackheart Premium Spiced Rum

Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership agreement with Blackheart Premium Spiced Rum, in which the distilled spirits brand will serve as the organization’s first-ever “Official Rum of UFC” in the United States. Blackheart Premium Spiced Rum is owned by Heaven Hill Brands®, America’s largest independent family-owned and operated distilled spirits company.

“We’re thrilled to have Blackheart Premium Spiced Rum join us as an official partner,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “UFC takes pride in aligning itself with top tier brands that offer exciting products and Blackheart Premium Spiced Rum is a great fit alongside our other partners.”

As part of this collaboration, Blackheart Premium Spiced Rum will have a branded presence inside the world-famous Octagon® and at UFC VIP Experiences during key events throughout 2018-2019, beginning with UFC FIGHT NIGHT®: EDGAR vs. KOREAN ZOMBIE.The event, which takes place on Saturday, November 10, at Pepsi Center in Denver, will be the focus of attention as it also marks UFC’s historic 25th anniversary celebration. The fast-growing Spiced Rum brand will also be integrated across multiple UFC-based social and digital platforms.

“We are thrilled to step into the Octagon as the Official Rum of UFC. As Blackheart Rum continues to outpace the category in growth, we are always looking for ways to elevate our presence through engaging, innovative experiences with fans,” said Hannah Venhoff, Heaven Hill Senior Brand Manager. “The alignment with UFC expands our involvement in MMA and further supports the spirit of the brand.”

Starting in September, UFC and Blackheart Premium Spiced Rum will be featured on co-branded retail point of sale materials in locations across the U.S. and also in various digital and social media co-branded promotions. For more information, please visit BlackheartRum.com.

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

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Christy Cox Wins Blue Ribbon at 33rd Annual Evan Williams Cooking Contest

LOUISVILLE, KY – The 33rd annual Evan Williams Bourbon Cooking Contest kicked off the culinary competitions at the Kentucky State Fair on Friday, August 17, showcasing some of the most creative Bourbon dishes in the Commonwealth. Heaven Hill Distillery, producers of Evan Williams Bourbon, awarded the coveted Blue Ribbon top prize to Christy Cox of Louisville, Ky., for her Mr. Williams’ Country Ham and Tomato Pie.

A distinguished panel of local judges selected the entrée from 50 entries this year. Red (second place) and White (third place) ribbons were awarded to Missy Hillcock of Prospect, Ky. for her Hot Brown Hoecake with Bourbon Tomato Jam and Richard Myers of Bagdad, Ky. for his Bourbon in Your Belly pork, respectively.

Judges for the contest included Steve Coomes, food writer and consultant, author of two books including, Country Ham: A Southern Tradition of Hogs, Salt & Smoke; Sarah Fritschner, food consultant and writer, coordinator of Louisville Farm to Table; Seth Thompson, publisher of The Bourbon Review; Fred Minnick, Wall Street Journal-bestselling author; Bailey Loosemore, The Courier-Journal Food & Culture Reporter; and Jodie Filiatreau, Artisanal Distiller for the Evan Williams Bourbon Experience.

During the judging, contestants and spectators were treated to a cooking with Bourbon demonstration by Chef David Danielson, Executive Chef at Levy at Churchill Downs. Chef David performed the demonstration using Evan Williams Bourbon, America’s second-largest selling Kentucky Straight Bourbon Whiskey. Also, on hand to assist was Chef Jeremiah Brown and keeping the crowd on its toes was host Kelly K from 99.7 DJX.

Heaven Hill Distillery, the Bardstown, Ky.-based maker of distilled spirits, produces Evan Williams Kentucky Straight Bourbon Whiskey – named for the Commonwealth’s first distiller who set up his distillery on the banks of the Ohio River in 1783.

“The unique heritage of America’s Native Spirit, coupled with the Commonwealth’s flagship exposition, presents a grand stage for some of the finest amateur chefs,” said Max L. Shapira, president of Heaven Hill. “In this 33rd year of the Evan Williams Cooking Contest we were inspired by the creativity and enthusiasm.”

The recipes were rated on originality, ease of preparation, appearance, name and the contribution of Evan Williams Bourbon to the taste and aroma of the dish. In addition to receiving a coveted Kentucky State Fair prize ribbon and a cash prize, each of the winning entries will be considered for publication in the next “Cooking with Bourbon” recipe booklet, published periodically by Heaven Hill Distilleries.

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Heaven Hill Distillery Announces Fall 2018 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the fall 2018 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in October of 2008, and bottled in August of 2018, the second release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, which will stay consistent across all fall releases. As was the case for the spring edition, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The second edition is available at a suggested retail price of $90.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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Heaven Hill Distillery Announces Release of 2018 Parker’s Heritage Collection Limited Edition Bottling

12th Edition of annual ultra-premium release renews partnership with Master Blender Alain Royer and continues support of ALS research and patient care

BARDSTOWN, KY— Heaven Hill Distillery announced today the 2018 limited edition release of Parker’s Heritage Collection Kentucky Straight Bourbon Whiskey finished in orange curaçao barrels. The 12th edition will be shipping into select markets across the country beginning in September.

The 2018 edition showcases the versatility that Heaven Hill’s 1.4 million aging barrels provides for an ultra-premium, innovative Bourbon. Aged for seven to eight years in the upper floors of Rickhouse Q, the Bourbon was then aged for four months in barrels that previously held French orange curaçao liqueur. The orange curaçao finished offering is the second barrel-finished Bourbon in twelve years of the annual Parker’s Heritage Collection series. Royer also partnered on a previous edition, which featured a Cognac finished Kentucky Straight Bourbon Whiskey.

Bottled at 110 proof (55% abv) and non-chill filtered to preserve all the flavor compounds, the orange curaçao finish lends a unique flavor that complements the Bourbon without overpowering it, creating an entirely new and elegant tasting experience.

The annual release of Parker’s signature line is one of the most highly anticipated bottlings for Whiskey and Bourbon lovers worldwide, as the collection produces an innovative, highly sought after bottling each year and now serves as a remembrance of the collection’s namesake. Parker’s Heritage Collection was originally conceived to showcase the extraordinary quality and broad range of Heaven Hill’s American Whiskey holdings, as Heaven Hill boasts the world’s second largest inventory of aging American Whiskey.

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past five editions from 2013-2017, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, and the 11-Year-Old Single Barrel, respectively, have raised over one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Heaven Hill will continue with this cause-related campaign, and will again contribute a portion of the proceeds from the average national retail cost of $89.99 of each 750ml bottle sold of this year’s release to the ALS Association. With every past edition of Parker’s Heritage Collection quickly selling out, the company expects to continue to generate significant dollars for this effort in Parker’s memory.

“We are excited to resume our partnership with Alain Royer as we continue to innovate with barrel finished products,” said Susan Wahl, Group Product Director at Heaven Hill Distillery.  “Parker appreciated thoughtful, new ways to enjoy Bourbon, as evidenced by his original collaboration with Royer.  This newest edition blends both Parker’s imprint, as the Bourbon was distilled by him several years ago, but also the imprint of our current Master Distiller, Denny Potter, who worked through countless samples to find the perfect balance of flavor and Bourbon. We are proud to continue offering the Parker’s Heritage Collection in his memory and continue to support ALS research and patient care efforts.”

Packaged in the same upscale 750ml bottle as the previous eleven editions, but with a beige colored label, the newest Parker’s Heritage Collection edition reflects the care and craftsmanship of its contents. Available in a three-bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise accounts starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

To download images from this press release, please visit

https://connect.heavenhill.com/dam/externalorderpickup/973e94a5-b9b1-4917-9fd9-b5d090e89890.

 

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Evan Williams Bourbon Experience Opens ON3

LOUISVILLE, Ky. – Bourbon enthusiasts can now enjoy an ice-cold cocktail during their visit to the Evan Williams Bourbon Experience at the new bar ON3. This cocktail corner adds a unique asset to the Visitor Center with cocktails and Bourbon flights available during tour hours.

The Evan Williams Bourbon Experience allows visitors to see an operating Artisanal Distillery, where one barrel of Bourbon is distilled each day. The guided tour takes a peak into distilling on Whiskey Row from the 1890’s to the present. Now, visitors can also stop by or top off their tour experience with a cocktail at ON3. Each drink, handcrafted by mixologist Karla Plott, offers a creative twist on different Evan Williams Bourbon and Heaven Hill Distillery products.

“ON3 adds a valuable taste of hospitality to the Evan Williams Bourbon Experience,” said Jeff Crowe, General Manager. “We are thrilled to have Karla craft memorable cocktails that will leave visitors with a long-lasting impression, as well as showcase Evan Williams Bourbon in a new way.”

The bar is located on the third floor of the Visitor Center on Louisville’s historic Whiskey Row at 528 W Main St. The official opening was July 4, 2018. The bar will be operating every Thursday and Sunday from 12 p.m. to 5 p.m., and Friday and Saturday from 12:30 p.m. to 5:30 p.m.

About the Evan Williams Bourbon Experience: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To download images relevant to this release, please visit https://connect.heavenhill.com/c/5w0hy5vq.

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Heaven Hill Distillery Announces Limited Edition Release of Heaven Hill 27-Year-Old Barrel Proof Small Batch Kentucky Straight Bourbon Whiskey

Less than 3,000 bottles of pre-fire Bourbon available in this one time-release

BARDSTOWN, KY – Heaven Hill Distillery announced today the release of Heaven Hill 27-Year-Old Barrel Proof Small Batch Kentucky Straight Bourbon Whiskey, a rare bottling produced at Old Heaven Hill Springs Distillery before it was destroyed by fire in 1996. Only 41 barrels produced in 1989 and 1990 passed taste testing for inclusion in this limited release that represents Heaven Hill’s heritage of distilling.

“As stewards of the Bourbon movement we take pride in the perseverance that is a hallmark of Heaven Hill’s 83-year history,” said President Max L. Shapira. “We remain committed to an enduring legacy of quality and patience, just as we have since 1935.”

Heaven Hill Barrel Proof Small Batch Bourbon, selected from limited remaining stocks of pre-fire barrels, has been closely monitored and allowed to age for an astounding 27 years. All but five of the barrels in this small batch were aged on the first and second floors, where increased humidity and evaporation caused the proof to drop. When all 41 barrels were mingled for bottling, the natural barrel proof was an unusually low 94.7 proof (47.35% abv). The resulting taste profile begins with an aroma of dried fruits and baking spices, with pipe tobacco notes developing after some time in the glass. A gentle entry is followed by an explosion of vanilla and floral flavor with traces of pepper and clove. After a slow and warming build up, the finish is incredibly long, yet very soft.

This ultra-premium Bourbon will be released in an elegant, tall 750ml bottle placed in a custom wooden box bearing two H’s on each side signifying the Heaven Hill name. The bottle is secured in the box with magnetic closure and sits in a blue satin-lined base. The distiller’s notes label features hand-written bottle numbers, distiller tasting notes, and DSP-KY-31, denoting the Old Heaven Hill Springs Distillery. The one-time release of Heaven Hill 27-Year-Old Barrel Proof Small Batch Bourbon, shipping late fall 2018, will be available in limited markets for a suggested retail price of $399.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To download images relevant to this release, please visit https://connect.heavenhill.com/c/grvnxqgu.