Author: Heavenhill

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Evan Williams Bourbon Experience Toasts One-Year Anniversary with Special Events and Bourbon Bottle Release

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Evan Williams Bourbon Experience Toasts One-Year Anniversary with Special Events and Bourbon Bottle Release

LOUISVILLE, KY. – The Evan Williams Bourbon Experience® is celebrating its one-year anniversary Nov. 15 with a week of celebratory events and the release of a commemorative Evan Williams Single Barrel Bourbon.

The Evan Williams Bourbon Experience® is a multi-million dollar artisanal distillery, immersive tourism experience and retail store celebrating the legacy of Evan Williams, Kentucky’s first commercial distiller and namesake of Heaven Hill Distilleries’ flagship Bourbon brand. As Louisville’s first stop on the Kentucky Bourbon Trail®, the Evan Williams Bourbon Experience drew 70,000 visitors this year from around the globe.      

“The Evan Williams Bourbon Experience is an incredible pioneer in Louisville’s ever-expanding bourbon and spirits tourism presence,” said Louisville Mayor Greg Fischer. “Thanks to Heaven Hill for blazing a trail and giving so many visitors a tremendous experience with our city’s native spirit, history and heritage.”

Anniversary festivities kick off 10:30-11:00 a.m., Mon., Nov. 10, when Mayor Fischer, company executives and other dignitaries will be on hand to unveil an official Evan Williams historical marker across the street from the Evan Williams Bourbon Experience, 528 W. Main St. Max L. Shapira, president of Heaven Hill, America’s largest independent, family-owned and operated spirits company, will sign bottles from 3-5:30 p.m. and there will be a Downtown Neighborhood Celebration from 2:30-5 p.m. in the Retail Store.

A special 2005 Vintage Evan Williams Single Barrel Bourbon may be purchased exclusively at the Bourbon Experience starting Nov. 10 as well. There are only 420 bottles available, poured from two hand-selected barrels. The bourbon is 100 proof, as opposed to the standard 86.6 proof in other Evan Williams Single Barrel bottles. The bottles are dipped in copper wax and feature a unique “Evan Williams Bourbon Experience First Anniversary” label and sell for $99.99 each.  

Throughout the week, the Evan Williams Bourbon Experience will offer buy one, get $1 tours, a free, logoed nosing glass for every guest and door prizes each day. Tastings of rare Evan Williams 23-Year-Old Straight Bourbon Whiskey will be on tours Tues., Nov. 11, and Artisanal Distiller Charlie Downs will treat visitors to the Evan Williams Bourbon Experience’s ‘new make,’ fresh off the still on ‘White Dog Wednesday,’ Nov. 12.  

On Thurs., Nov. 13, Heaven Hill Brand Ambassador Bernie Lubbers, fondly renowned as “the Whiskey Professor,” will lead tours in the Evan Williams Bourbon Experience’s Speakeasy, a 1920s inspired bar that transports guests back to the last days of Prohibition. On Friday, guests will enjoy refreshments, bourbon cupcakes and Heaven Hill Master Distiller Craig Beam and Evan Williams Bourbon Experience Artisanal Distiller Charlie Downs will sign bottles 4–6 p.m. Lastly, Downs will sign bottles noon-2 p.m., Sat., Nov. 15, as guests enjoy refreshments.

“We’re extremely proud of the experiences we’ve offered to our guests this year at the Evan Williams Bourbon Experience,” said Heaven Hill President Max L. Shapira said. “Through the Evan Williams Bourbon Experience, people from near and far have come to know just how integral our area has always been to the growth and development of the Bourbon industry. It all started here with real-life legends, like Evan Williams, Louisville’s first commercial distiller and wharf-master. We give guests a taste of that tradition and how it lives on today.”

The Evan Williams Bourbon Experience offers guests guided, immersive tours where they are brought back in time to see Evan Williams’ original distillery, Louisville wharf scenes and historic Whiskey Row. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it differs from distilleries in Evan Williams’ era.

The building features a five-story-high Evan Williams Bourbon bottle façade and indoor Bourbon fountain installation as signature architectural features. Guests of legal drinking age may enjoy educational tastings of premium Bourbons in two themed tasting rooms and a large retail area offers a wide range of Evan Williams branded merchandise, specialty food products and a number of Heaven Hill premium Bourbons and American Whiskeys for sale. 

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Kelly Hubbuch, Marketing Coordinator
(502) 272-2619
khubbuch@heavenhill.com

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Andrew Truong Joins Heaven Hill Distilleries, Inc. as Southern California On-Premise Sales Manager

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Andrew Truong Joins Heaven Hill Distilleries, Inc. as Southern California On-Premise Sales Manager

Andrew Truong has joined Heaven Hill Distilleries, Inc. as the On-Premise Area Sales Manager for Southern California and will be working closely with the local distributor sales teams. He will report directly to Mark Hurwin, Regional Manager. Truong comes to Heaven Hill with more than 10 years of experience with a number of wine and spirits companies in Las Vegas and Los Angeles. “We’re pleased to have someone with Andrew’s experience, talent and passion for the industry,” said Steve Feller, Heaven Hill Vice President of Sales. A Geography major, Andrew received a Bachelor of Arts Degree from the University of California at Santa Barbara.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Honored with 2014 Environmental Pacesetter Award

Heaven Hill Distilleries, Inc. Honored with 2014 Environmental Pacesetter Award

FOR IMMEDIATE RELEASE

BARDSTOWN, KY. – The Kentucky Department of Environmental Protection awarded Heaven Hill Distilleries, Inc. today with the 2014 Environmental Pacesetter Award, a top honor in the department’s annual Environmental Excellence Awards.

The award is meant to recognize individuals, organizations and businesses for their exemplary efforts to protect the environment, conserve resources and set an example of environmental stewardship for the Commonwealth of Kentucky.

Heaven Hill, America’s largest independent, family-owned and operated producer of distilled spirits, was nominated for strides the company has made in recycling and conservation of water and electricity since becoming a member of the DEP’s KY Excel program in 2011.  

“I’m proud to accept this award on behalf of our employees who have worked diligently to adopt sustainable practices and help Heaven Hill become an environmental leader in the state and the spirits industry,” said Allan Latts, Heaven Hill Chief Operating Officer. 

More than 600 employees work at Heaven Hill and the company has six different facilities in Louisville and Bardstown, including corporate offices, a distillery and the largest distilled spirits warehouse in the U.S. 

Since introducing an innovative recycling program at all its locations, Heaven Hill has recycled more than 1,859 tons of materials that would have otherwise ended up in landfills. The program began with a careful assessment of materials that could be recycled at the Bardstown plant, which bottles more than 12 million cases of spirits a year. Employees were educated about the importance of recycling and offered inducements to participate. The program was so enthusiastically received, employees began bringing items from home to recycle, as many live in communities where residential pickup isn’t available. Heaven Hill built a facility for employees to store and sort those items.     

In 2010, Heaven Hill cut its electricity usage for lighting in half at its warehouse by installing energy efficient light fixtures. This year, the company recouped an additional 12 percent savings in electricity usage by installing LED lights in offices and occupancy sensors around Bardstown facilities. The company also built a retention basin to store and recycle water at its Bernheim Distillery in Louisville, cutting water usage for the cooling tower there by 60 percent.

“The Kentucky Department for Environmental Protection is dedicated to protecting and enhancing the Commonwealth’s environment. Through this awards program, we have an opportunity to recognize some of the environmental leaders in Kentucky and use their achievements as examples to others,” said R. Bruce Scott, DEP commissioner. “These awards highlight and honor the strong commitment to environmental stewardship.” 

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

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Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

BARDSTOWN, KY. – The Heaven Hill Distilleries Bourbon Heritage Center is celebrating its 10th anniversary Oct. 15 with the release of a commerative Evan Williams Single Barrel Bourbon and a number of special events. 

The center, at Heaven Hill headquarters in Bardstown, Ky., opened ten years ago to critical acclaim and fanfare for its captivating telling of the bourbon story through educational and historical displays, one-of-a-kind tastings and distinctive architecture. More than 60,000 people visit the center a year, enjoying daily tours that give behind-the-scenes access and insight to the bourbon making process.

To mark this historic anniversary, a special 2004 Vintage Evan Williams Single Barrel Bourbon may be purchased exclusively at the center. There are only 215 bottles available selling for $100 each. The bourbon was barreled on Oct. 15, 2004 — the first day the center opened. It is 110 proof, as opposed to the standard 86.6 proof in other Evan Williams Single Barrel bottles. The bottles are dipped in silver wax and feature an attractive “Bourbon Heritage Center 10th Anniversary” label. 

Heaven Hill President Max L. Shapira will sign bottles at the center 10:15 a.m.-noon, Sat., Oct. 18. Refreshments that incorporate Evan Williams and Elijah Craig sauces and spices will be served at the center throughout the day from Oct. 15-18. Visitors will enjoy 10 percent off all products in the Retail Shop, except bourbon, on those days as well.

The center is one of nine stops along the Kentucky Bourbon Trail®, which drew a record 571,701 visitors last year. 

“We’re extremely proud of the experiences we’ve created for visitors throughout the years at the Bourbon Heritage Center in Bardstown and now at the Evan Williams Bourbon Experience in Louisville,” said Max L. Shapira, Heaven Hill President. “Through these facilities, people from all over the world have come to know and love the tradition of bourbon. That’s a benefit for the state of Kentucky and the whole bourbon industry.”  

The Heaven Hill Bourbon Heritage Center is at 1311 Gilkey Run Road in Bardstown. Hours of operation are 10:00 a.m.-5:00 p.m. Monday through Saturday and 12:00 p.m.-4:00 p.m. on Sundays. For more information, call 502-337-1000 or visit www.bourbonheritagecenter.com.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc., President Max L. Shapira was recently awarded “Industry Executive of the Year” by Market Watch magazine, a highly influential information leader in the drinks industry that provides analysis and coverage of industry trends and news. 

Shapira was honored for taking the family-owned and operated company “beyond its traditional Bourbon roots and transforming it into the nation’s sixth-largest spirits player, with a diversified portfolio of whiskies, liqueurs, vodkas, rums and other spirits.”

The company has enjoyed marked success in whiskeys lately, with its core bourbon brand Evan Williams rising 15.3 percent last year to 1.65 million cases. Specialty whiskeys such as Larceny Bourbon, Rittenhouse rye and Bernheim wheat whiskey are also growing rapidly. Other categories within the company have shown strong returns as well. Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th-largest-selling distilled spirits brand in the U.S., was up last year by 15.3 percent. Blackheart Premium Spiced Rum sales were up 18.2 percent.

Shapira proudly notes that in his tenure, Heaven Hill has opened two visitor centers: the Bourbon Heritage Center in Bardstown, Ky., and the Evan Williams Bourbon Experience in Louisville, Ky.

“I’m honored to receive this award and proudly accept it on behalf of our employees,” he said. “Together, we work hard to deliver products our consumers value for their quality, craftsmanship and integrity.”   

Shapira became president in 1996, following the death of George Shapira, the last of five founding brothers, including his father, Ed Shapira. Since then, Shapira has ushered the company through an era of tremendous expansion, with focus on developing existing products and acquiring new, exciting, market-leading ones. Heaven Hill is now America’s largest independent, family-owned and operated distilled spirits company and the world’s second-largest holder of aging Bourbon stocks. Exports have grown significantly in recent years, with brands now shipping to more than 60 countries.

At Heaven Hill, he works shoulder-to-shoulder with the third generation of family leadership: daughter Kate Shapira Latts is the Vice President of Marketing, son Andy Shapira is Director of Corporate Analysis and son-in-law Allan Latts is Chief Operating Officer.

Shapira has served on the Board of Trustees of the Bernheim Foundation, the board of Liberty National Bank/Banc One Kentucky, the board of Wilson & Muir Bankcorp and has served as past Chairman and member of the Executive Committee of the Kentucky Distillers Association.  He was inducted into the Kentuckiana Junior Achievement Business Hall of Fame in 2013 and resides in Louisville with his wife Ellen.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

Louisville, KY – Eimear May has joined the Heaven Hill Distilleries Sales Team as the North Texas Area Sales Manager and will work closely with local distributor sales teams to execute Heaven Hill’s strategic initiatives in both on- and off-premise accounts. She will report directly to Beau Barrows, Texas Regional Manager.

May has more than 10 years of experience in the industry, including sales and sales management experience with Centennial Fine Wine & Spirits and Glazer’s Wholesale Company. Most recently, she worked for Beam Suntory as a field marketing specialist responsible for the presentation and execution of category brands, brand plans, national sampling programs and new product introductions.

“Eimear brings a wealth of knowledge and experience that will certainly enhance our Texas sales team. We’re very excited to have her aboard,” said Steve Feller, Vice President of Sales.

May attended Southern Methodist University in Dallas, Texas, where she had a major in corporate communications and a minor in sociology. She resides in Frisco, Tx., with her husband, Todd.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Tyler Dingus as Colorado Area Manager. Dingus will manage Heaven Hills’ spirits portfolio in Colorado reporting directly to Tyler Tramuta, Southwest Regional Manager.

Prior to joining Heaven Hill, Dingus developed extensive experience in the industry, working more than seven years for Southern Wine & Spirits in Colorado, most recently as a team/district manager.

“Tyler comes to us as a highly qualified, highly competent professional in our industry. His experience, knowledge and passion will help us to further develop our portfolio in the Colorado market,” said Steve Feller, Vice President of Sales.

Dingus earned his bachelor of business administration in marketing from the University of Kentucky and resides in Denver.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries Announces Release of 2014 Parker’s Heritage Collection Limited Edition Bottling

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Eigth Edition of annual ultra-premium release will feature rare 13-year-old cask strength wheat whiskey, continue support of ALS research and treatment.

BARDSTOWN, KY— Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the 2014 limited edition release of Parker’s Heritage Collection. Heaven Hill, who holds the world’s second largest inventory of aging American Whiskey, will be shipping the rarity into selected markets across the country beginning in mid-September and it will hit retail shelves in September and October. The annual release of the Parker’s Heritage Collection bottling, of which this represents the eigth in the series, is always highly anticipated by whiskey lovers worldwide and the bottlings are some of the most lauded and coveted releases of the year.

This year, for the first time, Heaven Hill will be using an American Straight Whiskey style other than Bourbon for the Parker’s Heritage Collection release. The 2014 edition will feature 13-year-old straight wheat whiskey, bottled at cask strength and non-chill filtered. The barrels used for this year’s offering were from the very first run of what later would become Bernheim Original Straight Wheat Whiskey. With a minimum of 51% soft winter wheat in the mashbill or grain recipe, Bernheim is the only straight wheat whiskey produced by a major American distiller and has been available since 2005. For this reason, this year’s Parker’s Heritage Collection release has been dubbed “Original Batch Kentucky Straight Wheat Whiskey”.

The release will be comprised of two small batch dumps, the first of which will be bottled at a robust 127.4° proof or 63.7% alcohol by volume. The cask strength and lack of chill filtering mean the whiskey is bottled much as it came out of the barrel after 13 years of aging on the top floors of Rickhouse Y on the Heaven Hill property in Bardstown. Heaven Hill announced in June that they were repackaging the Bernheim Original Wheat Whiskey to add a 7 year age statement, but the additional 6 years of maturation gives the Parker’s Heritage Collection Original Batch Wheat Whiskey even greater complexity and depth. The soft, biscuity profile of Bernheim is tempered with additional oak and char notes, and the finish is long and spicy.

Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) several years ago. Last year’s edition of Parker’s Heritage Collection, called the “Promise of Hope” release, raised over $300,000 for the ALS Association’s Parker Beam Promise of Hope Fund through a $20 per bottle contribution made by Heaven Hill. Heaven Hill will continue with this cause-related campaign, and will contribute $5 from the average national retail cost of $89.99 for every 750ml bottle sold of this year’s “Original Batch” release to ALS research and treatment. With every past edition of Parker’s Heritage Collection selling out of Heaven Hill’s warehouses, the company expects to generate an additional $65,000 to battle ALS through this year’s edition, which is not as broad a release as last year’s “Promise of Hope” bottling.

This year’s release of Parker’s Heritage Collection promises to be a worthy successor to the previous seven releases, which, having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.” As a result, the Parker’s Heritage Collection releases have become some of the most anticipated and sought after bottlings of every new year.

Packaged in the same upscale 750ml bottle as the previous six editions but with a buff colored label, the Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise operators starting in September. With the ever increasing interest in American Whiskeys, especially ultra-premium bottlings, consumers will have to act quickly to secure a sample of the rarity.

“American Whiskey connoisseurs have every year come to eagerly anticipate the announcement and introduction of the new Parker’s Heritage Collection release”, noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “With the additional interest of an extra aged wheat whiskey, the cause-related contributions to ALS treatment and all the attention the Ice Bucket Challenge has focused on it, we anticipate this year’s Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey to be another highly regarded release.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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New Heaven Hill Bar Opening Fall 2014 in KFC YUM! Center

FOR RELEASE: Sept. 8, 2014

LOUISVILLE, KY. – Capitalizing on the success of its two current properties in the KFC Yum! Center — Burnett’s V Lounge and the Evan Williams Bourbon Bar — Heaven Hill Distilleries is planning to open a third bar on the main concourse this fall. 

The bar, simply named Heaven Hill, will serve a wide array of brands from Heaven Hill, giving KFC YUM! Center attendees a true taste of the company’s exciting and diverse portfolio of spirits, including such flagship brands as Evan Williams Bourbon; Larceny and Elijah Craig bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  
It’s the first new construction in the KFC Yum! Center since it opened in 2010 and demonstrates the success of the partnership between Heaven Hill and the arena in addition to Heaven Hill’s commitment — as a proud locally-owned and independent company — to being active, visible and invested in the community.

“We could not be more pleased with Heaven Hill Distilleries’ decision to extend their partnership with the KFC Yum! Center. The addition of their new bar to our main concourse speaks highly of the group’s level of commitment to our patrons and the amount of success they have garnered from the other properties located in the arena,” said Dennis Petrullo, General Manager of the KFC Yum! Center. “The innovative design and convenient location that Heaven Hill offers will provide our attendees with a fun and unique new experience.”        

The 1,100 square-foot bar, located on the Second Street side of the main concourse, will have a sleek, modern look in keeping with the overall KFC Yum! Center aesthetic. It was designed by Populous, the same firm that designed the KFC Yum! Center, and it will have both bar-seating and a lounge area that will hold as many as 70 people. Also, there will be a walk-up bar patrons may access from the hallway. Large, illuminated panels displaying Heaven Hill products will adorn the walls along the concourse. 

The new Heaven Hill bar also will offer a small appetizer menu with dishes prepared by Centerplate Restaurant Group, giving patrons a full lounge experience in a premium, upscale atmosphere. 

“It will be a destination for people, a place where they’ll want to meet up, grab a drink and socialize before a show or during half-time,” said Allan Latts, Chief Operating Officer for Heaven Hill Distilleries, Inc. “It will be an experience they will enjoy and remember from their outing at the KFC Yum! Center.”
Heaven Hill signed a multi-year commitment in 2010 with Learfield Sports to create and sponsor the Evan Williams Bourbon Bar and Burnett’s V Lounge, two upscale clubs that are located at the east and west event levels of the arena and accessible only to lower level club seat holders. The Evan Williams Bar is named for Evan Williams Kentucky Straight Bourbon Whiskey, the second best-selling and fastest-growing bourbon in America, and Burnett’s V Lounge is named for Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”-30-

CONTACT:  Joshua Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
P – 502.413.0219
F – 502.413.0719
jhafer@heavenhill.com

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Jack Choate Joins Heaven Hill Distilleries, Inc. as Northern California On-Premise Area Manager

FOR IMMEDIATE RELEASE

Louisville, KY – Jack Choate joined the Heaven Hill Distilleries Sales Team as the Northern California On-Premise Area Manager, reporting directly to Mark Hurwin, California Regional Manager.  He will work closely with Young’s Market Company, and responsible for executing on-premise strategic initiatives in the market.

Choate has years of industry experience. Most recently, he was employed by Young’s Market Company as the On-Premise Sales Specialist in Santa Monica, Ca. He was responsible for identifying sales opportunities, driving sales volumes and partnering with brand ambassadors and mixologists to increase sales and distribution.

“Choate is an excellent addition, bringing a level of experience and knowledge that will benefit our Western Regional Sales Team immensely,” said Andy Shapira, Western Division Manager. 

Choate is a graduate of James Madison University in Harrisonburg, Va. where he received a Bachelor of Science Degree in Sports Management. He lives in San Francisco.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Josh Hafer

Communications Manager Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heavenhill.com