Heaven Hill Distilleries, Inc. Adds Niki King as Communications Coordinator

FOR IMMEDIATE RELEASE

Heaven Hill Distilleries, Inc. adds Niki King as Communications Coordinator

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Niki King as the Communications Coordinator in its marketing department. In this position, King will support internal and external communications and media relations for an extensive portfolio of spirits brands.

Prior to joining Heaven Hill, King worked in nonprofit communications, including the Jewish Community of Louisville. She also has numerous years of experience in news media, having worked at newspapers across the country, most recently The (Louisville) Courier-Journal.  

“Niki will be a great addition to our team,” said Josh Hafer, Communications Manager for Heaven Hill Distilleries, Inc. “Her strong writing background and experience with media will serve us well.”

King earned her undergraduate degree in journalism from the University of Memphis and her graduate degree in community and leadership development from the University of Kentucky. She resides in Louisville with her husband and daughter.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Niki King

Communications Coordinator

(502) 413-0217

nking@heavenhill.com

Heaven Hill Distilleries Set to Release Elijah Craig 23-Year-Old Single Barrel Bourbon to Select Markets Nationally

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HEAVEN HILL DISTILLERIES SET TO RELEASE ELIJAH CRAIG 23-YEAR-OLD SINGLE BARREL BOURBON TO SELECT MARKETS NATIONALLY

Rare ultra-premium bottling is successor to 21-Year-Old Elijah Craig Single Barrel

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces a new limited edition release of Elijah Craig 23-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Heaven Hill, who holds the world’s second largest inventory of Bourbon and the most “extra-aged” barrels of any distillery in its rickhouses, began shipping the rarity into selected markets across the country in mid-August and it will hit retail shelves in August and September. The new bottling follows up on the success of the sold-out Elijah Craig 20-Year-Old Single Barrel, released in the Spring of 2012 and named “American Whiskey of the Year” by Whisky Advocate magazine, and the Elijah Craig 21- Year-Old, released last Fall and designated “Excellent/Highly Recommended” at the 2013 Ultimate Spirits Challenge. The new 23-Year-Old bottling will carry an average retail price of $199.99 for the 750ml size, and like last year’s 21-Year-Old will be in limited distribution in top metro markets.

The Elijah Craig 23-Year-Old Single Barrel shares much of its packaging with its predecessor, including the familiar flask shaped Elijah Craig Single Barrel 750ml bottle and cork closure with a marbled capsule. Instead of the blue label of the 21-Year-Old, this year’s 23-Year-Old will have a green label, with the 23 year age statement prominently featured in reverse white and gold type in the center. As with all previous editions of Elijah Craig Single Barrel, there will be space on the back label where the specific barrel number and “barreled on” date will be hand written. The new Elijah Craig 23-Year-Old will be available in a three bottle case of 750ml bottles, at its traditional 90 proof (45% alcohol by volume) strength.

At 23 years of age—quite advanced for a Bourbon, which of course must by law age in a new charred white oak barrel—barrel selection becomes of tantamount importance. Barrels that age for that long on the highest floors of the rickhouse, where temperature extremes are greatest, can become too woody or tannic. The barrels for Elijah Craig 23-Year-Old Single Barrel are drawn from the middle floors of the rickhouses, where the effects of long aging are mitigated by the more moderate temperature fluctuations. This careful barrel selection, drawn from Heaven Hill’s inventory of over one million aging barrels, means the whiskey offers depth and complexity but still perfectly maintains the delicate balance between barrel and distillate.

“All of the extra-aged limited edition American Whiskeys we have released, including the previous Elijah Craig Single Barrels as well as our Parker’s Heritage Collection and the Rittenhouse 21, 23 and 25-Year-Old, have quickly sold through to the connoisseur markets,” noted Heaven Hill Senior Brand Manager Susan Wahl. “This release, like the 21-Year-Old and 20-Year-Old Single Barrels that preceded it, will take the consumer on a tasting journey of discovery that will motivate them to move up the line, from the more widely available 12-Year-Old Elijah Craig Small Batch, to Elijah Craig Barrel Proof and on through these more aged, rarer bottlings.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

BARDSTOWN, Ky. – Hpnotiq Liqueur introduces a brilliant new holiday seasonal liqueur for 2014 – Hpnotiq Sparkle. The toast of this year’s holiday season is a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles for a festive cocktail that is as special, fun and unique as the time of year.

The effervescent holiday liqueur is supported by a multi-faceted marketing campaign targeting multi-cultural females with celebrity Sparkle Queen Khloe Kardashian leading the way. Core to the program is the Kardashian-hosted “I Need Sparkle” sweepstakes available through national print, digital and social media advertising.  The program will be the center-piece of Hpnotiq Sparkle promotional efforts during the holidays.

“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”

Available at retail during the holiday season, Hpnotiq Sparkle is a dazzling blend of natural exotic fruit juices, white wine, vodka, and a touch of Cognac. Sparkle is available in 750ml size and bottled at 12.5% alc./vol.  Hpnotiq Liqueur is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Sparkle have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Christian Brothers Introduces CB Peach

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Christian Brothers Introduces CB Peach

New flavor launched on the heels of successful CB Honey growth, popularity of Peach flavors

BARDSTOWN, Ky. – Christian Brothers has launched CB Peach – an addition to the extremely successful CB Honey introduction in 2011. The new flavor builds on the growth of Peach flavors in the distilled spirits industry.

CB Peach is Christian Brothers VS Brandy infused with peach flavors. The combination carries a natural history in cocktail culture and builds on popularity of flavors across all spirits types. Most notably, peach is the #1 flavor style introduced since 2013, according to Beverage information Group, with over 70% of new products featuring the flavor.

“Christian Brothers is a true innovator with flavor introductions,” said Brittany Capito, Senior Brand Manager for the Christian Brothers franchise. “We are excited to add the second flavor to an emerging and exciting category which holds tremendous growth potential.”

Flavors are taking hold across all spirits categories. According to Beverage information Group, Flavored Vodkas account for over 30% of Vodka category market share. Likewise, flavored whiskeys sales have doubled since June 2013, according to Nielsen. Since 2013, Christian Brothers Honey has grown more than 26% as consumers seek easy-to-drink products.

Available in 50ml, 375ml and 750ml, Christian Brothers Peach ($10.99) marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of peach.” The product features an array of in-store and on-premise POS. Christian Brothers Flavors are bottled at 35% alc./vol. For more information, go to www.christianbrothers.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Folder: Christian Brothers Peach

Heaven Hill Distilleries to Continue Periodic Releases of Elijah Craig Barrel Proof Bourbon

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HEAVEN HILL DISTILLERIES TO CONTINUE PERIODIC RELEASES OF ELIJAH CRAIG BARREL PROOF BOURBON

Combination of high quality, true barrel proof and scarcity have made the bottling a much sought-after rarity

LOUISVILLE, KY—Heaven Hill Distilleries, producers of Elijah Craig 12-Year-Old Barrel Proof Bourbon, are planning a third release of the rare and highly acclaimed bottling during 2014, and are planning three more releases during 2015, the company announced today. Elijah Craig Barrel Proof, originally released last year as a limited-edition companion to the mainline Elijah Craig Small Batch 12-Year-Old, will become a recurring but still highly allocated item in Heaven Hill’s American Whiskey Collection portfolio, all drawn from Heaven Hill’s vast inventory of aging barrels, the second largest in the world.

Unlike several other competitive products who bottle at a “standardized” barrel proof of, for example, 125°, Elijah Craig Barrel Proof is a true barrel proof, with each batch reflecting the actual proof of the small batch of 100 or fewer barrels that make up each “dump.” There were three releases in 2013—at 134.2, 137 and 133.2 proof—one March 2014 release at 132.4 proof, and one May 2014 release at 134.8 proof. Heaven Hill plans on beginning shipments of the third and final dump of 2014 in September, and will release the first edition of 2015 in January.

In just its first year, the brand has captured numerous prestigious awards—including “Double Gold” at the San Francisco World Spirits Competition, “Extraordinary/Ultimate Recommendation” from the Ultimate Spirits Challenge, and “Best Bourbon, Best Brown Spirit in Show” at this year’s WSWA Convention Spirits Tasting Competition. It has also become something of a cult whiskey among Bourbon aficionados, with the combination of extraordinary quality, scarcity and value making it the object of many Bourbon want-lists. It is also a hot topic on Bourbon and American Whiskey forums and blogs.

“We knew beforehand—given the remarkable quality of the small batch dumps, the very allocated nature of the distribution, and the approachable price point for a cask strength 12 year old Bourbon—that Elijah Craig Barrel Proof was going to be real draw for the whiskey aficionado crowd, but the fervor and passion that customers show always amazes us,” said Susan Wahl, Senior Brand manager, Whiskeys, at Heaven Hill. “We are pleased, given this popularity and the overall unprecedented demand for Bourbon, that we are able to continue with releases of Elijah Craig Barrel Proof for the foreseeable future.”

Elijah Craig Barrel Proof will continue to be bottled in the 750ml size and will be available at a suggested national retail price of $44.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Folder: Elijah Craig Barrel Proof

Heaven Hill Distilleries, Inc. Acquires Domaine de Canton Ginger Liqueur

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Heaven Hill Distilleries, Inc. Acquires Domaine de Canton Ginger Liqueur

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family owned and operated distilled spirits company, today announced it has acquired the worldwide rights to the Domaine de Canton French Ginger Liqueur from Maurice Cooper et Cie. of Miami, Fla.

“Domaine de Canton French Ginger Liqueur is a unique one of a kind product that is among the fastest growing Liqueurs in the spirits industry. This product inspires creativity throughout the cocktail world and has become increasingly popular over the last several years,” stated Max L. Shapira, President, of Heaven Hill Distilleries, Inc. “We are very excited to add the original ginger-based liqueur to our broad portfolio of premium products. Canton will play a great role in expanding our presence in every channel of the spirits business. Most notably, it complements our existing business of premium Liqueurs and American Whiskeys already recognized for their outstanding quality and versatility.”

Launched in 2007 by Maurice Cooper et Cie., Domaine de Canton is inspired by the French tradition in which sweet and fresh elixirs are fortified by fine eau de vie and cognac. It is the world’s first premium ginger liqueur and features an elegant bamboo package inspired by its Asian ginger heritage. The product is widely embraced by consumers and mixologists for its bright and rich ginger spiciness in both simple and sophisticated cocktails.

“The development, launch and success of Canton has been an incredible experience,” said John Cooper, President of Maurice Cooper et Cie. “We believe that Heaven Hill Distilleries, Inc. is the perfect company given their broad experience to ensure the product’s continued growth and accessibility over the long term. We believe that it is only in its infancy of recognizing its substantial growth potential.”

Domaine de Canton Ginger Liqueur (www.domainedecanton.com) is available in 375ml, 750ml and 1L sizes at 56 proof. The brand sells at an average retail price of $34.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Names Jessica Partington as Metro New York Area Manager

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Heaven Hill Distilleries, Inc. Names Jessica Partington as Metro New York Area Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has promoted Jessica Partington to Metro New York Area Manager. In this role, Partington will be responsible for management of the entire Heaven Hill product portfolio in Metro New York. This position reports to Bob Fiore, New York Regional Manager.

Partington began her career with Heaven Hill in 2012 as Metro New York Area On-Premise Manager. Prior to her time with Heaven Hill, she worked in sales at the Hart Agency, a marketing company based out of Manhattan.

Partington graduated Cum Laude from the University of Kentucky with a Bachelor’s Degree in Journalism. She currently resides in New York City.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

Heaven Hill Distilleries, Inc. Appoints Tracy Moore as California Area Sales Manager

FOR RELEASE: For Immediate Release

Heaven Hill Distilleries, Inc. Appoints Tracy Moore as California Area Sales Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has promoted Tracy Moore to California Area Sales Manager. In her new role, Moore will be responsible for managing the On-Premise sales efforts for the state of California. This position reports to Mark Hurwin, California Regional Manager.

Moore joined Heaven Hill in 2007 as the On-Premise Area Manager for Northern California, where she was instrumental in developing and executing on-premise strategic initiatives in her market. Prior to her employment with Heaven Hill, Moore worked for Young’s Market Company.

Moore is a graduate of San Francisco State University with a Bachelor of Arts Degree in Psychology. She currently resides in Brentwood, California.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

Andie Brokaw Named On-Premise National Accounts West Regional Manager for Heaven Hill Distilleries, Inc.

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Andie Brokaw Named On-Premise National Accounts West Regional Manager for Heaven Hill Distilleries, Inc.

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. is pleased to announce the promotion of Andie Brokaw to On-Premise National Accounts West Regional Manager. In this role, Brokaw will be responsible for developing and executing National Account programs in the Western United States for the nation’s largest, independent family-owned and operated supplier. The position reports to Carlos Lozano, U.S. National Accounts Division Manager.

Since 2009, Brokaw has served as the California On-Premise Area Manager for Heaven Hill Distilleries, Inc., where she was instrumental in working with customers to build the company’s brand portfolio through on-premise strategic programs.

“Andie has proven herself over the last five years as the On-Premise Area Manager in California, and we are confident that she will bring the same level of determination, commitment, and execution to the On-Premise National Accounts team,” said Carlos Lozano, U.S. National Accounts Division Manager.

Brokaw attended William Rainey Harper College in Palatine, Illinois and currently resides in Southern California.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer

Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Adds Joe Neal as Strategic Chain Account Regional Manager

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Heaven Hill Distilleries, Inc. Adds Joe Neal as Strategic Chain Account Regional Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has added Joe Neal as Strategic Chain Account Regional Manager. In this role, Joe will be responsible for managing the sales, distribution, and merchandising goals for Walmart and Sam’s Club in the United States. The position reports to Mike Sporich, U.S. National Accounts Division Manager.

Prior to joining Heaven Hill, Joe worked in several capacities for Constellation Brands over the course of seven years, including his most recent position as Category Manager for Walmart and Sam’s Club.

“Joe brings with him a wealth of knowledge and relevant experience from his previous role with Walmart and Sam’s Club,” said Mike Sporich, U.S. National Accounts Division Manager for Heaven Hill Distilleries, Inc. “He will be a valuable addition to our Off-Premise National Accounts team.”

Joe is a graduate of the University of Arkansas with a Bachelor’s Degree in Finance. He resides in Northwest Arkansas with his family.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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