Author: Heavenhill

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High Rise Vodka Lifts Category to New Heights

New for 2013, High Rise Vodka reminds consumers what it really means to live the good life.

BARDSTOWN, KY – Inspired by a time when the good life was about appreciating quality, Heaven Hill Distilleries, Inc. is launching High Rise Vodka in limited markets. The new premium High Rise Vodka is a spirited approach to Vodka grounded in a retro character regarded for its style and sophistication.

High Rise Vodka’s extraordinary label design evokes a time noted for its classic approach to spirits. Products were grounded in quality ingredients, distilling and packaging. Spirits had a sophisticated air about them. Vodka emerged as the drink of choice.

High Rise is a departure from current Vodkas. It elevates the standard for the premium Vodka segment with quality ingredients by using the finest, softest winter wheat from the Finger Lakes region of New York and the pristine limestone water that flows through the glacial soils of the landscape. The Vodka has been distilled five times to produce an aromatic and creamy Vodka suitable to the era.

“The distinctive High Rise Vodka concept was developed to stand out amongst a competitive set lacking character and personality,” said Reid Hafer, Senior Brand Manager, Heaven Hill Distilleries, Inc. “The product is first and foremost a quality Vodka. But the style makes it unique to the category. It represents a classic time and culture that appreciated quality but is not traditional or staid. This era is highly perceptible amongst consumers.”

The High Rise Vodka label designs capture distinct aspirational social settings. Unique in their design, each product depicts a different setting within the style of the product. From a rooftop cocktail party with suits and fedoras to a penthouse with martinis and shakers to a cabana party with swim caps and heels, High Rise Vodka 80 proof, Citrus and Cherry depict fun-loving and fashionable moments.

High Rise Vodka will be launched this spring in 11 markets in the United States. The 80 proof flagship Vodka will be complemented by two flavors – Cherry and Citrus. Available in three varieties, (50ml, 750 ml, 1.75L), the product will compete in the premium Vodka segment at $12.99 for 750ml and $21.99 for 1.75L. In addition, the brand will be supported at retail with a complete set of POS which captures the character of High Rise Vodka. For more details, visit www.highrisevodka.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Launches Cinerator Hot Cinnamon Flavored Whiskey

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. will launch Cinerator Hot Cinnamon Flavored Whiskey in May. This growing segment of the liqueur category has been stoked by consumers’ interest in all things spicy and hot. Cinerator fuses hot cinnamon flavor with the smoothness of American Whiskey in a 91.1 proof liqueur. Served as a chilled shot or mixed, the growing sub-category of spicy and hot products has set the industry aflame.

Cinerator adds a dramatic look and added kick at 91.1 proof to this highly sought after segment of liqueurs. Consumers will be drawn to the stand out look of a red hot label set ablaze by flames and packaging which is a clear and modern representation of the product attributes. Available both on-premise and at retail and with an approachable price point, the result is a new product with just the right amount of attitude at a time when flavors, specifically flavored whiskeys, are on fire.

“Flavor innovation across all categories is at a fever pitch,” said Hannah Venhoff, Brand Manager for Cinerator Hot Cinnamon Flavored Whiskey. “Bold and exciting whiskey flavors, in particular, are some of the strongest new products in the market with total volume now exceeding 1,000,000 cases. Cinerator will be a tremendous new addition to that growing category. The brand has a great look and fiery essence captured in an array of branded POS.”

The brand will be supported with POS featuring the headline “Some Like It Shot” that includes a subtle “So Hot” reference, as well. The eye-catching positioning challenges consumers and invites them to enjoy a unique whiskey experience.

Cinerator Hot Cinnamon Flavored Whiskey is available nationally in 1L, 750ml and 50ml sizes at 45.55% alc./vol. (91.1 proof). The suggested retail price is $14.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Folder: Cinerator 

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Carlos Lozano Named Heaven Hill On-Premise National Accounts Manager

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. announces the appointment of Carlos Lozano to lead the On-Premise National Account Division. In this role, Lozano will be responsible for strategically leading the On Premise National Account Channel for the nation’s largest, independent family-owned and operated supplier. The position reports to Steve Feller, Vice President of North American Sales.

Lozano possesses over 20 years of experience in the wine and spirits industry. His extensive national account background includes managing portfolios for Diageo North America and Pernod Ricard USA. Most recently, he was Director of National Accounts for Monin Gourmet Flavorings.

“Carlos has a rich and successful background in On-Premise National Accounts,” said Steve Feller, Vice President, North America Sales. “His experience and leadership provide a tremendous opportunity for our portfolio’s continued growth in On-Premise National Accounts. We are excited to have him as part of our team.”

Lozano holds a Bachelor of Science in Business Management from Illinois State University. He resides in Orlando, Florida.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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Heaven Hill Distilleries Fills Milestone 6.5 Millionth Barrel of Kentucky Straight Bourbon Whiskey

FOR RELEASE: March 26, 2013

IMAGES: See directions at end of release.

Company Only the Second Continuously Operated Distillery to Reach Historic Number

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated distilled spirits producer and the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today celebrated the filling of Bourbon barrel number 6.5 million. Heaven Hill is only the second continuously operating Bourbon producer, and the only private family-owned company, to reach the historic benchmark.

“It is indeed a proud day for our company and our extended Heaven Hill family,” said Heaven Hill Distilleries President Max L. Shapira. “We have throughout our history recognized the filling of our milestone barrels with a ceremony such as this, but the fact that it is less and less time between these occasions is a testament to the remarkable growth and popularity of Bourbon. And this has not only benefitted our company, but also Bardstown, Nelson County, and the Commonwealth in general. This occasion is made all the more special in that it is personally overseen by two generations of my family and two generations of the family of our Master Distillers, Parker and Craig Beam.”

No one could foresee the many changes and tremendous growth that lay ahead for both Heaven Hill and the Bourbon industry from when the company was founded just after Prohibition ended to their latest milestone barrel today, but the company remains true to its original mission as a family-owned and operated, independent Kentucky company—the last remaining in the Bourbon business today. Heaven Hill now has around one million aging barrels of Kentucky Bourbon in their inventory, the second most in the world, and their flagship Evan Williams brand is the second largest selling Bourbon in the United States and the world.

The 6.5 millionth barrel was “bunged off” by sixth- and seventh-generation father and son Master Distillers Parker and Craig Beam in a brief ceremony at Heaven Hill’s cistern room attended by company executives and local dignitaries. An acclamation from Kentucky Governor Steve Beshear was also presented. The barrel was then moved to Rickhouse “Y” where it will rest alongside the other Heaven Hill milestone barrels in a special display where visitors to Heaven Hill’s Bourbon Heritage Center may view them.

IMAGE CUTLINE: Heaven Hill Distilleries, Inc. executives and local dignitaries commemorate the filling of barrel number 6,500,000. (L to R) Bardstown Mayor Bill Sheckles, Heaven Hill Master Distiller Craig Beam, Nelson County Judge Executive Dean Watts, Heaven Hill Master Distiller Parker Beam, Heaven Hill Distilleries Executive Vice President Harry J. Shapira, Heaven Hill Distilleries President Max L. Shapira, and Heaven Hill Distilleries Chief Operating Officer Allan Latts.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Heaven Hill Distilleries Releases 2003 Edition of Evan WIlliams SIngle Barrel Vintage Bourbon

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

The 18th Annual Edition of the Award-Winning Vintage-Dated Bourbon Now Available

LOUISVILLE, Ky. – The newest vintage of Evan Williams Single Barrel Kentucky Straight Bourbon Whiskey, the 2003 edition, is now available on retail shelves and at fine bars and restaurants nationwide.

Heaven Hill, the nation’s largest family-owned and operated independent spirits producer and the world’s second-largest holder of aging Bourbon, offered a sneak peak of the 18th vintage in the landmark series to spirits writers and critics nationwide, and the acclaim is resounding. Cigar Aficionado praised the “…long, sweet finish” while Whisky Advocate, in awarding it both “Value Pick” and “Editor’s Choice”, stated that the 2003 vintage is “…proof that a bourbon doesn’t have to be old, high in alcohol, or expensive to be good.”

The world-renowned Single Barrel Bourbon from 6th and 7th generation father and son Master Distillers Parker and Craig Beam has garnered many prestigious awards since it was introduced in 1994. These include “Spirit of the Year – American Whiskey” from Food & Wine Magazine; “Domestic Whiskey of the Year” from Whisky Advocate; and “Whiskey of the Year” from The Spirit Journal, the first Bourbon upon which the publication has bestowed this prestigious title.

“Even though the mashbill—the grain recipe—is the same from year to year, we try to achieve a particular flavor profile with each vintage,” noted Parker Beam. “As this is our 18th vintage in the Evan Williams Single Barrel series, we feel like we have got the process of determining the taste profile and finding barrels that meet that profile pretty much perfected. This vintage is maybe a bit softer, with barrels drawn mostly from the middle floors of three of our best ventilated rickhouses.”

As with the previous 17 vintages, which are now highly sought after collector’s items, each bottle of the 2003 edition of Evan Williams Single Barrel Vintage Bourbon is marked with the exact date that it was placed in oak and bottled, in addition to the exact serial number of the single barrel from which it was drawn.

The 86.6 proof Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s father and son Master Distillers, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. The 2003 Vintage is available nationally at an average retail price of $25.99 for a 750 ml bottle, making it a multiple “Best Buy” award winner as well.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: heaven hill
Password: Guest
Folder: Evan Williams Single Barrel 

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Heaven Hill Distilleries Offers Limited Edition Elijah Craig Barrel Proof Bourbon to Select Markets Nationwide

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

Very small batch bottling taps into popularity of barrel strength and high proof Bourbons

LOUISVILLE, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family-owned and operated independent spirits producer and the world’s second-largest holder of aging Bourbon, today announced the March release of a special bottling of Elijah Craig Barrel Proof Small Batch Kentucky Straight Bourbon Whiskey.

The limited edition release, which will be allocated to markets nationwide that currently offer Elijah Craig, takes advantage of both the surging popularity of high end Bourbons and American Whiskeys, and the trend toward high proof or barrel strength bottlings. It also leverages the critical acclaim for Elijah Craig Bourbon and the high regard with which critics and aficionados hold the brand, which is a past winner of Whisky Magazine’s “Best of the Best” Bourbon, Whisky Advocate’s “Best Buy Whiskey of the Year”, and Double Gold Medal at the San Francisco World Spirits Competition.

The new Elijah Craig Barrel Proof Small Batch Release will begin shipping in mid-March to retailers and fine restaurants and bars in nearly every market nationwide, though quantities are limited and strictly allocated. With a national average retail price of $39.99, the new expression of the famed Elijah Craig brand represents a real value for a 12 year old, barrel proof Bourbon, and is expected to be in high demand. In addition, the release will forgo traditional chill-filtering, meaning all the natural esters and taste components from the barrel are preserved, giving the Bourbon a particularly rich flavor and mouthfeel.

The new release will be offered in the traditional distinctive Elijah Craig flask-style 750ml bottle, with the familiar oversize cork stopper and Elijah Craig signature blown into the front of the glass. Available in a three bottle case, the new release will carry a dark brown version of the cartouche-style Elijah Craig label, with “Barrel Proof” highlighted in red and hand written proof/alcohol by volume information, which will vary from one dump to the next. The proof of the initial release will be 134.2, or 67.1% alcohol/volume. A shelf talker will also be offered to retailers to highlight the brand in today’s cluttered premium Bourbon array.

“With the current unprecedented popularity of American Whiskeys in general, and high end Bourbon releases in particular, we feel that this release of Elijah Craig Barrel Proof is poised for great critical acclaim and sales success,” noted Heaven Hill Senior Brand Manager Susan Wahl. “It hits all the right sweet spots for today’s ultra-premium Bourbon consumer—barrel proof, 12 years of aging in open rick warehouses, non-chill filtered, and very small dumps of barrels. This barrel proof bottling, and the recent 20 year old Single Barrel bottling, have taken the Elijah Craig range to unprecedented levels of demand and stature.”

For key on-premise whiskey accounts and high end retailers, the Elijah Craig Barrel Proof Small Batch release continues the lineage of in-demand and buzz-worthy American Whiskey releases that Heaven Hill Master Distillers Parker and Craig Beam have created. The 6th edition “Master Distiller’s Blend of Mashbills” Parker’s Heritage Collection, Larceny Wheated Bourbon, and the just-released 2003 vintage of Evan Williams Single Barrel Vintage, all shipped in the past year, have mesmerized the Bourbon blogs, forums and social media.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Elijah Craig Barrel Proof 

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Admiral Nelson’s Rum Debuts New Bottle, Label

For Release: For Immediate Release

Images: See directions at end of release.

Admiral Nelson’s Rum Debuts New Bottle, Label

BARDSTOWN, KY – Admiral Nelson’s Spiced Rum will debut an upgrade of the brand’s packaging in early Spring 2013. The change better communicates the product’s core equities with a premium look and bottle.

The new, proprietary Admiral Nelson’s bottle features a traditional bulbed neck design atop a tapered body resulting in a more modern, premium look. In addition, it features blown in stars around the shoulder reminiscent of a compass rose. The new front label features an enhanced version of stylized legendary naval officer Admiral Nelson and jagged edge reflective of the brand’s distinct personality. The product type is now presented in a bold, clean style that distinguishes it well on the shelf. Finally, to create better recognition at the shelf, the “Admiral Nelson’s” logo is now stacked for increased brand recognition. The label and bottle changes will be featured across the entire franchise.

“The original package has led the brand to great success,” said Hannah Venhoff, Brand Manager for Admiral Nelson’s Rum. “The time, however, is right to leverage that success with a new, more premium package. We believe the look is a great representation of the growing brand’s position as the #2-selling Spiced Rum.”

Acquired by Heaven Hill Distilleries in 2011, Admiral Nelson’s Rum continues to be one of the best-selling spiced rums in the category. The brand is the number-five-selling overall rum in the United States and the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and, most recently, Beverage Information Group with an Established Growth Brand Award for 2012.

The Admiral Nelson family of rums is comprised of the flagship Admiral Nelson Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in 1.75L, 1L, 750ml, 750ml Carry Pack, 375ml, 200ml and 50ml sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Admiral Nelson’s 

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Burnett’s Flavored Vodka Adds Two Flavors

For Release: For Immediate Release

Images: See directions at end of release.

BARDSTOWN, KY – Burnett’s Flavored Vodka has added two flavors to the innovative product portfolio. The two new flavors are Cherry Cola and Strawberry Banana. With these new additions, the portfolio now includes 31 flavors.

The growing portfolio of flavors is among the largest in the industry. As the flavored Vodka category continues to grow, the Burnett’s franchise has been among the leaders in quality flavor and innovation.

“The two new flavors of Burnett’s are a mix of the unique and traditional,” said Senior Brand Manager Reid Hafer. “Our Burnett’s consumers embrace products they know. These new additions deliver well-known flavor profiles that are imminently mixable and approachable.”

The new flavors put the Burnett’s portfolio of natural flavors to 31 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Flavored Vodkas are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $10.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Flavored Vodkas 

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Burnett’s Vodka Reveals New Look

For Release: For Immediate Release 

Images: See directions at end of release. 

Burnett’s Vodka Reveals New Look 

Leading US Vodka brand presents clear new look.

BARDSTOWN, KY – The Burnett’s Vodka franchise has developed a new label design. The new design more clearly presents the product in an upscale package. The upgrades will be rolled out throughout spring 2013 across all sizes and flavors of the Vodka franchise. 

The new 80 proof label repositions and enlarges “Burnett’s Vodka” and the brand’s crest – better presenting the product’s clarity and quality. It retains the “Quadruple Distilled for Superior Smoothness” tagline describing the Vodka inside. Likewise, each of Burnett’s 33 flavors now has an enlarged and repositioned flavor image and descriptor. The change more effectively communicates the all-natural flavor types. The product will retain the premium glass bottle with the blown-in Burnett’s crest on the back. 

The fresh look of the Burnett’s label reflects a shift in the product’s equities. Since its launch, Burnett’s has become one of the leading Vodka franchises in the United States. In that time, the product has grown to be recognized for quality Vodka and a leading selection of flavors. The new labels more effectively communicate the recognized quality and flavor. 

“Burnett’s Vodkas has experienced incredible growth for over ten years,” said Burnett’s Vodka Senior Brand Manager Reid Hafer. “In that time the perception of the product has grown to equal the quality of the premium Vodka. The fresh, new look for Burnett’s communicates impeccable quality and the premium nature of the product.”

The launch of the new package is supported by updated POS featuring the “Always Your Favorite/Flavorite” campaign and includes national consumer advertising, out-of-home and off-premise POS.  The Burnett’s website (www.burnettsvodka.com) also provides information and drink recipes for all the flavors. 

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The Burnett’s Vodka franchise is available in a variety of sizes and is bottled at 35-40% alcohol by volume (70-80 proof).  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties. 

The Burnett’s Flavored Vodka portfolio includes 33 varieties – Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Pumpkin Spice, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

 -30-  

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Vodka

 

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012 was an amazing year for Heaven Hill’s Recycling Program.

As a team, we recycled 614 tons

2012 was an amazing year for Heaven Hill’s Recycling Program.

As a team, we recycled 614 tons!

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Heaven Hill Distilleries, ALS Association Join Forces to Honor Master Distiller Parker Beam

6th Generation Bourbon Legend to Spearhead Fundraising Efforts Through Promise Fund and Fall 2013 Edition of Parker’s Heritage Collection

BARDSTOWN, KY—Heaven Hill Distilleries, Inc. will be working with the ALS Association to promote awareness and fundraising for efforts to battle the disease, in the early stages of which legendary 6th Generation Master Distiller Parker Beam has been recently diagnosed.

Heaven Hill and Parker Beam plan to dedicate this upcoming Fall 2013 edition of Parker’s Heritage Collection, the highly anticipated and highly regarded limited annual release of rare American Whiskeys, to raising funds for the ALS Association. Heaven Hill plans to earmark $20 from the sale of every bottle of the next Parker’s Heritage Collection release for donation to the ALS Association, and projects that a minimum of a quarter of a million dollars will be raised.

Beam, who is a charter member of the Bourbon Hall of Fame and a grand-nephew of James Beauregard “Jim” Beam, has been crafting some of the world’s most critically acclaimed whiskeys—first with his father, Earl, and now with his son, Craig—at Heaven Hill for over 50 years. Diagnosed with ALS in the past year, Parker Beam is continuing to work and contribute to Heaven Hill’s and the Bourbon industry’s rising profile. He will continue to personally select the barrels used for his namesake Parker’s Heritage Collection bottlings.

The ALS Association has established a special fund, known as the Parker Beam’s Promise of Hope Fund, into which $20 for each bottle of next fall’s Parker’s Heritage Collection sold will be donated (www.alsa.org/ParkerBeamPromiseofHope). Although the details and quantities of the next Parker’s Heritage Collection release will not be made public for some time, Heaven Hill expects to produce sufficient quantities to generate in excess of $250,000 to aid in research to combat a disease which affects over 30,000 Americans at any given time.

“Both my wife Linda and myself have become very involved in the ALS Association and in raising awareness of the disease since I was diagnosed with it,” noted Parker Beam. “We are pleased to be helping in any way we can and are most appreciative to Heaven Hill and the Shapira family for helping with such a generous financial contribution from the sale of the upcoming edition of Parker’s Heritage Collection. We hope that others will become more aware of ALS and will find additional ways to help us in our fight.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com