Nick Coglianese Named Wisconsin Area Manager for Heaven Hill Distilleries, Inc.

Press Release: For Immediate Release

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has promoted Nick Coglianese to Wisconsin Area Manager. He will be responsible for management of the entire Heaven Hill product portfolio in Wisconsin. In this new position he will report to Heaven Hill Regional Manager Bruce Jacobson.

In his previous role with Heaven Hill, Coglianese was Area Manager Downstate Illinois and On-Premise Area Manager Chicago.

“Nick’s experience with Heaven Hill will be a great addition to Wisconsin,” said Steve Feller, Vice President, North American sales for Heaven Hill Distilleries, Inc. “His success and background in Illinois will serve him well.”

Coglianese graduated from Roosevelt University. He will reside in Milwaukee.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

Evan Williams Cherry and Cinnamon Reserves to Add New Sizes

FOR RELEASE: January 17, 2013

IMAGES: See directions at end of release.

Sales growth drives addition of 1.0 liter sizes of both and 375ml size for Cinnamon

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of additional new sizes of Evan Williams Cherry and Cinnamon Reserve Kentucky Liqueurs. Launched in September 2010 and last February, respectively, Evan Williams Cherry and Cinnamon Reserves marry extra-aged Evan Williams Bourbon with natural cherry and cinnamon flavor. Bottled at 70 proof, and previously available in only a 750ml and 50ml size, Evan Williams Cinnamon Reserve will now be available in a 1.0 liter and 375ml sizes, and Evan Williams Cherry Reserve will add a 1.0 liter size.

The remarkable sales success of all the Evan Williams Reserve products, led by the two-time Impact “Hot Prospect” Honey Reserve with over 70,000 9-liter cases sold in 2011, has led to consumer and trade demand for additional sizes, all of which carry the same labeling and black and yellow graphics as the existing sizes. The additional sizes continue to leverage the remarkable sales success of Evan Williams, the country’s—and world’s—second-leading selling Kentucky Straight Bourbon, and also leverage the overall success of the flavored whiskey segment, which according to Nielsen was the fastest-growing spirits type in the US market in 2012.

The new sizes, with a suggested retail price of $18.99 for the 1.0 liter and $3.75 for the 375ml, are both bottled at 35% alcohol/volume or 70 proof and are now available in nearly every national market.

“The continuing success of Evan Williams Honey Reserve, and now Cherry and Cinnamon Reserve, has necessitated that we look at additional sizes, and the 1.0 liter and 375ml sizes were the most logical extensions,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill. “Aside from giving the consumer more convenient options at the shelf, the additional sizes help create more facings and improve our display power, and the 1.0 liter will be ideal for many on-premise accounts.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Jacob Sabel Joins Heaven HIll Distilleries, Inc. as Georgia Area Manager

FOR RELEASE: FOR IMMEDIATE RELEASE

BARDSTOWN, KY – Heaven Hill Distilleries has announced that Jacob Sabel has joined the company as Georgia Area Manager. Sabel will be responsible for the entire Heaven Hill portfolio throughout the state. In the position he will report to Regional Manager Mike Adams.

Prior to joining Heaven Hill, Sabel had extensive beverage alcohol sales management experience in the southeast and southwest.

“Jacob has a great background in our industry,” said Steve Feller, Vice President, North American sales for Heaven Hill Distilleries, Inc. “We expect his experience with portfolio development and growth to play a key role in the state.”

Sabel has a bachelor degree from Indiana University. He currently resides in Atlanta, GA.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

Tyler Tramuta Named Heaven Hill Colorado Regional Manager

For Release: For Immediate Release

Images: See directions at end of release

BARDSTOWN, KY – Heaven Hill Distilleries has promoted Tyler Tramuta to Colorado Regional Manager. Tramuta will be responsible for the entire Heaven Hill portfolio throughout the state. He will report to Steve Alexander, United Division Manager for Heaven Hill.

Tramuta joined the company in 2010 as Colorado Area Manager. Prior to joining Heaven Hill, Tyler worked in off-premise merchandising.

“Tyler’s promotion is a reflection of the success he has had with our organization,” said Steve Feller, Vice President of North American Sales. “We have great confidence that Tyler will continue to serve the market well in this new position.”

Tramuta is a graduate of the University of Northern Colorado. He resides in Denver, CO.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Lynne Grant of Heaven Hill Distilleries’ Bourbon Heritage Center Wins Inaugural “Whisky Visitor Center Manager of the Year” Award

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

Native of Scotland has Managed the Award-Winning Visitor’s Center on the Kentucky Bourbon Trail® for 8 Years

LOUISVILLE, KY—Lynne Grant, Director of Guest Services for Heaven Hill Distilleries’ Bourbon Heritage Center in Bardstown, KY has been named the first winner of the “Whisky Visitor Center Manager of the Year” award given by Whisky Magazine at the annual “Icons of Whisky—America” awards on September 18 at the Seelbach Hilton Hotel in Louisville. The Bourbon Heritage Center, one of the official stops on the Kentucky Bourbon Trail®, is the most visited tourist attraction in Bardstown and is a two time past winner of the “Visitor’s Attraction of the Year” at the” Icons of Whisky—America” awards.

The “Icons of Whisky” awards are given annually by United Kingdom-based Whisky Magazine to “celebrate the people and places behind the great whiskies of the world”, and in April 2013 the USA winners of the “Icons of Whisky” regional awards will compete against winners from Scotland, Ireland, Japan and the rest of the whisky-making world for the worldwide title.

In awarding the first-ever “Whisky Visitor Center Manager of the Year” title on Grant, Whisky Magazine noted that Heaven Hill’s Bourbon Heritage Center “is a must-stop for visitors to the Bourbon Trail, and…visitors rave about the experience they had visiting the Center and learning from Lynne’s team. We also recognize the role she’s played in helping to select special bottlings to sell at the Center.”

Heaven Hill Executive Vice President Harry J. Shapira, who is responsible for Heaven Hill’s visitor hospitality initiatives, stated that “this honor not only reflects well on the Bourbon Heritage Center and Lynne but also on the dedicated staff of Bourbon Hosts that she has assembled. She and her whole staff provide information and education, but in a very warm and inviting way, leading to the success and reputation of the Bourbon Heritage Center. We look forward to bringing this same kind of visitor-focused management to bear when we open our Evan Williams Bourbon Experience facility in downtown Louisville next Fall.”

Grant joined Heaven Hill Distilleries’ Bourbon Heritage Center after eight years developing The Famous Grouse Experience in Crieff Scotland. Prior to her work at The Famous Grouse, Grant worked at the renowned Macallan and Highland Park Distilleries and the most visited distillery attraction in Scotland –the Glenturret Distillery. She is currently Vice Chairman of the Bardstown-Nelson County Tourist & Convention Commission.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Heaven Hill Announces Release of the Sixth Annual Edition of “Parker’s Heritage Collection” American Whiskey Series

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES ANNOUNCES RELEASE OF THE SIXTH ANNUAL EDITION OF “PARKER’S HERITAGE COLLECTION” AMERICAN WHISKEY SERIES

“Master Distiller’s Blend of Mashbills” to Feature a Marriage of Select Mature Wheated and Rye-Based Bourbons

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the September release of the sixth edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam. The 2012 release will feature select barrels of 11 year old Heaven Hill rye-based Bourbons, used for such renown brands as Elijah Craig and Evan Williams, mingled with select barrels of the wheated mashbill Heaven Hill uses for the Old Fitzgerald line, also aged for 11 years. Bottled at cask strength, this bottling, much like the highly acclaimed “Golden Anniversary” bottling of 2009, showcases not only the individual whiskeys, but also the skill of the Master Distiller in selecting and marrying them together in the right proportions.

The rye-based Bourbon was pulled from the 4th floor of Rickhouse “R” in Bardstown, while the wheated Bourbon aged on the topmost 7th floor of nearby Rickhouse “T”. Like previous Parker’s Heritage Collection releases, the “Master Distiller’s Blend of Mashbills” will not be chill-filtered as is the custom for many Bourbon brands, thereby helping to maintain the natural esters and compounds which provide a rich texture and mouthfeel. The release will comprise of 3 “dumps”, with each having a slightly different barrel proof. The first dump will carry a proof of 131.6, or 65.8% alcohol by volume.

This year’s release of Parker’s Heritage Collection promises to be a worthy successor to the previous five releases, which, having won multiple awards from Whisky Advocate Magazine (formerly Malt Advocate Magazine), Whisky Magazine and the San Francisco World Spirits Competition, stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Packaged in the same upscale 750ml bottle as the previous five editions, the Parker’s Heritage Collection Master Distiller’s Blend of Mashbills Bourbon is available in a three bottle case that should start hitting retail shelves and back bars in September, in time for the cooler weather that traditionally signals “whiskey season”. And this year’s edition, like last year’s highly regarded Cognac finished Bourbon, will retail for an average of $80 for the 750ml bottle, welcome news for whiskey connoisseurs in these still-unsettled economic times.

“It is always an enjoyable challenge to plan out the annual releases of the Parker’s Heritage Collection, and this year’s was no different” noted Heaven Hill’s Parker Beam. “We’ve always traditionally used a rye-based Bourbon mashbill, but we’ve been making wheated Bourbon for over a decade now, and the way they blend with each other has always intrigued me. We’re very pleased with the taste and finish of this year’s edition, and releasing it at barrel proof allows consumers to have some say in how it presents itself. “

The 2012 Parker’s Heritage Collection Master Distiller’s Blend of Mashbills is a very limited release, as all of the previous five have been. Only about 7,500 bottles are available for national distribution and limited international sales, and as always, once these are shipped from Bardstown, no more will be made available.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Heaven Hill Launches Peppermint Chocolate Flavor for Evan WIlliams Original Southern Egg Nog

FOR RELEASE: September 10, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES LAUNCHES PEPPERMINT CHOCOLATE FLAVOR FOR EVAN WILLIAMS ORIGINAL SOUTHERN EGG NOG

First flavor extension of top selling seasonal nog to be available for 2012 holidays

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the October launch of Evan Williams Peppermint Chocolate Egg Nog, the first flavored companion to one of the top selling seasonal spirits, Evan Williams Original Southern Egg Nog. Just in time for the upcoming holiday season, Evan Williams Peppermint Chocolate Egg Nog, made with real Evan Williams Bourbon, adds a distinctly contemporary and flavorful spin to the traditional Evan Williams Egg Nog that has grown to be a holiday tradition.

Now holiday entertaining and get togethers will be better and easier with the spirits—and special flavors—already blended into the Egg Nog. For generations, southerners have blended real Kentucky Bourbon into Egg Nog as part of their seasonal celebrations, and for the past 18 years Evan Williams Southern Style Egg Nog has become a holiday tradition. It is pre-sold and pre-ordered by market and always sells out from Heaven Hill’s warehouses, growing to become the nation’s top selling Bourbon-based Egg Nog and one of the top overall seasonal products. Evan Williams Egg Nog is offered to consumers from October through New Year’s Day in both the 750ml and 1.75 liter sizes.

The new Peppermint Chocolate flavor will ship in September and will be offered initially in the 750ml size, packaged in the familiar Evan Williams square bottle and closely mirroring the labeling of the traditional Egg Nog, but with the addition of a red neck wrap and cap instead of the green accents of the standard Nog. It also carries an appetizing visual of peppermint chocolate bark and peppermint candies on the face label, below the familiar Evan Williams logotype. Like the traditional Egg Nog, the Peppermint Chocolate Egg Nog is best served chilled or in a variety of holiday cocktails.

Bottled at a modest 30 proof or 15% alcohol by volume, the 750ml of Evan Williams Peppermint Chocolate Egg Nog will carry an average national retail price of $11.99 and will be available in most markets across the country. It will be supported by special dedicated point of sale that exhorts consumers to “Add Flavor to the Holidays” and appetizingly depicts a frothy mug with whipped cream and peppermint sticks.

“With Evan Williams Original Southern Egg Nog becoming one of the nation’s biggest selling seasonal spirits, we wanted to introduce a flavored extension that would continue that popularity and introduce some variety into the brand family,” stated Heaven Hill Senior Brand Manager Susan Wahl. “The Peppermint Chocolate version is not only consistent with the positioning and profile of the original, but it also gives consumers a choice for holiday entertaining and gift giving that is in keeping with current taste trends. And it provides additional facings and impulse purchase opportunities for consumers and trade alike.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

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Rob Hutchins Named Kentucky/ Tennessee Regional Manager

For Release: For Immediate Release

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Rob Hutchins Named Kentucky/Tennessee Regional Manager

BARDSTOWN, KY – Rob Hutchins has been named Kentucky/Tennessee Regional Manager for Heaven Hill Distilleries, Inc. In his new position, Hutchins will report to Divisional Manager Steve Alexander.

For the past three years, Hutchins served as the company’s North American Whiskey Ambassador. The role supported the company’s extensive American Whiskey portfolio. Prior to joining Heaven Hill, Hutchins spent 14 years in the industry with both the wholesale and supplier tiers.

“Rob has been a valuable member of our team as our first North American Whiskey Ambassador,” said Steve Feller, Vice President – North American Sales. “His experiences in that role over the past three years will serve him well in Kentucky and Tennessee. We are fortunate to have him in this position.”

Originally from Danville, Ky., Hutchins graduated with a B.A. in Political Science from the University of Kentucky. He continues to reside in Louisville, Ky. with his family.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Names Bernie Lubbers American Whiskey Brand Ambassador

FOR RELEASE: For Immediate Release

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HEAVEN HILL DISTILLERIES, INC. NAMES BERNIE LUBBERS AMERICAN WHISKEY BRAND AMBASSADOR

Renowned “Whiskey Professor” to Promote Heaven Hill’s Diverse Collection of Bourbons and American Whiskeys

BARDSTOWN, (Ky.) – Heaven Hill Distilleries, Inc. has hired Bernie Lubbers as American Whiskey Brand Ambassador, supporting the sales and marketing efforts of its portfolio of award-winning specialty whiskey brands.

In his new role, Lubbers will further enhance the ascending profile of the Heaven Hill American Whiskey Collection among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the products in the Heaven Hill American Whiskey family. He will be concentrating on Heaven Hill’s specialty bourbons including Evan Williams Single Barrel Vintage, Elijah Craig, Parker’s Heritage Collection, the just-launched Larceny brand, as well as critically-acclaimed Rittenhouse Rye, and Bernheim Original Wheat Whiskey. Heaven Hill’s American Whiskey portfolio has been recognized with “Distiller of the Year” awards by both Whiskey Advocate and Whisky Magazine.

Before joining Heaven Hill, the nation’s largest independent, family-owned and operated marketer and producer of distilled spirits, and the world’s second largest holder of aging Bourbon, Lubbers spent 7 years in the supplier tier implementing special training and educational programs with consumers and trade. He is widely known as “The Whiskey Professor”, having authored the 2011 book Bourbon Whiskey—Our Native Spirit, and hosting the popular website www.whiskeyprof.com. Lubbers is a past winner of the “Global Ambassador of the Year” award in Whisky Magazine’s “Icons of Whisky” presentation, is cited in numerous trade publications and has served as judge at whiskey competitions.

“Bernie brings a tremendous amount of industry and brand ambassador experience and will be invaluable in furthering our American Whiskey Brand Ambassador program,” noted Steve Feller, Vice President of North American Sales for Heaven Hill Distilleries. “Having someone of his knowledge and reputation in the market to educate consumers and both on- and off-premise trade will be a great asset as we continue to grow our portfolio of world-renowned American Whiskeys.”

Originally from Louisville, KY, Lubbers graduated with a B.A. in Business from the University of Kentucky. He resides full time in Louisville, where he is also a musician and comedian.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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