Author: Heavenhill

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Burnett’s Flavored Vodka Introduces First Seasonal Favor- Candy Cane

For Release: For Immediate Release

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Burnett’s Flavored Vodka Introduces First Seasonal Flavor – Candy Cane

BARDSTOWN, KY – Burnett’s Candy Cane Flavored Vodka is now available as unique seasonal flavored Vodka. The first-of-its-kind Candy Cane flavored Vodka is the 29th addition to the flavor portfolio and is available only from September through the end of December.

Following the success of the traditional range of Burnett’s flavors, Burnett’s Candy Cane Flavored Vodka is an innovative new addition to the category. With exceptional taste and quality as a hallmark the franchise is growing at an exceptional pace.

“Burnett’s Candy Cane is a great addition to our flavored Vodka line,” said Reid Hafer, Burnett’s Vodka Senior Brand Manager. “The seasonal approach enables retailers to stock a great new flavor for impulse purchases.”

The new flavor is supported by unique holiday POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

The new flavor puts the Burnett’s portfolio of natural flavors to 29 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

Burnett’s Candy Cane Flavored Vodka is available in 1.75L, 1.0L and 750ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at www.connect.heavenhill.com and enter the username and password below.

Username: Candy_Cane

Password: heavenhill 

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Heaven Hill Distilleries Announces the Launch of Larceny Kentucky Straight Bourbon Whiskey

FOR RELEASE: July 26, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES ANNOUNCES THE LAUNCH OF LARCENY KENTUCKY STRAIGHT BOURBON WHISKEY

New Wheated Super Premium Bourbon Celebrates the “Taste Made Famous By An Infamous Act”

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the initial launch of Larceny Kentucky Straight Bourbon Whiskey into 12 markets in September 2012. A super-premium 92 proof Bourbon, Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise that Heaven Hill acquired in 1999. In fact, it is the somewhat controversial history of John E. Fitzgerald and his eponymous Bourbon brand that provides the story, and name, to Larceny Bourbon, the latest new label from the venerated distillery that produces Evan Williams and Elijah Craig Bourbons and Rittenhouse Rye.

Larceny Bourbon continues the Old Fitzgerald tradition of using wheat in place of rye as the third or “small” grain in the whiskey’s grain recipe, or mashbill as it is commonly known. The use of winter wheat replaces the spicier, fruitier flavor notes that rye provides with a softer, rounder character that is the hallmark of Old Fitzgerald and other “wheated” Bourbons such as Maker’s Mark and the Van Winkle line.

It is actually the story of the Old Fitzgerald brand, made famous by the late Julian “Pappy” Van Winkle Sr., that forms the historical basis for Larceny Bourbon. According to industry lore, John E. Fitzgerald had founded his distillery in Frankfort , KY shortly after the Civil War ended, making his Bourbon available only to steamship lines, rail lines and private clubs. This story was furthered by S.C Herbst, who owned the “Old Fitz” brand from the 1880’s through Prohibition, and “Pappy” Van Winkle, who purchased the brand during Prohibition and made it his signature label. However, it was revealed by Pappy’s granddaughter, Sally Van Winkle Campbell, in her 1999 book But Always Fine Bourbon—Pappy Van Winkle and the Story of Old Fitzgerald, that in fact John E. Fitzgerald was not a famous distiller at all. He was in reality a treasury agent who used his keys to the warehouses to pilfer Bourbon from the finest barrels. His discerning palate led those barrels to which he chose to help himself being referred to as “Fitzgerald barrels”.

Now Heaven Hill has launched Larceny, whose tagline—”A taste made famous by an infamous act”—sets history straight.

For 2012, Larceny will be available in the 1.75 liter, 1 liter, 750ml and 50ml sizes in California, Colorado, Georgia, Illinois, Kentucky, Massachusetts, Missouri, North Carolina, New York, South Carolina, Texas and Virginia. At an average national retail price of $24.99 for the 750ml size, Larceny is a true small batch Bourbon produced from dumps of 100 or fewer barrels that have been selected from the 4th, 5th and 6th floors of Heaven Hill’s open rick warehouses in Nelson County, Kentucky. Larceny is drawn from barrels that have aged from 6 to 12 years at this high storage, and is bottled at a full-bodied 92 proof, or 46% alcohol by volume.

All barrels of Larceny, just like all other barrels of Bourbon, rye, wheat and corn whiskey from Heaven Hill, are produced under the skilled hand and watchful eye of 6th and 7th generation father and son Master Distillers Parker and Craig Beam. The last special release of wheated Bourbon from Heaven Hill, the sold out 2010 edition of the ultra-premium Parker’s Heritage Collection, is one of the most highly regarded and sought out bottlings in Heaven Hill’s 75 years of distilling.

Larceny Kentucky Straight Bourbon will be introduced in a striking and attractive package, featuring a proprietary pinched waist flask shaped bottle and a contemporary but classic label. Utilizing a skeleton key as its symbolic logo element, which supports not only the brand story but also pays homage to the iconic key logo and tagline of Old Fitzgerald (“Your Key to Hospitality”), the face label of Larceny features a die cut keyhole through which a skeleton key printed on the back label can be seen, as well as prominent emphasis on the brand name, the Fitzgerald legacy and history, the 92 proof designation and the small batch statement. The cork closure has a shrink wrapped tamper-evident seal which also carries the skeleton key icon.

Larceny’s high quality brand attributes and edgy design will appeal to the brand’s primary target audience, 30-50 year old male consumers with refined taste and an appreciation for heritage and tradition. The brand will be available at both fine retail spirits accounts and at on-premise establishments that cater to the Bourbon and whiskey connoisseur. A full range of retail POS items, from attractive floor and shelf displays for retailers, to bottle glorifiers and premium items for bars and restaurants, will be made available, all branded with the Larceny logo, skeleton key icon and tagline “A taste made famous by an infamous act”.

For Heaven Hill, the holder of the world’s second largest inventory of Bourbon and producers of the nation’s and the world’s second largest selling Bourbon brand, Evan Williams, the launch of Larceny “gives the company a new, viable volume entrant in the growing premium price segment, and gives us a go-to on premise brand,” according to Senior Brand Manager Susan Wahl. “Larceny combines an authentic brand history and intriguing story with outstanding, extra aged wheated Bourbon, making for a very attractive alternative for the more sophisticated American Whiskey consumer. And they will have the opportunity to hear about Larceny from some of the foremost whiskey writers in the world, and see it advertised in top specialty whiskey media.”

Larceny will be making its trade debut later this month at the annual Tales of the Cocktail event in New Orleans, and will be featured heavily in trade, on line and social media, creating valuable word of mouth among influencers.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Larceny
Password: heavenhill

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Michelle Shaw Joins Heaven Hill Distilleries Florida Sales Team

FOR RELEASE: FOR IMMEDIATE RELEASE

MICHELLE SHAW JOINS HEAVEN HILL DISTILLERIES FLORIDA SALES TEAM

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has added Michelle Shaw as the On-premise Area Manager for South Florida. In her position, Shaw will be responsible for executing on-premise sales and marketing programs.

For two years, Shaw has worked with Heaven Hill as a Promotional Assistant executing events for a variety of products in the Heaven Hill portfolio. Her background includes work with Southern Wine & Spirits and on-premise wine sales.

“Florida is an important market,” said said Steve Feller, Vice President, North American Sales. “Having someone with Michelle’s experience in the market and industry is a valuable addition for Heaven Hill.

Shaw attended University of Central Florida and will be based out of Miami.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Hires Shane Colwell in National Account Sales Division

FOR RELEASE: FOR IMMEDIATE RELEASE

HEAVEN HILL HIRES SHANE COLWELL IN NATIONAL ACCOUNT SALES DIVISION

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has added Shane Colwell as Chain Account Regional Manager to the off-premise national accounts sales team. In his role with Heaven Hill, he will manage sales and marketing programs for Midwest-based national accounts, reporting to Mike Sporich, U.S. National Account Divisional Manager.

Colwell previously managed chain accounts in Michigan for Great Lakes Wine & Spirits. His background includes on- and off-premise sales throughout Michigan.

“National Accounts are a source of great opportunity for Heaven Hill,” said Steve Feller, Vice President, North American Sales. “We are confident that Shane will help us grow this important area of business in the long term.”

Colwell resides in Rochester Hills, MI with his wife Shannon and two children.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Introduces Evan Williams Apple Orchard™ Seasonal Liqueur for Fall 2012

FOR RELEASE: June 19, 2012

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES INTRODUCES EVAN WILLIAMS APPLE ORCHARD™ SEASONAL LIQUEUR FOR FALL 2012

New Ready-to-Serve Fall Product is the first Bourbon-Based Apple Cider Liqueur

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the newest addition to the Evan Williams Bourbon family—Evan Williams Apple Orchard Seasonal Liqueur. Available nationally starting in September, Evan Williams Apple Orchard is the first Bourbon-based apple cider liqueur and leverages the popularity of this seasonal flavor and the popularity of the growing Evan Williams brand franchise.

Designed to be available to consumers during the fall months of September through November, Evan Williams Apple Orchard marries flavor and heritage by using real apple cider and Evan Williams Bourbon, the nation’s, and the world’s, number two selling Bourbon brand. This unique ready-to-serve seasonal specialty can be enjoyed right out of the bottle, or for a real treat can be warmed for a more traditional usage.

Heaven Hill is taking advantage of the remarkable popularity and growth of the Evan Williams brand and the recently introduced Evan Williams flavored Reserves—Honey Reserve, Cherry Reserve and the newest, Cinnamon Reserve—to create a truly new type of Bourbon-based liqueur, but one which has a long and storied tradition. For many years southerners have combined warmed apple cider or applejack with some good straight Bourbon for what is sometimes called a ciderhouse whiskey cocktail. Now Evan Williams Apple Orchard makes that tradition easy and fun to replicate.

Like Evan Williams Original Egg Nog, another seasonal product intended to be sold from November through the new year, Evan Williams Apple Orchard will be pre-sold by Heaven Hill’s national network of wholesalers, and will be only available for the limited September through November time period. Once shipments are depleted, no more will be made available until the next fall season. And because it contains real apple cider, it should be refrigerated by consumers after opening, and shaken well before being poured.

Evan Williams Apple Orchard will be available in the 750ml size initially at an average national retail price of $11.99, and is bottled at a modest 17% alcohol/volume or 34 proof. It will be packaged in the familiar Evan Williams proprietary square bottle, and will leverage the equity of the Evan Williams logotype, but the label will be an autumnal russet, red and brown variation which features stylized apple illustrations and a descriptor that reads “the smoothness of Evan Williams with the taste of spiced apple cider.” The capsule closure also features the Evan Williams Apple Orchard logo in a step and repeat pattern, with the apple renderings, on a deep maroon background. Copy along the sides of the label tells the story of Evan Williams, describes how apple cider has been mixed with Bourbon since colonial days, and suggests to consumers that they “heat and enjoy.”

Evan Williams Apple Orchard will be supported at retail with a number of highly functional and attractive point of sale pieces, all of which utilize the same attractive fall apple graphics and all of which carry the tag line “A Bushel of Flavor Meets a Barrel of Smoothness”. A case card, which also carries the call to action “Savor it this Fall”, will make an arresting centerpiece for a multiple case floor stacking, and the attractive decorated case shippers will draw in consumer’s attention. A recipe card, featuring tempting cocktails such as a Bourbon Cider Twist and a Hot Cider Nog, will also be available for retail or on-premise use.

“We believe that Evan Williams Apple Orchard will be a major consumer sensation this fall,” asserted Evan Williams Senior Brand Manager Susan Wahl. “There are no other ready-to-serve products like it available today, and we believe the combination of an authentic apple cider and real Evan Williams Bourbon, warmed and served in a mug, will be one of the biggest new seasonal spirits launches this fall.”

As the nation’s second largest selling Bourbon, Evan Williams already commands a great deal of retail shelf space and an increasing share of the on-premise back bar as well. With the national roll out of the Evan Williams Honey Reserve, Cherry Reserve, Cinnamon Reserve, and now the Evan Williams Apple Orchard, there will be many facings of the familiar square Evan Williams bottle on retail shelves nationwide this fall.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at connect.heavenhill.com and enter the username and password below.

Username: EW_Apple_Orchard

Password: heavenhill

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Heaven Hill Distilleries Launches Mariposa Agave Nectar Liqueur

For Release: For Immediate Release
Images: See directions at end of release

First-ever Agave Nectar Liqueur Debuts This Summer

BARDSTOWN, KY – Available for summer 2012, Heaven Hill will launch Mariposa Agave Nectar Liqueur. The world’s first agave nectar liqueur will be available in select markets beginning in June. Among top bartenders, agave nectar is growing in popularity as a natural sweetening agent.

Mariposa is a highly mixable, easy-to-use liqueur created from the finest agave nectar combined with 100-percent agave tequila and premium vodka. The artisanal liqueur is enhanced with hints of rose oil and gardenia which creates delicate layers of complex flavor and aroma.

“Mariposa was designed to inspire the natural creativity of bartenders and cocktail enthusiasts alike who are looking for a versatile modifier,” says Hannah Venhoff, brand manager for Mariposa. “It elevates the sophistication and uniqueness of any cocktail.”

Named for the Spanish translation for “butterfly,” Mariposa celebrates the Monarch butterfly that is indigenous to the Tequila region of Mexico.

Mariposa (30% ABV, $24.99, 750ml) will launch across the U.S. this summer, in select markets –New York, Boston, San Francisco, Los Angeles, Miami, Denver and Chicago. For more information, visit www.facebook.com/MariposaLiqueur.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Mariposa

Password: heavenhill

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Heaven Hill Distilleries to Introduce Elijah Craig 20-Year-Old Single Barrel Bottling

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

HEAVEN HILL DISTILLERIES TO INTRODUCE ELIJAH CRAIG 20-YEAR-OLD SINGLE BARREL BOTTLING

New 20-Year-Old Version to be Released in Spring, Additional Bottlings Planned for Next 3 Years

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces a new limited edition release of Elijah Craig 20-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Heaven Hill, who holds the world’s second largest inventory of Bourbon and the most “extra-aged” barrels in its rickhouses, will be offering the new 20-Year-Old bottling of Elijah Craig Single Barrel in limited quantities to selected markets across the country on a one-time basis. The new bottling will retail for approximately $130 for the 750ml size, but less than 80 specially selected barrels will be dumped, yielding fewer than 1,300 bottles.

Last fall, a special one barrel bottling of the Elijah Craig 20-Year-Old Single Barrel done by Heaven Hill to mark the 20th anniversary of the Kentucky Bourbon Festival was named “American Whiskey of the Year” by Whisky Advocate Magazine. Editor and Publisher John Hansell, in bestowing the honor, called the award winner “seamless, richly textured, and impeccably balanced.”

In order to manage stock levels in the warehouses, Heaven Hill has temporarily suspended bottling of the 18-Year-Old Elijah Craig Single Barrel that it has offered for a number of years, but plans to augment the Elijah Craig line with future extra-aged single barrel limited editions.

“With literally thousands of aging barrels over 10 years old, we have a huge and one-of-a-kind resource to tap into,” noted Heaven Hill’s 7th generation Master Distiller Craig Beam. “We’ve carefully identified several hundred that are at middle to high storage in our best rickhouses, and these will be the source for these very special future Elijah Craig Single Barrel editions. These are some of the best older barrels of traditional rye-based Bourbon we have in our inventory.”

The first 20-Year-Old Single Barrel release, which will start to appear on shelves in major metro markets in 36 states in late May or early June, will be packaged in the traditional Elijah Craig Single Barrel bottle, but with a brown face label which carries the 20-Year-Old age statement. The new 20-Year-Old version will continue to be bottled at a robust 90 proof, or 45% alcohol/volume.

Aside from the recent honor from Whisky Advocate for the special 2011 release of the 20-Year-Old, Elijah Craig 18-Year-Old Single Barrel has in the past won Double Gold Medal/Best Bourbon from the San Francisco World Spirits Competition, “Top 50 Spirits” from Wine Enthusiast magazine, and a Gold Medal at the International Spirits Challenge.

“We are tremendously excited to introduce this special edition Elijah Craig 20 Year-Old into a broader market, albeit still in very limited quantities,” stated Heaven Hill Whiskey Portfolio Brand Manager Susan Wahl. “This release, and subsequent releases, will take the consumer on a tasting journey of discovery that will motivate them to move up the brand offerings, from the more widely available 12-Year-Old Elijah Craig Small Batch on through these more aged, rarer bottlings.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.
Username: Elijah_Craig_20

Password: heavenhill 

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Heaven Hill Announces Plans for Evan Williams Bourbon Experience

FOR RELEASE: FOR IMMEDIATE RELEASE

IMAGES: Please see directions at end of release

Kentucky Lieutenant Governor, Louisville Mayor Join Heaven Hill Distilleries, Inc. Announcing Downtown Louisville Attraction The Evan Williams Bourbon Experience™

LOUISVILLE, KY—Heaven Hill Distilleries, Inc., along with Kentucky Lieutenant Governor Jerry Abramson and Louisville Mayor Greg Fischer, announced today in Louisville the September 2013 opening of The Evan Williams Bourbon Experience™. The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville. Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783 near what is now 6th and Main Streets in downtown Louisville—almost directly across Main Street from where the new attraction will be located.

The highlight of The Evan Williams Bourbon Experience™ will be a fully functioning, artisanal pot still distillery, viewable to visitors and capable of producing a range of American Whiskey types and styles. The gleaming copper pot stills are a modern version of the same type of equipment Evan Williams himself set up in his distillery along the Ohio River over 200 years ago.

The signature feature of The Evan Williams Bourbon Experience™ will be the façade of the building, which will feature a five story high Evan Williams Bourbon bottle. The pouring bottle will be reproduced as window graphics in the top three floors, but becomes three dimensional in the two lower floors as the neck of the bottle and a large glass in the lobby form a flowing “Bourbon fountain.”

The Evan Williams Bourbon Experience™ will offer guests guided, immersive tours where they are brought back in time to see Evan Williams’ original distillery, Louisville wharf scenes and high definition video renderings of turn-of-the-century Whiskey Row. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it is different from those in Evan Williams’ era, and then visitors will get to see a combination of the two—a state-of-the-art modern distillery using the same types of pot stills used in early Bourbon-making days.

Displays on warehouses and aging will also be included, and guests of legal drinking age will have the opportunity to enjoy a tutored tasting of premium Bourbons in two different themed tasting rooms. One of these tasting rooms will be modeled after the interior of the Philip Hollenbach Co. Whiskey Distributor that occupied the building prior to Heaven Hill’s acquisition over 70 years ago. In addition, a large retail area will offer a range of Evan Williams branded merchandise, specialty food products, and a number of Heaven Hill’s premium Bourbons and American Whiskeys for sale to the public. Finally, a “speakeasy” themed event space in the lower level will be available for corporate use, as well as public rental for special functions.

“We are thrilled to welcome Heaven Hill’s amazing addition to this historic section of Louisville,” said Lt. Gov. Abramson. “Downtown is growing into a popular destination for tourists and families, making for another bright spot in Kentucky’s rich tradition and history.”

The Evan Williams Bourbon Experience™ is expected to attract in excess of 100,000 visitors annually, and will generate a significant amount of state and local tax revenue, as well as creating 14 new full time and nine part time jobs at the attraction. Heaven Hill was approved today by the Kentucky Economic Development Finance Authority for economic incentives for the project.

“This is a great project, not only because of Heaven Hill’s significant investment and the jobs it will create, but for the history that is being reclaimed as the bourbon industry returns to Main Street in downtown Louisville,” said Louisville Mayor Greg Fischer.

Heaven Hill has operated its Bourbon Heritage Center® in Bardstown as part of the Kentucky Bourbon Trail® attraction since 2004. Drawing over 70,000 visitors annually, it is the most visited attraction in Nelson County and a past winner of Whisky Magazine’s “Visitor Attraction of the Year” award at the magazine’s annual “Icons of Whisky” Awards. Heaven Hill also sponsors the Evan Williams Bourbon Bar on the lower level of the KFC Yum! Center, another high visibility venue in Louisville for one of the nation’s fastest growing high volume Bourbon brands, according to A.C. Nielsen.

“We at Heaven Hill Distilleries are so pleased to be able to announce this exciting new initiative for Louisville, for the Commonwealth of Kentucky, and for our Evan Williams Bourbon brand,” stated Heaven Hill Executive Vice President Harry J. Shapira. “It brings together a lot of important economic development, tourism and historical forces—an important new manufacturing and distillation facility, a major Louisville and Kentucky-themed attraction, and the history of Whiskey Row and Evan Williams as an important Louisville figure and early distiller. 122 years ago, when this building was first constructed, this area of Main Street was an important center of commerce for the Bourbon industry, and now Evan Williams, Kentucky’s first commercial distiller, is coming back home to his original locale. We are looking forward to the same kind of success and accolades with the new Evan Williams Bourbon Experience™ that we have been fortunate enough to receive for our Bourbon Heritage Center in Bardstown.”

“This is an exciting time for the Commonwealth and Heaven Hill,” said Kentucky Governor Steve Beshear in a prepared statement. “Heaven Hill’s growing presence only adds to the appeal of downtown Louisville and means new jobs for Kentucky families and a boost to our economy. The Bourbon industry is one of Kentucky’s signature industries and plays a vital role in Kentucky’s economic success, representing thousands of jobs and producing millions of dollars in incomes.”

IMAGE CUTLINE: (L to R) Louisville Mayor Greg Fischer, Heaven Hill Distilleries, Inc. President Max Shapira, Heaven Hill Distilleries, Inc. Executive Vice President Harry Shapira, and Kentucky Lieutenant Governor Jerry Abramson, unveil The Evan Williams Bourbon Experience™. Slated to open in Downtown Louisville in September 2013, The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images and the press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: ewbe

Password: bourbon

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Pear, Sugar Cookie Latest Burnett’s Flavored Vodkas

BARDSTOWN, KY – Burnett’s Flavored Vodka continues to expand its innovative line of flavored vodkas with the release of two new flavors – Pear and Sugar Cookie. The flavors reflect Burnett’s role as one of the leading innovators in Flavored Vodka.

Burnett’s Pear is a classic flavor that helps fill out the line of traditional fruit flavors. Sugar Cookie, on the other hand, is a unique and innovative flavor for experimentation and fun.

“As we continue to grow our portfolio of Burnett’s flavors, we look for both traditional and innovative offerings,” said Senior Brand Manager Reid Hafer. “Pear and Sugar Cookie meet all of the standards we look for, plus the requisite quality and relevance for Burnett’s consumers.”

The new flavor puts the Burnett’s portfolio of natural flavors to 27 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Sugar Cookie, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Pear Flavored Vodka and Burnett’s Sugar Cookie Flavored Vodka are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The products are available for a suggested retail price of $9.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Pear_Sugarcookie

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