Parker’s Heritage Collection 27-Year-Old Small Batch Bourbon is called a “strong yet balanced beverage” and is the oldest bourbon on the list of America’s Top 10 Bourbons.
CNN Names The Kentucky Bourbon Trail a Classic American Experience
“Anyone who likes a good drink should tour a distillery so that they can better appreciate the industrious care that goes into this distinct whiskey.”
Rittenhouse Rye- A Wise Choice for Your Next Manhattan
“Because it tastes like whiskey that costs twice as much, Rittenhouse Rye has become the de facto bottle of the craft cocktail set.”
Special Edition Elijah Craig Named
In celebration of the 20th Anniversary of The Kentucky Bourbon Festival, Heaven Hill Distilleries offered an exciting half-day tour package featuring an exclusive 20-year-old Single Barrel bottling of Elijah Craig Kentucky Straight Bourbon Whiskey. That special edition Bourbon was named “American Whiskey of the Year” by the Whiskey Advocate. Formerly Malt Advocate Magazine, it is the second time Heaven Hill has been awarded an American Whiskey of the Year honor. Previously, the 1991 Evan Williams Single Barrel Vintage was named “Domestic Whiskey of the Year” in 2001.
For the second straight year, Whiskey Advocate has recognized Heaven Hill with an elite honor. Last year, the company was named “Distiller of the Year” in the Whisky Advocate Awards.
In 2003, Parker Beam was awarded the “Lifetime Achievment” Award. The publication has, also, previously recognized Elijah Craig 12 year old, Rittenhouse Rye Whisky and Evan Williams Black labels for various whisky awards.
Burnett’s Flavored Vodka Adds Blue Raspberry To Flavor Lineup
For Release: For Immediate Release
Images: See directions at end of release
BARDSTOWN, KY – Blue Raspberry is the latest flavor from the industry’s leading Burnett’s Flavored Vodka line. The new addition is the 26th flavor for Burnett’s Flavored Vodkas.
Burnett’s Blue Raspberry is reflective of the flavor innovation happening in the competitive subcategory of flavored vodka. The burst of blue to the raspberry flavor is an exciting twist on traditional flavors.
“This exciting new addition to the flavor portfolio adds a new layer of Burnett’s innovation,” said Senior Brand Manager Reid Hafer. “We have extended the franchise further by delivering a popular flavor and color combination which adds dimensionality to a variety of drinks.”
The new flavor puts the Burnett’s portfolio of natural flavors to 26 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
Burnett’s Blue Raspberry Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0213
jhafer@heavenhill.com
To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
EVAN WILLIAMS CINNAMON RESERVE™ FLAVORED BOURBON TO BE LAUNCHED IN FEBRUARY
FOR RELEASE: January 23, 2012
IMAGES: See directions at end of release.
New Cinnamon flavor closely follows the runaway success of Evan Williams Honey and Cherry Reserves
BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of Evan Williams Cinnamon Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural hot cinnamon flavor. Bottled at 70 proof and available in both a 750ml and 50ml size, Evan Williams Cinnamon Reserve will be shipping nationally in February at a suggested retail price of $14.99 for the 750ml bottle.
The launch of Evan Williams Cinnamon Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which launched in the Fall of 2009, and Evan Williams Cherry Reserve, which debuted in 2010. Since that time, both have enjoyed great sales success and critical acclaim, including winning a Silver Medal at the San Francisco World Spirits Competition and being named a “Hot Prospect” brand. Evan Williams Cherry and Honey Reserves, and now Cinnamon Reserve, take advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular. Among these is the ongoing success and growth of flavored spirits, as well as the continued popularity of Bourbon, especially Evan Williams, which showed the greatest sales percentage increases among high volume brands since 2008, according to A.C. Neilsen. Heaven Hill fully anticipates that infusing Evan Williams extra-aged Bourbon, the second largest selling Bourbon brand in the United States and the world and a “Best Buy Whiskey of the Year” winner, with natural hot cinnamon flavor will yield similar success as that achieved with Evan Williams Honey and Cherry Reserves.
Like the Honey and Cherry Reserves, Evan Williams Cinnamon Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cinnamon sticks bursting through flames. With a black and orange capsule closure, the packaging draws on the equity of the Evan Williams brand franchise, but with a contemporary flair. Bottled at an approachable 70 proof, and infused with natural hot cinnamon taste that complements the easy-to-drink Bourbon flavor, Evan Williams Cinnamon Reserve lives up to its tagline of “Intensely cinnamon. Incredibly smooth.”
“The launch of Evan Williams Honey and Cherry Reserve has exceeded our expectations,” stated Assistant Brand Manager Hannah Venhoff. “Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cinnamon Reserve. And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting this brand launch to be red-hot!”
To help merchandise the brand, Evan Williams Cinnamon Reserve is supported by an array of retail promotional materials—including shelf talkers, case cards, and a 50ml counter unit—allowing off-premise operators to create impactful displays that will capture consumer attention. In order to generate sampling in bars and restaurants, on-premise POS including T-shirts and shot glasses will also be made available. A targeted trade advertising schedule will also help create awareness among the key retail and on-premise audiences, and a consumer ad schedule in popular consumer magazines such as Sports Illustrated, Maxim and Rolling Stone will feature the flavored Evan Williams Reserves, including the new Cinnamon Reserve, in national print ads alongside Evan Williams Bourbon. All materials utilize striking visuals and the “Intensely cinnamon. Incredibly smooth.” positioning, rendered in fiery orange and black graphics. Support materials also emphasize that Evan Williams Cinnamon Reserve can be consumed as a shot or in a variety of delicious simple cocktails such as the Southern Cin, Blazin’ Ale and Sweet Apple Spice.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com
To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
Username: ewcinnamon
Password: bourbon
PAMA Liqueur & New Years Cocktails
Brooklyn mixologist and Cooking Channel host Darryl Robinson toasts new year with PAMA Cocktail
Heaven Hill Distilleries, Inc. Adds Joe Fraser, Vice President of Operations
FOR RELEASE: FOR IMMEDIATE RELEASE
IMAGES: See directions at end of release
BARDSTOWN, Ky. – Heaven Hill Distilleries has hired Joe Fraser to be its new Vice President of Operations. In the position, Fraser leads Heaven Hill’s manufacturing and supply chain operations, including overall responsibility for the Bardstown bottling plant, Bernheim distillery and barrel warehouse operations.
“Joe brings extraordinary experience and knowledge in food and beverage manufacturing to our company,” said Chief Operating Officer, Allan Latts. “It is talent like Joe’s that will enable us to continue to grow our business and enhance the effectiveness of our operations platform.”
Previously, Fraser was Director of Packaging Operations at Treasury Wine Estates in Napa, California where he managed the bottling and logistics for this top three global wine producer. Prior to that, he served as Vice President, Operations and Supply Chain at Ste. Michelle Wine Estates, a top ten North American wine company.
Fraser succeeds current Vice President of Operations David Hobbs who is retiring from Heaven Hill in December after 41 years with the company.
Fraser is a graduate of the Canadian School of Management and Fanshawe College in London, Ontario. He and his wife, Linda, reside in Bardstown.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
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CONTACT:
Josh Hafer
Corporate Communications Manager
jhafer@heavenhill.com
502-413-0219
Burnett’s Launches Hot Cinnamon Vodka
FOR RELEASE: For Immediate Release
IMAGES: Please see directions at end of release
BARDSTOWN, Ky. –Burnett’s Flavored Vodka has added Hot Cinnamon to its family of flavors – an addition that establishes Burnett’s as the leader in flavor innovation with 25 high quality flavors in the portfolio.
Burnett’s Hot Cinnamon is a new idea which reflects continuing interest among consumers for flavor variety. “It is always important for us to introduce flavors that are relevant to our core consumers,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “Hot Cinnamon is simply a natural extension of that interest.”
The new flavor brings the Burnett’s portfolio of natural flavors to 25 – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
Burnett’s Hot Cinnamon Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
Username (case sensitive): Vodka
Password (case sensitive): Flavors
Heaven Hill Distilleries Announces Release of the Fifth Annual Edition of the “Parker’s Heritage Collection” American Whiskey Series
10-year-old Bourbon Finished in Cognac Casks Represents Joint Effort Between Industry Legends Parker Beam and Alain Royer
This fifth edition of Parker’s Heritage Collection is bottled at a robust 100 proof and is not chill-filtered prior to bottling, which helps maintain the natural esters and compounds that provide a rich texture and mouthfeel. It will be distributed nationally, albeit in limited, allocated quantities, and available at fine whiskey retailers in major US metro markets as long as supplies last.
Packaged in the same upscale 750ml bottle as the previous four editions, the Parker’s Heritage Collection Cognac Finished Bourbon is available in a three bottle case that should start hitting retail shelves and back bars in early October, in time for the cooler weather that traditionally signals “whiskey season”. And while several of the past Parker’s Heritage Collection annual releases have been priced in excess of $100, including the 27-Year-Old Bourbon that carried a $200 national average retail price, this year’s Cognac Finished edition will retail for an average of $80 for the 750ml bottle, welcome news for whiskey lovers in these still-unsettled economic times.
“All the previous editions of my Parker’s Heritage Collection have been very special products” noted Heaven Hill’s Parker Beam. “And this one may be the most unique of them all. It has been a real pleasure to work with Alain in selecting the kind of Bourbon to use, the kind of barrels to finish this with, and the length of time and location in which to finish this Bourbon. And it has turned out to be a really great and different type of whiskey. It’s nice to know that even after 50 years here at Heaven Hill, this old dog can still learn some new tricks.” Alain Royer added “Parker and I have really enjoyed this entire process. From looking at different ages of Bourbon to use, rye versus wheated mashbills, different ages and proofs, to deciding on Cognac versus Armagnac barrels, and how long the Cognac should remain in the barrels…all these factors and variables were analyzed, discussed and tested. And what has emerged is truly emblematic of the whole collaborative process—well structured, integrated, and thoroughly enjoyable to drink.”
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
502-413-0220
lkass@heavenhill.com
To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
Username: Cognac (case sensitive)
Password: Bourbon (case sensitive)