Author: Heavenhill

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Rob Rubinstein joins Heaven Hill Distilleries, Inc. as National Operations Manager

Industry veteran to fill new role at nation’s largest independent family-owned and operated spirits supplier

LOUISVILLE, KY–Heaven Hill Distilleries, Inc. announced today that distilled spirits industry veteran Robert F. Rubinstein has joined the company, effective August 9th.  Rubinstein was named to the newly-created position of National Sales Operations Manager, reporting to and working with Heaven Hill Director of North American Sales Steve Feller to optimize the company’s growing sales infrastructure.

Heaven Hill Distilleries, the largest independent family-owned and operated distilled spirits supplier, will be utilizing Rubinstein’s sales management experience to further the company’s ongoing alignment of sales processes and resources with short and long-term performance goals.  Heaven Hill is the producer of such renowned category leading brands as Evan Williams Bourbon, Christian Brothers Brandy, Burnett’s Vodka and Hpnotiq Liqueur, and has leveraged strong sales growth to become the nation’s seventh largest overall spirits supplier.

Rubinstein joins Heaven Hill after 13 years with Sidney Frank Importing Company as Director of Sales Analysis and Planning.  Prior to that, he served as a Senior Business Analyst for Bacardi USA’s Eastern and Mid-Atlantic Divisions.  Originally from the New York area, Rubinstein is a graduate of Binghamton University/State University of New York, and holds an MBA from the University of Connecticut.  He will be relocating from New York with his wife Jennifer and two children to Louisville, where he will be officed.

“We are extraordinarily pleased to have an executive with Rob’s track record join us at this time of such robust growth for the company,” commented Heaven Hill Distilleries Director of North American Sales Steve Feller. “He and I, along with our Sales Division Managers, will be refining and building our sales organization for even greater success in the ever-changing distilled spirits landscape.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Heaven Hill Distilleries Announces Release of the Fourth Annual Edition of Parker’s Heritage Collection

Cask strength, wheated 10-year-old Bourbon promises to be worthy next entrant in highly decorated whiskey series

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the September release of the fourth edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam.  The fourth release is a cask-strength, non-chill filtered wheated Bourbon, meaning it uses soft winter wheat instead of rye as the “small grain” to produce a less spicy, rounder Bourbon.

This year’s release of Parker’s Heritage Collection follows last year’s “Golden Anniversary” Bourbon edition, which captured the “American Whiskey of the Year” award from Malt Advocate Magazine, in addition to being named “World’s Best New Release” in Whisky Magazine’s annual 2010 World Whiskey Awards. The 2009 release, a 27-year-old Bourbon, was the first American Whiskey to ever win “Best of Show, Brown Spirits” at the San Francisco World Spirits Competition.

The new release marks the first in the Parker’s Heritage Collection to depart from the traditional Heaven Hill rye-based Bourbon mashbill.  Instead of the more commonly used corn/malted barley/rye recipe, the newest edition uses corn, malted barley and Kentucky winter wheat.  This recipe was first used at Heaven Hill in the spring of 1999, after the company acquired the wheated Old Fitzgerald line of Bourbons.  This new bottling of Parker’s Heritage Collection will mark the first release of Heaven Hill made, extra-aged wheated Bourbon.  And it will delight whiskey connoisseurs because not only is it non-chill filtered, but it also is being released in two very small batch dumps at barrel proof.  And like the previous three editions, it is being released in very limited quantities–only 52 barrels, kept in high storage in open rick warehouses, were dumped for this edition, yielding approximately 4,800 bottles for the United States and limited international distribution.

And in what will be welcome news in still-unsettled economic times, the fourth release, at $79.99, is priced considerably lower than previous releases, which carried an average national retail price of $150 for last year’s “Golden Anniversary” bottling and$200 for the 27-year-old Bourbon released two years ago.  Whiskey aficionados will also appreciate that the natural esters and fatty acids, which are by-products of whiskey distillation and aging, are not stripped away from the Bourbon in a process known as chill filtering, but are left in the whiskey to provide a fuller taste profile and richer mouthfeel.

Packaged in the same upscale 750ml bottle as the previous three editions, the Parker’s Heritage Collection Wheated Bourbon is available in a three bottle case that should start hitting retail shelves during September, nationally recognized as the start of the Bourbon season.

“I am genuinely excited to introduce a nicely aged, cask-strength wheated Bourbon for this next version of my Parker’s Heritage Collection,” noted Heaven Hill’s Parker Beam.  “At this age and barrel-proof, is how a wheated Bourbon shows best…it has the caramel and smoke notes that only ten years in the top floors of our rickhouses can produce.  And it has the long, smooth finish that I always look for in a Bourbon, with that softness that wheat brings to the recipe. I am very pleased that we now have wheated Bourbon that I feel has aged long enough to wear my name on the label.”

Only Heaven Hill Distilleries, with the world’s second largest inventory of aging Bourbon and over 50% of the world’s supply of Bourbon barrels over 8 years old, could bring such rare and aged whiskeys to market.  Parker Beam, along with his son Craig, oversees one of the world’s most highly esteemed distilling operations, where renowned brands such as Elijah Craig, Old Fitzgerald, and Evan Williams, the world’s second largest selling Bourbon, are produced according to Parker and Craig’s seven-generation-old family recipe and yeast strain.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Governor Beshear announces expansion of Heaven Hill Distilleries in Bardstown

Company to invest $4.2 million, add two new Bourbon barrel aging warehouses

FRANKFORT, Ky. (August 5, 2010) – Gov. Steve Beshear today announced an expansion at Heaven Hill Distilleries Inc. in Bardstown.  Due to an increase in demand for the company’s Bourbon and American Whiskeys, Heaven Hill is expanding its barrel storage and aging operations in Nelson County with the construction of two new Bourbon barrel storage warehouses, or rickhouses.  The project entails a capital investment of $4.2 million in the Commonwealth.

“Kentucky is pleased to be part of the continued growth of one of our signature industries,” said Gov. Beshear. “The additional barrel storage and aging facilities at Heaven Hill will only further enhance the company’s standing as the world’s second-largest Bourbon producer and Bardstown’s reputation as the Bourbon Capital of the World.”

Founded in 1934, Heaven Hill Distilleries is the nation’s largest independent family-owned and operated producer and marketer of distilled spirits.  The company produces globally recognized brands such as Evan Williams, the world’s second-largest selling Kentucky Straight Bourbon, and Christian Brothers Brandy, one of the top three-selling brandies in the United States.

The planned expansion at Heaven Hill will consist of two nearly 20,000 square-foot Bourbon barrel aging warehouses, increasing the company’s aging capacity in Nelson County by 45,936 barrels per year and giving Heaven Hill a total storage capacity of nearly one million barrels.  Construction will begin immediately and is expected to be complete by late January 2011.

“The construction of these new warehouses is just another indication of not only the continued growth of our Evan Williams, Elijah Craig and other Bourbon brands but attests to the vitality of the Bourbon category around the world,” said Max Shapira, president of Heaven Hill Distilleries.

The Kentucky Economic Development Finance Authority preliminarily approved Heaven Hill Distilleries for tax incentives up to $88,200 through the Kentucky Enterprise Initiative Act.  The incentive program allows approved companies to recoup Kentucky sales and use tax on building and construction materials, equipment used for research and development and electronic processing systems.

“Heaven Hill Distilleries is one of Nelson County’s anchor manufacturers, and we thank the Shapira family for their continued investment in our community,” said Dean Watts, Nelson County Judge Executive.

“Heaven Hill Distilleries is one of our key industries and continues to gain market share, resulting in this great news of expansion of the Bourbon industry here in Bardstown and Nelson County,” added Bardstown Mayor Dick Heaton.

A detailed community profile for Bardstown (Nelson County) can be viewed at http://thinkkentucky.com/EDIS/cmnty/index.aspx?cw=032. Information on Kentucky’s economic development efforts and programs is available at www.ThinkKentucky.com.

About Heaven Hill Distilleries, Inc.
Founded in 1934, Bardstown, Ky.-based Heaven Hill Distilleries Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Kerri Richardson
502.564.2611
502.330.6633

Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Evan Williams Honey Reserve to release new sizes

Sales growth drives addition of 1.75 liter and 750ml “Carry-Pack” sizes

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of two new sizes of Evan Williams Honey Reserve Kentucky Liqueur, a product launched last Fall that marries extra-aged Evan Williams Bourbon with natural honey.  Bottled at 70 proof, and previously available in only a 750ml and 50ml size, Evan Williams Honey Reserve will now be available in a 1.75 liter and a 750ml Carry-Pack bottle.

The remarkable sales success of Evan Williams Honey Reserve, has led to consumer and trade demand for an economical 1.75 liter and a convenient, shatter-proof 750 ml Carry-Pack, both of which carry the same clear label, black cap and black and gold honeybee graphics as the existing sizes.  The 1.75 liter and 750ml Carry-Pack are also packaged in the same physical bottle as the Evan Williams Black Label 1.75 liter and 750ml Carry-Pack, further leveraging the remarkable sales success of the country’s second-leading selling Kentucky Straight Bourbon.

The 1.75 liter, with a suggested retail price of $28.99, and the 750ml “Carry-Pack”, at a $14.99 suggested price, are both bottled at 35% alcohol/volume or 70 proof.  Evan Williams Honey Reserve is now available in nearly every national market, and is quickly gaining a large following of loyal consumers.  In addition to its remarkable sales success, it has won critical acclaim as well, winning a Silver Medal in the prestigious 2010 San Francisco World Spirits Competition.

“The launch success of Evan Williams Honey Reserve has necessitated that we look at additional sizes, and the 1.75 liter and 750ml Carry-Pack were the most logical extensions,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill.  “Aside from giving the consumer more convenient options at the shelf, the additional sizes help create more facings and improve our display power.”

Evan Williams Honey Reserves takes advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular.  First is the ongoing success of flavored spirits, whose growth is more than double that of unflavored spirits; and second is the continued popularity of Bourbon, especially Evan Williams, which according to A.C. Nielsen Scantrack 2010 data is the fastest growing top volume Domestic Whiskey.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Evan Williams Cherry Reserve Flavored Bourbon to be launched in September

New Cherry flavor closely follows the runaway success of Evan Williams Honey Reserve

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of Evan Williams Cherry Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural cherry flavor.  Bottled at 70 proof and available in both a 750ml and 50ml size, Evan Williams Cherry Reserve will be shipping to select markets across the country in September at an average retail price of $14.99 for the 750ml bottle.

The launch of Evan Williams Cherry Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which began in test markets in September 2009 and completed its national rollout in February of 2010.  Since that time, it has had both great sales success and critical acclaim, including winning a Silver Medal at the most recent San Francisco World Spirits Competition. Both the Evan Williams Cherry and Honey Reserves take advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular.  Among these is the ongoing success of flavored spirits, whose growth is more than double that of unflavored spirits; as well as the continued popularity of Bourbon, especially Evan Williams, which showed double digit sales percentage increases in both 2008 and 2009. Heaven Hill fully anticipates that infusing Evan Williams extra-aged Bourbon, the second largest selling Bourbon brand in the United States and the world and a “Best Buy Whiskey of the Year” winner, with natural cherry will yield similar success as that achieved with Evan Williams Honey Reserve.

Like the Honey Reserve, Evan Williams Cherry Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cherries. With a black and red capsule closure, the trade dress draws on the equity of the Evan Williams brand franchise, but with a contemporary flair.  Bottled at an approachable 70 proof, and infused with natural cherry taste that complements its sweet, easy-to-drink Bourbon flavor, Evan Williams Cherry Reserve lives up to its tagline of “Smooth Bourbon. Cherry Zing.”

“We have seen remarkable success with Evan Williams Black Label and now Evan Williams Honey Reserve,” stated Heaven Hill brand manager Susan Wahl.  “Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cherry Reserve.  And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting our customers to do some real ‘cherry picking’!”

To help merchandise the brand, Evan Williams Cherry Reserve is supported by an array of retail promotional materials–including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 50ml counter unit–allowing off-premise operators to create impactful displays that will capture consumer attention.  In order to generate sampling in bars and restaurants, on-premise POS including T-shirts and shot glasses will also be made available.  A targeted trade advertising schedule will also help create awareness among the key retail and on-premise audiences.  All materials utilize striking visuals and the “Smooth Bourbon. Cherry Zing.” positioning, rendered in red and black graphics.  Support materials also emphasize that Evan Williams Cherry Reserve can be consumed as a shot or in a variety of delicious simple cocktails such as the Cherry Breeze, Cherry Twist Margarita and Cherry Cola.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Blackheart Premium Spiced Rum launches 1.75L size

 

BARDSTOWN, Ky. – Blackheart Premium Spiced Rum is now available in a 1.75L size.  The new size will expand shelf presence for the newly introduced product.

Currently available in 750ml and 50ml sizes, the new premium spiced rum was launched in February of this year.  The 1.75L glass handle bottle features the infamous Blackheart character on the label and is supported by a $15 rebate where legal.

“Blackheart Premium Spiced Rum was launched to capitalize on the emerging premium spiced rum subcategory,” said Brittany Blevins, Brand Manager, Blackheart Rum.  “The brand’s early growth reflects this growing interest. The new 1.75L size is a move towards stimulating greater interest at a reasonable price point.”

Blackheart Premium Spiced Rum is available at 46.5 percent alcohol by volume (93 proof).  The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork.  Her seductive pirate attire is a reflection of the rum’s sassy attitude.  Collectively, the bottle, label art and marketing appeal to a new generation of rum drinkers.

Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise point-of-sale materials, website (www.blackheartrum.com), and social media activities that embody the brand tagline “Seduction in a Bottle.” Suggested retail price for the 1.75L bottle is $27.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0220
jhafer@heavenhill.com

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Heaven Hill Distilleries Signs Agreement with New Louisville Arena for Branded Club Sponsorships

Kentucky family-owned spirits company to create Evan Williams Bourbon Bar and Burnett’s V Lounge at new KFC Yum! Center

LOUISVILLE, KY—Heaven Hill Distilleries, the nation’s largest independent family-owned and operated distilled spirits supplier, announced a partnership today with the Louisville Arena Sports and Entertainment Properties (LASEP) to sponsor two new clubs at the KFC Yum! Center, the state-of-the-art arena opening in downtown Louisville in the Fall of 2010.  Heaven Hill signed a 10-year commitment to create and sponsor the Evan Williams Bourbon Bar and the Burnett’s V Lounge, two upscale clubs that will be located at the East and West Event Levels of the arena and accessible only to lower level Club Seat Holders.

The new KFC Yum! Center, which will offer state-of-the-art amenities and technology, is one of the centerpieces of downtown Louisville’s redeveloped waterfront and has garnered national praise for its design and functionality.  Heaven Hill, a proud corporate citizen of Kentucky and Louisville since the company’s founding just after the end of Prohibition, will be creating its first branded club concepts to support two of the distiller’s top brands—Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, and Burnett’s Vodka, one of the top selling vodkas in the nation and the 14th largest overall distilled spirits brand in the US.

The Evan Williams Bourbon Bar, a brand name which honors Kentucky’s first distiller of 1783—whose distillery stood within 300 yards of the new arena on the banks of the Ohio River—will be rendered in warm brown and red Bourbon tones featuring barrelhead décor and wood paneling.  It will feature Evan Williams Bourbon, the second-largest selling Bourbon in the United States and the world, as well as several other top brands from the world’s second-largest inventory of aging American Whiskeys, such as Elijah Craig, Old Fitzgerald and Bernheim Wheat Whiskey.

The Burnett’s V Lounge, named after Burnett’s Vodka, the company’s top selling brand, will utilize a clean and crisp brushed silver and white color palette with a design reminiscent of the “ultra-lounges” of Las Vegas. It will offer a full range of traditional cocktails as well as newly-developed drinks featuring Burnett’s Vodka and Gin, PAMA Pomegranate Liqueur, Hpnotiq Liqueur and Lunazul Tequila.  Both clubs will be available exclusively to holders of lower level Club Seats, and will also offer a range of dining options.

“Heaven Hill Distilleries’ partnership with the Louisville Arena Authority is tangible evidence of our company’s commitment to the Louisville community, where our distillery and sales and marketing headquarters are located,” said Max L. Shapira, President of Heaven Hill.  “Through our Evan Williams Bourbon Bar and our Burnett’s V Lounge, we are pleased to be part of this exciting new addition to Louisville and the Commonwealth of Kentucky.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Evan Williams Bourbon builds on sales growth with new multi-million dollar marketing campaign

World’s Second Leading Selling Bourbon Reaches Target Audience Through Advertising, POS and Sponsorships with Buzz-Generating Creative

BARDSTOWN, KY–Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, has launched a new multi-million dollar marketing campaign around the creative theme “Secrets Worth Sharing”.  Evan Williams, which according to A.C. Nielsen Scantrack 2010 data is the fastest growing top volume Domestic Whiskey with growth at 12.4% versus .1% for the category, is basing its new creative approach on an “inner circle” strategy.  According to national qualitative research conducted by Heaven Hill Distilleries, Inc., producers of Evan Williams, loyal consumers feel like they are “in the know” about the best Bourbon brand, that Evan Williams is the best kept secret in the category.  To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets–such as the “Best Damn Blues Joint in the US” (Rosa’s Lounge in Chicago), the “Best Lake for Prized Largemouth” (Lake Bienville in Florida) or the “Best Fried Chicken in the World” (Stroud’s Restaurant in Kansas City)–and pays off the assertion with “Some Secrets are Worth Sharing”, and the new Evan Williams tag line “Smooth Bourbon.  Priced Right.  Spread the Word.”

The new campaign will utilize print advertising, point of sale displays, internet marketing, sponsorships, radio advertising–and for the first time, cable TV spots–all executed under the “Secrets Worth Sharing” creative approach.  The national four color, full-page print advertisements will generate millions of impressions among the Bourbon-consuming demographic by running in key, male oriented publications such as Sports Illustrated, Field & Stream, Maxim, and Rolling Stone. Evan Williams Bourbon has also become a national sponsor of the popular “The Big Show” on the John Boy and Billy radio network.  And through national sponsorships of the Bassmaster Elite Series, the Bassmaster Federation Nation, and beginning this year, Championship Bull Riding, Evan Williams Bourbon will also gain exposure to millions of Bourbon drinkers, leveraging national cable TV presence on ESPN 2 and Great American Country (GAC) network.

“The ‘Secrets Worth Sharing’ positioning and creative is a direct reflection of the attitudes of our loyal Evan Williams consumers,” commented Susan Wahl, Brand Manager for Evan Williams at Heaven Hill Distilleries.  “We have found through extensive research and testing that our buyers feel that they are more in the know, that they feel like Evan Williams is the best Bourbon for the money and they are part of a wise ‘inner circle’ that loyally purchase the brand.  So we developed a campaign around the idea of the best kept secrets, and used examples like the best fried chicken or the best blues joint to bring the idea to life.  Additionally, we have developed customizable versions of posters, banners and table tents so the ‘best bar’ or the ‘best barbeque’ can be tailored for a local market.  We feel that ‘Secrets Worth Sharing’ is a powerful and inclusive new positioning for Evan Williams and one which will resound with customers and competitive users as well, helping drive further growth for the Bourbon category’s fastest growing brand.”

Evan Williams is the second best-selling Kentucky Bourbon in the United States and the world, and is named after Kentucky’s first distiller of 1783.   A past Gold Medal Winner at the San Francisco World Spirits Competition, and a past winner of “Best Buy Whiskey of the Year” from Malt Advocate magazine, Evan Williams is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers, Parker and Craig Beam.  Aged 5-7 years and bottled at 86 proof (or 43% alcohol by volume), Evan Williams is available in 1.75 liter, 1.0 liter, 750ml, 375ml, 200ml, 100ml and 50ml sizes.

About Evan Williams

Evan Williams Kentucky Straight Bourbon Whiskey (www.evanwilliams.com) is the world’s second-largest selling Bourbon, named after Kentucky’s first distiller from 1783.  It is produced by Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey.  Along with Evan Williams, Heaven Hill has a diversified portfolio of brands that includes The Christian Brothers Brandies; Elijah Craig Kentucky Straight Bourbon Whiskey; Rittenhouse Straight Rye Whisky; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Burnett’s Adds to Successful Flavored Vodka Line with Launch of 21st Flavor Pineapple

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the producers of the Burnett’s Gin and Vodka franchise add to the expanding Burnett’s Flavored Vodka line with its 21st flavor -Pineapple.

Burnett’s Vodka, with its superior smoothness positioning, is already one of the hottest selling vodkas on the market.  The full line of 21 Burnett’s Flavored Vodkas – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Pineapple- has grown to be one of the largest portfolios in the industry.

As with all the flavors, Burnett’s Pineapple delivers the distinctive Burnett’s clarity, smoothness, and all natural flavors in an extremely popular taste profile.  All of the Burnett’s Vodkas are quadruple distilled and triple filtered for uncompromising quality that sets them apart from the competition.  This quality and the distinctive Burnett’s packaging make Burnett’s Flavored Vodkas “clearly superior”.

“We have used our unique product development and positioning strategy to grow the Burnett’s Vodka franchise to include twenty-one innovative flavors,” said Reid Hafer, Senior Brand Manager.  “With the addition of Pineapple to the flavored vodka line we are able to expand the brand portfolio without cannibalizing existing flavors.”

The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Pineapple Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml.  Burnett’s Pineapple Flavored Vodka will be available nationally Summer 2010.

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  Most recently Burnett’s was awarded the “Fast Track Brand 2010” from the Beverage Information Group. The entire line includes the both 80 and 100 proof Vodka, an array of Flavored Vodkas and Ultra Flavored Vodka.  In addition the Burnett’s franchise includes Gin, Rums, and Prepared Cocktails.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:
Jenny Goodman
Corporate Communications Coordinator
502-413-0235
jgoodman@heavenhill.com

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Heaven Hill Distilleries and Tierra de Agaves Claim Multiple Gold and Silver Medals in San Francisco for La Certeza, Lunazul 100% Agave Tequilas

Outstanding Sales Results, Critical Acclaim Continue for Partnership Between Leading Independent Spirits Companies

For Immediate Release

IMAGES: See end of release

BARDSTOWN, KY–La Certeza and Lunazul 100% Agave Tequilas added numerous Gold and Silver Medals at the most recent San Francisco World Spirits Competition to their outstanding first year sales results. Distilled at the Tierra de Agaves Distillery, the Mexican spirits company founded by Francisco Beckmann and sons, former co-owner of Jose Cuervo, La Certeza, the super-premium range of tequilas, captured Gold Medals for both the Reposado and Blanco bottlings and a Silver Medal for the extra-aged Anejo. And Lunazul, the line of 100% Agave Tequilas priced just above the mixto category leader–just recently named a “Rising Star” Growth Brands award winner by the Beverage Information Group–won Silver Medals for both the Blanco and Reposado varieties. Both Lunazul and La Certeza are distributed in the United States through a partnership between Tierra de Agaves and Heaven Hill Distilleries, Inc., bringing together two of the largest and most recognized independent players in the worldwide spirits industry.

“These medals at the world’s foremost spirits tasting competition is further proof of the recognition and impact that Lunazul and La Certeza are having within the tequila category today,” asserted Max L. Shapira, president of Heaven Hill Distilleries. “Having won the Growth Brand Award after depleting over 20,000 cases in its first year, and given its remarkable $22 dollar average retail price, Lunazul is clearly drawing many former mixto consumers upward into the 100% agave range. And medals just won in San Francisco for both Lunazul and La Certeza underscore the quality and value of the Beckmann heritage.”

Lunazul and La Certeza are estate-grown, small-batch distilled and bottled approximately 5 kilometers from the town of Tequila in Jalisco province. Tierra de Agaves is one of the few Tequila distilleries that actually own the land on which the agave is grown and harvested, carefully selected from the 3,500 acres of Weber Blue Agave plants that the Beckmann family and their past generations have controlled since 1758.

“The medals at the San Francisco World Spirits Competition, along with outstanding sales results on Lunazul and La Certeza, lend credence, we feel, to the mission that my family undertook when we founded Tierra de Agaves…to use our family heritage and tradition, along with state-of-the-art production methods and our sizable Agave holdings, to bring the finest tequilas to market at a broad range of price points,” added Jorge Beckmann, president of Tierra de Agaves.

The 2009 San Francisco World Spirits Competition was held on March 21st and 22nd at the Hotel Nikko in San Francisco and is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Founded in 2000 by Anthony Dias Blue, the Executive Director of the San Francisco International Wine Competition and Carol Seibert, the Managing Director of the San Francisco International Wine Competition, the Spirits Competition continues to grow each year in entrants as well as in stature within the industry. This year over 900 spirits were submitted and evaluated, up from 847 last year, and six out of the seven continents (only Antarctica was missing) were represented, making it a globally influential spirits competition. Judging is based on blind taste tests and medals are awarded based on taste alone. To learn more about the San Francisco World Spirits Competition, visit www.sfspiritscomp.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequila and La Certeza Tequila.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Corporate Communications Manager
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

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