Author: Heavenhill

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Heaven Hill Distillery Launches American Whiskey Tasting Experience Holiday Gift Set

BARDSTOWN, Ky. – Heaven Hill Distillery invites you to an American Whiskey Tasting Experience this holiday season with a gift set featuring five signature mashbills. The first American Whiskey distillery to offer a tasting experience in premium 100ml glass tubes, samples include Bernheim Original Wheat Whiskey, Larceny Bourbon, Evan Williams Single Barrel Vintage Bourbon, Elijah Craig Small Batch Bourbon, and Pikesville Straight Rye Whiskey.

As the only heritage distillery producing all major styles of American Whiskey, the tasting experience offers a unique opportunity to taste five different styles of award-winning brands. The gift set includes a brochure that guides consumers through a tasting of Wheat Whiskey, Wheat Bourbon, Single Barrel Bourbon, Small Batch Bourbon, and Rye Whiskey with product information, tasting notes and tips. The back of the box includes historical and tasting note information on all five brands.

“The American Whiskey Tasting Experience takes consumers on a journey through Heaven Hill Distillery’s commitment to quality and heritage for more than 80 years,” said Group Portfolio Director Susan Wahl. “Heaven Hill Distillery is excited to offer an easy way for consumers to taste a full range of premium American Whiskey styles.”

The Heaven Hill Distillery American Whiskey Tasting Experience gift set will be available this holiday season at a suggested retail price of $49.99. Packaged in a premium Heaven Hill Distillery box, each sample is bottled in a 100ml glass tube with brand logos screen-printed on each. The brands included consist of the following:

Bernheim Original Wheat Whiskey
This Heaven Hill Distillery original is named for the famed Bernheim Distillery in Louisville, Ky. A 7-Year-Old Wheat whiskey, Bernheim Original is the first new style of American whiskey to be introduced since Prohibition. At 90 proof, Bernheim’s mellow taste is refreshingly smooth when served straight or in cocktails.

Larceny Bourbon
Larceny Kentucky Straight Bourbon has its origins in the history of John E. Fitzgerald and the Old Fitzgerald brand. Heaven Hill’s Master Distillers select a limited number of barrels from specific floor locations in the rickhouse for Larceny’s six-year-old taste profile. Made with wheat as the secondary grain, and at 92 proof, Larceny has a softer, rounder taste profile.

Evan Williams Single Barrel
Each year Heaven Hill’s Master Distillers hand select barrels for this special edition with characteristics unique to that year. Every bottle is marked with the vintage date it was put into oak, along with the year it was bottled and the serial number of the barrel that the Bourbon was drawn from. Each edition is 86.6 proof.

Elijah Craig Small Batch Bourbon
Elijah Craig Small Batch is the signature Bourbon bearing the name of Rev. Elijah Craig, a Bourbon pioneer who is credited as the first distiller to age his whiskey in charred oak barrels. Long before the term Small Batch even existed, our Master Distillers were hand-selecting just the right number of barrels to make Elijah Craig. This expertise and attention to detail, and at 94 proof, give Elijah Craig Small Batch the right balance of rich flavor and full body for a warm spice and subtle smoke flavor.

Pikesville Straight Rye Whiskey
First produced in Maryland in the 1890s, Pikesville Rye, along with the rest of the once-booming Maryland Rye industry, was shuttered by prohibition. The brand reemerged after prohibition and became the last standing Maryland Rye. Now produced in Kentucky from extra-aged barrels stored in prime warehouse locations at 110 proof, Heaven Hill Distillery keeps this historic Maryland mark alive.

CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

 

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Elijah Craig Barrel Proof Named 2017 Whisky of the Year by Whisky Advocate

BARDSTOWN, KY – Elijah Craig Barrel Proof was named Whisky Advocate’s 2017 Whisky of the Year, featured in the Winter 2017 magazine issue. Elijah Craig was chosen from among hundreds of samples submitted globally throughout the year. Whisky Advocate’s Top 20 are chosen each year from a collection of the highest-rated whiskeys nominated by the Buying Guide reviewers, and ranked based on quality, value and availability. Read and watch the full review on Whisky Advocate’s website here.

Elijah Craig Barrel Proof previously earned spirits industry acclaim in 2017 as a World Whiskies Awards’ category winner, receiving Double Gold and Best Small Batch Bourbon – 11 Years and Older at the San Francisco World Spirits Competition, 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge, and Gold at the SIP Awards. As a small batch, 12-Year-Old Bourbon bottled straight from the barrel three times per year, the nose, taste, and finish are preserved in their simplest form, just as Master Distiller Denny Potter tastes them in Heaven Hill’s central Kentucky rickhouses. Originally scoring a 94 in the Summer 2017 issue of Whisky Advocate magazine, Fred Minnick described Elijah Craig Barrel Proof as a “Pure bliss; must sip.”

“Elijah Craig is an essential part of American Whiskey’s history, and we’re proud to embrace that legacy,” said Master Distiller Denny Potter. “As a nurturer of storied brands, Heaven Hill Distillery has been lifting America’s spirit for more than 81 years.”

The signature Bourbon bears the name of Reverend Elijah Craig, a Bourbon pioneer who is credited with being the first distiller to age his whiskey in charred oak barrels, or the Father of Bourbon. Heaven Hill Distillery preserves the Bourbon making traditions developed by Elijah Craig over two hundred years ago, where local corn and grains are milled and mixed with limestone-rich Kentucky spring water, then fermented and distilled. Elijah Craig Barrel Proof is available nationally in limited quantities.

About Elijah Craig Bourbon
The Elijah Craig family of Bourbons is led by the flagship Elijah Craig Small Batch, made exclusively from batches of 200 barrels or less of 8 to 12-Year-Old Bourbon. First brought to market in 1986, Heaven Hill’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Its accolades have included a “Double Gold Medal” at the San Francisco World Spirits Competition and two-time “Best of the Best” Bourbon by Whisky Magazine.

This signature spirit bears the name of the Rev. Elijah Craig, “The Father of Bourbon” who established his distillery in 1789. He is credited with being the first distiller to age his Kentucky whiskey in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is. Produced by Heaven Hill Distillery and one of its bestselling Bourbons by case volume, it is complemented by Elijah Craig 12-Year-Old Barrel Proof, Elijah Craig 18-Year-Old Single Barrel and Elijah Craig 23-Year-Old Single Barrel in the portfolio. For more information, please visit www.elijahcraig.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Distillery
(502) 413-0217
lcherry@heavenhill.com

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Heaven Hill Distillery Dedicates Largest Single-Site Bourbon Distillery in American Whiskey

Heaven Hill Distillery Dedicates Largest Single-Site Bourbon Distillery in American Whiskey

$25 million expansion of the historic Bernheim facility brings capacity to 400,000 barrels per year

BARDSTOWN, KY – Heaven Hill Distillery today dedicated the expansion of its Bernheim facility, creating the single largest Bourbon production site after a $25 million investment. Congressman John Yarmuth (KY-03) and Mayor Greg Fischer joined Heaven Hill President Max L. Shapira and Master Distiller Denny Potter in a toast to the latest advancement in industry innovation.

Dating back to 1871, the historic site of Heaven Hill Distillery’s Bernheim facility, D.S.P. -KY 1, is a landmark for a broad range of iconic brands in the American Whiskey category. Acquired in 1999 by Heaven Hill, the site is now home to the Evan Williams Bourbon, the second largest selling Bourbon in the world, Larceny, Elijah Craig, and Henry McKenna, among others. The current expansion brings capacity to 400,000 barrels per year, marking Heaven Hill’s commitment to producing a full range of American Whiskey styles to meet current and future demand.

“As an American-owned and operated company, Heaven Hill Distillery is proud to be on the forefront of the American Whiskey movement and embark on the latest iteration of distillery technology and innovation,” said Shapira. “The Bourbon distillation project combines the latest of distilling techniques with the ability to produce our brands using traditional methods as we have for more than 80 years.”

Bernheim’s history as a leading distillery in experimentation, coupled with Heaven Hill’s commitment to quality, sets the stage for growth of both innovative and historic brands. Major components of the current expansion include four additional fermenters, another distillation set of a thumper and 66-inch beer column, a drop tub to increase number of mashes per day, a 50,000 pph boiler, a new grain handling and storage upgrade, a cooling capacity upgrade, and an operations software upgrade. Two prior expansions were completed at Bernheim since 2006, with the first bringing capacity to 200,000 barrels per year in 2007 and the second to 300,000 barrels per year in 2014. Since 2016, Heaven Hill has opened four warehouses at the new Cox’s Creek barrel warehouse location, where each warehouse holds almost 57,000 barrels of the more than 1.3 million barrels (approximately 25% of the world’s Bourbon supply) aging across Jefferson and Nelson Counties.

“This expansion is a truly monumental event for Heaven Hill, for the city of Louisville, and for the bourbon industry worldwide,” said Congressman Yarmuth. “This historic company has continued to distill some of the best American Whiskeys for nearly a century, and has helped lead the rebirth of bourbon as America’s native spirit. As co-chair of the Congressional Bourbon Caucus, I’m especially proud to now represent the largest bourbon production site in the world.”

In conjunction with Heaven Hill’s growing economic impact in the West Louisville community, Shapira also introduced a partnership with Dare to Care to support hunger relief within the area. A $10,000 donation will support a mobile pantry unit for West Louisville and purchase six freezers for partner agencies within the area to distribute fresh food and produce.

To celebrate the achievement, a commemorative barrel was signed by Heaven Hill employees and local dignitaries, and all shared a toast of Evan Williams Bourbon. The company remains true today to its original mission as a family-owned and operated, independent Kentucky company—the last remaining in the Bourbon business today. Lifting America’s spirit since 1935, Heaven Hill Distillery continues to be on the forefront of Bourbon as it has been through the last eight decades.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

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Heaven Hill Distillery Announces National Launch of Larceny Kentucky Straight Bourbon Whiskey

The Wheated Premium Bourbon Celebrates the “Taste Made Famous By An Infamous Act”

BARDSTOWN, KY – Heaven Hill Distillery announced the national launch of Larceny Kentucky Straight Bourbon Whiskey. Known for preserving storied brands, Heaven Hill brought the story of the Old Fitzgerald brand back to life through Larceny. A premium 92 proof Bourbon, Larceny Bourbon is an award-winning label with the eponymous story of John E. Fitzgerald behind its brand. Larceny will be sold nationwide beginning September 1.

First launched in twelve markets in September 2012, Larceny has garnered national attention over the past five years as a three-time “Excellent, Highly Recommended” Bourbon at F. Paul Pacault’s Ultimate Spirits Challenge, Top 20 Spirit in the World by the Spirit Journal, and a Double Gold Medal recipient at the 2014 San Francisco World Spirits Competition. Larceny Bourbon continues the Old Fitzgerald tradition of using wheat in place of rye as the secondary grain in the whiskey’s mashbill. On the palate, Larceny has a softer, rounder character that is the hallmark of Old Fitzgerald and other wheated Bourbons.

“At Heaven Hill Distillery, we nurture and innovate brands with a historical connection that is worth telling within the industry, such as that of John E. Fitzgerald,” said Denny Potter, Master Distiller Heaven Hill Distillery. “Larceny Bourbon has an authentic brand history and familiar taste to that of its lineage, one that consumers will appreciate just as they have Old Fitzgerald.”

The tagline, “A taste made famous by an infamous act,” is drawn from John E. Fitzgerald’s history as a treasury agent who used his keys to the rickhouses to pilfer Bourbon from the finest barrels. His discerning palate led those barrels from which he chose to help himself being referred to as “Fitzgerald barrels.” Packaged in a proprietary pinched waist flask shaped bottle, the label utilizes a skeleton key as its symbolic logo element, which supports not only the brand story but also pays homage to the iconic key logo and tagline of Old Fitzgerald. The face label of Larceny features a die cut keyhole through which a skeleton key printed on the back label can be seen.

At an average national retail price of $24.99 for the 750ml size, Larceny is a true small batch Bourbon produced from dumps of 200 barrels or less that have been selected from Heaven Hill’s open rickhouses in Nelson County, Kentucky. Larceny has a 6-year-old taste profile and is bottled at a full-bodied 92 proof, or 46% alcohol by volume.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

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Simmons College of Kentucky, Heaven Hill Brands Announce Charitable Partnership

Donation of  $30,000 goes to support students and programs

(Louisville, KY) – Heaven Hill Brandsm is proud to announce a charitable partnership with Simmons College of Kentucky.  This new partnership will donate student scholarships, support of the West Louisville Forum, and funding of a new food service program – a value of $30,000. Community members gathered today at Simmons College to unveil the partnership and announce the first scholarship recipients.

“Heaven Hill is proud to give back to the community in which our facility has been located since 1871 and support the students of Simmons College of Kentucky,” said Max Shapira, President, Heaven Hill Brands. “We see this as building a relationship between our two organizations as our footprint grows in the West End community.”

The details of the donation include funding for two (2) student Heaven Hill Scholars scholarships to help increase retention rate of students and encourage degree completion. Martious White of Louisville, Ky. and Terri Turner of Nashville accepted the scholarships. Applicants for the scholarships must meet specific requirements, including a 3.0 GPA, an essay on the topic of “How to Help My Community,” and full-time enrollment.

The donation also includes support for the West Louisville Forum and a new food service program for students.  The West Louisville Forum takes place every first Wednesday of each month at noon and highlights community issues and concerns of the West Louisville community. Funds for the food program will help ensure that students are provided the convenience of having a stable meal each day.

“Investment in Simmons College of Kentucky and our students is exactly what’s needed to turn things around in the West End community,” said Dr. Kevin Cosby, President of Simmons College of Kentucky. “Our students live in a food desert in the West End. We are delighted that business leaders in our community, such as Heaven Hill Brands, understand the significant impact they can make for positive change in the West End.”

 

About Simmons College of Kentucky

 Simmons College of Kentucky was founded in 1879 by former slaves.  The mission of Simmons College is to educate students in the urban context.  Simmons College of Kentucky is the 107th Historically Black College & University (HBCU) and holds degrees in General Studies, Business (Entrepreneurship), Communications, Sociology, and Religious Studies.  It is the only private HBCU in the state of Kentucky and prides itself in graduating students with no Federal student loan debt.

 

About Heaven Hill Brands
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is he nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon.  Heaven Hill’s diversified portfolio of brands include Evan Williams Bourbon; Larcency, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liquer; The Christian Brothers Brandies; PAMA Pomergrante Liquer; Domaine de Canton Ginger Liquer; Lunazul Tequila; and Rittenhouse Rye Whiskey.

 

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Heaven Hill Brands Signs Agreement to Acquire Carolan’s Irish Cream Liqueur, Irish Mist Liqueur

For Immediate Release

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BARDSTOWN, Ky. – Heaven Hill Brands has signed an agreement to acquire Carolan’s Irish Cream Liqueur and Irish Mist Liqueur through the purchase of 100% of the share capital of TJ Carolan & Son Ltd., a wholly owned subsidiary of Gruppo Campari. The sale is expected to close August 1, 2017. The agreed acquisition of Carolan’s and Irish Mist complements Heaven Hill Brands’ robust and growing portfolio.

Carolan’s is the second-largest selling Irish cream whiskey liqueur world-wide. The product is produced in Ireland from the finest Irish ingredients including fresh cream, honey and Irish whiskey. Irish Mist has a long heritage as the first liqueur to be produced in Ireland. The Liqueur is a blend of Irish whiskey, honey and natural aromatic spices. Carolan’s and Irish Mist were acquired by Gruppo Campari in 2010.

“We are excited to add to Carolan’s and Irish Mist to our portfolio of leading brands,” said Max L. Shapira, president, Heaven Hill Brands. “The historic brands are certainly complementary fits for a Heaven Hill portfolio built on quality and innovation. We look forward to building on the success these brands have achieved both in the US and around the world.”

The Cream Liqueur segment of the industry has been a significant and stable category for decades. Representing approximately 3,000,000 cases, the cream category’s largest brands are nearly 20 percent of the total imported liqueur market in the U.S. Carolan’s has grown over six percent since 2010 outpacing the bulk of the Cream Liqueur category.

Likewise, the Irish Whiskey category, with which Irish Mist is closely related, has experienced similar growth dynamics to American Whiskey. Since 2010, the category is up over 150 percent and expected to continue that significant growth for many years to come. A companion Irish Mist Blended Irish Whiskey was introduced in 2014.

Carolan’s Irish Cream was developed in 1978 and first launched in the UK in July 1979. Since then the brand has grown steadily and established itself as the world’s no. 2 Irish Cream Liqueur with sales in over 40 countries. Its superior taste is derived from the subtle blending of flavors, including natural honey sourced from the Clonmel area in Ireland – the word “Clonmel” derives from the Gaelic “Cluain Meala” which means Vale of Honey. Carolan’s Irish Cream is named after the celebrated 17th century harpist, Turlough O’Carolan, a legendary travelling musician of that time.

Irish Mist was the first liqueur to be produced in Ireland at Tullamore, County Offaly. The company history goes back to 1829 when the Tullamore Distillery was founded to produce Irish whiskey. Irish Mist is a blend of Irish whiskey, honey and natural aromatic spices. It was the first liqueur to be produced in Ireland and, while the bottle has changed a number of times over the years, the liqueur itself has remained true to its origins – the recipe has not changed, so you can be sure of the warming whiskey and honeyed sweetness, beautifully counter balanced by aromatic spices, that gives Irish Mist its wonderfully complex flavor and taste experience.

Heaven Hill has been exceptionally active over a long period of time in expanding its portfolio through internal product innovation and acquisitions. Prior to the current agreed acquisition of Carolan’s and Irish Mist, in 2015 the company acquired Deep Eddy Vodka, one of the fastest growing Vodkas in the U.S.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is America’s largest independent, family-owned and operated spirits producer and marketer and has produced and ages the world’s second-largest inventory of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; Carolan’s Irish Cream Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; and Rittenhouse Rye Whisky. Heaven Hill encourages you to Think Wisely. Drink Wisely.

For further information:
Heaven Hill Brands
Josh Hafer
502 413 0219
jhafer@heavenhill.com

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Heaven Hill Distillery Announces Release of 2017 Parker’s Heritage Collection Limited Edition Bottling

Eleventh Edition of annual ultra-premium release will honor late Master Distiller Emeritus Parker Beam and continue support of ALS research and patient care

BARDSTOWN, KY— Heaven Hill Distillery announced today the 2017 limited edition release of Parker’s Heritage Collection – an 11-year-old, Single Barrel Bourbon. The eleventh edition will be shipping into select markets across the country beginning in September.

The 2017 edition showcases what Parker felt was one of his greatest achievements throughout his more than 50 years of distilling experience – the introduction of Heaven Hill’s single barrel Bourbons. Aged in Parker’s favorite rickhouse location, Deatsville, the sixth-generation Master Distiller would have described these bottles as “just good Bourbon.” Bottled at 122 proof (61% abv) and non-chill filtered, the Bourbon tastes of heavy spice and oak, with a hint of smoke and raisin, followed by a long and dry finish.

The annual release of Parker’s signature line is one of the most highly anticipated bottlings for whiskey and Bourbon lovers worldwide, as the collection produces an innovative, coveted product each year and now serves as a remembrance of the collection’s namesake. Parker’s Heritage Collection was originally conceived to showcase the extraordinary quality and broad range of Heaven Hill’s American Whiskey holdings, as Heaven Hill boasts the world’s second largest inventory of aging American Whiskey.

The late Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past four editions from 2013-2016, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, and the 24-Year-Old Bottled-in-Bond Bourbon respectively, have raised over half a million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Heaven Hill will continue with this cause-related campaign, and will contribute $10 from the average national retail cost of $129.99 of each 750ml bottle sold of this year’s release to the ALS Association. With every past edition of Parker’s Heritage Collection quickly selling out, the company expects to continue to generate significant dollars for this effort in Parker’s memory.

“Through Parker Beam’s leadership and influence, the history of Kentucky Bourbon and Heaven Hill’s American Whiskey heritage has an enduring foundation of quality, transparency, and passion,” said Susan Wahl, Group Product Director at Heaven Hill Distillery. “We are proud to continue offering the Parker’s Heritage collection in his memory and continue to support ALS research and patient care efforts.”

Packaged in the same upscale 750ml bottle as the previous ten editions but with a gray colored label, the Parker’s Heritage Collection 11-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise accounts starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the rare bottlings stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:

Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Deep Eddy Vodka Names Matthew Pechman Vice President of Marketing

Austin, Tx. – Matthew Pechman has been named vice president of Marketing for Deep Eddy Vodka. In his role, Pechman oversees all marketing efforts for one of the fastest-growing spirits brands in the United States. He is responsible for the leadership, development and execution of marketing strategy, programming and innovation for the entire Deep Eddy portfolio. He will report to John Scarborough, president of Deep Eddy Vodka.

Pechman joins Deep Eddy with a wealth of distilled spirits experience. Most recently, he served as Vice-President, Marketing and Innovation at Infinium Spirits responsible for all marketing and innovation across the portfolio of high-growth brands including annual operating plans, consumer communications and programming. He also served key corporate and brand positions with Diageo including Crown Royal Canadian Whisky and Tanqueray Gin.

“Matthew joins the Deep Eddy team with tremendous experience growing large-scale, dynamic brands through effective and innovative marketing programs,” said John Scarborough, President of Deep Eddy Vodka. “We are excited for him to apply that experience and creative approach to our brand, and build on the strong foundation we have established in the market.”

A graduate of The Wharton School, University of Pennsylvania, he also received his Bachelor’s degree from the University of Notre Dame. Pechman will be based out of Austin with his wife, Angela, and their family.

Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. Since the brand’s launch, Deep Eddy Vodka has grown to over 1 million cases in 2016 and continues to invigorate the vodka category with its innovative approach to classic flavors with real ingredients.

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is The Spirits Business 2017 Brand Champion for Vodka. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin Tx., Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients. The company’s line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry, Deep Eddy Lemon, Deep Eddy Peach and Deep Eddy Orange. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.

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Champion Named in Heaven Hill Brands 2017 “Bartender of the Year”

BARDSTOWN, KY – Heaven Hill Brands and Liquor.com announced today the 49 regional semifinalists competing for the 2018 Bartender of the Year competition. Semifinalists will compete in San Francisco, Austin, San Diego, Portland, Denver, Charleston, Chicago, and New York City from January through end of April 2018.

More than 1,000 original cocktail recipes using Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch Bourbon, PAMA Pomegranate Liqueur, and Rittenhouse Rye Whisky were submitted online nationwide beginning September 15, 2017. Preliminary entries required two original cocktail recipes, one rendition of a classic recipe, and one relating to family along with a short description of how the cocktail was inspired by their interpretation of family.

“Over the past three years our Heaven Hill family has welcomed bartenders at the forefront of the industry who display their craft in innovative ways,” said Kate S. Latts, Heaven Hill Brands Vice President of Marketing. “Through our diverse portfolio of spirits, Heaven Hill gives bartenders the tools most essential to their jobs. We look forward to building relationships with the 2018 class as we continue to offer an impactful competition focused on professional development and passion within hospitality.”

The initial field of competitors was evaluated by three esteemed judges: National Brand Educator for Heaven Hill Brands Lynn House, Bar Manager of Clyde Common & Pépé Le Moko Jeffrey Morgenthaler, and Partner at Alchemy Consulting and Owner/Bartender of Pouring Ribbons Joaquín Simó. They chose six semifinalists for each region based on highest rankings. Cocktail submissions were scored on name, appearance and presentation, inspiration, balance of flavors, aroma and character, creativity, and product knowledge.

Regional semifinalists, listed below, will be challenged on their full range of skills as hospitality professionals. Judges will be looking for the ultimate bartender who displays the total breadth and aptitude all bartenders aspire to embody. The top contestant from each region will go on to vie for the title of Bartender of the Year and $15,000 at The Lodge on Sea Island, Ga. in June 2018.

Grounded in the original Bartender of the Year Competition hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Nathan O’Neill from the Nomad Bar in New York City was named Bartender of the Year in 2017, and Abigail Gullo of Compere Lapin in New Orleans won the inaugural competition in 2016. Visit the official competition website at http://www.bartenderoftheyear.liquor.com for complete competition details.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila and Carolan’s Irish Cream Liqueur.

Name City Regional City
Jesse Peterson Livermore, Calif. San Francisco
Adam George Fournier Santa Monica, Calif. Las Vegas
Brenda Terry Tampa Miami
Chris Morris Houston Dallas
Mario Salas Nashville Nashville
McLain Hedges Denver Denver
Matty Eggleston Chicago Chicago
Nathan O’Neill New York New York

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

MEDIA CONTACT:

Lauren Cherry
Communications Coordinator
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com

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Heaven Hill Brands Awarded Kentucky Governor’s Safety and Health Award at Bourbon Heritage Center

Ceremony followed by Governor Matt Bevin signing House Bill 100

Bardstown, KY – The Labor Cabinet of Kentucky today presented Heaven Hill Brands with the Governor’s Safety and Health Award at the annual Governor’s Safety and Health Conference. Presentation of the award took place at Heaven Hill in Bardstown, Ky. with Gov. Matt Bevin. Immediately following the safety award, Gov. Matt Bevin signed House Bill 100, signifying the Commonwealth’s commitment to continuing as the authentic home of Bourbon and distilled spirits.

With more than 600 employees, Heaven Hill qualified for the Safety and Health Award after completing one million production hours without a lost-time incident throughout 18 months. A first for any Heaven Hill facility, the award recognizes the safety procedures and trainings developed for a major Kentucky facility that has provided significant economic development to the commonwealth for over 80 years. As of May 1, the facility had attained 1,277,036 production hours without a lost-time incident since October 2015.

“Heaven Hill is proud to be recognized as a safe workplace for our employees who produce Kentucky’s native spirit every day,” said Heaven Hill Environmental, Health & Safety Manager Kim Harmon. “As an independent, family-owned and operated company located in the heart of Kentucky, we strive to ensure that each employee has the necessary training to produce high-quality work in a healthy environment.

Through implementing proven safety training programs with the managers and supervisors, such as the STOP for Supervision program developed by DuPont, Heaven Hill facility employees are better equipped to identify potential hazards and take corrective measures. The next phase of implementation will include proactive safety training for all employees.

The signing of House Bill 100 by Gov. Bevin strengthens production standards for Kentucky whiskey, allows distillers to sell by-the-drink at fairs and festivals, and permits the licenced sale of vintage spirits for resale and on-premise retail locations. Bill sponsor Representative Chad McCoy (R-HD 50), Kentucky Distillers’ Association officials, elected officials and Heaven Hill and industry leadership were also on-site to celebrate the official legislation with a toast following the ceremony.

ABOUT HEAVEN HILL BRANDS

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

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