Author: Heavenhill

BARDSTOWN, KY – Heaven Hill Brands has named Denny Potter Vice President of Operations and Master Distiller. In addition to his current distilling responsibilities, Potter will provide strategic direction and leadership for all Heaven Hill production operations including the Bardstown Bottling Operations, Louisville’s Bernheim Distillery, and Deep Eddy Vodka’s Austin, Tx. distillery and production facility. Previously, Potter served as Master Distiller and Bernheim Distillery Plant Manager, overseeing production of the world’s second-largest inventory of aging Bourbon.

For almost 20 years, Potter has had broad industry experience in a range of production capacities previously at both Cruzan Rum and Maker’s Mark. Since his joining Heaven Hill Brands in 2013, the company has substantially expanded production at the Bernheim Distillery while continuing the company’s storied reputation for authenticity and world renowned, award winning brands, including Evan Williams, Elijah Craig, Larceny and Henry McKenna. Under Potter’s leadership, the company was awarded the lauded 2016 Whiskey Magazine “Distiller of the Year” honor.

“Since joining Heaven Hill, Denny has been a tremendous asset to both our distillery and American whiskey brands, as well as our entire Heaven Hill operations team,” said president Max L. Shapira. “We are fortunate to have his knowledge and talents utilized across all of Heaven Hill Brands.”

“The opportunity to expand my leadership role at Heaven Hill is truly exciting,” said Potter. “I look forward to leading our operations while maintaining my distilling role, which is truly a passion and honor.”

A native of Louisville, Potter holds an undergraduate degree from Indiana University in Bloomington and an MBA from Indiana University-Southeast. Potter and his wife Angie reside with their family in Bardstown, Ky.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cold Spell Mint Whiskey and Rittenhouse Rye Whisky.

CONTACT:

Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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BARDSTOWN, Ky. – Heaven Hill Brands, the country’s largest independent, family-owned and operated spirits producer, will build upon the successful Admiral Nelson’s Rum franchise with the release of Admiral Nelson’s Pineapple Rum this spring. As the second-largest brand in the spiced rum segment and with four percent brand growth the franchise is poised for success with this this premium, fresh, flavor that is sure to bring out an adventurous spirit with each sip.

“Admiral Nelson’s continues to chart its own course offerings that deliver a smooth, premium taste that consumers look for at an approachable price,” said Heaven Hill Brands Senior Brand Manager Hannah Venhoff. “Admiral Nelson’s Pineapple is a natural extension, capitalizing on the flavor trend and providing a fresh, tropical flavor profile suited for dynamic and everyday experiences.”

Bottled at 70 proof, the natural fruit flavor is blended with light Caribbean rum, creating the perfect base for any cocktail. The sweet flavor is also highlighted in the packaging with yellow and brown accents and will be supported by an array of retail point of sale items with the “Admirably Smooth. Perfectly Pineapple.” brand message.

Admiral Nelson’s Pineapple Rum will be available beginning in April at a suggested retail price of $10.99/750ml in 50ml, 750ml, 1L and 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson’s Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson’s family of rums is also comprised of the flagship Admiral Nelson’s Spiced, Black Patch Black Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in all standard sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT:

Lauren Cherry
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com

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As an official sponsor of the Kentucky Derby Festival, the Evan Williams Bourbon Experience will release a special edition bottle of 2009 Evan Williams Single Barrel Vintage Bourbon to commemorate the 2017 Kentucky Derby Festival. The Evan Williams Bourbon Experience will also be the sole location providing Pegasus Pins through March 6.

Dipped in a unique gold wax with a commemorative pin sealed atop the cap, the bottle features a special face label with the Kentucky Derby Festival logo, and includes a 2017 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller Charlie Downs and Kentucky Derby Festival President and CEO Mike Berry unveiled the official 2017 pin and limited edition bottle at the Evan Williams Bourbon Experience on Thursday, Feb. 16, by personally hand-dipping two of the limited edition bottles.

This bottle will be available for purchase at the Evan Williams Bourbon Experience and other area retailers for $74.99 while supplies last.

The limited edition 2009 vintage is bottled at 107 proof, commemorating both the 62^nd Kentucky Derby Festival and 45^th Pegasus Pin anniversary. Like a fine wine, each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age.

The Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s Master Distillers, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality.

Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically-acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“The Evan Williams Bourbon Experience is proud to partner with the Kentucky Derby Festival to share the unique Kentucky spirit that is unmatched elsewhere,” said Evan Williams Bourbon Experience Artisanal Distiller Charlie Downs. “We’re honored to raise a toast to Kentucky’s heritage and welcome Festival Fans across the globe to join in celebrating the 2017 Kentucky Derby.”

Bringing the community together since 1956, the Kentucky Derby Festival has grown to become a whirlwind of more than 70 special events leading up to the big race in May. The Kentucky Derby Festival runs this year from April 20 – May 5. Pegasus Pins, which allow entry to Derby Festival events, may be purchased at the Evan Williams Bourbon Experience as well.

“We couldn’t think of a better a pairing of two entities. Both the Derby Festival and Evan Williams Bourbon are part of Kentucky’s history and tradition,” said Mike Berry, Kentucky Derby Festival President and CEO. “We know this special edition bottle will be very popular with pin collectors and Festival Fans alike.”

About Kentucky Derby Festival: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.

About the Evan Williams Bourbon Experience: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

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I, along with our entire Heaven Hill family, am saddened to share that our Master Distiller Emeritus, Parker Beam, passed away last night after a long and valiant battle with Amyotrophic Lateral Sclerosis, or ALS. All of us within the company, and the general public, watched with awe and admiration as Parker and Linda waged a much publicized war against this terrible disease, using their courage, his standing as one of the industry’s great Master Distillers and his wide sphere of influence to generate international awareness, and millions of dollars, for ALS research and treatment.

Starting in 1960 when he joined his father Earl here, and continuing through his appointment as Master Distiller in 1975, succeeding his father, Parker’s leadership established the foundation for our company and our Bourbon heritage. It was Parker who saw us through Bourbon’s first golden age in the 1960’s, its subsequent decline in the 1970’s and who led us to today’s new Golden Age, helping pioneer our first premium small batch and single barrel Bourbons, and paving the way for Heaven Hill to be the category leader we are today. There are no awards Parker has not won—charter member of the Kentucky Bourbon Hall of Fame, Whiskey Advocate Lifetime Achievement Award winner, Whisky Magazine Hall of Fame, they go on and on—but what we will remember most about Parker was the leadership, the can-do attitude, and the kind and selfless mentoring he did to his son Craig and a whole new generation of Bourbon distillers.

At this time, however, our thoughts and prayers first go out to his family. We will share more on Parker Beam’s immense legacy in a follow-up release tomorrow morning, Tuesday, January 10.

About Heaven Hill Distillery: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.2 million barrels aging in 53 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the titles of Whisky Magazine’s Distillery of the Year and Whiskey Advocate’s American Whiskey of the Year. For more information, please visit http://www.heavenhill.com/home.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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