BARDSTOWN, Ky. – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is launching the second phase of the #SINCE2001 campaign this summer, partnering with rapper 2 Chainz. The second phase of the brand makeover also adds promoter YesJulz and broadcasters Bodega Boys to the “Class of 2001” partnerships.
The new phase of this campaign officially launches mid-July 2016 on Hpnotiq’s Instagram with the release of 2 Chainz new music video “Not Invited,” featuring the rapper’s French bulldog Trappy’s point of view of an iconic hip-hop party straight out of 2001. YesJulz, one of the top Snapchat celebrities of 2016, will partner with the brand at her 1 AM parties across the country, along with regular features on her social media channels.
“Hpnotiq is a brand renowned for creating a lifestyle and cultivating a celebrity following that defined the early 2000’s,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “That same pop culture phenomenon from 2001 is encapsulated in the iconic bright blue bottle today as we see a resurgence among markets with the brand. We’re excited to usher in the next phase of Hpnotiq with high caliber roster additions to the #SINCE2001 campaign.”
Hpnotiq will continue to partner with artist Naturel to curate new brand designs for a custom coloring book and other unique assets to be featured throughout the campaign. The Bodega Boys, Desus Nice and The Kid Metro, are partnering with the brand to create a live podcast experience in New York City. From Atlanta to Chicago, Hpnotiq will also be collaborating with the hottest radio DJ’s to sponsor events and social media experiences.
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
CONTACT:
Lauren Cherry
Communications Coordinator
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com
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