Author: Heavenhill Admin

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Elijah Craig Partners with PGA TOUR Pro Golfer Max Homa, Debuts Golf Alignment

Award-winning bourbon partners with three-time PGA TOUR winner in multi-year deal

Elijah Craig Bourbon today announced a new partnership with PGA TOUR professional golfer Max Homa for a multi-year sponsorship deal. Homa’s success both on and off the course since turning pro in 2013 will now be supported by Elijah Craig as the “Official Bourbon of Max Homa.”

PGA TOUR pros strive for greatness every day, a mindset shared by the master craftspeople who use a lifetime of experience and years of aging to develop the signature balance of flavors in Elijah Craig Bourbon. The three-time PGA TOUR winner will continue to elevate the golf experience for fans through integrated marketing campaigns, social media collaboration, public appearances, and the Elijah Craig logo prominently displayed on shirt of Homa’s caddy and longtime friend, Joe Greiner.

“When you see a great golf swing or take a sip of an expertly crafted Bourbon, you can appreciate the years of patience and perseverance required to arrive at that moment. Whether you’re a pro inside the ropes, the occasional golfer, or a fan that follows along on Twitter, the golf community doesn’t settle for less than greatness,” said Max Stefka, Elijah Craig Senior Brand Manager. “Together with Max Homa, we look forward to celebrating wins big and small with golf fans everywhere over a glass of Elijah Craig Bourbon.”

“I’m excited to join the Elijah Craig team as their first-ever golf brand ambassador. Golf is a game that doesn’t come easy, and I’m learning the same is true for making their award-winning Bourbon,” said Homa. “Elijah Craig is made for those who strive for the best – in their game and in their glass. And from what I’ve tasted so far, their commitment to excellence is obvious. We’ve got lots of exciting things planned in the coming months, and I’m looking forward to sharing many memories at the 19th Hole with them and golf fans everywhere.”

Elijah Craig will also debut its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign will include premium media placements in golf publications, digital and social media, consumer contests, and Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lnewcomb@heavenhill.com

To view and download images from this release, please click here.

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Heaven Hill Distillery, Scout & Scholar Release Special Edition Barrel Aged Imperial Rye Saison

Reclaimed Reward celebrates two Bardstown-based businesses committed to craft and celebrating community

Scout & Scholar, in partnership with Heaven Hill Distillery, will release the limited edition Reclaimed Reward on Wednesday, Nov. 24. Heaven Hill Artisanal Distiller Jodie Filiatreau and Scout & Scholar Brewer Lee Northcutt developed the Imperial Rye Saison to complement the notes of the Evan Williams Square 6 Bourbon. To celebrate the new partnership, Filiatreau and Northcutt will be at Scout & Scholar in Bardstown on Nov. 24 from 7 p.m. to 9 p.m. for a tasting of the final product.

“Heaven Hill’s commitment to premium innovation and quality goes beyond just our own production process. Our partnership with Scout & Scholar showcases the attention to detail that is shared between our two crafts,” said Filiatreau. “Reclaimed Reward celebrates the best of our first bottled Bourbon from the artisanal distillery at the Evan Williams Bourbon Experience, Square 6.”

Reclaimed Reward pays homage to the innovative craft process at both the Evan Williams Bourbon Experience and Scout & Scholar. Using the same rye grain as Square 6, Northcutt drew inspiration from the flavor profile of the High Rye Bourbon to develop a brew outside the norm for a barrel-aged beer. The resulting flavor highlights the vanilla notes of the barrel while the addition of cardamom draws out hints of the same notes in Square 6. At 10% ABV, Reclaimed Reward is a smooth, well-rounded pour that marries together the best flavors of each product.

“When adding beer to a bourbon barrel, you try to enhance the flavors without any being too overwhelming. Reclaimed Reward was an experimental risk that paid off with a flavorful, balanced product,” said Northcutt. “We are thrilled to partner with Heaven Hill Distillery and bring the newest barrel-aged beer to Bardstown.”

The limited release of Reclaimed Reward will be available at Scout & Scholar as well as the Evan Williams Bourbon Experience as a 500mL for $25. Scout & Scholar will also showcase the barrel-aged beer in a flight experience alongside the base beer and Square 6. For more information, please visit https://scoutandscholar.com/.

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lcherry@heavenhill.com

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Heaven Hill Brands, Louisville Grows partner to plant trees in West Louisville Neighborhoods

The event is part of Heaven Hill’s ongoing commitment to enhance the local community in which their business and their employees work and live

LOUISVILLE, KY. (November 12, 2021) – Heaven Hill Brands and Louisville Grows joined today for a tree-planting event in Louisville’s Russell neighborhood on Friday, November 12. Together, the organizations helped plant more than 60 trees throughout West Louisville.  

Heaven Hill has a long-standing commitment to enhancing the local communities in which their employees work and live through both charitable donations and partnering with neighboring organizations. The November tree-planting is one of many initiatives throughout the year where Heaven Hill is cultivating thriving communities through their environmental sustainability commitments, including conserving the ecosystems that support the business.

“For the past twenty years, our Bernheim Distillery has been located right here in the neighboring California neighborhood,” Heaven Hill Brands Environmental Sustainability Manager Rachel Nally said. “Throughout these years we’ve been proud to partner with our neighbors and community leaders to help support local organizations and make a lasting impact on our city. Having a great partner like Louisville Grows allows us to continue to build on that mission.”

Louisville Grows – a Louisville-based environmental nonprofit organization – aims to foster green, just, and sustainable communities by advocating for health equity through the environmental platforms of urban forestry, urban agriculture, and urban sustainability. One area of great focus is the company’s neighborhood-based urban forestry program that focuses on building the urban tree canopy with a goal of planting 1,000 trees each year.

The urban heat island effect is most strongly felt in neighborhoods lacking a significant tree canopy, like the Russell neighborhood, where the tree canopy coverage is significantly lacking. The tree canopy coverage in the Russell neighborhood is only 21%. A 40%+ tree canopy coverage is necessary to reduce urban heat island temperatures to a specific range, and to reduce stormwater runoff by a projected amount.

“Having a partner like Heaven Hill helps us to continue to forward our missions together for the betterment of our communities,” Louisville Grows Program Director Lisa Dettlinger said. “Today, we were able to plant enough trees in West Louisville to grow our tree canopy and enhance mitigation agaisnt the damaging effects of an urban heat island.”

To learn more about Louisville Grows and ways you can get involved, please visit louisvillegrows.org.

About Heaven Hill Brands

Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Louisville Grows

Founded in 2009, Louisville Grows is an environmental nonprofit organization whose mission is to Grow Greener, Healthier Neighborhoods. Our vision is to foster green, just and sustainable communities in Louisville. We seek to be a leading nonprofit in advocating for health equity through the environmental platforms of urban forestry, urban agriculture and urban sustainability. Louisville Grows’ neighborhood-based urban forestry program focuses on rebuilding the urban tree canopy with a goal of planting 1000 trees each year. Citizen Foresters are trained and dedicated to coordinating volunteers on planting days, educate the public about the importance of an urban tree canopy and advocate for trees. We are dedicated to restoring the urban tree canopy and providing environmental education opportunities that will lead to ending health disparities in our community.

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Images from this release may be downloaded here.

Media Contact:

Lauren Cherry Newcomb

Heaven Hill Brands

lcherry@heavenhill.com

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Evan Williams American-Made Heroes Foundation Fund Announces 2021 Grant Recipients

Veteran Community Action Grants awards $75,000 to nonprofits that serve the veteran community

Evan Williams Bourbon announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2021 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development and therapy, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated more than $450,000 to nonprofits.

“The 2021 recipients of the American-Made Heroes Foundation Fund grants are an inspiring, diverse group whose extraordinary programs continue to uplift our veteran communities,” said Julie Cole, Evan Williams Senior Brand Manager. “We are proud to continue the brand’s efforts to celebrate and support veterans who protect the American spirit of service.”

The 15 recipients of the 2021 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

MISSION WORKING DOGS: Studies show that service dogs can provide life-saving therapy and assistance for veterans with PTSD and mobility challenges, which were especially felt during the pandemic. In response, Mission Working Dogs was founded to train and provide service animals for veterans in need. Every dog must pass extensive health and temperament checks and undergo a minimum of 250 training hours before they can graduate to saving lives. Learn more about Mission Working Dogs at www.missionworkingdogs.org.

OPERATION WELCOME HOME: Some veterans have difficulty navigating the civilian workforce once they’re out of the military. Operation Welcome Home enlists large and small businesses to provide opportunities to veterans for professional development, as well as career placement. Since May 2012, Operation Welcome Home has successfully arranged full-time employment for more than 600 veterans, with a 92% success rate. Learn more about Operation Welcome Home at welcomehomewv.com.

WARRIOR EXPEDITIONS: Transitioning from military to civilian life can be challenging. Warrior Expeditions programs use the great outdoors to give veterans better lifelong coping strategies for mental and physical challenges resulting from their military service. This year, Warrior Expeditions provided more than 240 veterans with free, life-changing therapy. Learn more about Warrior Expeditions at warriorexpeditions.org.

ABOUTFACE-USA: AboutFace‐USA® is a peer-led community organization existing, as an initial point of contact, to empower and encourage veterans and their families to find help. Working to get past the stigma of PTSD and confront mental health concerns, these programs provide support services, activities and resources geared toward understanding mental health so that they can cope better, improve their relationships, and change the direction of their future for the better. Learn more about AboutFace-USA at www.aboutface-usa.org.

DTOM 22/0: The mission of the DTOM 22/0 Foundation and Veterans Ranch is to provide a safe place for healing and recovery for military service members, veterans, and their families. These programs also engage and positively impact veteran lives through hope, self-conviction, and family activities, while helping them learn to live again with purpose. DTOM also aims to end suicide among veterans through mentorship, support, and building stronger families. Learn more about DTOM 22/0 at dtom220.org.

BATTLEBETTY FOUNDATION: BattleBetty Foundation is a community-based nonprofit and first Women Veteran focused organization within South Carolina committed to empowering Women Veterans as they navigate post-transition life. The BattleBetty Resource Center provides an emergency shelter, clothes closet, empowerment workshops, and fosters community reintegration for women veterans. Learn more about the BattleBetty Foundation at battlebettyfoundation.com.

SHAMROCK REINS: Shamrock Reins and its special horses foster positive life-changing experiences for veterans, their families, and the families of fallen heroes by assisting with recovery and by offering comfort and kindness in a safe environment. Learn more about Shamrock Reins at shamrockreins.org.

HEALING PAWS FOR WARRIORS: A resilient program that represents veterans helping veterans from personal experience and trained service dogs, Healing Paws for Warriors’ program focus is save a veteran and rescue a dog. The program provides service training for local rescue dogs by partnering with veterans faced with PTSD, TBI, or MST at no cost. By increasing self and family health and wellness, Healing Paws gives hope and healing to veterans and reduces number of canines in shelters. Learn more about Healing Paws for Warriors at www.healingpawsforwarriors.org.

SERVE OUR WILLING WARRIORS: The average hospital stay for recovering warriors is about 300 days. Serve Our Willing Warriors provides cost-free retreat stays and programs that positively impact wounded, ill, and injured service members, disabled veterans, and their families. Learn more about Serve Our Willing Warriors at www.willingwarriors.org.

WHITEHAVEN CANINE: WhiteHaven Canine rescues dogs from local shelters or donated from individuals and trains them as Emotional Support Animals. Highly skilled in obedience and service, these canines are then given to veterans at no cost. Learn more about WhiteHaven Canine at whitehavencanine.org.

HELP OUR MILITARY HEROES: Help Our Military Heroes provides fully equipped, adaptive minivans to severely wounded, injured, and ill service members who sustained their injuries while on active duty. The customized vans return mobility and independence, as well as transportation that would otherwise be financially devastating for many. Learn more about Help Our Military Heroes at www.helpourmilitaryheroes.org.

VETS CHAT AND CHEW: The Vets Chat & Chew Program provides a simple guide to better health and a supportive community. The program is a science based nutritional education featuring live healthy recipe demonstrations to help veterans feel mentally and physically better. Learn more about Vets Chat and Chew at vetschatandchew.com.

SAVE Farm: The Servicemember Agricultural Vocation Education, Corp. (SAVE) is a transition program for veterans through a pathway to farming and wellness. SAVE trains veterans for an agricultural career and incorporates a holistic approach for veterans healing from stress, physical injuries and issues that might be influencing the mind, body and soul. Learn more about SAVE farm at www.thesavefarm.org.

AURA HOME WOMEN VETS: AuraHome helps women veterans from all services with housing, counseling, financial guidance across Western North Carolina. By providing self-education opportunities, Aura Home houses homeless veteran women by giving them access to affordable housing, jobs, therapy, and more. Learn more about Aura Home Women Vets at www.aurahomewomenvets.com.

SALINA INNOVATION: The historic Salina Masonic Temple building has offered veterans a room at no cost for a community resource center. This space has grown to include weekly coffees for veterans, support groups, information sessions, town hall meetings, regional chapter meetings, information services, and assistance with benefits. Learn more about Salina Innovation at salinainnovation.com.

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American Heritage and honored to broaden its support of veteran communities across the country. The 2022 American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund grant process. The 2022 American-Made Heroes class will be announced in early May along with the individualized limited-edition bottles. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Brands
lcherry@heavenhill.com

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Statement on Contract Ratification

Heaven Hill is grateful to learn the United Food and Commercial Workers Local 23-D ratified a new five-year contract with Heaven Hill. We look forward to welcoming our team members as we transition back to normal operations. The agreement continues Heaven Hill’s long-standing commitment to its team members with industry-leading health care, wage growth and increased schedule flexibility.

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Heaven Hill Brands Bartender of the Year Program Selects Final Winner for Craft Meets Community Award Program

The track winner receives a mentor experience and $5,000 to support a health- and wellness-focused initiative within their community

Mara Bethel of Atlanta was announced as the final winner of the Craft Meets Community Initiative (CMCI) $5,000 award to support a community-based project aimed at health and wellness. Bethel will also receive one-on-one mentoring sessions with track leaders Alex Jump and Lauren Paylor, co-founders of Focus on Health.

Bethel, whose hospitality career spans more than a decade, is also a certified Mental Health First Aid Provider focused on strengthening mental health support networks in the hospitality industry through the lens of mutual aid. Inspired by her work in this area, Bethel submitted a proposal to train more service industry workers in providing community-based care to create safe work environments in hospitality. Mental Health First Aid courses provide tools for early intervention, de-escalation, and support for mental health/substance challenges and crises. Through the support of the CMCI award, Bethel and one other service worker can be certified instructors, with the remainder going towards launching and expanding the program around Atlanta.

“A critical component of this training is creating safer environments that are tailored to personal needs. It is a person-forward approach with the knowledge that everyone has unique experiences and needs. Accordingly, everyone’s wellness plan is unique,” said Bethel. “Within hospitality, I see a need for advocacy that is person-focused first and foremost. We’re building strong communities in hospitality with strong networks of support!”

First announced in May 2021, CMCI is an extension of Heaven Hill and Liquor.com’s Bartender of the Year program, developed to provide greater access industry-wide to education, mentorship, and leadership engagement opportunities. CMCI replaces the typical competition structure for 2021, creating a platform for virtual education and conversation structured through four tracks led by industry experts and open to all hospitality professionals. The program was designed to encourage hospitality professionals to take action within their community and participants were also invited to apply for the optional CMCI Award Program where they will have the opportunity to receive one-on-one mentoring from an industry expert and $5,000 to fund their community-based project within their focus area.

The final track in the series, Health and Wellness, focused on the crisis within the hospitality industry of taking care of others before yourself. Jump and Paylor led a seminar entitled “Self-Service: Hospitality and Your Wellbeing,” which detailed best practices for addressing issues and steps of implementation surrounding five pillars of wellness: mental, physical, social, environmental, & financial. Sponsored by Deep Eddy Vodka and Dubonnet Rouge, Bethel created a lower ABV cocktail that can be enjoyed as a decompression time later in the evening, the Garnet Sour. Her take on this was inspired by treating yourself to something enjoyable everyday (see recipe at end of release).

“Mara’s project stood out to us primarily due to her attention to detail and her clear vision of the bigger picture,” said Jump and Paylor. “She was detail oriented in presenting a solution and had a clear direction for the project as a whole. Lastly, her proposal was one that felt feasible for both a local community as well as a larger scale project.”

More than 176 hospitality community members registered to participate in the health and wellness track. Bethel was ultimately identified as the award recipient for this track based on her desire to expand Mental Health First Aid within her community. Bethel will now be supported by the CMCI award money and one-on-one mentorship opportunities with Jump and Paylor to grow her initiative. To get more involved with Mental Health First Aid, please contact bartender@heavenhill.com.

Heaven Hill Brands’ Bartender of the Year program has supported the growth, education and awareness of the hospitality community since 2016. The Class of 2020 Finalists received a combined $40,000 to be split between each after the competition pivoted midway through the reginal semifinals tour to a virtual format. All eight joined the ranks of esteemed past winters: Justin Ware in 2019, Harrison Ginsberg in 2018, Nathan O’Neill in 2017, and Abigail Gullo who won the inaugural competition in 2016. Visit the official Bartender of the Year website at http://www.bartenderoftheyear.liquor.com for complete program details.

Garnet Sour

  • 1.25 oz Dubonnet Rouge
  • .75 oz Lemon Juice
  • .5 oz Pear Eau-de-Vie
  • .5 oz Red Amaro
  • .25 oz Fig Leaf Syrup
  • 12 Sprays of Absinthe (in atomizer or absinthe rinse)
  • Star Anise

Instructions:

Add lemon juice, fig leaf syrup (recipe below), pear eau-de-vie, red amaro, and Dubonnet Rouge into a mixing tin. Add ice and shake vigorously for 30 seconds. Double strain through fine mesh strainer into a chilled coupe that has been rinsed/sprayed 6 times with absinthe. Top with 6 more sprays of absinthe and 1 whole star anise. Sip and take a minute for yourself.

Fig Leaf Syrup Recipe: Wash 10 fig leaves and cut into small strips (measuring to 1 cup of packed cut leaves). Bring a medium pot of water to boil. Set up an ice bath for shocking the fig leaves. Blanch the fig leaves and shock in the ice bath. Allow the blanching water to cool- you’ll be using it! Purée the blanched leaves with 1/2 cup of cooled blanching liquid. Strain through cheesecloth, squeezing out as much liquid as you can to make your fig leaf “tea.” By volume, add equal parts sugar to fig leaf “tea.” Blend and refrigerate until ready to use.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Hpnotiq Liqueur Launches Hpnotiq Freeze Pop

Hpnotiq Liqueur is so fire it needs to be put on ice. The storied spirits brand known for its Iconiq® blue hue today announced the launch of the Hpnotiq Freeze Pop, an innovative release that serves up the brand’s signature, delicious fruit flavor in the form of a frozen treat at 6% alc/vol. Ready to freeze and enjoy for a summer cool down, the Hpnotiq Freeze Pop initial launch is in limited markets beginning August 2021.

The new product from Hpnotiq continues in the footsteps of its namesake brand as an innovative new concept lighting up the category. Now growing over 50%, Hpnotiq first launched in 2001 and was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. Made from exclusive Hpnotiq juice alongside premium Cognac from France, the HPNOTIQ Freeze Pop is a one-of-a-kind ready to drink treat that tastes like its frozen from the bottle.

“For two decades Hpnotiq has invigorated the distilled spirits space with an innovative, fresh approach on how fans can enjoy one of the hottest brands on the market,” said MaryCrae Brotzge, Senior Brand Manager. “Hpnotiq Freeze Pop is a standout, unique ready-to-drink opportunity that invites consumers to experience Hpnotiq in a convenient, fun way.”

The Hpnotiq Freeze Pop will initially launch in Georgia, South Carolina, Texas and Florida with an SRP of $19.99 for a carton of 10 pops. For more information on the Hpnotiq, visit Hpnotiq on Instagram, Twitter and Facebook.

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
502-413-0217
lcherry@heavenhill.com

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Heaven Hill Brands Bartender of the Year Program Selects Second Winner for Craft Meets Community Award Program

The track winner receives a mentor experience and $5,000 to support an education- and mentorship-focused initiative within their community

Jake Truong-Jones of Sacramento was announced as the second winner of the Craft Meets Community Initiative (CMCI) $5,000 award to support a community-based project aimed at education and mentorship. Truong-Jones will also receive one-on-one mentoring sessions with track leaders Joaquín Simó, founder of Pouring Ribbons in New York, and a partner in Alchemy Consulting and Jeffrey Morgenthaler, award-winning bartender and author.

Truong-Jones, whose hospitality career began in 2013, submitted a proposal presenting an expansion of the nonprofit he founded in 2019, All My Friends Get Fed. The beginning stages of his service provided meal assistance to service industry workers and their families. In an effort to address worker shortages, the nonprofit launched the Sacramento Industry Job Database in 2020, allowing small businesses to post job listings for free. Truong-Jones’ CMCI project will extend his nonprofit to now create All My Friends Get Fed – Job Placement, Training and Mentorship Program. This initiative will be a job training and mentorship system that draws upon the collective experience of service industry workers to train and prepare individuals from the unhoused community and connect them to bar, restaurant, and kitchen jobs. After a successful pilot program in partnership with Saint John’s Program for Real Change, Truong-Jones recognized the opportunity to expand the job training program opportunities in his community.

“This program addresses the needs of two specific communities: the unhoused community in Sacramento, who are ready and able to begin their path back to a self-sustainable life. And second, the bar and restaurant community in Sacramento, who are currently faced with massive worker shortages, and need to hire highly motivated individuals who are both passionate and well prepared to provide top notch product and services,” said Truong-Jones. “We strongly believe that through this program we can help Sacramento heal from the pandemic shutdowns, while at the same time pass along knowledge, service skills and business acumen to elevate the hospitality landscape in our community.”

First announced in May 2021, CMCI is an extension of Heaven Hill and Liquor.com’s Bartender of the Year program, developed to provide greater access industry-wide to education, mentorship, and leadership engagement opportunities. CMCI replaces the typical competition structure for 2021, creating a platform for virtual education and conversation structured through four tracks led by industry experts and open to all hospitality professionals. The program is also designed to encourage hospitality professionals to take action within their community and participants are also invited to apply for the optional CMCI Award Program. Four individuals, one from each respective educational track, will receive one-on-one mentoring from an industry expert and $5,000 to fund their community-based project within their focus area.

The second track in the series, Education and Mentorship, focused on knowledge and skills that serve and uplift individuals and communities through training and discussion around opportunities for growth and development for all bar professionals. Simó and  Morganethaler led a seminar entitled “The More You Know: Sharing Knowledge in the Bar Community,” which detailed their experiences as industry leaders on how to effectively grow a team through communication by exploring how to listen, learn, and distill information. Sponsored by Elijah Craig Bourbon and Domaine de Canton Ginger Liqueur, Truong-Jones also crafted a cocktail inspired by the first cocktail recipe he learned how to build, a Mint Julep. His take on this classic was inspired by nights of discovery and practice, as well as the simple pleasure of a great cocktail after a hard day’s work (see recipe at end of release).

“Jake identified two different communities with urgent needs that are both reeling from the ongoing effects of the pandemic. With incredibly elegant simplicity, Jake’s proposal addresses two different critical gaps (a lack of housing and a lack of trained workforce) with a clear-eyed solution,” said Simó. “This project seems both scalable and replicable, and I hope we can help Jake grow this program to benefit Sacramento and beyond.”

More than 130 hospitality community members registered to participate in the education and mentorship track. Truong-Jones was ultimately identified as the award recipient for this track based on his success thus far with the program and clear vision forward for its growth. Truong-Jones will now be supported by the CMCI award money and one-on-one mentorship opportunities with Simó and Morgenthaler to grow his initiative. To get more involved with All My Friends Get Fed, please contact bartender@heavenhill.com.

Heaven Hill Brands’ Bartender of the Year program has supported the growth, education and awareness of the hospitality community since 2016. The Class of 2020 Finalists received a combined $40,000 to be split between each after the competition pivoted midway through the reginal semifinals tour to a virtual format. All eight joined the ranks of esteemed past winters: Justin Ware in 2019, Harrison Ginsberg in 2018, Nathan O’Neill in 2017, and Abigail Gullo who won the inaugural competition in 2016. Visit the official Bartender of the Year website at http://www.bartenderoftheyear.liquor.com for complete program details.

The Homeward Cocktail

Image

2 oz Elijah Craig Small Batch Bourbon
0.25 oz Amaro Montenegro
0.5 oz Vietnamese Pho Spice Syrup
3 dashes of Scrappy’s Bitters – Black Lemon Bitters
Generous Mint Sprig
Basil Leaves
Cinnamon Stick
Star Anise Pod

Instructions:

Combine first four ingredients in a copper or metal mug. Add 1 leaf of basil and very gently bruise with muddler. Top with crushed or pebble ice halfway. Swizzle cocktail for dilution then top fully with more crushed or pebble ice. Garnish with a generous mint sprig, basil sprig, one stick of cinnamon, and one pod of star anise.

Vietnamese Pho Spice Syrup Recipe: Place large empty saucepan on low-medium heat. Add 5 pods of star anise, 4 sticks of cinnamon, 6 pods of black cardamom, 20 cloves, and 1.5 Tbsp of Fennel Seeds. Lightly toast spices until you can smell aromas, then reduce heat. Add 3 Cups of water to saucepan, slowly add 1lbs of Organic Cane Sugar gently stirring to dissolve. Bring syrup to a simmer then turn off stove and return to room temperature. Add 4 tsp of Citric acid. Put syrup and spices into a blender and blend on high. Let sit overnight. Strain through fine mesh strainer or cheese cloth.

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Heaven Hill Distillery Announces Release of 2021 Parker’s Heritage Collection Limited Edition Bottling

15th edition of the annual ultra-premium release is an 11-Year-Old Heavy Char Wheat Whiskey, continues the distillery’s commitment to support ALS research and patient care

Heaven Hill Distillery announced today the 2021 limited edition release of Parker’s Heritage Collection 11-Year-Old Heavy Char Wheat Whiskey. The 15th edition will ship nationally beginning in September at an SRP of $139.99.

This edition continues the award-winning series of heavy char releases, exploring how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Comprised of 75 barrels charred for one minute and 30 seconds (Level 5), as opposed to the traditional 40 second char (Level 3) for Heaven Hill, the Wheat Whiskey reached peak maturation after 11 years on the sixth floor of Rickhouse Y. The heavy char allowed Heaven Hill’s traditional Wheat Whiskey mashbill of 51% wheat, 37% corn, and 12% malted barley to interact more with the oak, extracting a mix of sweetness, filled with hints of molasses and butterscotch. This release is only the second time the Wheat Whiskey mashbill has been featured in the Parker’s Heritage Collection, with the first released in 2014 as an Original Batch Cask Strength.

The third heavy char edition of the series advances the study of premium innovation at Heaven Hill Distillery through the Parker’s Heritage Collection. The 14th edition featured Heaven Hill’s traditional Bourbon mashbill aged in a heavy char for ten years, garnering “Best Small Batch Bourbon” in the 2021 San Francisco World Spirits Competition and 2021 ASCOT Awards, as well as receiving the “Innovation Star” from the SIP Awards. The 13th edition featured Heaven Hill’s traditional Rye Whiskey Mashbill aged in heavy char barrels for eight years and was named a “Top 100 Spirit” rated at 96 points from 2020 Ultimate Spirits Challenge. Bottled at 122 proof (62% abv) and non-chill filtered to preserve all the flavor compounds, this Whiskey showcases the broad range of Heaven Hill Distillery’s 1.9 million barrels of aging inventory.

“The Parker’s Heritage Collection is a testament to the distilling legacy at Heaven Hill Distillery and the detailed attention each step of the process receives,” said Susan Wahl, Vice President, American Whiskies at Heaven Hill. “We are excited to release the third mashbill in this heavy char series, showcasing the consistency of quality throughout our innovation pipeline. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this collection.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past eight editions from 2013-2020, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey, Heavy Char Rye Whiskey, and Heavy Char Kentucky Straight Bourbon Whiskey, respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2021 Heavy Char Wheat Whiskey edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous fourteen editions, but with a taupe label, the newest Parker’s Heritage Collection is available in a three-bottle case and will be available at retail starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com