Author: Heavenhill Admin

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Heaven Hill Distillery Launches Season Two of “Tales from the Hill” Podcast

Heaven Hill Distillery’s second season of the original podcast, “Tales from the Hill,” is now live. Tales from the Hill tells the intimate, in-depth stories of the people, places and products that have shaped Heaven Hill Distillery since 1935.

Season two gives listeners a behind-the-scenes adventure into how some of Heaven Hill’s most eponymous brands came to be. Each episode contains exclusive interviews from the people who craft Heaven Hill’s award-winning portfolio, including products like Evan Williams, Elijah Craig, and Larceny. Celebrating 85 years this December, the largest independent, family-owned and operated distillery in America continues to shape the American Whiskey experience. Season one ended with listeners understanding how these great traditions are preserved and the future is pioneered. Season two brings listeners inside how the learned craft is put to use each day at Heaven Hill, as well as the impact on the communities it serves.

Listen to season two’s introductory episode and episodes one through three now, with new episodes available every Tuesday for the next three weeks. Learn more, subscribe, listen, and review here.

Where to listen: 

Season two of Tales from the Hill was produced by CaskStrength Media and narrated by Mark Gillespie, host of the whiskey podcast, “WhiskyCast.”

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CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

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Heaven Hill Distillery Announces Release of 2020 Parker’s Heritage Collection Limited Edition Bottling

14th edition of the annual ultra-premium release is a 10 Year Old Heavy Char Bourbon, continues the distillery’s commitment to support ALS research and patient care

Heaven Hill Distillery announced today the 2020 limited edition release of Parker’s Heritage Collection 10 Year Old Heavy Char Bourbon. The 14th edition will ship nationally beginning in September at an SRP of $120.00.

Parker’s Heritage Collection is a hallmark lineup of Heaven Hill Distillery’s exploration in premium innovation. The 14th edition continues the interaction of barrel char across varying mashbills, this time with Heaven Hill’s traditional Bourbon mashbill of 78% corn, 12% malted barley and 10% rye. Aged in heavy char (Level 5) barrels, as opposed to the customary Level 3 for Heaven Hill, the resulting flavors carry intensified notes of the traditional Bourbon. Consisting of 102 barrels aged on the sixth floor of rickhouse Y for 10 years, the heavy char brings forth a caramel and maple sweetness, as well as slight smokiness developed after 40 Kentucky seasons in the barrel.

The second heavy char edition of the series advances the study of how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Bottled at 120 proof (60% abv) and non-chill filtered to preserve all the flavor compounds, this Bourbon showcases the broad range of Heaven Hill Distillery’s 1.8 million barrels of aging inventory.

“The Parker’s Heritage Collection is a testament to the attention to detail crafted throughout Heaven Hill’s distilling legacy,” said Susan Wahl, Vice Present, American Whiskies at Heaven Hill. “It is an honor to continue Parker’s interest in innovation through this series and showcase the variety of Heaven Hill Distillery’s portfolio. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this series.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past seven editions from 2013-2019, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey,  and Heavy Char Rye Whiskey, respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2020 Heavy Char Bourbon edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous thirteen editions, but with a navy blue label, the newest Parker’s Heritage Collection is available in a three-bottle case and will be available at retail starting in October. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

Bottle shot can be downloaded here.

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Elijah Craig Releases Limited Edition Beer Barrel Finish in Partnership with Goose Island Beer Company

Limited edition Heaven Hill Visitor Experiences Curbside Offering, Live Virtual Tasting Experience with Heaven Hill Distillery and Goose Island

Elijah Craig Bourbon announced today the limited release of Elijah Craig Beer Barrel Finish in partnership with Goose Island Beer Company. Offered as a curbside release at Heaven Hill Distillery’s Kentucky visitor experiences, this distinctive Bourbon aged in barrels that stored both Bourbon and beer also includes a live virtual tasting experience with experts from Heaven Hill Distillery and Goose Island. Bottled in the traditional Elijah Craig 200ml packaging, the 94 proof Bourbon with virtual tasting experience retails for $39.99.

Only three barrels were used to finish this Bourbon, originally beginning their life as a new, level three charred oak aging Heaven Hill’s traditional Bourbon mashbill. The freshly emptied barrels then travelled to Chicago to eventually age the award-winning Goose Island Bourbon County Stout released on Black Friday 2018. The barrels then travelled back to Kentucky for a third life finishing fully matured Elijah Craig Small Batch for 10 months.

The resulting flavor incorporates the nuances from years of storing both Bourbon and beer with notes of rich chocolate interwoven. On Wednesday, Sept. 16 from 5:00 p.m. – 6:00 p.m., join Conor O’Driscoll, Heaven Hill Distillery Master Distiller; Keith Gabbett, Goose Island Brewmaster; Mike Siegel, Goose Island Research & Development Brewing Manager; and Mike Smith, Goose Island Senior Brand Manager as they detail the story behind the barrels of this unique product.

Elijah Craig Beer Barrel Finish

Limited Availability

Price per Experience: $39.99

RESERVATIONS: Secure a bottle, virtual tasting experience set, and reserve a Curbside Pickup time slot for Monday, Sept. 14 at reservations.heavenhill.com. A confirmation email including directions for how to join the Virtual Tasting will be provided once a spot has been confirmed. While supplies last. Must be 21 years or older to participate. Must show proper ID upon arrival.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
lcherry@heavenhill.com

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Elijah Craig Bourbon Launches Old Fashioned Week in Partnership with PUNCH

Inaugural celebration pledges up to $100,000 to Restaurant Workers’ Community Foundation

Elijah Craig and the Old Fashioned embody the centuries-old histories of Bourbon and classic cocktails. Today, the two pair together not only for a great cocktail, but for an even greater cause. In partnership with PUNCH, Elijah Craig Bourbon is launching the inaugural Old Fashioned Week from Oct. 16 – 25, 2020.

In 1789, Rev. Elijah Craig did not set out to become the Father of Bourbon when he first charred oak barrels, but his ingenuity proved a pivotal moment for Bourbon. Less than twenty years later, a spark ignited with what was first known as ‘the whiskey cocktail,’ paving the way for cocktail culture. The renaissance of classic cocktails over the last two decades rejuvenated desire for spirit-forward cocktails that are both balanced and complex, a setting ripe to celebrate an Elijah Craig Old Fashioned. Two classics in their own right, Elijah Craig Small Batch provides a 94-proof Bourbon canvas with a signature warm spice and subtle smoke flavor that complements the sweetness and spiciness of the Old Fashioned’s key ingredients.

“We are inspired by the lengths at which the hospitality industry is joining together to support each other,” said Max Stefka, Elijah Craig Senior Brand Manager. “For ten days we are raising a glass for the greater good by celebrating one great cocktail to lift up one great community through Elijah Craig’s Old Fashioned Week.”

The initial philanthropic goal for Old Fashioned Week will be donating up to $100,000 for the Restaurant Workers’ Community Foundation (RWCF), an advocacy and action nonprofit created by and for restaurant workers. Donations will go toward direct financial assistance, grants to non-profit partners, and to a zero-interest loan program for small businesses. Starting on Oct. 16, Elijah Craig will host a lineup of live activations designed to be both educational and entertaining in support of RWCF. In partnership with PUNCH, Elijah Craig will also highlight bartenders’ unique stories and signature Old Fashioned cocktails on www.punchdrink.com.

A national sweepstakes that offers a chance to win one of 500 home bar kits will also run from Sept. 1 – Nov. 15. Elijah Craig will match $1 for every online submission at OldFashionedWeek.com or match $5 for every social media submission by posting an image of a ‘virtual cheers’ using the hashtags #OldFashionedWeek or #Sweepstakes and tagging @ElijahCraig. To get involved, donate, or enter to win, consumers are encouraged to visit OldFashionedWeek.com for more information.

To enjoy the Old Fashioned in its purest form, start with the below cocktail recipe:

Ingredients

2 oz. Elijah Craig Small Batch Bourbon
.25 oz. Simple Syrup
3 Dashes of Bitters
Orange Swath
1 Brandied Cherry (optional)

Instructions

In a mixing glass add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain cocktail over a large ice cube in a double old fashioned glass. Garnish with a swath of orange and an optional brandied cherry.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

Images for download here.

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Heaven Hill Distillery Announces Fall 2020 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the fall 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 14-years-old. Comprised of barrels produced in fall of 2005, and bottled in fall of 2020, the sixth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, consistent across all fall releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $140.

A previous 14-year-old edition was released as a visitors center and Kentucky allocated product, denoted with a red label. The fall 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 14-year-old of the nationally released series and features Bourbon pulled from different rickhouses, at different floors, and on different production dates. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To view or download more images from this release, click here.

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Elijah Craig Launches Toasted Barrel Kentucky Straight Bourbon Whiskey

New expression finished in custom toasted new oak barrels continues Elijah Craig’s spirit of innovation

Elijah Craig, a leading premium Kentucky Bourbon, today announced the launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey. The latest line extension from the award-winning Elijah Craig family, Toasted Barrel adds an extra layer of sweet oak complexity to the traditional Bourbon.

The process begins with fully matured Small Batch, which is dumped and then re-entered at barrel proof into a second, custom toasted new oak barrel designed in partnership with Independent Stave Company. Made with 18-month air dried oak, the finishing barrel is first toasted and then flash-charred using a moderate toast temperature and toast time. An extensive research and development process resulted in a final barrel toast profile bringing forward dark sugar flavors within the wood to create a balance of smokiness and sweetness after months of finishing. The resulting taste is big, rich and complex with spice and pepper notes that fade into milk chocolate with a hint of smoke as the finish lingers with chocolate and baking spices. Only charred new American oak barrels are used throughout the process to maintain the standards of identity class and type designation for Straight Bourbon Whiskey.

“Elijah Craig Toasted Barrel pays homage to our namesake’s pioneering spirit as the first to char oak barrels through thoughtful innovation in the barrel-aging process,” said Max Stefka, Elijah Craig Senior Brand Manager. “It was a pleasure partnering with Independent Stave Company to create a custom toast profile and char level designed to best complement fully matured Elijah Craig. Twice barreled for nuanced flavor, Toasted Barrel showcases a Straight Bourbon process unique in the marketplace.”

In 1789, Elijah Craig was the first to char oak Barrels to make Bourbon, earning his place in history as the “Father of Bourbon.” Toasted Barrel celebrates this pioneering spirit by pushing the Bourbon barrel-aging process a step further. Elijah Craig Toasted Barrel is bottled at 94 proof, consistent with Elijah Craig Small Batch Bourbon and Elijah Craig Straight Rye Whiskey, and joins the rest of the award-winning lineup of Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

Packaged in the iconic Elijah Craig bottle, Toasted Barrel is distinguished by new bottle decoration, face, side and neck labels with smoky blue features. With an SRP of $49.99, Elijah Craig Toasted Barrel will launch nationally on an allocated basis this September.

About Elijah Craig Bourbon

Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

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MEDIA CONTACT:
Lauren Cherry
lcherry@heavenhill.com

To view and download more images from this release, click here.

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PAMA Pomegranate Liqueur Unveils New Premium Packaging, Creative Campaign

PAMA Pomegranate Liqueur announced today an evolutionary package redesign reflective of the brand’s unique equity within the industry as the first true pomegranate liqueur. The refreshed, modern design and decoration delineates the brand’s premium flavor quality, while the updated bottle refines utility for both bartenders and consumers.

PAMA will also debut the new “Just Add PAMA™” creative campaign and revamped website at www.pamaliqueur.com to showcase the adaptability of the brand for low-ABV spritzers, simple, classic cocktails or chilled shots alike. The updated package and new creative will highlight the sweet, yet tart flavor profile PAMA has been known for since its inception. First launched during the height of the pomegranate superfruit craze, PAMA satisfied a desire for new, mixable, colorful spirits, and today serves as an enticing low-ABV option for both the professional and at-home bartender. Bottled at a moderate 34 proof (17% abv), PAMA’s success is grounded in its structure as both a stand-alone product, as well as one easily mixed with a variety of base spirits.

“This new package, which comes 15 years after the initial launch, seamlessly modernizes PAMA as the elevated, versatile spirit it has come to be known as within the industry,” said Molly Vincent, PAMA Brand Manager. “The updated package matches the quality of the product within, priming PAMA for the next 15 years of success and intrigue.”

Receiving a Gold Medal from the 2019 SIPS Awards, the PAMA package update ushers in a period of growth for the brand. While maintaining the overall shape of the original bottle, the height and weight were reduced to enhance approachability for both bartenders and consumers. Principal attributes are now highlighted by a pomegranate vine and art deco font highlighting the key ingredients. The modern design is accented by a premium metal cap to top off the overall cohesive refresh of the package.

PAMA is available nationally with an SRP of $24.99. Ideas below on how to just add PAMA:

PAMA & Bubbles

  • 2 oz. PAMA
  • 3 oz. Champagne

Pour PAMA and Champagne into shaker over ice. Strain into a Champagne Flute.

PAMA Margarita

  • 1.5 oz. PAMA
  • 1 oz. Blanco Tequila
  • .5 oz. Triple Sec
  • .5 oz. Lime Juice

Shake and serve over ice in a margarita glass.

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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
lcherry@heavenhill.com

To view and download more images from this release, click here.

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Heaven Hill Statement on Social Media Advertising

Beginning July 1, Heaven Hill will pause advertising on all social media platforms. As a company, we are committed to promoting Diversity, Equity and Inclusion for both the immediate and long-term. We are committed to meaningful and accountable measures on all our marketing platforms and believe more must be done to create safe and inclusive online communities.

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Evan Williams Bourbon Announces 2020 American-Made Heroes

Select class of veterans chosen to be featured on special edition labels and receive $5,000 donation from American-Made Heroes Foundation to charity of their choice

BARDSTOWN, Ky. – Evan Williams Bourbon today announced the veterans selected as the 2020 American-Made Heroes. Each veteran will receive a $5,000 donation to the charity of their choice through the recently launched American-Made Hero Foundation, as well as their picture and story on the side of the special-edition label.

As an American-made and American-owned brand, Evan Williams recognizes true American heroes through their exceptional stories of honor and bravery. This special edition label of Evan Williams Black Bourbon celebrates the heroic stories of military veterans, chosen for their selfless acts of service at home and abroad (bios included below). The 2020 Evan Williams American-Made Heroes were chosen from over 6,500 nominations and are featured on more than 360,000 bottles available nationwide.

The 2020 American Hero edition label features bold red and white stripes framing a blue background featuring subtle star imagery and “American Hero Edition” in bold red font on the face. Proudly displayed on the side of each bottle is one of the brand’s key taglines “American Owned, American Made, American Proud” signifying the brand’s American heritage as the second-largest selling Bourbon in the world. Each Evan Williams American-Made Hero is prominently featured on the side of the label with their picture, name, military title and distinguished story.

“We are proud to kick off the sixth year of the Evan Williams American-Made Hero program by lifting up these extraordinary veteran stories and support veteran-related causes through the American-Made Heroes Foundation Fund,” said Julie Cole, Evan Williams Bourbon Brand Manager. “We are honored to celebrate veterans who uphold the American spirit.”

Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. Due to the national impact of the COVID-19 crisis, the American-Made Heroes Foundation Fund focused its inaugural efforts with the COVID-19 Veteran Relief Grant, which awards donations to nonprofit organizations that serve the veteran communities negatively impacted by the coronavirus.

Media and advertising support for the 2020 program include national digital and social media campaigns, a website, off-premise display pieces, and point of sale featuring the veteran stories and the new American-Made Heroes Foundation Fund.

The 2020 Evan Williams American-Made Heroes are:

  • Robin Harder, Mico, TX, U.S. Army Sergeant First Class (Ret.): As a Cryptologic Linguist, Robin’s 20-year career took her everywhere from Germany to Afghanistan. She is the founder of the Women Veterans of San Antonio: a non-profit group that serves, honors, and empowers women Veterans in her community. Robin has chosen to donate to ReGroup Foundation. To learn more about their mission, visit https://regroup4vets.com/
  • John “JC” White, Martinsville, VA, U.S. Navy Master-at-Arms (Ret.): J.C. first served in the U.S. Navy during Operation Desert Storm and re-enlisted after 9/11. He went on to complete five more tours of duty. Over the years, he has volunteered as a Special Olympics coach, provided services to the homeless, and mentored at-risk youth. J.C. has chosen PAWS for Purple Hearts as his charity. To learn more about their mission, visit https://pawsforpurplehearts.org/.
  • Jonathan Hiltz, Marion, IL, U.S. Marine Corps Corporal: Jonathan served as a Nuclear Biological & Chemical Defense Specialist in Iraq. Today, he serves other veterans as a Peer Support Specialist. He established two non-profits, the Arise Veteran Foundation and Love Goes, to help alleviate poverty and support the homeless. Jonathan has chosen Love Goes as his charity.
  • Mary Tobin, Atlanta, GA, U.S. Army Captain (Ret.): Mary began her 10-year military career at West Point, deployed twice to Iraq, and was awarded the Combat Action Badge. As regional Executive Director of The Mission Continues, she helps veterans take charge of community service and revitalization projects across the U.S. To learn more about The Mission Continues, visit https://missioncontinues.org/.
  • Eduardo “Eddie” Ramirez, Fairfield, CA, U.S. Air Force Master Sergeant (Ret.): Always driven to serve, Eddie capped off his decorated, 22-year military career by going to work for the Department of Veterans Affairs. His experience led him to establish OneVet OneVoice: a veteran advocacy group focused on healthcare, education, housing, and employment. Eddie has chosen OneVet OneVoice as his charity. To learn more about their mission, visit https://onevetonevoice.org/.

The American Hero Edition bottle is available nationally for a suggested retail price of $24.99 for the 1.75L and $12.99 for the 750ml, and is bottled at 43 percent alcohol by volume (86 proof). To learn more about each of the 2020 American-Made Heroes and to apply for funding through the COVID-19 Veteran Relief Grant, visit https://american-madeheroes.com/.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past five years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans and their families through a specialized grant program. Due to the national impact of the COVID-19 crisis, the American-Made Heroes Foundation Fund will focus its inaugural efforts with the COVID-19 Veteran Relief Grant, which awards donations to nonprofit organizations that serve the veteran communities negatively impacted by the coronavirus.

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To view or download more images from this release, click here.

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Heaven Hill Supports the Black Community

During the last few weeks, our country has endured one of the most difficult times in its long and storied history.  The sad and senseless deaths and lack of justice for George Floyd, Ahmaud Arbery, Breonna Taylor and countless others have exposed the long overdue reform necessary to establish equal rights for the black community.

We support those who protest institutions in our society that perpetuate injustice. We have witnessed and felt the pain in our country.  We support the voices that are courageously speaking up to create positive change in our communities. While at times those voices have been co-opted by others perpetrating violence and destruction, their truth rings louder than those attempting to suppress them.

Eighty-five years ago, our company was established by the second generation of an immigrant family. We have always believed in equal rights, inclusion and respect for all.

Meaningful change must come. Heaven Hill is committed to creating more diversity and inclusion in our company and to supporting change in our communities. We are having the difficult conversations and working to define what actions we can take to impact meaningful, long-term change.