Author: Heavenhill Admin

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LUNAZUL TEQUILA INTRODUCES PRIMERO COLLECTION 

Heaven Hill Brands Welcomes Premium Expressions Primero-Cristalino, Primero-Humoso, and Extra Añejo

Lunazul Tequila – the hand-crafted, 100% Blue Weber agave tequila produced under the masterful direction of Heaven Hill Brands partner Tierra de Agaves and Master Tequilero Francisco Quijano – is pleased to announce its Primero Collection, which includes three distinctive expressions: Primero-Cristalino, Primero-Humoso, and limited release of Extra Añejo. Following a successful soft introduction, Cristalino and Humoso are now available for purchase in markets across the United States, while Extra Añejo will arrive on shelves in the spring. The launch of the collection follows a landmark growth milestone of one million cases sold in 2023. 

“We are constantly looking for new ways to express our creativity, engage with our consumers, and evolve the brand accordingly,” says Quijano. “The past few years have been such an exciting time for tequila enthusiasts, both long-time aficionados and those just beginning to explore the spirit. We hope to keep them on their toes and give them something new to try.”

The Primero Collection comprises Lunazul’s most premium expressions to date. The new line brings with it an elevated new look for the Lunazul family, including new premium glass, a new label featuring Francisco Quijano’s signature, an embossed leather neck wrap for Primero-Cristalino and Primero-Humoso, and a wax dip for Extra Añejo. This elegant new packaging will stand out in any tequila collection or backbar. 

Cristalino, Humoso, and Extra Añejo

Lunazul’s Primero-Cristalino, an aged añejo filtered eight times to achieve a crystal clear color, offers a complex aroma of oak, caramel, and apple with sweet, floral notes. On the palate, a full body of oak, citrus, caramel, and eucalyptus, with a lingering, spicy finish. Embracing the perfect balance found in rare, handcrafted spirits, Cristalino delivers exceptional taste at an accessible price point. Lunazul suggests drinking Cristalino chilled or on the rocks with an orange twist, or for cocktail lovers, in an Espresso Martini or Vesper variation.

Primero-Humoso, translating to “The Smoked One,” features both mesquite-smoked agave and fresh blue Weber agave, creating a one-of-a-kind smoked Blanco Tequila. With semi-viscous and peppery tasting notes and ripe fruit tones, the pour provides a long-lasting and balanced finish with citrusy, smokey, and herbaceous notes. Humoso can be enjoyed on the rocks or in a cocktail such as an Old Fashioned with Chocolate Mole bitters.

Lunazul’s bold, subtly sweet, and delicately spiced Extra Añejo rounds out the collection with caramel and vanilla flavors and a hint of baking spices. The limited batch is aged for 36 months in Elijah Craig Bourbon barrels. Adding this unique step to the aging process helps evoke a finish of cooked orchard fruit with hints of crème brûlée and spicy Mexican dark chocolate. When Extra Añejo hits the market, it is suggested to enjoy a glass neat and paired with a medium bodied cigar, or mixed in a Manhattan variation. 

“The Primero Collection embodies our brand ethos of marrying exceptional quality with approachability,” says Joe Frade, Lunazul’s Global Brand Educator. “Lunazul’s most premium tequilas to date, Cristalino and Humoso were designed to offer complexity and depth of flavor while remaining versatile enough to appeal to a wide range of agave drinkers.”

Cristalino, Humoso and Extra Añejo are also recommended as base spirit substitutes in classic gin, scotch, and cognac recipes, adding an herbaceous and mineral element that only agave spirits can impart. The Primero Collection is sophisticated enough to be sipped neat or chilled, yet its accessible price point makes it a great candidate for premium cocktails. 

Learn More About the Primero Collection

Cristalino and Humoso are available nationally at select retailers, bars, and restaurants across the U.S. Retailers, including online delivery services, may be found on Lunazul’s website. Extra Añejo will be available in select markets for a limited time. 

MSRP

Cristalino and Humoso retail for $37.99 each; Extra Añejo will retail for $59.99. 

To learn more about Lunazul Tequila, please visit the website, Instagram, and Facebook. 

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ABOUT LUNAZUL: Lunazul Tequila is a hand-harvested tequila made from only the finest 100% Blue Weber agave. Hailing from Tierra de Agaves distillery, which is located in Tequila, Jalisco — the heart of Mexico’s agave country — the brand offers five varieties of tequila to choose from: Blanco, Reposado, Añeįo, Primero-Humoso, and Primero-Cristalino, each representing a traditional, authentic preparation method. Born from the unparalleled expertise and fierce determination of the Beckmann Family, who has more than 250 years of experience in agave spirits and tequila making, Lunazul was founded on the premise of creating an exceptional tequila at a price point that’s accessible for all to enjoy. Lunazul leaders, President Jorge Beckmann and Master Tequilero Francisco Ǫuijano, are helping to carry the torch for the deeply revered, authentic spirit, and they each proudly offer a wealth of expert experience in the world of agave. Follow along at @lunazultequila on Instagram.

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Evan Williams Bourbon Experience Releases Annual, Limited Edition Kentucky Derby Festival Single Barrel Bourbon Bottle

The 2016 Vintage, 121 proof Bourbon is dipped in silver wax and features the 52nd Edition Gold Pegasus Pin on the bottle’s neck

– As an official sponsor of the Kentucky Derby Festival for the eighth consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 52nd Edition Gold Pegasus Pin sealed in wax on the neck.

Dipped in a silver wax, the bottle features a special face label with the coordinating Kentucky Derby Festival logo and includes an official 2024 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2024 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the limited-edition bottles.

Beginning February 23, the Bourbon will be available for purchase at the Evan Williams Bourbon Experience for $84.99 and at select area retailers while supplies last. The limited edition 2016 vintage is bottled at 121 proof, commemorating both the 69th Kentucky Derby Festival plus the 52nd year of the Pegasus Pin. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“The Evan Williams Bourbon Experience is honored to host the annual bottle dipping of this limited Single Barrel release with the Kentucky Derby Festival,” said Jodie Filiatreau, Evan Williams Bourbon Experience Artisanal Distiller. “We’re grateful for the Festival’s partnership especially as the Derby city celebrates the 150th running of this iconic race and the amazing events leading up to it.” 

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“Our partnership with Evan Williams celebrates two things Kentucky is known for – bourbon and the Derby Festival season,” said Matt Gibson, Kentucky Derby Festival President & CEO. “This year’s Pegasus Pin honoring the 150th Kentucky Derby paired with the special-edition bottle will be a unique collector’s piece to commemorate a historic time in our city.” 

Bringing the community together since 1956, the Kentucky Derby Festival has grown to become a whirlwind of more than 70 special events leading up to the big race in May. The Kentucky Derby Festival runs this year from March 28 – May 3.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE:

The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high-definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

ABOUT THE KENTUCKY DERBY FESTIVAL: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com

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Heaven Hill Distillery Wins Back-to-Back Whisky Magazine Distiller of the Year Awards  

The 2024 American Icons of Whisky celebrates the largest, independent distillery as best in country at World Whiskies Awards

LOUISVILLE, Ky. (February 15, 2024)– The Whisky Magazine American Icons of Whisky Awards announced Heaven Hill Distillery, the world’s largest, independent American Whiskey distillery, as the 2024 Distiller of the Year at their annual awards banquet in Louisville, Ky. last Thursday. The award marks back-to-back wins for Heaven Hill in this globally acclaimed category. Sustainability Director Rachel Nally was also recognized as Highly Commended in the Sustainability Officer category. This was on top of being named as Sustainable Distiller of the Year in 2023.

The sequential wins emphasize Heaven Hill’s stature in the industry as the largest, independent distillery dedicated to quality and heritage. With more than two million barrels aging across 70 rickhouses, the distillery’s Bernheim facility in Louisville produces over 440,000 barrels of whiskey per year, in excess of 29 million proof gallons. The recognition also showcases Heaven Hill’s continued commitment to the whiskey industry, investing more than $200 million in the new Heaven Hill Springs Distillery in Bardstown, Ky. slated for operation by the end of 2024. Initial production is slated for 10 million proof gallons (over 150,000 barrels) a year and will have capacity to increase production to 450,000 barrels annually. This will be in addition to the company’s current distilling capacity at Bernheim in Louisville.  

The new Heaven Hill Springs Distillery celebrated a major milestone last August with the installation of the first of three stills, crafted in Louisville by Vendome Copper. At 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. Three Vendome stills of similar size have been operational at Bernheim since the last expansion of the distillery in 2017.

“As the largest, independent distillery, Heaven Hill is proud to carry forth the tradition of distilling American Whiskey and has been since 1935,” said Conor O’Driscoll, Heaven Hill Master Distiller. “The back-to-back Distiller of the Year award is emblematic of our distilling legacy and commitment to producing the best American Whiskeys across all styles.”

The World Whiskies Awards are the global awards selecting the very best in all the international recognized styles, awarding and promoting the world’s best whiskies to consumers and trade across the globe. In 2023, Heaven Hill was honored to win Distiller of the Year, Sustainable Distiller of the Year, and saw National Spirits Special Lynn House recognized as American Whiskey Brand Ambassador of the Year. Also in 2023, Master Distiller Connor O’Driscoll was recognized as Highly Commended Master Distiller along with wins in the categories of World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon for Elijah Craig Barrel Proof C922. In 2022 the Heaven Hill Bourbon Experience won Visitor Attraction of the Year along with Director of Kentucky Visitor Experiences Jeff Crowe winning Visitor Attraction Manager of the Year. National Brand Ambassador Bernie Lubbers is also a past winner having taken home the prize for American Whiskey Brand Ambassador of the Year three previous times.

“Being recognized as the best in the industry is an immense honor for Heaven Hill as the largest, independent distillery,” said Chief Marketing Officer Matt Blevins. “We congratulate our colleagues in the industry on their awards and wish everyone the best at the World’s Best competition later this year.” 

Sustainability Director Rachel Nally joined Heaven Hill in 2019 and leads the company’s Environmental and Sustainability Team. An expert in the areas of cultivating sustainable practices and creating highly efficient and compliant operations, Rachel works tirelessly to ensure Heaven Hill is on track to reach milestones in the company’s 2030 Sustainability Goals. Most recently, Rachel’s efforts lead to Heaven Hill achieving not one, but two of the Environmental Protection Agency’s first ever ENERGY STAR certifications for the Bernheim Distillery and the Deep Eddy Vodka Distillery in Buda, Texas.

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Heaven Hill Distillery Announces 2024 Heaven Hill Heritage Collection Release

This year’s release features an 18-year-old Kentucky Straight Bourbon Whiskey

BARDSTOWN, Ky. – Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 18-Year-Old Kentucky Straight Bourbon Whiskey. Each spring, this annual, highly limited release features some of the distillery’s oldest inventory of aging whiskey, continuing the standard of excellence Heaven Hill has practiced since 1935.

Each release in the ultra-premium collection features one of the six traditional American Whiskey mashbills produced by Heaven Hill, one of the only heritage distilleries to produce this range. This 2024 edition features Heaven Hill’s Bourbon Whiskey mashbill, comprised of 78% corn, 12% malted barley and 10% rye, and is bottled at 120 proof. With an age statement of 18 years, this release is made up of 133 barrels produced in December 2005 pulled from the third floor of Rickhouse 1I. 

With its subtle nose of dried flowers, black tea and old oak alongside hints of toasted almond, this edition of the Heaven Hill Heritage Collection is sure to be a unique addition to any whiskey collection. A testament to its age, the initial notes on the palate include vanilla and caramel sweetness up front followed by old leather and a note of oak char with lingering peppery spices and orange oil adding to the depth and complexity.  The finish is long, warm, and dry and includes large amounts of spice.

“The Heaven Hill Heritage Collection is our opportunity to showcase some of the oldest stock in Heaven Hill’s incredible inventory of aging whiskey,” says Master Distiller Conor O’Driscoll. “We pride ourselves on having the necessary patience to age, taste, re-taste and select our whiskey at the moment we feel it is perfectly matured. This 18-year-old Kentucky Straight Bourbon Whiskey epitomizes what consumers have come to expect from the highest quality of Heaven Hill’s releases.”

Along with its innovation-focused counterpart the Parker’s Heritage Collection, the Heaven Hill Heritage Collection is a testament to Heaven Hill’s patience and ultra-aging techniques.  Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

As with the inaugural release, the Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue. The updated Heaven Hill Distillery seal is prominently positioned on the box, strip stamp and label, and will mirror that of Heaven Hill Bottled-in-Bond and a new Heaven Hill line extension launching later this year. A signature of the Collection, specific attributes such as warehouse site location, production date, mashbill percentages, and other designations are noted prominently on the packaging.  Heaven Hill Heritage Collection 18-Year-Old Kentucky Straight Bourbon Whiskey will launch nationally and internationally on a limited basis with a MSRP of $299.99 and will begin shipping in early March 2024.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West

kwest@heavenhill.com

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Elijah Craig Returning as ‘Official Bourbon’ of 2024 AT&T Pebble Beach Pro-Am

Elijah Craig Bourbon Speakeasy to feature signature cocktails and engaging consumer activations.

BARDSTOWN, Ky. – Elijah Craig Bourbon is proud to return as the “Official Bourbon” of the AT&T Pebble Beach Pro-Am. One of the fastest growing spirits in the U.S., Elijah Craig has gained a loyal following for its award-winning family of Bourbons and American Whiskeys. The AT&T Pebble Beach Pro-Am has been designated a PGA TOUR Signature Event in 2024. The result is a reimagined tournament and an unbeatable fan experience, with a central focus on the top players from the TOUR competing at Pebble Beach and Spyglass Hill.

As the Official Bourbon partner, Elijah Craig will activate on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of two Monterey Peninsula golf courses making up the tournament grounds. At the Triangle’s “Elijah Craig Bourbon Speakeasy,” spectators can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.

“Team Elijah Craig embodies the striver mindset of those endeavoring to achieve greatness and master their craft whether that is in the boardroom or the golf course,” said Max Stefka, Elijah Craig Group Product Director. “Players participating in the AT&T Pebble Beach Pro-Am Tournament are the best in their field and we look forward to celebrating their greatness at this PGA TOUR Signature Event.”

One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of thousands of spectators and millions of television viewers and features a mix of professional golfers and amateurs. The tournament and host organization, the Monterey Peninsula Foundation, is proud to share that the Foundation donated nearly $18 million to over 200 nonprofits in the Monterey, Santa Cruz, and San Benito counties during their last fiscal year.

Monterey Peninsula Foundation CEO and Tournament Director, Steve John, added “We’re thrilled Elijah Craig is returning to the AT&T Pebble Beach Pro-Am. Fans and spectators will once again be able to enjoy watching the best names in golf with the best name in Bourbon. We’re grateful for the Elijah Craig partnership and will cheers to another successful year together this week at venues throughout the course.”

With golf consumers twice as likely to drink Bourbon compared to the average consumer, the Elijah Craig Bourbon partnership with AT&T Pebble Beach Pro-Am offers a strong fit for the brand as it continues to cement its name in the world of golf through the 19th Hole Campaign. The campaign extends the fan experience beyond the course including premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named Official Bourbon of the PGA of America, PGA Championship, Women’s KPMG PGA Championship, and the Ryder Cup as well as “The Official Bourbon” of PGA TOUR Pro Golfer Max Homa and Sports Broadcaster Amanda Balionis Renner.  

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of more than $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Hpnotiq Liqueur Now An Official Partner of the Houston Rockets and Toyota Center

Premium Hpnotiq cocktails to be offered at the arena year-round

BARDSTOWN, Ky (November 29, 2023) – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is excited to announce it is now an Official Partner of the Houston Rockets and the Toyota Center. As part of the partnership, the arena will feature specialty Hpnotiq cocktails on its Upper Concourse for Rockets fans and attendees to more than 100+ ticketed events held at the venue.

“Since its launch, Hpnotiq has been a mainstay in the culture of music, sports and nightlife,” said MaryCrae Brotzge, Group Product Manager at Heaven Hill Brands. “We’re thrilled to be able to offer premium Hpnotiq cocktails to attendees at the wide variety of events the Toyota Center hosts all year long.”

Launched in 2001, and now as the second largest fruit-based import liqueur according to Beverage Information Group, Hpnotiq has maintained a strong presence in the liqueur category for more than two decades and continues to thrive. Hpnotiq has experienced tremendous growth over the past several years, bringing in a new demographic of consumers to experience the brand’s refreshing, fruit flavor. Hpnotiq will meet these consumers where they are by tying the brand’s hip-hop music roots to the world of sports for the ultimate cultural alignment. Follow along on social at @Hpnotiq on Instagram, Facebook, Twitter and YouTube.

ABOUT HPNOTIQ: Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.  Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio.   

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com

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Heaven Hill Distillery Announces Fall 2023 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky.(November 27, 2023) – Today Heaven Hill Distillery announced the release of the Fall 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 8 years old. Comprised of barrels produced in Fall 2015, the twelfth national release ushers in the latest edition to the decanter series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Fall edition is denoted by a black label. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond Fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $109.99.

The Fall 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright burnished copper color, with a nose of brown sugar and toasted bread in addition to cinnamon and nutmeg. The taste is smooth on the palate beginning with notes of peaches and cream, followed by peppery spice and caramel sweetness. Spice notes linger in the finish along with peach and pear notes and a caramelized brown sugar finale.

“As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class which showcases the authenticity and quality of the American Whiskey portfolio,” said Conor O’ Driscoll, Master Distiller at Heaven Hill Distillery. “The Fall 2023 8-year-old Old Fitzgerald Bottled-In-Bond has the best qualities of a classic Kentucky Bourbon with the unique sweetness and spice this beloved brand is known for.” 

Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Two Heaven Hill Brands Facilities Recognized as EPA’s First-Ever ENERGY STAR Certified Distilleries

Heaven Hill’s historic Bernheim Distillery and Deep Eddy Vodka Distillery honored with distinction for superior energy performance

BARDSTOWN, Ky (November 20, 2023) – Heaven Hill Brands is excited to announce two company facilities received the EPA’s first-ever ENERGY STAR certification for distilleries in recognition of superior energy efficiency and performance. According to the EPA, distilleries which earn the ENERGY STAR use significantly less energy and contribute fewer greenhouse gas emissions than their peers. The company’s historic Bernheim Distillery in Louisville, Ky. has been the lifeblood of Heaven Hill’s whiskey operations since it was acquired in 1999. Also receiving recognition is the company’s Deep Eddy Vodka Distillery in Buda, Texas.

“Heaven Hill has always strived to be a good steward of the natural resources used to create our products,” said Rachel Nally, Heaven Hill Brands Director of Environment & Sustainability. “Cultivating sustainable and thriving communities is important for our employees, our partners, and our neighbors. Heaven Hill’s energy efficiency programs improve community resilience by reducing emissions and lessening the load on the area’s energy infrastructure. We are honored to receive this certification from the EPA as it recognizes our commitment to innovation in utilizing energy and responsibly using all the natural resources that support our business.”

Distilleries recognized by the EPA earned a score of 75 or higher using the ENERGY STAR’s Energy Performance Indicator (EPI) which facilities can use to benchmark their performance on a scale of 1-100.  Heaven Hill has implemented a variety of projects over recent years, including completion of multiple boiler efficiency and insulation projects to reduce energy needs, replacement of light fixtures with more efficient LED bulbs, and tree plantings around its facilities in order to reach goals identified in the company’s larger environmental and sustainability strategy. Put into place in 2021, the strategy focuses on reaching the following significant milestones by 2030:

  • Drive toward zero carbon emissions by reducing carbon emissions from operations by 30%
  • Use water more efficiently by improving water use efficiency by 15%
  • Reduce waste by eliminating 10% of waste generated by operations, reducing virgin plastic in bottles by 50%, and working towards zero waste visitor experiences
  • Conserve the ecosystems that support the business by sponsoring planting of 5,000 trees of substantial size in local communities, supporting sustainable white oak supply, and supporting sustainable agriculture

Over the course of the next decade, both corporate and branded initiatives will continue to be announced to support these goals as the long-term vision takes shape. To learn more about Heaven Hill’s environmental sustainability efforts, visit this link. 

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (http://www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com

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Evan Williams Bourbon Experience Celebrates 10 “Neat” Years on Whiskey Row with Limited Release Bottle

LOUISVILLE, Ky. (November 17, 2023) – In honor of its 10th Anniversary on Louisville’s famed Whiskey Row, the Evan Williams Bourbon Experience today announced the release of its commemorative edition of Evan Williams Single Barrel Vintage Bourbon. The Evan Williams Bourbon Experience first opened its doors to the public on November 15, 2013, and has immersed nearly one million guests from around the world in the legacy of Evan Williams, Kentucky’s first Distiller.

This 2013 vintage is bottled at 110 proof, commemorating the 10th Anniversary. This unique bottle is hand dipped in silver wax and features imagery of the Evan Williams Bourbon Experience on its specially designed label and tag. Each bottle of Evan Williams Single Barrel Vintage Bourbon includes handwritten label notes detailing the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“We are proud to be one of the leaders in returning Whiskey Row to its original glory in the heart of downtown Louisville,” said Jodie Filiatreau, Artisanal Distiller at the Evan Williams Bourbon Experience. “This commemorative bottle of Evan Williams Single Barrel Vintage is a completely unique offering fitting of such a momentous occasion.”

This edition is comprised of 10-year-old Bourbon that was barreled in August, October, or December of 2013. The barrels were aged on the second floor of Rickhouse LL at the Schenley location. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Bourbon Mashbill comprised of 78% corn, 12% malted barley and 10% rye.

Beginning ­­­­­­Saturday, November 18, the limited-edition Bourbon will be available for purchase at the Evan Williams Bourbon Experience for $109.99 and at select area retailers while supplies last. The public is also invited to celebrate the anniversary with an open house featuring tours and tastings at the Experience along with a block party held down the street at Repurposed on Main (615 W. Main St.) from 12:00-4:00PM.

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage Bourbon has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE:

The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

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Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com
(502) 413-0230

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Evan Williams American-Made Heroes Foundation Fund Announces 2023 Grant Recipients

BARDSTOWN, Ky. (November 14, 2023) – Evan Williams Kentucky Straight Bourbon Whiskey announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2023 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development, music therapy and medical care, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 54 veteran heroes on its American Hero Edition bottles and donated $600,000 to nonprofits.

“The 2023 recipients of the American-Made Heroes Foundation Fund Grants are an incredible group of organizations who deserve to be recognized for their amazing work to help their fellow veterans,” said Molly Vincent, Evan Williams Senior Brand Manager. “We would like to commend these organizations and their leaders who selflessly give back to their communities and protect the American spirit of service.”

The 15 recipients of the 2023 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

AZIMUTH CHECK FOUNDATION: ACF helps injured veterans achieve wellness in an atmosphere of camaraderie by providing them with challenging and rewarding events, including hiking, mountaineering, deep sea fishing, rock climbing, snowshoe hiking, sporting events & tournaments, and more. Learn more at https://azimuthcheckfoundation.org/.

BATTLE DAWGS: Battle Dawgs offers a place for veterans to relax, reset, and refocus through outdoor rehabilitation, mentorship, and leadership programs. Learn more at https://www.battledawgs.org/.

EXTREME ADVENTURES, LLC: Extreme Adventures provides outdoor experiences for Veterans and their families with goal of enhancing their lives through recreational and social opportunities that reengage them with the activities they love and unite them with people who share similar backgrounds and experiences. Learn more at https://xtremeadventures.org/.

FINAL SALUTE, INC:  Final Salute was founded in 2010 with the goal of providing homeless female veterans and their families with safe, suitable housing. Learn more at https://www.finalsaluteinc.org/Home.html.

HEROES ON THE WATER, NORTHWEST WASHINGTON CHAPTER: Heroes on the Water provides kayak fishing excursions to veterans, first-responders, active-duty military members and their families at no cost. These therapeutic events support America’s heroes and improve their quality of life. Learn more at https://heroesonthewater.org/.

HILLVETS FOUNDATION: HillVets serves Veterans and the Military-connected community in Washington, D.C. by providing opportunities for networking and second careers of service in government. Learn more at https://www.hillvets.org/.

INFINITE WISHES FOUNDATION: The mission of the Infinite Heroes program through Infinite Wishes Foundation is to provide experiences (“Gratitude Tours”) to active-duty military and veterans that have been combat-wounded and are permanently disabled, are mobility impaired, or have a service related life-threatening illness. Learn more at https://www.infinitewishes.org/infiniteheroes.

LITTLE BLESSINGS VETERAN AND COMMUNITY OUTREACH: Through the healing power of equine services, wellness programs, and community integration, Little Blessings helps veterans and their families successfully transition to civilian life. Learn more at https://lbveteranoutreach.org/.

NAVY SAFE HARBOR FOUNDATION: Navy Safe Harbor Foundation works with Navy Wounded Warrior to support wounded, ill, and injured Navy and Coast Guard Sailors, their families, and caregivers through financial assistance and non-medical care. Learn more at https://safeharborfoundation.org/.

REFOCUS-ON-U: Refocus-On-U offers programs designed to help veterans receive wholeness of the mind through learning how to manage relationships, increasing motivation, boosting creativity, living above loss, managing stress without distress, overcoming depression and anxiety, and achieving peak mental performance. Learn more at https://www.refocusonu.org/.

ROBIN’S HOME: Robin’s Home provides a full continuum of care for homeless, unstably housed and low-income female veterans and their children, through housing, case management, financial literacy, workforce development, and more. Learn more at https://robinshome.us/.

SHE’S THE VETERAN: Mental health in female veterans is under-researched, under-diagnosed, and under-treated. She’s the Veteran provides comprehensive support services for women who have served, improving their lives through activities, advocacy, and research. Learn more at https://shestheveteran.org/.

STAND WITH ME ASSISTANCE DOG TEAM TRAINING, INC: Stand With Me provides an intensive school for canines and their humans, allowing veterans with service-related mental health disabilities to train their own service dogs. Learn more at https://www.standwithmeorg.com/about-us.html.

WARRIOR MUSIC FOUNDATION, INC: Warrior Music Foundation provides an avenue for healing by offering free music therapy and lessons to active-duty military, veterans, and their families promoting learning and camaraderie along the way. Learn more at https://www.warriormusicfoundation.org/.

WARRIOR’S ART ROOM, INC: Warrior’s Art Room provides an inclusive space for veterans and their families to express themselves through a variety of mediums, engage in creative workshops, and build a community. Learn more at https://warriorsartroom.org/index.html.

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American heritage and honored to broaden its support of veteran communities across the country. The 2024 class of Evan Williams American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund Grant process and will be announced in early May. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Kentucky Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past eight years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitors center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
502-413-0230
kwest@heavenhill.com