Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Heaven Hill Brands marks major milestone in Heaven Hill Springs Distillery construction

with installation of Vendome copper still

Bardstown, Ky. (August 31, 2023) – Heaven Hill Brands, the nation’s largest family owned and led spirits producer, marked a major milestone today in the more than $200 million project to build a new distillery in the Bourbon Capital of the World. Construction partners and media joined the company as they completed installation of the distillery’s Vendome copper still. This critical piece of the new Heaven Hill Springs Distillery marks a major step towards returning the company’s distilling processes to Bardstown for the first time since the 1996 fire that destroyed the original distillery.

The major milestone in the Heaven Hill Springs Distillery project coincides with the start of Bourbon Heritage Month and upcoming Kentucky Bourbon Festival, celebrations that have become synonymous with the rich heritage and craftsmanship of Kentucky Straight Bourbon.

“This project represents a significant investment in the future of bourbon production, solidifying Heaven Hill’s commitment to upholding the time-honored traditions that have made Kentucky Bourbon world-renowned,” said Allan Latts, co-president of Heaven Hill Brands.

The distillery is being built at 1015 Old Bloomfield Pike and is expected to be operational by the end of 2024. Initial production is slated for 150,000 barrels a year, and over time will have capacity to ramp up to producing 450,000 barrels annually. This will be in addition to the company’s distilling that occurs at the historic Bernheim Distillery in Louisville, which will continue to operate at full capacity of 450,000 barrels annually.

The new Vendome copper still was shipped by Vendome to Bardstown in two pieces on separate flatbeds. At nearly 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. The state-of-the-art piece of equipment is poised to play a pivotal role in shaping the character and flavor profile of Heaven Hill’s future whiskeys.

In line with Heaven Hill’s 2030 Environmental Sustainability Strategy, the design of this new distillery reflects the company’s dedication to play a role in forming a more eco-conscious distilled spirits industry. The new still is insulated and then wrapped in a copper skin to enhance energy conservation throughout the whiskey-making process. The site will also include other sustainability efforts such as a wastewater pretreatment system and program to harness energy creation and recovery which will alleviate demands on the city’s electrical and water treatment plants. Once construction is closer to completion, the campus will use native plants and natural systems to manage stormwater runoff and improve habitat on the property.

“Our Bourbon Capital homecoming is one step closer as we mark this significant milestone in the development of our Heaven Hill Springs Distillery with the installation of the Vendome copper still,” said Kate Latts, co-president of Heaven Hill Brands. “As we uphold the values and heritage of our industry, this moment reflects our commitment to crafting exceptional bourbon and continuing our Heaven Hill legacy of excellence.”

For more information about Heaven Hill Brands and the Heaven Hill Springs Distillery project, please visit heavenhillsprings.com.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio. 

MEDIA CONTACT:

Kaitlynn West

Heaven Hill Brands

kwest@heavenhill.com  

Heaven Hill Distillery Announces 2023 Parker’s Heritage Collection® Limited Edition Bottling 

17th edition of the annual ultra-premium release is a 10-year-old Cask Strength Rye Whiskey

BARDSTOWN, Ky. (August 23, 2023) – Heaven Hill Distillery announced today the release of the 17th edition of the Parker’s Heritage Collection®, featuring a 10-Year-Old Cask Strength Rye Whiskey. The 17th Edition is an allocated product and will be available nationally and internationally in limited quantities at the suggested retail price of $185.00. Like the previous 10 editions, a portion of the proceeds will continue to support ALS research and patient care in honor of Parker Beam, Master Distiller Emeritus.

The 17th edition is comprised of 10-year-old Rye Whiskey that was barreled in August, October, or December of 2012. The barrels were aged on the first floors of Rickhouses H1 and H2, the fifth floor of Rickhouse FF, the third and seventh floors of Rickhouse BB, and the second floor of Rickhouse DD. At bottling, the liquid was non-chill filtered to preserve the natural flavors of the aging process. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Rye Whiskey Mashbill 51% rye, 35% corn, and 14% malted barley and bottled at cask strength, 128.8 proof.

“Keeping Parker’s legacy alive through this ultra-premium offering is something we’re very dedicated to at Heaven Hill Distillery,” said Susan Wahl, Vice President of American Whiskey at Heaven Hill. “Parker laid the groundwork for this series, and we believe this Cask Strength Rye release is one that would make him proud.”  

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. Since 2013, proceeds from sales of the Parker’s Heritage Collection have raised more than $1.2 million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With this edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.  

Packaged in the same upscale 750ml bottle as the previous sixteen editions, but with an emerald-colored label, the newest Parker’s Heritage Collection is available in a three-bottle case and will arrive at retail locations starting in mid to late September. With previous releases having won multiple awards from Whisky Advocate, Whisky Magazine, the Ultimate Spirits Challenge and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best Special Barrel Finished Bourbon” and “Best North American Whiskey” to “American Whiskey of the Year” and “Best of Show, Brown Spirits.”  

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.” 

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Distillery 
kwest@heavenhill.com 

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Elijah Craig Bourbon Releases Commemorative Edition Bottling Honoring the 2023 Ryder Cup Available Now in Select International Markets

(August 21, 2023) Today, Elijah Craig is proud to announce the one-time release of its Small Batch Bourbon packaged to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition

Elijah Craig is credited with being the first distiller to char oak barrels to make Bourbon, thus becoming known as “The Father of Bourbon”. Today Heaven Hill Master Distillers’ expertise and attention to detail give Elijah Craig Small Batch the right balance of full body and rich flavor. Each Small Batch carries a signature warm spice and subtle smoke flavor which belongs in any whiskey fan’s regular rotation. Bottled at 94 proof, Elijah Craig Small Batch has a delightfully complex aroma with notes of vanilla bean, sweet fruit and fresh mint. Tasting notes include an initial woodiness on the palate accented by spice, smoke and nutmeg. The finish is long, sweet and slightly toasty.

Speaking about the release Bryan Fallon, Managing Director, Heaven Hill International said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this commemorative release of Elijah Craig Small Batch. We look forward to celebrating this storied event over a glass of Elijah Craig come September.”  

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of  Elijah Craig Small Batch is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a tag detailing the partnership between Elijah Craig Bourbon and the Ryder Cup, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The Elijah Craig Small Batch Ryder Cup commemorative bottling (70cl) is available now on an allocated basis in select International Markets.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.

The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

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MEDIA CONTACT:
Kaitlynn West

Heaven Hill

kwest@heavenhill.com

Heaven Hill Distillery Announces Spring 2023 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky. (August 15, 2023) – Today Heaven Hill Distillery announced the release of the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 10 years old. Comprised of barrels produced during the Spring season lasting from January to June of 2013 and bottled in the Spring of 2023, the eleventh national release ushers in the latest edition to the decanter series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Spring edition is denoted by a green label. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $139.99.

The Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright burnished copper color, with a nose of brown sugar and molasses in addition to light baking spices with orange peel. The taste is gentle on the palate with notes of butterscotch, subtle oak, and cloves. Its finish is long and warm with tannins and a peppery tingle, followed by a hint of barrel char as the finale.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class which showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. In 2023, Heaven Hill Distillery was named Magazine Icons of Whisky 2023 Global Distiller of the Year. Heaven Hill Distillery also holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com

Elijah Craig Bourbon Releases Limited-Edition Toasted Barrel Finished in European Oak Barrels Commemorating the 2023 Ryder Cup 

 

(AUGUST 9, 2023) Today, Elijah Craig is proud to announce the release of its Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition.

This limited edition starts with fully-matured Elijah Craig Small Batch Bourbon and finishes it in new European Oak barrels that have been toasted with a profile inspired by those used in the Lazio wine growing region. Lazio wines are grown in and around Rome, Italy, where the 2023 Ryder Cup is being held at Marco Simone Golf & Country Club September 29th through October 1st.

The European oak, with its ability to integrate flavors subtly and softly, effortlessly balances the sweetness and spiciness of the Lazio-inspired toast profile and the elevated bright fruit character from the fully-matured Elijah Craig. This edition leads with a nose of caramel and crème brûlée and once tasted, the bright fruit notes burst onto the palate after initial notes of baking spices. The finish is moderately long and is dominated by spice. This release represents a marriage of the U.S. Team’s Kentucky Straight Bourbon Whiskey – America’s native spirit – with the famed wine growing region and host city of the European Team.

Speaking about the release, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this new limited-edition release of Elijah Craig Toasted Barrel. The unique marriage of toasted European Oak and our extra-aged Kentucky Bourbon offers a taste experience fit for one of the world’s greatest sporting events.”

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of the Elijah Craig Toasted Barrel is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a gold coin emblazoned cork featuring the Ryder Cup logo, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The bottles will come packaged in a gift box which further details the story of this one-time offering. The Elijah Craig Toasted Barrel Ryder Cup Limited Edition release will become available nationally in August on an allocated basis with an SRP of $99.99.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

Media Contact
Kaitlynn West

Heaven Hill

kwest@heavenhill.com

Heaven Hill Brands and Log Still Distilling LLC Settle Trademark Dispute Over Usage of “Dant” in the Distilled Spirits Industry

Louisville, Ky. (August 3, 2023) – Heaven Hill Brands, the largest family-owned and led spirits company in the U.S., and Log Still Distilling, LLC, a family-owned-and-operated spirits company in Nelson County, Ky., have finalized a mutually agreeable resolution of their dispute regarding the usage of the “J.W. Dant” trademark and its associated goodwill, which were purchased by Heaven Hill in 1993.  

The resolution, which includes an agreed, permanent injunction that was approved and entered by the United States District Court on July 31, 2023, demonstrates that both Heaven Hill and Log Still value the importance of intellectual property rights and maintaining strong, independent brand identities within the spirits industry. In their ongoing efforts to enhance their respective portfolios, the companies have jointly agreed to terms that respect the ownership of existing trademarks and that will prevent any possible confusion around future trademark usage.  Heaven Hill will continue to be the sole producer of J.W. Dant distilled spirits.  

“Heaven Hill maintains a product portfolio of respected, historic brands with enduring legacies in the Kentucky Bourbon industry, and continuing that legacy is a priority for our business. This resolution underscores our commitment to protecting our intellectual property and brand equity,” said Jessica Pendergrass, General Counsel and Chief Compliance Officer for Heaven Hill. “This is a collegial industry built on strong relationships. We value Log Still as a partner in the distilling industry, and wish them continued success in their distilling ventures.” 

Wally Dant, the founder of Log Still said, “The uniqueness of the bourbon industry is the collaborative work amongst distilleries. Heaven Hill and Log Still have worked together over the past few years on making a difference in the communities we live and work. That is what’s important for each of us. We are glad to resolve this dispute amicably and can now focus more time on developing our distinctive line of products and services. Making memories with family and friends is what our campus is all about. Sharing a good bourbon among friends is simply the result of this resolution. We appreciate the efforts Heaven Hill has made as a fellow family-owned presence in this collective spirits industry and wish them the best in their endeavors. ”

Heaven Hill and Log Still express their gratitude to their customers, partners, and stakeholders for their continued support. They remain committed to providing exceptional products for all who enjoy their spirits, and for all who visit their memorable visitors’ experiences on the Kentucky Bourbon Trail®

For media inquiries or further information, please contact: Kaitlynn West, Heaven Hill Brands, kwest@heavenhill.com or Denise Ingle, Log Still Distillery, dingle@logstilldistillery.com

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, Henry McKenna, and J.W. Dant Bourbons; Rittenhouse Rye Whiskey; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.    

ABOUT LOG STILL DISTILLING, LLC: Log Still Distillery is bringing bourbon back to Gethsemane. Guided by Wally Dant and cousins Lynne and Charles Dant, Log Still is built on old distillery land and reimagined to create a unique bourbon and family destination. Each bottle is filled with respect, ever mindful that faith, family, community and bourbon pave the way for future generations. Featured products include the Monk’s Road line of Kentucky bourbons and gins and Rattle & Snap Tennessee Whiskey line. Log Still anchors a pastoral campus that includes an outdoor amphitheater with world-class entertainment, a 20,000-square-foot wedding and events venue, multiple B&B’s, a private train depot, a soon-to-open farm-to-table restaurant and a walking path surrounding a 12-acre fishing lake, making it a one-of-a-kind destination to make lasting memories with family and friends.

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Deep Eddy Vodka Announces Partnership with the Professional Pickleball Association

The Austin, Texas-based spirit brand becomes the Official Vodka of the PPA Tour

LOUISVILLE, Ky. (August 1, 2023) – Deep Eddy Vodka, the trailblazing and exhilarating American-made spirits brand, is thrilled to announce its multi-year partnership with the Professional Pickleball Association (PPA) to become the Official Vodka of the PPA Tour.

According to Hannah Venhoff, Vice President of Deep Eddy Vodka, “Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka. With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us.” Venhoff continued, “We’re thrilled to partner with the PPA Tour and be a part of all the ways they are making memorable experiences for players and fans alike.”

As a Platinum sponsor of the PPA Tour, Deep Eddy will be prominently featured on Championship Court, where the brightest pickleball stars compete at some of the most exceptional venues across the country. Spectators will have the opportunity to sample Deep Eddy’s diverse range of products at a dedicated activation space and engage in unique fan experiences and giveaways. But that’s not all—Deep Eddy is set to host numerous on-site activations at tournaments, including the Good Time Lounge, Dink n Drink, and After Dark Tournament Series. The After Dark Tournament Series promises exciting programming on tournament evenings, featuring Kings Court competitions, round-robin tournaments, and clinics with PPA Tour pros. More details on activations will be announced soon.

This unique partnership with the PPA Tour promises to energize the on-site and broadcast experience with a fresh burst of fun.  With all the pickleball action happening LIVE on major linear and streaming platforms like CBS, CBS Sports, ESPN, Amazon Prime, Tennis Channel and YouTube, pickleball fans everywhere will get a front row seat to this multi-year agreement that extends beyond the current season. In fact, Deep Eddy will serve as a presenting and title sponsor for several future PPA Tour events throughout the balance of this season and into the next. Deep Eddy Vodka is especially delighted to be named the Official Vodka of the 2023 USA Pickleball National Championships powered by Invited and the PPA Tour, to be held November 5-12 at the Brookhaven Country Club in Dallas, TX.

Connor Pardoe, CEO of the PPA Tour, shared his excitement about the collaboration, stating, “PPA Tour events are all about celebrating the growth and enjoyment of pickleball. This partnership is a match made in heaven, and we are excited to join forces with Deep Eddy Vodka to create unforgettable moments for players and fans alike.”  Pardoe continued, “By partnering with Deep Eddy Vodka, we are taking the overall fan experience to new heights. Our goal is to create lasting memories for everyone who joins us to witness the magic of our tournaments.”

Deep Eddy Vodka’s alignment with the Professional Pickleball Association follows the brand’s recently launched “Vodka is for Fun” campaign platform.  Building upon the momentum generated by the recent launch, this collaboration reinforces the brand’s commitment to revitalizing the category and infusing a sense of fun and genuine enjoyment into all of its brand pillars.  Teaming up with the PPA allows Deep Eddy to elevate its brand message to a wider audience in an authentic and strategic way.  Together, Deep Eddy Vodka and the PPA are poised to ignite a fresh wave of enthusiasm that celebrates the true spirit of each of the brands.

About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products include Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

About Carvana PPA Tour: The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, the Carvana PPA Tour is owned and operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Brands
kwest@heavenhill.com 

Heaven Hill Distillery Celebrates Filling of 10 Millionth Barrel of Kentucky Straight Bourbon Whiskey

This historic milestone recognizes the enduring strength of Heaven Hill’s beloved brands.

BARDSTOWN, Ky. (August 2, 2023) – Today Heaven Hill Distillery, the world’s 2nd largest holder of Kentucky Straight Bourbon Whiskey, celebrated the filling of its 10 millionth barrel. Company leaders and staff welcomed Governor Andy Beshear, local Bardstown officials and community members for the celebration. Heaven Hill is the only family-owned and led company in the world to achieve this historic milestone.

In light of the 10 millionth barrel, Heaven Hill Co-President Allan Latts expressed his enthusiasm stating, “This is a momentous occasion for Heaven Hill and is a testament to nearly nine decades of distilling excellence. This milestone underscores the unwavering commitment of our employees and shows how beloved our brands are in the hearts of our consumers.”

Executive Chairman Max Shapira’s father and his four uncles, along with a group of Bardstown-area investors, founded “Old Heaven Hill Springs” distillery in 1935, and filled its first barrel on December 13th of that year. As the company grew over the years, it added several acclaimed brands, including Evan Williams, Elijah Craig, Larceny, Henry McKenna and more, which have earned numerous spirits-industry accolades and awards.

Notably, this achievement comes just over a year from the date Heaven Hill broke ground on the Heaven Hill Springs Distillery, marking the company’s return to distilling in Bardstown where it has its roots. The new, state-of-the-art distillery is being built in the heart of the “Bourbon Capital of the World” and is expected to be operational by the end of 2024. Initial production capacity is slated for 150,000 barrels per year, and over time will have the potential to ramp up to 450,000 barrels annually. This will be in addition to the company’s distilling operations at the historic Bernheim Distillery in Louisville, which will continue producing at its full capacity of 450,000 barrels annually.

In the spirit of giving back to the communities where Heaven Hill employees live and work, the company is partnering with 10 local Bardstown and Nelson County-based non-profit organizations and is making donations to support their respective missions. These charitable organizations support a broad range of health, social services and educational needs in the community.

“Bethany Haven is incredibly grateful for Heaven Hill’s unwavering support for this community.  Their dedication to uplifting local non-profits, including ours, has been instrumental in creating a positive impact on the lives of those we serve.  We are honored to stand alongside them in making a lasting difference in Bardstown and Nelson County.” said Treasure Davidson, Bethany Haven Executive Director.

The 10 millionth barrel will be put up to age in historic Rickhouse Y, where it will be displayed amongst Heaven Hill’s other milestone barrels.  Co-President Kate Latts proudly emphasized the significance of the event saying, “This achievement reinforces Heaven Hill’s enduring strength and legacy.  As the only family-owned and led spirits company in the world to reach this incredible milestone, we take great pride in our accomplishment.”

The bourbon industry has been on a long upward trajectory and according to the Kentucky Distillers Association is now an $9 billion state industry, supporting more than 22,500 jobs and generating more than $1.8 million in tax revenues annually.   In addition, Kentucky distilleries produce 95% of the world’s bourbon supply.

“Congratulations to the Shapira family and the entire Heaven Hill team on reaching the incredible milestone of filling their 10 millionth barrel of bourbon!” said Gov. Andy Beshear. “Heaven Hill has long been an industry leader, and I’ve been proud to watch them literally rise from the ashes of the devastating November 1996 fire that took so much. Like our entire bourbon and spirits industry, Heaven Hill has emerged stronger than ever, and I look forward to their continued success.”

Heaven Hill Brands (Heaven Hill) is the largest independent, family-owned and led distilled spirits company in the United States. The company, founded in 1935, is the fifth largest distilled spirits company in the US by volume. Members of the founding family’s second and third generations are now leading the company. With many award- winning brands, Heaven Hill has operated successfully both in good and bad economic times, doubling in size over the last six years.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Distillery 
kwest@heavenhill.com 

Heaven Hill Brands announces $800,000 investment in Louisville’s West End neighborhoods 

Company’s “Spirited Neighbor Initiative” focused on pillars of education, mental health and economic development

Heaven Hill Brands detailed plans today to invest $800,000 in the California neighborhood in West Louisville, where the company operates the Bernheim Distillery at 1701 W. Breckenridge Street. The company’s “Spirited Neighbor Initiative,” consists of long-term investments in non-profit partnerships and public organizations that support the community in areas of education, mental health and economic development, and more broadly across a number of critical areas.

“Heaven Hill is committed to being the best neighbor we can in the communities where we work and live, and Louisville’s California neighborhood has been our distilling home for nearly 25 years,” said Allan Latts, co-president of Heaven Hill Brands. “We’re working with some key organizations that make up the fabric of the West End community to support a sustainable, thriving California neighborhood now and for future generations.”

Heaven Hill Brands is implementing a five-year $500,000 investment with local non-profit organizations as part of the Spirited Neighbor Initiative. Funds will be allocated to a select number of community organizations that apply for assistance through Heaven Hill’s new formalized grant program, in addition to the following long-term partners.

  • Change Today Change Tomorrow which provides services devoted to eradicating the barriers to food justice and public health that plague Louisville’s Black and other marginalized communities;
     
  • Neighborhood House which provides opportunities ranging from child development to senior programming for families in West Louisville;
     
  • AMPED which provides music education, business services and technology workforce training to create self-sufficiency, economic mobility and equity among the city’s Black and brown communities;
     
  • Louisville Central Community Center which provides programs ranging from early childhood education to adult job training and money management to advance equity among Louisville’s West End families; and
     
  • West End School which provides a rigorous education, character development and family support to pre-K through 8th grade boys, and offers housing to alumni who attend area high schools.

“It’s critical that our efforts as a Spirited Neighbor are designed to address each community’s specific needs,” said Kate Latts, co-president of Heaven Hill Brands. “Initiatives to support education, mental health and economic development are three critical areas where we believe our assistance will be the most impactful.”

The company conducted surveys of employees and neighbors and engaged in community discussions to develop the plan.

“The passion that my dad, Max Shapira, has for the business quickly became ingrained in me, and this includes valuing and supporting the communities in which you operate your business,” she said.

Heaven Hill Brands is also taking steps to enhance the infrastructure of the California neighborhood, including granting $250,000 to Louisville MSD to support sewer system improvements. MSD has identified a number of catch basins in the area that were not built with traps that are essential to preventing sewer odors from escaping. Heaven Hill’s grant will allow MSD to replace many of those with new, trapped catch basins and address many of the identified concerns.

“Heaven Hill has been an important corporate citizen to this community and we greatly appreciate their partnering with us in this work,” said Tony Parrott, MSD executive director. “MSD’s ongoing efforts to minimize sewer odors across Louisville have resulted in investing $16.5 million in West Louisville alone to rehabilitate the sewer line under Maple Street and replace catch basins. As we continuously balance our budget against the needs of maintaining our wastewater, stormwater and flood-protection system across the community, the Heaven Hill grant will allow us to replace even more catch basins here in the California neighborhood.”

Additionally, the company is demolishing an unused building on the Bernheim Distillery property, beginning in August, to make way for future enhancements to the production process. They are also establishing concurrent ‘beautification’ efforts which include a $50,000 investment to plant new trees and shrubs along the roadway and at Perry Elementary, in partnership with Metro Parks.

For more information on Heaven Hill’s Spirited Neighbor Initiative, visit spiritedneighbor.com.

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About Heaven Hill Brands
Founded in 1935, Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.

Contact:

Kaitlynn West

kwest@heavenhill.com

Heaven Hill Takes Home Top Honors in Ultimate Spirits Challenge Awards, ASCOT Awards, San Francisco World Spirits Competition and Bartender Spirits Awards

Heaven Hill and Samson & Surrey brands shine bright on the international stage

BARDSTOWN, Ky. (June 30, 2023) – Heaven Hill Brands is honored to have received multiple category wins in recent awards competitions. Newly announced results from the Ultimate Spirits Challenge, ASCOT Awards, San Francisco World Spirits Competition and Bartender Spirits Awards prove Heaven Hill’s portfolio stands strong when stacked up against competition from around the globe.

Heaven Hill received multiple Chairman’s Trophies in this year’s Ultimate Spirits Challenge along with more than 30 other brands receiving the coveted recognition of 90 points or higher. Henry McKenna 10-Year-Old Single Barrel Bottled-In-Bond, Carolans Salted Caramel Irish Cream Liqueur, PAMA Mandarin Orange Pomegranate Seltzer and Tequila Ocho Añejo each received the highest honor of Chairman’s Trophy. The Ultimate Spirits Challenge recognizes and promotes the unmatched quality of spirits across the globe. Their esteemed panel of judges invoke innovative, exacting methodology through rigorous judging to determine the highest-rated products, and award coveted citations of excellence.

After several hours of critical judging, Heaven Hill was awarded several top prizes in the 2023 ASCOT Awards. The awards included Best Special Barrel-Finished Bourbon for Parker’s Heritage Collection 16th Double Barreled Blend, Best Wheated Bourbon for Larceny Barrel Proof A123, Best Canadian Whisky for Black Velvet, Best Whiskey Club Barrel Pick for Naptown Bourbon Club’s Elijah Craig Single Barrel.  Importantly, Larceny Barrel Proof A123 is still in the running for overall Best Straight Bourbon. In addition to these category wins, Heaven Hill received 10 Double Platinum awards, 15 Platinum awards and 19 Gold awards. The international spirits competition was created by Fred Minnick, spirits personality and a veteran tasting judge, to provide a unique opportunity for distillers to have their products recognized through Minnick’s media channels.

Across the portfolio, Heaven Hill also took home several medals from the San Francisco World Spirits Competition. The Competition was founded in 2000 and has become a premiere tasting competition judging more than 3,000 spirits this year. William Heavenhill 9th Edition Bourbon was awarded the high honor of Best of Class in the Straight Bourbon category. Also receiving category finalist designation was Tequila Ocho Reposado for Best Reposado Tequila and Elijah Craig 18-Year-Old Single Barrel Bourbon for Best Single Barrel Bourbon – 11 years and older. Rittenhouse received Platinum distinction for three consecutive years as a Double Gold winner. Eleven Heaven Hill products also received Double Gold status at this year’s awards.  

“We’re incredibly proud of these wins across multiple categories in the Heaven Hill and Samson & Surrey portfolios,” said Heaven Hill Chief Marketing Officer Matt Blevins. “While we certainly enjoy the recognition of our brands, it is a nod to the passion of our teams who bring these products to market which gives us the most satisfaction. They deserve all the credit.”

Lastly, Heaven Hill is honored to take home the Grand World Whisky of the Year prize in this year’s Bartender Spirits Awards for Heaven Hill Bottled-In-Bond. This recognition is especially great because of the competition’s judging panel consisting of some of the most renowned names in the U.S. bar industry, all of them with extensive expertise within the on-premise industry. When speaking about Heaven Hill Bottled-In-Bond, judges remarked, “Its unrivaled flavors and unmatched quality have made it a favorite among whisky enthusiasts worldwide.” Heaven Hill is also proud to receive a dozen Gold awards for other members of the portfolio along with this top prize.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio. 

MEDIA CONTACT:

Kaitlynn West 
kwest@heavenhill.com