For Release: For Immediate Release
Images: See directions at end of release.
BARDSTOWN, KY – Burnett’s Flavored Vodka has added two flavors to the innovative product portfolio. The two new flavors are Cherry Cola and Strawberry Banana. With these new additions, the portfolio now includes 31 flavors.
The growing portfolio of flavors is among the largest in the industry. As the flavored Vodka category continues to grow, the Burnett’s franchise has been among the leaders in quality flavor and innovation.
“The two new flavors of Burnett’s are a mix of the unique and traditional,” said Senior Brand Manager Reid Hafer. “Our Burnett’s consumers embrace products they know. These new additions deliver well-known flavor profiles that are imminently mixable and approachable.”
The new flavors put the Burnett’s portfolio of natural flavors to 31 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
Burnett’s Flavored Vodkas are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $10.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
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