For Release: For Immediate Release
Images: See directions at end of release.
BARDSTOWN, KY – Burnett’s Flavored Vodka has added two new flavors to one of the largest portfolios of flavored Vodkas in the industry. Beginning in spring, Burnett’s Blackberry and Tropical Fruit will be available nationally.
The new flavors for the Burnett’s franchise are on the heels of a package redesign that more effectively communicates the all-natural flavor types. The new natural flavors are traditional additions to a line of flavors grounded in relevant and approachable flavors.
“As the flavored Vodka market continues to grow Burnett’s is well-positioned to continue its record of success,” said Reid Hafer, Senior Brand Manager, Burnett’s Vodka. “For over ten years, Burnett’s has been recognized for quality Vodka and a leading selection of flavors. The flavor portfolio continues to deliver on these qualities with each addition.”
The new flavors put the Burnett’s portfolio of natural flavors to 33 – Blue Raspberry, Blackberry, Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
The full line of Burnett’s Flavored Vodkas is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 30-35% alcohol by volume (60-70 proof). The product is available for a suggested retail price of $10.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
-30-
CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.
Username: Heaven Hill
Password: Guest
Folder: Burnett’s Flavored Vodkas