Burnett’s Vodka is kicking off the second half of the More Fun Tour by road tripping to the season’s biggest college rivalry games to throw the ultimate tailgate experience. One fan will also score an ultimate tailgate experience with Burnett’s through the Ultimate Tailgate Sweepstakes presented by Sports Illustrated.
The tailgate tour cruised to Orlando on Sep. 5 and Pittsburgh on Sep. 10, offering fans free drink samples, food, tailgate games and a photo booth. Upcoming tour dates include Dallas on Oct. 8, Jacksonville on Oct. 29, and a fifth game to be announced. Tailgate events will be promoted locally in each city on Burnett’s social channels, as well as in Pandora advertisements.
Burnett’s Vodka announced the Ultimate Tailgate Sweepstakes presented by Sports Illustrated on Aug. 30. Fans can enter at www.morefuntour.com until Oct. 30 for a chance to score $10,000 to throw the ultimate tailgate. The sweepstakes is supported nationally by digital advertisement on Sports Illustrated’s college football site, www.campusrush.com, along with banner and digital video spots featuring Burnett’s Tailgate Champs commercials.
“Burnett’s Vodka has the spirit this season for college football fans across the country,” said Senior Brand Manager Reid Hafer. “We’re excited to kick off the next phase of this tour by bringing the ultimate tailgate experience directly to the fans through more fun and engagement at each stop.”
Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. In 2015, Burnett’s Vodka was named to Beverage Information Group’s inaugural “Growth Brands Hall of Fame.” The entire line includes the Classic Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties. Learn more at www.burnettsvodka.com.
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
CONTACT:
Lauren Cherry
Communications Coordinator
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com
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