Category: Announcements

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Elijah Craig Bourbon Introduces “The Mulligan” as Official Bourbon Cocktail of 2024 PGA Championship at Valhalla

Hundreds of Avid Louisville Golfers Enjoyed the Cocktail with a shot at a Mulligan for $25,000

The Elijah Craig Mulligan is a refreshing cocktail that utilizes lemonade, tea infused with Elijah Craig Small Batch or Straight Rye Whiskey, soda water, a mint and lemon wheel garnish. There are no do-overs in tournament play. Fortunately, we’re a little more forgiving with an Elijah Craig Mulligan.

“Elijah Craig is putting a spin on a golf classic with the Mulligan, a refreshing on course cocktail,” said Max Stefka, Group Product Director, Elijah Craig Bourbon. “Mulligans may not be in the official rule book, but we can all use a second try.”

The Elijah Craig Mulligan will be available at the 2024 PGA Championship across the Valhalla Golf Club and at the Elijah Craig Bourbon Speakeasy at the 14th hole of the course, aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship, spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall.

Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Kentucky will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far.

The Elijah Craig Hole-in-One challenge gave golf participants one free shot at the target, with a mulligan shot available with a donation of $5 or more to First Tee – Louisville. Elijah Craig and Heaven Hill Brands matched up to $10,000 of donations from the event. The $10,000 donation makes it possible for over 60 young, aspiring golfers to learn the sport.  One hundred percent of these scholarships support youth who could not otherwise afford the cost of lessons.  This year alone, First Tee – Louisville served over 657 unique youths, one third of those being female participants and one third being ethnically diverse participants. 

“Elijah Craig, Heaven Hill Brands, and First Tee – Louisville, are a ‘hole in one’ partnership. We are proud to support activity-based programs for youth from underserved and under-represented communities,” said D’Shawn Johnson, Executive Director of First Tee – Louisville. “Today was a win-win for everyone involved.”

The Elijah Craig Mulligan

  • 2 oz. Tea-Infused Elijah Craig Bourbon
  • 4 oz. Lemonade
  • Splash of Soda Water
  • Garnish: Mint & Lemon Wheel

Steep one green tea bag in three ounces of Elijah Craig Bourbon for ten minutes. Fill highball glass with ice. Pour lemonade in a highball glass over ice. Top with soda water. Float tea-infused Bourbon on top. Stir & Sip.

About Elijah Craig Bourbon: Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About First Tee – Louisville: First Tee – Louisville is a youth development organization that enables kids ages 6 to 18 the opportunity to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do. First Tee is Building Game Changers through its junior golf programs. In 2023, First Tee – Louisville served nearly 1700 kids through its various programs and has awarded more than $100,000 in scholarships to Louisville Metro Youth. For more information, please visit www.firstteelouisville.org.

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Heaven Hill Distillery Announces the Release of the Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition

This edition is just the third release in the VVS (Very Very Special) line of the Decanter Series

BARDSTOWN, Ky. (April 2, 2024) – Today Heaven Hill announced the release of the Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition commemorating the anniversary of Heaven Hill acquiring the historic Bernheim Distillery (DSP-KY-1) in Louisville, Ky and along with it the Old Fitzgerald brand. Comprised of 13-year-old barrels, this edition ushers in the latest release to the decanter series and adds to Heaven Hill Distillery’s bottled-in-bond legacy.

After the catastrophic fire at the Old Heaven Hill Springs Distillery in November 1996, Heaven Hill acquired the Bernheim Distillery in Louisville in April 1999. The barrels used for this release were produced in September 1999, emptied in March 2013 and bottled in February 2024.  When these barrels were tested in 2013, it was decided that the taste profile at 13 years old was exceptional and the profile would be reserved for a special occasion, such as this 25th Anniversary Edition. Thirteen is also a lucky number for Heaven Hill, as the company filled its first barrel ever on December 13, 1935.  

 “The Bernheim Distillery became the lifeblood of Heaven Hill after the setback from the fire and has been ever since,” said Executive Chairman Max Shapira. “We are honored to have been able to continue the Old Fitzgerald legacy since that time and look forward to many more years of exceptional releases from Bernheim Distillery and from the Heaven Hill Springs Distillery set to open early next year.”

The Old Fitzgerald Bottled-in-Bond Decanter Series is comprised of three types of releases: Spring, Fall and VVS. This special edition is denoted by a maroon label. Since 2018, there have only ever been two other VVS releases, including VVS 2018 14-year-old and VVS 2020 16-year-old. The 2024 edition will be available in the 750ml size on an allocated basis as an exclusive Kentucky release to select retailers and the Heaven Hill Bourbon Experience in Bardstown, Ky. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $229.99.

The liquid within this release of the Old Fitzgerald Bottled-in-Bond Decanter Series bares a bright burnished copper color, with a rich and warm nose of cinnamon toast followed by nutmeg and allspice with sweet oak notes. On the palate rich honey and vanilla sweetness are balanced by notes of baking spices. The finish is soft and warm with hints of oak and a gentle peppery finale.

The legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand. Both brands use Heaven Hill’s wheated bourbon mashbill of 68% corn, 20% wheat and 12% malted barley.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over two million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
kwest@heavenhill.com

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Elijah Craig Bourbon Celebrates the PGA Championship Returning to Louisville, Ky. with a Commemorative Bottle Release and On-Course Activations

Fans will have the opportunity to toast the momentous occasion with a special-edition Elijah Craig Small Batch Kentucky Bourbon bottling available nationwide

(MARCH 19, 2024) – Elijah Craig welcomes the 2024 PGA Championship back to Louisville, Ky. and Valhalla Golf Club after a decade away from the Bluegrass State. To celebrate the Major Championship’s return, Elijah Craig, the Official Bourbon Supplier, will activate the “Elijah Craig Bourbon Speakeasy” on the course for spectators to enjoy as well as release a special Commemorative Edition of its Elijah Craig Small Batch in honor of the 2024 PGA Championship. 

As the Official Bourbon, Elijah Craig will activate onsite during the Championship at the 14th hole of the course aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship, spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course spectators can also find Elijah Craig featured in a signature cocktail at concessions.  Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Kentucky will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far. 

A special-edition Commemorative Bottling of Elijah Craig Small Batch is now shipping to select retailers across the country to help fans mark the return of the Major Championship to Elijah Craig’s “backyard” where the brand is distilled, bottled and aged. The bottle will be adorned with a neck label featuring the PGA Championship’s Wanamaker Trophy, a gold coin emblazoned cork showing the 2024 PGA Championship logo and a face label prominently showcasing the “Official Bourbon” designation along with the PGA Championship logo. The barrels for this special release are uniquely pulled from Heaven Hill rickhouses P, 1G and A – to further the ties to Elijah Craig’s Official Bourbon partnership with the PGA Championship and the PGA of America. This one-time offering will become available nationally leading up to the Championship on an allocated basis with a SRP of $36.99.

Speaking about the partnership, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “The Elijah Craig team is honored to be the Official Bourbon of the PGA Championship at Valhalla. We’re thrilled to mark the occasion with a commemorative edition of Elijah Craig Small Batch and look forward to toasting the best players in the world during this incredible Major Championship just a few miles from where Elijah Craig is distilled and aged here in Kentucky.”

Elijah Craig will further support the partnership with the 2024 PGA Championship with an investment in out of home advertisement in the form of billboards across Louisville and Lexington, Ky. as well as featured ads prominently placed at the Muhammad Ali International Airport in Louisville. Viewers watching the Championship from home will see brand ads running on ESPN+ and CBS during coverage of the event along with digital advertising across social media channels.

”Celebrating the PGA Championship’s return to Louisville, KY, would not be complete without an iconic brand like Elijah Craig,” said Meghan Miller, Director of Corporate Partnerships, PGA of America: “The PGA of America is proud to partner with Elijah Craig as the Official Bourbon of the PGA Championship.”

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis, and the AT&T Pebble Beach Pro-Am Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $400,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.

Media Contact
Kaitlynn West

Heaven Hill

502-413-0230

kwest@heavenhill.com

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Deep Eddy Vodka Sponsors “Certified Scenic City” Designation for City of Buda, Texas 

The local Austin, Texas brand is supporting this move by planting a total of 40 trees between its Distillery and Tasting Room

BUDA, Tx. (February 29, 2024) – Austin’s own Deep Eddy Vodka today announced the sponsorship of “Certified Scenic City” designation for the city of Buda, Texas.  Scenic Texas is a statewide 501(c)(3) non-profit dedicated to the preservation and enhancement of the state’s visual environment. Being a “Certified Scenic City” means the infrastructure standards of the city meet specific sustainability and environmental goals. Deep Eddy is proud to support, beautify and celebrate Buda, where the brand’s distillery is located. In addition to planting 30 trees around the Buda distillery, the Deep Eddy Team also planted an additional 10 trees around the Deep Eddy Tasting Room in Dripping Springs, Texas. 

“We’re thrilled to sponsor this designation for the city of Buda,” said Rachel Nally, Heaven Hill Director of Sustainability and Environment. “Enhancing the environments where Heaven Hill employees live and work is extremely important and a key part of our 2030 Sustainability Goals.”

Trees planted today are all native Texas trees including live oaks, Texas red oaks, Monterrey Oaks, Yaupon Holly, and Texas Cedar Elms.  These trees will not only help provide shade to the Deep Eddy facilities, but also help native animals and insects that rely on native vegetation to survive.  

“Deep Eddy Vodka has been an incredible community partner for the City of Buda and we’re thrilled to have their support for the Scenic City designation,” said Jason Wills, Board Chair of Scenic Texas. “The Scenic City Certification Program is a great honor that recognizes cities for their demonstrated commitment to high-quality scenic standards and their commitment to sustainable practices.”

The Deep Eddy Vodka Distillery in Buda was also recently recognized as one of the Environmental Protection Agency’s first-ever ENERGY STAR certified distilleries in the country. This designation from the EPA recognizes Deep Eddy’s efforts to use significantly less energy and to contribute fewer greenhouse gas emissions than its peers. These efforts are part of Heaven Hill Brands’ broader 2030 Environmental and Sustainability Strategy which focuses on reaching significant milestones by 2030:

  • Drive toward zero carbon emissions by reducing carbon emissions from operations by 30%
  • Use water more efficiently by improving water use efficiency by 15%
  • Reduce waste by eliminating 10% of waste generated by operations, reducing virgin plastic in bottles by 50%, and working towards zero waste visitor experiences.
  • Conserve the ecosystems that support the business by sponsoring the planting of 5000 trees of substantial size in local communities, supporting sustainable white oak supply and supporting sustainable agriculture practices.

Over the course of the next decade, both corporate and branded initiatives will continue to be announced to support these goals as the long-term vision takes shape. To learn more about Heaven Hill’s environmental sustainability efforts visit this link.

About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products includes Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com. Deep Eddy Vodka is owned by Heaven Hill Brands headquartered in Bardstown, Kentucky.

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MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Brands
kwest@heavenhill.com 

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Evan Williams Bourbon Experience Releases Annual, Limited Edition Kentucky Derby Festival Single Barrel Bourbon Bottle

The 2016 Vintage, 121 proof Bourbon is dipped in silver wax and features the 52nd Edition Gold Pegasus Pin on the bottle’s neck

– As an official sponsor of the Kentucky Derby Festival for the eighth consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 52nd Edition Gold Pegasus Pin sealed in wax on the neck.

Dipped in a silver wax, the bottle features a special face label with the coordinating Kentucky Derby Festival logo and includes an official 2024 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2024 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the limited-edition bottles.

Beginning February 23, the Bourbon will be available for purchase at the Evan Williams Bourbon Experience for $84.99 and at select area retailers while supplies last. The limited edition 2016 vintage is bottled at 121 proof, commemorating both the 69th Kentucky Derby Festival plus the 52nd year of the Pegasus Pin. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“The Evan Williams Bourbon Experience is honored to host the annual bottle dipping of this limited Single Barrel release with the Kentucky Derby Festival,” said Jodie Filiatreau, Evan Williams Bourbon Experience Artisanal Distiller. “We’re grateful for the Festival’s partnership especially as the Derby city celebrates the 150th running of this iconic race and the amazing events leading up to it.” 

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“Our partnership with Evan Williams celebrates two things Kentucky is known for – bourbon and the Derby Festival season,” said Matt Gibson, Kentucky Derby Festival President & CEO. “This year’s Pegasus Pin honoring the 150th Kentucky Derby paired with the special-edition bottle will be a unique collector’s piece to commemorate a historic time in our city.” 

Bringing the community together since 1956, the Kentucky Derby Festival has grown to become a whirlwind of more than 70 special events leading up to the big race in May. The Kentucky Derby Festival runs this year from March 28 – May 3.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE:

The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high-definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

ABOUT THE KENTUCKY DERBY FESTIVAL: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com

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Hpnotiq Liqueur Now An Official Partner of the Houston Rockets and Toyota Center

Premium Hpnotiq cocktails to be offered at the arena year-round

BARDSTOWN, Ky (November 29, 2023) – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is excited to announce it is now an Official Partner of the Houston Rockets and the Toyota Center. As part of the partnership, the arena will feature specialty Hpnotiq cocktails on its Upper Concourse for Rockets fans and attendees to more than 100+ ticketed events held at the venue.

“Since its launch, Hpnotiq has been a mainstay in the culture of music, sports and nightlife,” said MaryCrae Brotzge, Group Product Manager at Heaven Hill Brands. “We’re thrilled to be able to offer premium Hpnotiq cocktails to attendees at the wide variety of events the Toyota Center hosts all year long.”

Launched in 2001, and now as the second largest fruit-based import liqueur according to Beverage Information Group, Hpnotiq has maintained a strong presence in the liqueur category for more than two decades and continues to thrive. Hpnotiq has experienced tremendous growth over the past several years, bringing in a new demographic of consumers to experience the brand’s refreshing, fruit flavor. Hpnotiq will meet these consumers where they are by tying the brand’s hip-hop music roots to the world of sports for the ultimate cultural alignment. Follow along on social at @Hpnotiq on Instagram, Facebook, Twitter and YouTube.

ABOUT HPNOTIQ: Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.  Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio.   

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com

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Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Still Installation Brings Heaven Hill One Step Closer to a ‘Bourbon Capital Homecoming’

Heaven Hill Brands marks major milestone in Heaven Hill Springs Distillery construction

with installation of Vendome copper still

Bardstown, Ky. (August 31, 2023) – Heaven Hill Brands, the nation’s largest family owned and led spirits producer, marked a major milestone today in the more than $200 million project to build a new distillery in the Bourbon Capital of the World. Construction partners and media joined the company as they completed installation of the distillery’s Vendome copper still. This critical piece of the new Heaven Hill Springs Distillery marks a major step towards returning the company’s distilling processes to Bardstown for the first time since the 1996 fire that destroyed the original distillery.

The major milestone in the Heaven Hill Springs Distillery project coincides with the start of Bourbon Heritage Month and upcoming Kentucky Bourbon Festival, celebrations that have become synonymous with the rich heritage and craftsmanship of Kentucky Straight Bourbon.

“This project represents a significant investment in the future of bourbon production, solidifying Heaven Hill’s commitment to upholding the time-honored traditions that have made Kentucky Bourbon world-renowned,” said Allan Latts, co-president of Heaven Hill Brands.

The distillery is being built at 1015 Old Bloomfield Pike and is expected to be operational by the end of 2024. Initial production is slated for 150,000 barrels a year, and over time will have capacity to ramp up to producing 450,000 barrels annually. This will be in addition to the company’s distilling that occurs at the historic Bernheim Distillery in Louisville, which will continue to operate at full capacity of 450,000 barrels annually.

The new Vendome copper still was shipped by Vendome to Bardstown in two pieces on separate flatbeds. At nearly 60 feet tall and weighing more than 22,000 pounds, this still is capable of producing 35,500 proof-gallons per day which is equal to more than 500 barrels per day. Crafted from copper, a material celebrated for its role in distillation due to its exceptional heat conductivity, the still represents a marriage of traditional and modern technology. The state-of-the-art piece of equipment is poised to play a pivotal role in shaping the character and flavor profile of Heaven Hill’s future whiskeys.

In line with Heaven Hill’s 2030 Environmental Sustainability Strategy, the design of this new distillery reflects the company’s dedication to play a role in forming a more eco-conscious distilled spirits industry. The new still is insulated and then wrapped in a copper skin to enhance energy conservation throughout the whiskey-making process. The site will also include other sustainability efforts such as a wastewater pretreatment system and program to harness energy creation and recovery which will alleviate demands on the city’s electrical and water treatment plants. Once construction is closer to completion, the campus will use native plants and natural systems to manage stormwater runoff and improve habitat on the property.

“Our Bourbon Capital homecoming is one step closer as we mark this significant milestone in the development of our Heaven Hill Springs Distillery with the installation of the Vendome copper still,” said Kate Latts, co-president of Heaven Hill Brands. “As we uphold the values and heritage of our industry, this moment reflects our commitment to crafting exceptional bourbon and continuing our Heaven Hill legacy of excellence.”

For more information about Heaven Hill Brands and the Heaven Hill Springs Distillery project, please visit heavenhillsprings.com.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio. 

MEDIA CONTACT:

Kaitlynn West

Heaven Hill Brands

kwest@heavenhill.com  

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Heaven Hill Distillery Announces 2023 Parker’s Heritage Collection® Limited Edition Bottling 

17th edition of the annual ultra-premium release is a 10-year-old Cask Strength Rye Whiskey

BARDSTOWN, Ky. (August 23, 2023) – Heaven Hill Distillery announced today the release of the 17th edition of the Parker’s Heritage Collection®, featuring a 10-Year-Old Cask Strength Rye Whiskey. The 17th Edition is an allocated product and will be available nationally and internationally in limited quantities at the suggested retail price of $185.00. Like the previous 10 editions, a portion of the proceeds will continue to support ALS research and patient care in honor of Parker Beam, Master Distiller Emeritus.

The 17th edition is comprised of 10-year-old Rye Whiskey that was barreled in August, October, or December of 2012. The barrels were aged on the first floors of Rickhouses H1 and H2, the fifth floor of Rickhouse FF, the third and seventh floors of Rickhouse BB, and the second floor of Rickhouse DD. At bottling, the liquid was non-chill filtered to preserve the natural flavors of the aging process. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Rye Whiskey Mashbill 51% rye, 35% corn, and 14% malted barley and bottled at cask strength, 128.8 proof.

“Keeping Parker’s legacy alive through this ultra-premium offering is something we’re very dedicated to at Heaven Hill Distillery,” said Susan Wahl, Vice President of American Whiskey at Heaven Hill. “Parker laid the groundwork for this series, and we believe this Cask Strength Rye release is one that would make him proud.”  

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. Since 2013, proceeds from sales of the Parker’s Heritage Collection have raised more than $1.2 million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With this edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.  

Packaged in the same upscale 750ml bottle as the previous sixteen editions, but with an emerald-colored label, the newest Parker’s Heritage Collection is available in a three-bottle case and will arrive at retail locations starting in mid to late September. With previous releases having won multiple awards from Whisky Advocate, Whisky Magazine, the Ultimate Spirits Challenge and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best Special Barrel Finished Bourbon” and “Best North American Whiskey” to “American Whiskey of the Year” and “Best of Show, Brown Spirits.”  

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com. 

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.” 

MEDIA CONTACT: 
Kaitlynn West 
Heaven Hill Distillery 
kwest@heavenhill.com 

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Elijah Craig Bourbon Releases Commemorative Edition Bottling Honoring the 2023 Ryder Cup Available Now in Select International Markets

(August 21, 2023) Today, Elijah Craig is proud to announce the one-time release of its Small Batch Bourbon packaged to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition

Elijah Craig is credited with being the first distiller to char oak barrels to make Bourbon, thus becoming known as “The Father of Bourbon”. Today Heaven Hill Master Distillers’ expertise and attention to detail give Elijah Craig Small Batch the right balance of full body and rich flavor. Each Small Batch carries a signature warm spice and subtle smoke flavor which belongs in any whiskey fan’s regular rotation. Bottled at 94 proof, Elijah Craig Small Batch has a delightfully complex aroma with notes of vanilla bean, sweet fruit and fresh mint. Tasting notes include an initial woodiness on the palate accented by spice, smoke and nutmeg. The finish is long, sweet and slightly toasty.

Speaking about the release Bryan Fallon, Managing Director, Heaven Hill International said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this commemorative release of Elijah Craig Small Batch. We look forward to celebrating this storied event over a glass of Elijah Craig come September.”  

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of  Elijah Craig Small Batch is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a tag detailing the partnership between Elijah Craig Bourbon and the Ryder Cup, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The Elijah Craig Small Batch Ryder Cup commemorative bottling (70cl) is available now on an allocated basis in select International Markets.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.

The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

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MEDIA CONTACT:
Kaitlynn West

Heaven Hill

kwest@heavenhill.com

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Heaven Hill Distillery Announces Spring 2023 Edition of the Old Fitzgerald Bottled-in-Bond Series

BARDSTOWN, Ky. (August 15, 2023) – Today Heaven Hill Distillery announced the release of the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 10 years old. Comprised of barrels produced during the Spring season lasting from January to June of 2013 and bottled in the Spring of 2023, the eleventh national release ushers in the latest edition to the decanter series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the Spring edition is denoted by a green label. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond spring edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $139.99.

The Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey bares a bright burnished copper color, with a nose of brown sugar and molasses in addition to light baking spices with orange peel. The taste is gentle on the palate with notes of butterscotch, subtle oak, and cloves. Its finish is long and warm with tannins and a peppery tingle, followed by a hint of barrel char as the finale.

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class which showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. In 2023, Heaven Hill Distillery was named Magazine Icons of Whisky 2023 Global Distiller of the Year. Heaven Hill Distillery also holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com