Category: New Products

The 14th Annual Edition of the Award-Winning Vintage-Dated Bourbon Makes Its Debut in Event for Bardstown Bourbon Society

LOUISVILLE, Ky. –   Heaven Hill Distilleries, Inc. unveiled its newest vintage of Evan Williams Single Barrel Kentucky Straight Bourbon Whiskey, the 1999 Vintage, in a private event for the company’s Bardstown Bourbon Society members.

Heaven Hill, the nation’s largest remaining family-owned, independent spirits producer and the world’s second-largest holder of aging Bourbon, offered a sneak peak of the 14^th vintage in the landmark series for 500 society members in an elegant setting at Louisville’s Palace Theater.

The members of the Bardstown Bourbon Society, Heaven Hill Distilleries’ consumer Bourbon aficionado group, came from sixteen different states, all for an opportunity to sample the latest offering from 6^th and 7^th generation Master Distillers Parker and Craig Beam, tasted both straight from barrel #1 and in its final bottled form.

The world-renowned Single Barrel Bourbon has garnered many prestigious awards, including “Spirit of the Year – American Whiskey” from Food & Wine; “Domestic Whiskey of the Year” by Malt Advocate; and “Whiskey of the Year” by The Spirit Journal, the first Bourbon upon which the publication has bestowed this prestigious title. “Even though the mashbill—the grain recipe—is the same from year to year, we try to achieve a particular flavor profile with each vintage,” noted Parker Beam.  “And judging from the critical acclaim it’s received, it seems like we’ve been pretty successful with the vintage-dated concept behind Evan Williams Single Barrel.”

As with the previous 13 vintages, which are now highly sought after collector’s items, each bottle of Evan Williams Single Barrel 1999 Vintage Bourbon is marked with the exact date that it was placed in oak and bottled, in addition to the exact serial number of the single barrel from which it was drawn.

The 86.6 proof Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s father and son Master Distillers, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality.  The 1999 Vintage will be available nationally beginning in January 2009 at an average retail price of $25.99 for a 750 ml bottle, leading one noted spirits publication to confess, “Evan Williams Single Barrel Bourbon may be the best value of any whiskey, anywhere.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequilas, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

Only 225 Bottles of 225-Month-Old Bourbon To Be Sold at Bardstown, Kentucky Visitor’s Center

BARDSTOWN, KY – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned distilled spirits producer and marketer, announces the release of a special limited edition Bourbon bottling commemorating the 225th anniversary of the birth date of William Heavenhill, the Nelson County farmer and distiller after whom the company is named.  The William Heavenhill Signature 225th birth date special limited edition, available only at the retail gift shop at Heaven Hill’s Bourbon Heritage Center in Bardstown, KY, is a small batch Bourbon aged for 225 months (18 years, 9 months) and bottled at the barrel proof of 127.6 (63.8% alcohol by volume).

 

William Heavenhill was born on September 15, 1783 (according to local legend, he was born in the midst of a surprise Indian attack which forced his mother to give birth underneath a waterfall where she was hiding) and became a Bardstown farmer and distiller of repute. His limestone spring is the same that inspired the name of Heaven Hill Distilleries, which has since grown to become the world’s second largest holder of aging American Whiskey with over 700,000 barrels in inventory, on the very same land where William once grew corn for his whiskey.

 

It is only fitting then that the bottling that marks his 225th birthday should be rare and unique, with each bottle filled and assembled completely by hand.  The antique-style round shouldered 750ml bottle is thick and heavy, finished with a cork and sealed with hand-dipped metallic copper wax.  The labels use a textured paper stock with deep red and matte metallic copper inks.  The barrel proof and bottle number are each individually written on a separate label.  The entire bottle is then nestled in an elegant gift box

made of oak, laser engraved with the logo and bearing a label telling the story of William Heavenhill and his connection to Heaven Hill Distilleries.

 

The William Heavenhill Signature Commemorative Bourbon bottling will only be available as long as the stock of 225 bottles remains at the Bourbon Heritage Center at a price of $500 per 750ml bottle.  Each bottle will also be individually autographed by Heaven Hill Distilleries Master Distiller Parker Beam.  This special limited edition bottling will be the second exclusive, rare bottling available only at the Heaven Hill Distilleries Bourbon Heritage Center—the other being the export-only Evan Williams 23-year-old, which sells for $350 at the Center.

 

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

 

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries

(502) 413-0220

lkass@heaven-hill.com

 

 

2008 release is a 27-year-old Bourbon hand selected by legendary Master Distiller Parker Beam

 

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer, announces the release of the second edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6^th Generation Master Distiller Parker Beam.  The second release, a very small batch of 27-year-old barrels bottled at 96 proof, follows on the heels of the sold-out 2007 first edition, a barrel-proof Bourbon which was named as the 21^st top spirit in the world by renowned expert F. Paul Pacult in his 2008 book Kindred Spirits 2.

This second edition, which will be appearing on retail shelves in October and November, will be drawn from 100 barrels hand selected by legendary Master Distiller Parker Beam.  Even though these barrels will have matured for a full 27 years in Heaven Hill’s Warehouse U in Bardstown, Parker intentionally selected barrels that matured on the lower floors of the rickhouse (the third floor of seven), meaning that the low storage, where high temperatures can run 6 to 10 degrees below those on the sixth and seventh floors, mitigated the potential effects of overaging.   This 2008 Parker’s Heritage Collection will be available in limited quantities nationally in major metro markets for an average retail price of $200 per bottle.

 

Future editions of Parker’s Heritage Collection, to be released annually every Fall, will feature unique expressions of American Whiskey styles drawn from Heaven Hill’s inventory of more than 700,000 aging barrels, the world’s second largest holdings.  Heaven Hill, as the only remaining national distiller that produces Bourbon, Rye, Corn and Wheat Whiskeys (Tennessee Whiskey being the remaining straight whiskey type, which must be law be made in Tennessee), has in its rickhouses more whiskey styles/types than any other producer, barrels that would typically be dumped for acclaimed brands like Evan Williams and Elijah Craig Bourbon, Rittenhouse and Pikesville Ryes, Mellow Corn Corn Whiskey and Bernheim Original Wheat Whiskey. But Parker Beam, who oversees all aspects of whiskey production at Heaven Hill alongside his son Craig, much as Parker did with his father Earl, has earmarked select barrels of each of these styles to be dumped for future editions of Parker’s Heritage Collection.

 

“This second release is a Bourbon that only Heaven Hill could offer,” commented Parker Beam.  “Today’s American Whiskey connoisseur is looking for exceptional characteristics in their products, and clearly this Bourbon delivers a lot of age.  But I wanted to make sure that the barrel didn’t overwhelm the grain notes of this bottling, so I intentionally sought out barrels from the lower floors.  This Bourbon is 27 years old, but in my opinion drinks more like our 18-year-old Elijah Craig Single Barrel, drawn from the top floors, or even some of our 15-year-old export Bourbons.”

 

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.     

 

 

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

 

 

Georgia Moon Peach and Lemonade flavors leverage trend to infuse fruit into clear spirits

For release:   July 31, 2008

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer and the second-largest holder of aging American Whiskey, has added two new flavored line extensions to its Georgia Moon Corn Whiskey Brand, the top selling Corn Whiskey in the US.  Taking advantage of the unprecedented popularity of American Whiskeys, and the growing Corn Whiskey sub-segment, as well as the trend toward infusing fresh fruits into clear spirits, Heaven Hill is launching Georgia Moon Peach and Georgia Moon Lemonade Flavored Corn Whiskeys nationally.  The new flavors will be offered in September at 70 proof in the highly recognizable 750ml glass mason jar.

Made with real natural peach and lemon flavors, respectively, Georgia Moon Peach and Lemonade Flavored Corn Whiskey take advantage of heightened consumer interest in both unique American Whiskey products and flavored spirits.  “We have seen strong resurgence in Georgia Moon and Corn Whiskey sales as consumers really explore American Whiskeys,” noted Heaven Hill Brand Manager Susan Wahl.  “And of course interest in flavored spirits has remained strong across a number of categories, so we felt like the convergence of these trends was natural in Georgia Moon Peach and Lemonade.  Though the category is small, Georgia Moon is the top selling Corn Whiskey in the nation, and is growing at a nice clip.  This will be a strong seller for us in traditional and in developing markets.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

 

CONTACT:
Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries

(502) 413-0220

lkass@heaven-hill.com

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., producers of the Burnett’s Gin and Vodka franchise, have added Strawberry as the 16^th flavor to one of the industry’s largest portfolios of flavored vodka.  Burnett’s Strawberry is the newest addition to the popular flavors which includes Blueberry, Cherry, Citrus, Coconut, Cranberry, Grape, Lime, Mango, Orange, Peach, Pomegranate, Raspberry, Sour Apple, Vanilla and Watermelon.

Burnett’s is an established vodka franchise with tremendous opportunity as one of the largest portfolios of flavored vodkas in the world.  The new extension uses the same quadruple distillation and triple filtering process as the other varieties, providing clarity and superior smoothness.

Burnett’s Strawberry Vodka is available in P.E.T. 1.75 liter and glass 1.0 liter/750 ml sizes and bottled at 35% alcohol by volume (70 proof).

“Flavored vodkas continue to enrich the growing diversity of flavors in the spirits industry,” said Reid Hafer, Brand Manager for Heaven Hill’s Burnett’s franchise. “Strawberry is a strong addition to our Burnett’s portfolio and one, we hope, will help consumers to experiment and enjoy cocktails.”

The launch of the new flavor will be supported by POS for both floor displays and shelf facings, as well as sales education materials.  The Burnett’s website (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heaven-hill.com