Category: Press Releases

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Heaven Hill Brands Celebrates its 80th Anniversary by Giving Back

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Heaven Hill Brands Celebrates its 80th Anniversary by Giving Back

BARDSTOWN, Ky. – Heaven Hill Brands, the country’s largest family-owned and -operated distilled spirits company, is celebrating 80 years of success this year by giving back. To thank the community for being a valued partner over the last eight decades, Heaven Hill is planning a philanthropic effort, with the help of its employees.

Starting July 17, Heaven Hill will draw names of employees each Friday, for a total of 80 names, all leading up to an Employee Appreciation event on Sept. 12 at Heaven Hill corporate headquarters in Bardstown, Ky. Heaven Hill will donate $80 to a charity of those people’s choosing. In total, 80 employees will give $80 each to 80 charitable causes.

“We wanted to thank our employees for their hard work, as well as thank the community for 80 years of support,” said Max Shapira, Heaven Hill Brands President.

Additionally, the company is asking each employee to bring a canned good or other food item to the Employee Appreciation event. The collected items will be weighed with the goal of reaching 380 pounds of food that will be donated to a local food pantry serving those in need.

“This is another way for all of us here to celebrate all our achievements so far by giving back,” Shapira said. “I couldn’t be more proud of the company and how far we’ve come since my father and his brothers started it. Eighty years of success is just the beginning.”

The company kicked off its yearlong 80th anniversary celebration by unveiling a new corporate name, Heaven Hill Brands, and a new logo that captures the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier.

Through internal product development and strategic brand acquisitions, Heaven Hill has built on its foundation of American Whiskeys to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.

Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon, and category leaders Christian Brothers Brandy, Burnett’s Vodka and Admiral Nelson’s Rum. The portfolio also includes a growing line of leading imported brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs. Likewise, the company has a stable of innovative brands including PAMA Liqueur, Blackheart Spiced Rum and Evan Williams Flavors.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

Username: Heaven Hill      
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The Search for Heaven Hill Brands, Liquor.com 2016 “Bartender of the Year” Begins NOW!

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The Search for Heaven Hill Brands, Liquor.com 2016 “Bartender of the Year” Begins NOW!

Winner will receive $15,000 at finals in Puerto Rico in June 2016

BARDSTOWN, Ky. – Heaven Hill Brands and Liquor.com are searching for the 2016 Bartender of the Year. The event includes online submissions, regional semifinals and the crowning of the 2016 Bartender of the Year in June 2016 at the St. Regis Bahia Beach in Puerto Rico. Bartenders will be challenged to demonstrate a variety of cocktail skills including the use of Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch, PAMA Pomegranate Liqueur and Rittenhouse Rye Whisky.

The 2016 Bartender of the Year contest will demand every aspect of bartender skills. The goal is to identify the bartender who best embodies the range of qualities to which bartenders aspire. From service to history and skills to quality preparation, the 2016 Bartender of the Year will be a celebrated example of what is means to be behind the stick. 

“Heaven Hill Brands’ portfolio of spirits is especially suited to identify the Bartender of the Year for 2016,” said Kate S. Latts, Vice President, Marketing for Heaven Hill Brands. “With uncompromising quality among our featured Liqueurs and Whiskeys, we feel we can identify the strongest talent in the U.S. Ultimately, we will hope to elevate the craft of the bartender and support the traditions and qualities that make it truly unique.”

Over eight months, Heaven Hill Brands and Liquor.com will identify candidates for Bartender of the Year first by online submissions received from August 1 to October 1. Submissions will be evaluated throughout October and November by Heaven Hill National Brand Educator Lynn House and two leading national judges. The regional finals for the competition will be hosted in Chicago, New Orleans, New York and San Francisco throughout February and March 2016. Regional finalists will vie for Bartender of the Year and $15,000 at the St. Regis Bahia Beach Resort in Puerto Rico in June 2016. 

Submissions for the contest will open at liquor.com/bartender-of-the-year/ on August 1. Pre-registration for the contest will be available by submitting email addresses at the website beginning July 15.

Judges for each round of the competition will be announced throughout the duration of the contest. 

Grounded in the original Bartender of the Year hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Past winners of the competition include John Lermayer, Sean Kenyon and Dennis Gobis.

About: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

6-Year-Old, 110-Proof Spirit Salutes Traditional American Straight Rye Whiskey

Bardstown, Ky., July 8, 2015—Heaven Hill Brands, now in its third generation of family ownership and celebrating 80 years of crafting whiskey and curating all-American spirits brands, today announces the launch of a super-premium spirit, Pikesville Straight Rye Whiskey. At 6 years old and 110 proof, this new expression of Pikesville Rye is produced at Heaven Hill’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. With a suggested retail price of $49.99 for a 750ml bottle, it will roll out in New York, Chicago, San Francisco and Los Angeles in Summer 2015, with allocated national distribution to follow in the Fall.

During previews, Pikesville Rye earned spirits industry acclaim, including a Double Gold Medal at the San Francisco World Spirits Competition and 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge. Distilled from at least 51 percent rye, with corn and malted barley as the “small” grains, Pikeville Rye has an appealing pale copper color, reflecting its extra aging. Its aroma evokes earthy cocoa notes with oaky smoke underneath. On the palate, Pikesville Rye is dry and spicy, with hints of honeyed rye and cloves. Soft vanilla and baking spices round out the finish. 

“Heaven Hill has a tradition of keeping storied brands alive,” says Max L. Shapira, President, Heaven Hill Brands, and second-generation family member. “We purchased the Pikesville brand as the Maryland Rye industry was disappearing and have distilled it for decades for the local market. As consumers have fallen in love with Straight Bourbon Whiskey, they have naturally expanded their passion to Rye. We wanted to update this authentic artifact of Americana for contemporary palates and offer this super-premium expression nationally.”

This marks the first major new product launch since Denny Potter was named Heaven Hill Brand’s Co-Master Distiller. Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. 

“Pikesville Rye is the text book example of the traditional three-grain American Straight Rye Whiskey that laid the foundation for Rye’s current renaissance,” says Potter. “To set it apart from other Ryes, I selected barrels at a minimum of 6 years old from high storage and bottled it at a proof that allows the most character from the barrel to come through without overpowering the spicy grain notes. It will appeal to American Whiskey connoisseurs seeking a robust and flavorful sip and to today’s bartending community, as it mixes well in classic cocktails.”

With its Maryland roots dating back to 1895, Pikesville Rye returned after Prohibition, surviving ownership changes and the decline of the Maryland Rye whiskey industry. With Maryland production coming to a close in the 1980s, Pikesville Rye was kept alive by Heaven Hill Brands, which has produced the spirit in Kentucky ever since. It is a prominent brand in Maryland and is served throughout the Baltimore metropolitan area. The traditional 80-proof, 3-year-old Pikesville Rye will remain in production and will continue to be distributed in Maryland. 

About Pikesville Straight Rye Whiskey: Pikesville Straight Rye Whiskey is a 6-year-old, 110-proof super-premium spirit that salutes a historic Maryland mark dating back to 1895. It is distilled by Heaven Hill Brands at the company’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. Co-Master Distiller Denny Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. With its mashbill of at least 51 percent rye, with corn and malted barley as the “small” grains, Pikesville Rye embraces the tradition of American Straight Rye Whiskey that set the stage for Rye’s current renaissance. For more information, please visit www.pikesvillerye.com.

About Heaven Hill Brands: Founded in 1935, Bardstown, Ky.-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey. For more information, please visit www.heavenhill.com.

CONTACT:
Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Governor Beshear Names Heaven Hill Brands Vice President of Human Resources Debbie Morris to New Workforce Innovation Board

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Governor Beshear Names Heaven Hill Brands Vice President of Human Resources Debbie Morris to New Workforce Innovation Board

BARDSTOWN, Ky. – Gov. Steve Beshear recently appointed Debbie Morris, Vice President of Human Resources at Heaven Hill Brands, to the Kentucky Workforce Innovation Board (KWIB). The group’s overarching goal will be to foster a modern system of workforce development activities that will be flexible, coherent and responsive to the needs of business while designed to ensure that Kentucky builds a workforce able to meet the challenges of the 21st century.

Morris has served in Human Resources with Heaven Hill Brands for 13 years. In her role she is responsible for the company’s personnel, labor relations, training, safety and process improvement efforts. Under her leadership, Heaven Hill has instituted numerous strategic Human Resources initiatives.

“Debbie is a strong leader with a great understanding of the workforce dynamics that affect our business, as well as, industry throughout Central Kentucky,” said Allan M. Latts, COO, Heaven Hill Brands. “I know the Commonwealth will benefit from her experience and expertise.”

Attached to the Education and Workforce Development Cabinet, the new KWIB will ensure the state’s compliance with the federal Workforce Innovation and Opportunity Act of 2014 (WIOA), the first legislative reform of the public workforce system in more than 15 years. WIOA reauthorizes the Workforce Investment Act of 1998.

“The quality of our workforce is the key factor that will dictate Kentucky’s ability to attract the jobs of the future and ensure Kentucky’s prosperity,” said Gov. Beshear. “That’s why I’m directing the new board to initiate and oversee critical strategies that will link workforce policies, education and training programs, and funding with the economic development needs of the Commonwealth and its regions in mind.”

An alumnae of Western Kentucky University who also studied at Bellarmine University, Morris is certified as a Senior Professional in Human Resources (SPHR) from the Human Resources Certification Institute.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

Username: Heaven Hill
Password: Guest
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Lunazul 100% Agave Tequila Unveils New Premium Packaging, Marketing Campaign

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Lunazul 100% Agave Tequila Unveils New Premium Packaging, Marketing Campaign

BARDSTOWN, Ky. – Lunazul 100% Agave Tequila has a new, premium package reflective of the brand’s quality and heritage. The hot-selling Lunazul now features a refreshed bottle with a cleaner look, cork closure and blown-in elements. With the rollout of the package, Lunazul will debut the “One Sip and You Know” marketing campaign which focuses on the simplicity of the Tequila’s great taste.

The estate grown, distilled and bottled Lunazul is among the finest 100% Agave Tequilas in the category. At the 2015 Ultimate Beverage Challenge, three of the four Lunazul varieties (Blanco, Reposado and Anejo) earned the prestigious “Finalist” designation in their respective age groups (all earning 92 points or higher). The packaging is designed to highlight the award-winning Tequila inside and simplify the overall look.

In addition to the Lunazul bottle, a cleaner label design presents the Tequila’s hallmark black label trimmed with bright, crisp colors accented by a blow-in of the Lunazul wolf and a premium cork closure.

The Lunazul package redesign is augmented by a new marketing campaign which underscores the simplicity of the decision to drink Lunazul Tequila, “One Sip and You Know.” Cutting through the clutter of the Tequila category and the myriad complicated messages, Lunazul is a standout for its unique heritage, production process and commitment to quality. The straightforward campaign, however, champions the award-winning flavor of Lunazul suggesting, “Let’s Not Complicate Things.”

The campaign will kick off with a Thrillist partnership that features digital advertising and a summer sweepstakes alongside additional digital, social and trade advertising. Plus, all web presence, on- and off-premise POS and local market activations will reflect the transition to the new campaign.

“This beautiful package update and campaign will contribute immensely to the next stage of growth for Lunazul,” said Reid M. Hafer, Senior Brand Manager for Lunazul Tequila. “The product was a market innovator upon initial release has grown double digits each year for the past five years. The foundation for its success is built and a bright future is ahead with this package and campaign.”

Lunazul 100% Agave Tequila has been one of the leading new Tequila brands in the 100% Agave sub-category. It is both a Beverage Information Group “Rising Star” and Impact “Hot Prospect” for volume growth since 2013.

Lunazul Tequilas (SRP $19.99-24.99) are available in four varieties, Blanco, Reposado, Añejo and Primero.  Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only.  All are bottled at 40% alcohol by volume. Learn more at www.lunazultequila.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

Username: Heaven Hill
Password: Guest
Folder: Lunazul Tequila

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Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

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Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

BARDSTOWN, Ky. – Raven’s Lace PeachBerry Whiskey is a flavored whiskey with both a wild and sweet side. Offering an alternative to masculine dominated flavored whiskeys, Raven’s Lace is a one-of-a-kind whiskey with a vibrant attitude and feminine touch with the juxtaposition of a darker side. 

Available in June, Raven’s Lace PeachBerry Whiskey infuses juicy peach and sweet strawberry flavors with the smoothness of Bourbon whiskey at an approachable 60 proof. Raven’s Lace PeachBerry Whiskey primarily appeals to the growing segment of female consumers for whom traditional whiskey is not necessarily their drink of choice but are interested in the sweet taste of flavored whiskeys. By all accounts, flavored whiskey is growing tremendously and makes up 12% of whiskey sales according to the Wall Street Journal. And women are playing an increasingly important role in the whiskey category with about 40% of flavored whiskey consumed by females.

“We see tremendous opportunity for consumer diversification in flavored whiskey,” said Hannah Venhoff, Brand Manager for Raven’s Lace PeachBerry Whiskey. “Many of the flavored whiskeys on the market take a macho and assertive approach. Raven’s Lace features a trend-setting flavor profile targeting females looking for a sweet flavored whiskey with a bold color and package that is made for them.” 

Raven’s Lace PeachBerry whiskey packaging features an intricate feminine lace design coupled with the Raven’s mysterious side incorporated in a unique label which dramatically contrasts the vibrant peach whiskey in the bottle.

The limited market launch will include retail and on-premise point-of-sale including a unique travel trunk floor display. In addition, Raven’s Lace will benefit from a robust digital media program which engages consumers on social channels and through digital advertising with the “Whiskey Your Way” marketing campaign focused on young females that enjoy bold whiskey with a sweeter side. 

Available at $14.99, Raven’s Lace PeachBerry Whiskey will be available in 50ml and 750ml sizes. The initial launch markets include Georgia, Indiana, Kansas, Kentucky, Louisiana, Nebraska, Massachusetts, Rhode Island, South Carolina and Tennessee.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Evan Williams Peach Launches in Select Markets This May

Evan Williams Peach Launches in Select Markets This May

New Flavor Poised to Capitalize on Spirit Market Trends

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BARDSTOWN, KY—Heaven Hill Brands, the country’s largest independent, family-owned and operated spirits producer, is adding to its portfolio of Evan Williams Flavors with the release of Evan Williams Peach this spring. True to its tagline, “No Fuzz. All Flavor.” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.     

Flavored Whiskeys continue to be one of the hottest segments of the spirits industry, with sales currently up 20 percent, according to Nielsen ratings, and Evan Williams Flavors, led by Evan Williams Honey, are growing at a rapid, double-digit rate. With peach emerging as one of the hottest flavors in 2014 across the spirits industry, Evan Williams Peach is right on target to maximize this market trend by blending this hot flavor with Evan Williams Kentucky Straight Bourbon Whiskey.

Evan Williams Peach will be initially available starting May 1 to the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.

This new flavor is packaged in the highly-recognizable square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, the second largest selling brand of Bourbon in the U.S. and the world. 

Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.

“Given the growth of the Evan Williams brand and the continued success of our flavor line, we fully anticipate Evan Williams Peach to play a key role in continuing to expand our presence within the flavored whiskey category,” said Chris Ratterman, Evan Williams Brand Manager. “The blend of fresh peach with Evan Williams Bourbon capitalizes on market trends, and has already generated much excitement among the trade and consumers in our lead markets.” 

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About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

CONTACT:

Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

To download images for this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com.  Please note Username and Password are case sensitive.

Standard Username: Heaven Hill
Password: Guest
Folder: Evan Williams Flavors

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Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

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Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

BARDSTOWN, Ky. – Introducing the darker side of Admiral Nelson’s Rum. Coming this June, Admiral Nelson’s Black Patch Premium Black Spiced Rum will build on the successful Admiral Nelson’s Rum franchise as a Black Spiced Rum that is carefully filtered through Bourbon Barrel Charred Oak.

Admiral Nelson’s Black Patch Premium Black Spiced Rum uses a unique filtering process which enriches the flavor by filtering it through charred American White Oak used in the Bourbon aging process. The deep, dark Black Patch is a more robust and mysterious style of Admiral Nelson’s Spiced Rum. 

“The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers,” said Hannah Venhoff, Admiral Nelson’s Rum Brand Manager. “Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”

Bottled at 94 proof, Admiral Nelson’s Black Patch Rum features a sophisticated cream, black and silver label and closure reflective of its bold style on the popular Admiral Nelson’s glass bottle with blue accents reflecting some of the brand’s key equities. The new Black Spiced Rum will be supported by an array of retail point of sale items with the “Admirably Smooth. Mysteriously Dark.” brand message. 

Admiral Nelson’s Black Patch Rum will be available beginning in June at $10.99/750ml in 50ml, 750ml 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson’s Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson family of rums is also comprised of the flagship Admiral Nelson Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in 1.75L, 1L, 750ml, 750ml Carry Pack, 375ml, 200ml and 50ml sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com or admiralnelsonsblackpatch.com

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

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Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

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Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

BARDSTOWN, KY – Burnett’s Flavored Vodka is introducing Cherry Limeade and Apple Berry, two new, exciting additions to its already diverse stable of flavors. The new flavors will be available nationally in April.

These well-known, highly mixable combination flavors marry the best of each flavor, creating sweet, fruity blends right on target with consumer tastes. Traditional fruit flavors continue to be a strong segment of the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market. 

“Cherry Limeade and Apple Berry are flavors that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” said Reid Hafer, senior brand manager. “Our consumers have come to expect and anxiously anticipate such flavor innovations from Burnett’s.”   

Apple Berry and Cherry Limeade bring Burnett’s portfolio to a total of 36 flavors, which includes: Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

Both Apple Berry and Cherry Limeade will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavors is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 30-35% alcohol by volume (60-70 proof).   

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Flavored Vodkas 

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Posted on

Heaven Hill Brands Hires Sarah Milne as Regional Manager for New Jersey, Pennsylvania

For Immediate Release

Heaven Hill Brands Hires Sarah Milne as Regional Manager for New Jersey, Pennsylvania

Louisville, KY – Heaven Hill Brands has hired Sarah Milne as the Regional Manager for New Jersey and Pennsylvania. Milne will manage Heaven Hill’s spirits portfolio in those states reporting directly to Jim Cotter, Eastern Division Manager.

Prior to joining Heaven Hill, Milne developed extensive experience in the industry, with the last seven years at Allied Beverage Group in New Jersey, where she held the position of Brand Development Director. She also held positions at Atlantic Wine Merchants, Foster’s Wine Estates Americas and Schiefflin & Somerset.

“We’re pleased to have someone of Sarah’s caliber aboard,” said Steve Feller, Vice President of Sales. “Her years of experience and extensive knowledge of the industry will benefit our sales force and people in her market.”

Milne attended the University of Illinois at Urbana and College of St. Elizabeth in Morristown, New Jersey, with an emphasis in business and marketing. 

She lives in Clinton Township, N.J. with her two children and two horses.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below:

Username: heavenhill
Password: guest
Folder: New Hires

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