Category: Press Releases

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Heaven Hill Brings Back Critically Acclaimed Elijah Craig 18-Year-Old Single Barrel Bourbon After Three Year Hiatus

For Immediate Release

Famed Distiller Also Continues Releasing Elijah Craig 23-Year-Old Single Barrel

BARDSTOWN, KY—To the delight of scores of Bourbon fans who have lamented its absence, Elijah Craig 18-Year-Old Single Barrel Bourbon is back. Heaven Hill Brands, the nation’s largest independent family owned and operated distilled spirits supplier, is once again offering the highly sought after and critically acclaimed American Whiskey after a three year hiatus due to inventory shortages. A past winner of the “Best Bourbon” award at the San Francisco World Spirits Competition, Elijah Craig 18-Year-Old Single Barrel was first introduced by Heaven Hill in 1994, and quickly gained legendary status at a time when super-premium Bourbon offerings were few and far between. As demand for the rare whiskey grew, along with growing demand for Heaven Hill’s other super-premium Bourbons, there were simply not enough 18-year-old barrels that met the Master Distiller’s strict quality standards, so the bottling was discontinued in 2012. Since then, stocks have come back into line, allowing Elijah Craig 18-Year-Old Single Barrel to again be offered on a limited national basis at a suggested retail price of $120 for the 750ml bottle. Heaven Hill also announced it is re-releasing a limited number of barrels of Elijah Craig 23-Year-Old Single Barrel, which has been bottled, also in limited quantities, since 2013 and carries a suggested retail price of $199.

Elijah Craig 18-Year-Old Single Barrel quickly gained a cult following upon its release as the oldest single barrel Bourbon on the market, and one that garnered multiple medals and awards throughout the nation and the world. It captured Double Gold/Best Bourbon at the San Francisco World Spirits Competition and was named one of the top 50 spirits by Wine Enthusiast Magazine. Arguably a victim of its own success, the brand was furloughed just as the high-end Bourbon market exploded, and since then connoisseurs have consistently inquired about when it might return.

Heaven Hill will release only about 15,000 750ml bottles of Elijah Craig 18-Year-Old Single Barrel this fall, packed in a three bottle case, and it will be available in most major metro markets nationwide on an allocated basis. The face label has been slightly altered since its last appearance in 2012, with the logotype now echoing the same Elijah Craig typographic treatment as the Elijah Craig Small Batch, Elijah Craig Barrel Proof, and the Elijah Craig 23-Year-Old Single Barrel. The new Elijah Craig 18-Year-Old Single Barrel now presents a consistent family look with the 23-Year-Old Single Barrel, with the former using a blue and copper colored face label and the latter a green and copper color palette.

The selection process for the Elijah Craig Single Barrel is one of the most stringent at Heaven Hill. From an aging inventory of 1.1 million barrels, the second largest American Whiskey holdings in the world, Master Distillers Craig Beam and Denny Potter select only barrels that have rested at low storage, and then further choose only those that meet their strict nosing and taste criteria. While taste nuances will vary slightly from one barrel to the other, as they should in a single barrel offering, in general they have selected for complex, multi-layered taste profiles that balance the 18 years in new charred oak with sweet and spicy grain notes. As befits a Bourbon that has seen 72 variable Kentucky seasons, the finish is long and warm.

The Elijah Craig 23-Year-Old Single Barrel is even more limited in quantity than the 18-Year-Old. The additional five years of maturation gives the 23-Year-Old a honeyed, dry oakiness, while still retaining the spicy and long finish.

“We at Heaven Hill have been offering aged Bourbons and single barrel bottlings as old as 18, 23, or even 27 years, for longer than anyone else,” noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Brands. “Our experience in this arena, along with our renowned quality standards and inventory of over one million aging barrels, means we can select and bottle extra-aged Bourbons that are unlike any others in the world, and provide a unique tasting experience for the true aficionado. This is really showcased in the Elijah Craig 18 and 23-Year-Old Single Barrel bottlings.”

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
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CONTACT:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

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Evan Williams Bourbon Named Official Bourbon of Kip Moore’s 2015 Wild Ones Tour

For Immediate Release

Evan Williams Bourbon Named Official Bourbon of Kip Moore’s 2015 Wild Ones Tour

Moore will feature Evan Williams at all 25 stops on tour

BARDSTOWN, Ky – Evan Williams Bourbon is partnering with Multi-Platinum selling artist Kip Moore for the 2015 Wild Ones Tour. The brand will be the “Official Bourbon” at each of the 25 stops on the tour.

As Official Bourbon of the 2015 Wild Ones Tour, Evan Williams will partner on promoted behind-the-scenes videos, arena signage and feature tour cocktails, all supported by digital media throughout the eight week tour.

Moore’s sophomore album, Wild Ones, was released last month to critical acclaim with Rolling Stone hailing it as “the year’s most honest album.”  It follows his debut album Up All Night, which spawned three No. One hits including “Hey Pretty Girl,” “Beer Money” and “Somethin’ ‘Bout A Truck.” A constant road warrior, the Chicago Sun-Times heralds Moore’s live show as “carving his own niche in country music…that sets him apart from the flock of country music rockers.”

“Kip is an authentic, country-rock talent whose grassroots style and meaningful lyrics reflect the style and personality of Evan Williams Bourbon,” said Chris Ratterman, Brand Manager, Evan Williams Bourbon. “We are excited to partner with Kip and be a part of the success of his new album and nationwide tour.

Evan Williams Kentucky Straight Bourbon is the #2-selling Bourbon in the world. Widely recognized as one of the finest premium Bourbons in the industry, the brand is among the leaders in the rapidly growing American Whiskey segment. For the past three years, Evan Williams has been recognized by Beverage Information Group and Impact for sales growth. Additionally, Impact named Evan Williams Bourbon a “Blue Chip” brand – reflecting total value in the industry.

The Evan Williams Family of Brands (70-100 proof) is available nationally in a variety of sizes. The brand is supported by programs which include strategic partnerships across sports and music that include ESPN, BASS Fishing and Rolling Stone. The Bourbon’s “Seriously Good Bourbon” campaign reflects the quality and affordability of Evan Williams Bourbon. Learn more at www.evanwilliams.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
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CONTACTS:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

For Kip Moore:
Kristie Sloan
The GreenRoom PR
(615) 242-7444
kristie@thegreenroompr.com 

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Heaven Hill Offers Ultra Rare John E. Fitzgerald Very Special Reserve Bourbon Release

For Immediate Release

CONTACTS:
Josh Hafer
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

Heaven Hill Offers Ultra Rare John E. Fitzgerald Very Special Reserve Bourbon Release

20 Year Old Barrels Distilled at Stitzel-Weller Provide Unprecedented Glimpse at DNA of Old Fitzgerald, Larceny

BARDSTOWN, KY—Heaven Hill Brands, the nation’s largest independent family owned and operated distilled spirits supplier, announces the one-time release of a Bourbon that will thrill both whiskey aficionados and history buffs—John E. Fitzgerald Very Special Reserve.  Comprised of 12 barrels of wheated Bourbon produced at the Stitzel-Weller Distillery, original home of Heaven Hill’s Old Fitzgerald and direct ancestor to the celebrated Larceny brand, the ultra-rare, highly allocated release will offer both an extraordinary sensory experience and a glimpse at the DNA of Bourbon lore.

Heaven Hill acquired the Old Fitzgerald line of wheated Bourbons—the flagship brand that legendary whiskey man Pappy Van Winkle produced at his original Stitzel-Weller Distillery in Shively, KY—in 1999, seven years after these barrels were filled and put up in the Stitzel-Weller rickhouses.  After Heaven Hill acquired the Old Fitz line, these barrels were transferred to Warehouse Y at Heaven Hill’s Bardstown campus where they aged on the first floor, allowing long, slow and balanced maturation.  They were transferred into inert tanks in 2013 to arrest the aging process and preserve the incredible taste until they were bottled.

Recent interest in Bourbon history and rare bottlings has created awareness of and strong interest in whiskeys produced at Stitzel-Weller, as past bottlings distilled at have become highly sought after and very expensive in the secondary collector’s markets.  The release of John E. Fitzgerald Special Reserve, available only in a 375ml bottle to maximize the very limited supply for a retail price of $300, will resonate strongly with Bourbon history lovers and aficionados who understand the connection of this bottling to the original Old Fitzgerald family and to the Larceny brand that Heaven Hill launched to honor the legend of John E. Fitzgerald.

The legend goes that Treasury Agent John E. Fitzgerald was allowed free access to the bonded bourbon warehouses, and helped himself from only barrels containing the finest bourbon. The agent’s selections became known around the distillery as “Fitzgerald barrels” and were used to create a softly wheated bourbon known as “Old Fitzgerald.” The agent’s larcenous behavior was kept secret until the unveiling of the Larceny line, which revealed his story in full. John E. Fitzgerald Very Special Reserve honors both the superb taste of this lawless gauger and the legacy of the Old Fitzgerald line of distillers, who have exceeded the agent’s already high standards.

The packaging for John E. Fitzgerald Very Special Reserve is as stunning and special as the Bourbon inside.  The 375ml bottles resemble cut glass crystal and have the label information directly applied onto the glass, along with a gold and platinum key graphic, which hearkens back to the Larceny logo—a key—and commemorates Fitzgerald’s role as the treasury agent who held the keys to the warehouse.  The bottles have an ornate satin finish metal closure with a cork, and a strip stamp on the neck and the face label both prominently feature the 20 Year old age statement.  In addition, each bottle comes packed inside a handmade wooden box with die-cut keyholes and hinged doors that close with magnets.  

The 12 original Stitzel-Weller barrels were dumped together and bottled at 90° proof or 45% alcohol by volume.  The barrels were not chill filtered, meaning the whiskey retains more of the natural esters and fatty acids than whiskey that has been chill filtered to remove these flavor compounds, providing a richer mouthfeel.  The John E. Fitzgerald Very Special Reserve offers rich cocoa and vanilla notes with a long, refined finish and the softness that a wheated mashbill provides.

“With the second largest inventory of Bourbon in the world, and one of the broadest ranges of styles, ages and proofs in the industry, it is rare for Heaven Hill to release barrels not produced by the company,” noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “Because these barrels represent the DNA of our Old Fitzgerald and Larceny, and because the original Stitzel-Weller distillery is so highly regarded by those in the know, we felt like the release of the John E. Fitzgerald Very Special Reserve would provide both context and credibility for the Old Fitz and Larceny bottlings.  These 3,000 bottles will not remain on the shelves for long, if at all.”

Heaven Hill Co-Master Distiller Denny Potter stated that “these 12 barrels represent a golden age in Bourbon history, but also tie the past into our current Larceny and Old Fitzgerald brands.  The Bourbon is the renowned wheated mashbill that Pappy Van Winkle developed for Old Fitz at Stitzel-Weller.  Its aging has been carefully managed to ensure it will be at its best, with two different aging regimens and locations so that it will not be over-aged or tannic.”

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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Hpnotiq Unites Hip-Hop Artist Cam’ron, Artist Naturel, Artist/Rapper Yung Jake, Dj Va$Htie For #Since2001

FOR RELEASE: For Immediate Release

CONTACT: Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

HPNOTIQ UNITES HIP-HOP ARTIST CAM’RON, ARTIST NATUREL, ARTIST/RAPPER YUNG JAKE, DJ VA$HTIE FOR #SINCE2001

New Campaign Taps Early 2000s Nostalgia, Pays Homage to Liqueur Brand’s Boundary-Pushing Legacy

BARDSTOWN, Ky. – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, launches a new 360-degree campaign entitled #SINCE2001. Originally launched in 2001, Hpnotiq was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. This fall, Hpnotiq is enlisting hip-hop artist Cam’ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola – otherwise known as the Hpnotiq “Class of 2001” – to tap into consumers’ nostalgia for the 1990s and early 2000s via a full brand makeover.

The brand makeover is led with a new 360-degree marketing campaign influenced by artist Naturel who redesigned the Hpnotiq brand’s visual identity, incorporating his signature pop-art-influenced style. The Art Deco-inspired graphic cues have launched on the brand’s social channels and newly launched websiteas well as via out-of-home advertising. A behind-the-scenes video featuring Naturel speaking to his inspiration for the redesign is available on the Hpnotiq brand’s. The campaign was created and led by New York-based consumer marketing agency Team Epiphany.

“With a new visual identity and the roster of brand ambassadors we’ve curated, there’s no doubt that Hpnotiq is poised to introduce new consumers to the original flavor and signature color that didn’t just define culture, but created its very own,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “At the same time, those who remember Hpnotiq from the early 2000s will appreciate the somewhat irreverent sentiment of the campaign.”

The Hpnotiq makeover includes the celebrity partnerships, on-premise promotions, social and digital media advertising, plus on- and off-premise point of sale items. The entire creative campaign is grounded in the work developed by artist Naturel. Social components will feature the entire portfolio of celebrity artisists and will support on-premise events throughout 2015.

Bottled in France, Hpnotiq Liqueur (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium Vodka, and a touch of Cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry and a staple in retail stores and nightlife accounts across the country. Hpnotiq Liqueur (SRP $19.99) is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and bottled at 17 percent alcohol by volume (34 proof). For more information about Hpnotiq, follow Hpnotiq on Instagram, Twitter and Facebook.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

About Naturel
Lawrence Atoigue, professionally known as Naturel, is an illustrative based artist who’s quickly emerging in today’s postmodern scene. His futuristic illustrations have successfully blended methods of Pop and Cubism with a Surrealist vision. Considered an influencer himself with tens of thousands of Instagram fans, his talents have attracted the eyes and support of celebrity clients such as Rihanna, LeBron James, Spike Lee, Swizz Beatz and countless others. Born and raised in Prince Georges County, Maryland, Naturel’s work is deeply rooted within today’s urban millennial community. Naturel’s countless collaborative projects with brands like Crooks & Castles, Nike, Pepsi, Fiat and others, have all seamlessly brought together his foundation as a designer with his recently mastered fine artistry to make for exciting and successful campaigns and products. Limited edition prints can be found at www.allburgundy.com.

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Heaven Hill Adds Deep Eddy Vodka to Portfolio of Leading Brands

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release

BARDSTOWN, KY./Austin, TX. – Heaven Hill Brands, the nation’s largest independent, family-owned and operated distilled spirits supplier has entered into a definitive agreement to acquire Deep Eddy Vodka, the #1 fastest-growing spirits brand in the US, according to IRI, and its distillery from Eliza Spring, LLC, for an undisclosed amount.

Deep Eddy Vodka is one of the fastest-growing brands in the distilled spirits industry. Since its introduction in 2010 with the original Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, the business has grown to over 500,000 cases today. Deep Eddy Vodka is propelled by its Austin-bred roots, use of all-natural fruit juices, production process and iconic brand imagery. The brand achieved extraordinary growth beginning in 2013 with the launch of the Deep Eddy Ruby Red Vodka that resulted in over 300% sales growth. In early 2015, Deep Eddy Lemon Vodka was launched and has further led to unprecedented growth for the business.

“This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka and their entire team to our dynamic and innovative family,” said Max L. Shapira, President of Heaven Hill Brands. “Deep Eddy Vodka is a star on the rise in the spirits industry and is redefining the premium Vodka market with a quality product and iconic marketing programs. The brand is a perfect fit for our established portfolio of rapidly-growing products.”

Much of Deep Eddy Vodkas’ growth is the result of innovative marketing and sales programs centered on the Deep Eddy Vodkas’ iconic, retro-style rooted in the rich history of Austin, TX. Deep Eddy Vodka will continue to be produced in the Austin area and the distillery’s Visitor Center is open to the public Friday through Sunday.

“This is an incredible day for Deep Eddy Vodka,” said Eric Dopkins, who will continue as President of Deep Eddy Vodka. “The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill.”

“Two quintessentially independent, American companies are now together and poised for a tremendous future,” said Chad Auler and Clayton Christopher, co-founders of Deep Eddy Vodka. “For 80 years, Heaven Hill Brands has embodied independence with its heart and soul grounded in a unique and historic set of American Whiskeys. They are stewards of one of the strongest, most diversified product portfolios in the industry and understand the essence of Deep Eddy Vodka. With that foundation, Heaven Hill will deliver Deep Eddy’s mission to be the #1 Super Premium American Vodka in the US.”

Perella Weinberg Partners LLP acted as financial advisor to Heaven Hill Brands and UBS Securities LLC acted as exclusive financial advisor to DE Spirits, LLC and Eliza Spring, LLC with respect to the transaction. Wyatt Tarrant & Combs LLP served as legal counsel to Heaven Hill Brands with respect to the transaction and Paul, Weiss, Rifkind, Wharton & Garrison LLP and Kastner Huggins Reddien Gravelle LLP served as legal counsel to DE Spirits, LLC and Eliza Spring, LLC.

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, was founded in 2010 by two local entrepreneurs with a background in beverage and spirits, Clayton Christopher (creator of Sweet Leaf Tea) and Chad Auler (creator of Savvy Vodka). As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. All Deep Eddy Vodka products are distilled in small batches at its state-of-the-art Texas distillery.  The company’s line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry and Deep Eddy Lemon. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

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Heaven Hill Brands Celebrates its 80th Anniversary by Giving Back

FOR RELEASE: For Immediate Release

Heaven Hill Brands Celebrates its 80th Anniversary by Giving Back

BARDSTOWN, Ky. – Heaven Hill Brands, the country’s largest family-owned and -operated distilled spirits company, is celebrating 80 years of success this year by giving back. To thank the community for being a valued partner over the last eight decades, Heaven Hill is planning a philanthropic effort, with the help of its employees.

Starting July 17, Heaven Hill will draw names of employees each Friday, for a total of 80 names, all leading up to an Employee Appreciation event on Sept. 12 at Heaven Hill corporate headquarters in Bardstown, Ky. Heaven Hill will donate $80 to a charity of those people’s choosing. In total, 80 employees will give $80 each to 80 charitable causes.

“We wanted to thank our employees for their hard work, as well as thank the community for 80 years of support,” said Max Shapira, Heaven Hill Brands President.

Additionally, the company is asking each employee to bring a canned good or other food item to the Employee Appreciation event. The collected items will be weighed with the goal of reaching 380 pounds of food that will be donated to a local food pantry serving those in need.

“This is another way for all of us here to celebrate all our achievements so far by giving back,” Shapira said. “I couldn’t be more proud of the company and how far we’ve come since my father and his brothers started it. Eighty years of success is just the beginning.”

The company kicked off its yearlong 80th anniversary celebration by unveiling a new corporate name, Heaven Hill Brands, and a new logo that captures the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier.

Through internal product development and strategic brand acquisitions, Heaven Hill has built on its foundation of American Whiskeys to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.

Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon, and category leaders Christian Brothers Brandy, Burnett’s Vodka and Admiral Nelson’s Rum. The portfolio also includes a growing line of leading imported brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs. Likewise, the company has a stable of innovative brands including PAMA Liqueur, Blackheart Spiced Rum and Evan Williams Flavors.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

Username: Heaven Hill      
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The Search for Heaven Hill Brands, Liquor.com 2016 “Bartender of the Year” Begins NOW!

FOR RELEASE: For Immediate Release

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The Search for Heaven Hill Brands, Liquor.com 2016 “Bartender of the Year” Begins NOW!

Winner will receive $15,000 at finals in Puerto Rico in June 2016

BARDSTOWN, Ky. – Heaven Hill Brands and Liquor.com are searching for the 2016 Bartender of the Year. The event includes online submissions, regional semifinals and the crowning of the 2016 Bartender of the Year in June 2016 at the St. Regis Bahia Beach in Puerto Rico. Bartenders will be challenged to demonstrate a variety of cocktail skills including the use of Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch, PAMA Pomegranate Liqueur and Rittenhouse Rye Whisky.

The 2016 Bartender of the Year contest will demand every aspect of bartender skills. The goal is to identify the bartender who best embodies the range of qualities to which bartenders aspire. From service to history and skills to quality preparation, the 2016 Bartender of the Year will be a celebrated example of what is means to be behind the stick. 

“Heaven Hill Brands’ portfolio of spirits is especially suited to identify the Bartender of the Year for 2016,” said Kate S. Latts, Vice President, Marketing for Heaven Hill Brands. “With uncompromising quality among our featured Liqueurs and Whiskeys, we feel we can identify the strongest talent in the U.S. Ultimately, we will hope to elevate the craft of the bartender and support the traditions and qualities that make it truly unique.”

Over eight months, Heaven Hill Brands and Liquor.com will identify candidates for Bartender of the Year first by online submissions received from August 1 to October 1. Submissions will be evaluated throughout October and November by Heaven Hill National Brand Educator Lynn House and two leading national judges. The regional finals for the competition will be hosted in Chicago, New Orleans, New York and San Francisco throughout February and March 2016. Regional finalists will vie for Bartender of the Year and $15,000 at the St. Regis Bahia Beach Resort in Puerto Rico in June 2016. 

Submissions for the contest will open at liquor.com/bartender-of-the-year/ on August 1. Pre-registration for the contest will be available by submitting email addresses at the website beginning July 15.

Judges for each round of the competition will be announced throughout the duration of the contest. 

Grounded in the original Bartender of the Year hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Past winners of the competition include John Lermayer, Sean Kenyon and Dennis Gobis.

About: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

For images, go to http://connect.heavenhill.com and enter the Username and Password below:

Username: Heaven Hill
Password: Guest
Folder: Bartender of the Year

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

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Heaven Hill Brands Launches Super-Premium Pikesville Rye

6-Year-Old, 110-Proof Spirit Salutes Traditional American Straight Rye Whiskey

Bardstown, Ky., July 8, 2015—Heaven Hill Brands, now in its third generation of family ownership and celebrating 80 years of crafting whiskey and curating all-American spirits brands, today announces the launch of a super-premium spirit, Pikesville Straight Rye Whiskey. At 6 years old and 110 proof, this new expression of Pikesville Rye is produced at Heaven Hill’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. With a suggested retail price of $49.99 for a 750ml bottle, it will roll out in New York, Chicago, San Francisco and Los Angeles in Summer 2015, with allocated national distribution to follow in the Fall.

During previews, Pikesville Rye earned spirits industry acclaim, including a Double Gold Medal at the San Francisco World Spirits Competition and 95 Points at F. Paul Pacult’s Ultimate Spirits Challenge. Distilled from at least 51 percent rye, with corn and malted barley as the “small” grains, Pikeville Rye has an appealing pale copper color, reflecting its extra aging. Its aroma evokes earthy cocoa notes with oaky smoke underneath. On the palate, Pikesville Rye is dry and spicy, with hints of honeyed rye and cloves. Soft vanilla and baking spices round out the finish. 

“Heaven Hill has a tradition of keeping storied brands alive,” says Max L. Shapira, President, Heaven Hill Brands, and second-generation family member. “We purchased the Pikesville brand as the Maryland Rye industry was disappearing and have distilled it for decades for the local market. As consumers have fallen in love with Straight Bourbon Whiskey, they have naturally expanded their passion to Rye. We wanted to update this authentic artifact of Americana for contemporary palates and offer this super-premium expression nationally.”

This marks the first major new product launch since Denny Potter was named Heaven Hill Brand’s Co-Master Distiller. Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. 

“Pikesville Rye is the text book example of the traditional three-grain American Straight Rye Whiskey that laid the foundation for Rye’s current renaissance,” says Potter. “To set it apart from other Ryes, I selected barrels at a minimum of 6 years old from high storage and bottled it at a proof that allows the most character from the barrel to come through without overpowering the spicy grain notes. It will appeal to American Whiskey connoisseurs seeking a robust and flavorful sip and to today’s bartending community, as it mixes well in classic cocktails.”

With its Maryland roots dating back to 1895, Pikesville Rye returned after Prohibition, surviving ownership changes and the decline of the Maryland Rye whiskey industry. With Maryland production coming to a close in the 1980s, Pikesville Rye was kept alive by Heaven Hill Brands, which has produced the spirit in Kentucky ever since. It is a prominent brand in Maryland and is served throughout the Baltimore metropolitan area. The traditional 80-proof, 3-year-old Pikesville Rye will remain in production and will continue to be distributed in Maryland. 

About Pikesville Straight Rye Whiskey: Pikesville Straight Rye Whiskey is a 6-year-old, 110-proof super-premium spirit that salutes a historic Maryland mark dating back to 1895. It is distilled by Heaven Hill Brands at the company’s historic Bernheim Distillery in Louisville and aged in its premier rickhouses in Bardstown, Ky. Co-Master Distiller Denny Potter carefully selected each extra-aged barrel and determined the spirit’s ideal proof level. With its mashbill of at least 51 percent rye, with corn and malted barley as the “small” grains, Pikesville Rye embraces the tradition of American Straight Rye Whiskey that set the stage for Rye’s current renaissance. For more information, please visit www.pikesvillerye.com.

About Heaven Hill Brands: Founded in 1935, Bardstown, Ky.-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey. For more information, please visit www.heavenhill.com.

CONTACT:
Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

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Governor Beshear Names Heaven Hill Brands Vice President of Human Resources Debbie Morris to New Workforce Innovation Board

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Governor Beshear Names Heaven Hill Brands Vice President of Human Resources Debbie Morris to New Workforce Innovation Board

BARDSTOWN, Ky. – Gov. Steve Beshear recently appointed Debbie Morris, Vice President of Human Resources at Heaven Hill Brands, to the Kentucky Workforce Innovation Board (KWIB). The group’s overarching goal will be to foster a modern system of workforce development activities that will be flexible, coherent and responsive to the needs of business while designed to ensure that Kentucky builds a workforce able to meet the challenges of the 21st century.

Morris has served in Human Resources with Heaven Hill Brands for 13 years. In her role she is responsible for the company’s personnel, labor relations, training, safety and process improvement efforts. Under her leadership, Heaven Hill has instituted numerous strategic Human Resources initiatives.

“Debbie is a strong leader with a great understanding of the workforce dynamics that affect our business, as well as, industry throughout Central Kentucky,” said Allan M. Latts, COO, Heaven Hill Brands. “I know the Commonwealth will benefit from her experience and expertise.”

Attached to the Education and Workforce Development Cabinet, the new KWIB will ensure the state’s compliance with the federal Workforce Innovation and Opportunity Act of 2014 (WIOA), the first legislative reform of the public workforce system in more than 15 years. WIOA reauthorizes the Workforce Investment Act of 1998.

“The quality of our workforce is the key factor that will dictate Kentucky’s ability to attract the jobs of the future and ensure Kentucky’s prosperity,” said Gov. Beshear. “That’s why I’m directing the new board to initiate and oversee critical strategies that will link workforce policies, education and training programs, and funding with the economic development needs of the Commonwealth and its regions in mind.”

An alumnae of Western Kentucky University who also studied at Bellarmine University, Morris is certified as a Senior Professional in Human Resources (SPHR) from the Human Resources Certification Institute.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

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Lunazul 100% Agave Tequila Unveils New Premium Packaging, Marketing Campaign

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Lunazul 100% Agave Tequila Unveils New Premium Packaging, Marketing Campaign

BARDSTOWN, Ky. – Lunazul 100% Agave Tequila has a new, premium package reflective of the brand’s quality and heritage. The hot-selling Lunazul now features a refreshed bottle with a cleaner look, cork closure and blown-in elements. With the rollout of the package, Lunazul will debut the “One Sip and You Know” marketing campaign which focuses on the simplicity of the Tequila’s great taste.

The estate grown, distilled and bottled Lunazul is among the finest 100% Agave Tequilas in the category. At the 2015 Ultimate Beverage Challenge, three of the four Lunazul varieties (Blanco, Reposado and Anejo) earned the prestigious “Finalist” designation in their respective age groups (all earning 92 points or higher). The packaging is designed to highlight the award-winning Tequila inside and simplify the overall look.

In addition to the Lunazul bottle, a cleaner label design presents the Tequila’s hallmark black label trimmed with bright, crisp colors accented by a blow-in of the Lunazul wolf and a premium cork closure.

The Lunazul package redesign is augmented by a new marketing campaign which underscores the simplicity of the decision to drink Lunazul Tequila, “One Sip and You Know.” Cutting through the clutter of the Tequila category and the myriad complicated messages, Lunazul is a standout for its unique heritage, production process and commitment to quality. The straightforward campaign, however, champions the award-winning flavor of Lunazul suggesting, “Let’s Not Complicate Things.”

The campaign will kick off with a Thrillist partnership that features digital advertising and a summer sweepstakes alongside additional digital, social and trade advertising. Plus, all web presence, on- and off-premise POS and local market activations will reflect the transition to the new campaign.

“This beautiful package update and campaign will contribute immensely to the next stage of growth for Lunazul,” said Reid M. Hafer, Senior Brand Manager for Lunazul Tequila. “The product was a market innovator upon initial release has grown double digits each year for the past five years. The foundation for its success is built and a bright future is ahead with this package and campaign.”

Lunazul 100% Agave Tequila has been one of the leading new Tequila brands in the 100% Agave sub-category. It is both a Beverage Information Group “Rising Star” and Impact “Hot Prospect” for volume growth since 2013.

Lunazul Tequilas (SRP $19.99-24.99) are available in four varieties, Blanco, Reposado, Añejo and Primero.  Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only.  All are bottled at 40% alcohol by volume. Learn more at www.lunazultequila.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com 

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