Category: Press Releases

Posted on

Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

FOR IMMEDIATE RELEASE

For Media Release: See End of Release for Image Directions

Raven’s Lace PeachBerry Whiskey Takes a Colorful Approach to Flavored Whiskey

BARDSTOWN, Ky. – Raven’s Lace PeachBerry Whiskey is a flavored whiskey with both a wild and sweet side. Offering an alternative to masculine dominated flavored whiskeys, Raven’s Lace is a one-of-a-kind whiskey with a vibrant attitude and feminine touch with the juxtaposition of a darker side. 

Available in June, Raven’s Lace PeachBerry Whiskey infuses juicy peach and sweet strawberry flavors with the smoothness of Bourbon whiskey at an approachable 60 proof. Raven’s Lace PeachBerry Whiskey primarily appeals to the growing segment of female consumers for whom traditional whiskey is not necessarily their drink of choice but are interested in the sweet taste of flavored whiskeys. By all accounts, flavored whiskey is growing tremendously and makes up 12% of whiskey sales according to the Wall Street Journal. And women are playing an increasingly important role in the whiskey category with about 40% of flavored whiskey consumed by females.

“We see tremendous opportunity for consumer diversification in flavored whiskey,” said Hannah Venhoff, Brand Manager for Raven’s Lace PeachBerry Whiskey. “Many of the flavored whiskeys on the market take a macho and assertive approach. Raven’s Lace features a trend-setting flavor profile targeting females looking for a sweet flavored whiskey with a bold color and package that is made for them.” 

Raven’s Lace PeachBerry whiskey packaging features an intricate feminine lace design coupled with the Raven’s mysterious side incorporated in a unique label which dramatically contrasts the vibrant peach whiskey in the bottle.

The limited market launch will include retail and on-premise point-of-sale including a unique travel trunk floor display. In addition, Raven’s Lace will benefit from a robust digital media program which engages consumers on social channels and through digital advertising with the “Whiskey Your Way” marketing campaign focused on young females that enjoy bold whiskey with a sweeter side. 

Available at $14.99, Raven’s Lace PeachBerry Whiskey will be available in 50ml and 750ml sizes. The initial launch markets include Georgia, Indiana, Kansas, Kentucky, Louisiana, Nebraska, Massachusetts, Rhode Island, South Carolina and Tennessee.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below:

Username: heavenhill
Password: guest
Folder: Raven’s Lace

Posted on

Evan Williams Peach Launches in Select Markets This May

Evan Williams Peach Launches in Select Markets This May

New Flavor Poised to Capitalize on Spirit Market Trends

FOR RELEASE: For Immediate Release

IMAGES: See Directions at End of Release

BARDSTOWN, KY—Heaven Hill Brands, the country’s largest independent, family-owned and operated spirits producer, is adding to its portfolio of Evan Williams Flavors with the release of Evan Williams Peach this spring. True to its tagline, “No Fuzz. All Flavor.” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.     

Flavored Whiskeys continue to be one of the hottest segments of the spirits industry, with sales currently up 20 percent, according to Nielsen ratings, and Evan Williams Flavors, led by Evan Williams Honey, are growing at a rapid, double-digit rate. With peach emerging as one of the hottest flavors in 2014 across the spirits industry, Evan Williams Peach is right on target to maximize this market trend by blending this hot flavor with Evan Williams Kentucky Straight Bourbon Whiskey.

Evan Williams Peach will be initially available starting May 1 to the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.

This new flavor is packaged in the highly-recognizable square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, the second largest selling brand of Bourbon in the U.S. and the world. 

Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.

“Given the growth of the Evan Williams brand and the continued success of our flavor line, we fully anticipate Evan Williams Peach to play a key role in continuing to expand our presence within the flavored whiskey category,” said Chris Ratterman, Evan Williams Brand Manager. “The blend of fresh peach with Evan Williams Bourbon capitalizes on market trends, and has already generated much excitement among the trade and consumers in our lead markets.” 

-30-

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

CONTACT:

Larry Kass
Director of Trade Relations
Heaven Hill Brands
(502) 413-0220
lkass@heavenhill.com 

To download images for this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com.  Please note Username and Password are case sensitive.

Standard Username: Heaven Hill
Password: Guest
Folder: Evan Williams Flavors

Posted on

Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

FOR IMMEDIATE RELEASE

For Media Release: See End of Release for Image Directions

Admiral Nelson’s Rum Turns A Blind Eye to the Ordinary With Black Patch

BARDSTOWN, Ky. – Introducing the darker side of Admiral Nelson’s Rum. Coming this June, Admiral Nelson’s Black Patch Premium Black Spiced Rum will build on the successful Admiral Nelson’s Rum franchise as a Black Spiced Rum that is carefully filtered through Bourbon Barrel Charred Oak.

Admiral Nelson’s Black Patch Premium Black Spiced Rum uses a unique filtering process which enriches the flavor by filtering it through charred American White Oak used in the Bourbon aging process. The deep, dark Black Patch is a more robust and mysterious style of Admiral Nelson’s Spiced Rum. 

“The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers,” said Hannah Venhoff, Admiral Nelson’s Rum Brand Manager. “Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”

Bottled at 94 proof, Admiral Nelson’s Black Patch Rum features a sophisticated cream, black and silver label and closure reflective of its bold style on the popular Admiral Nelson’s glass bottle with blue accents reflecting some of the brand’s key equities. The new Black Spiced Rum will be supported by an array of retail point of sale items with the “Admirably Smooth. Mysteriously Dark.” brand message. 

Admiral Nelson’s Black Patch Rum will be available beginning in June at $10.99/750ml in 50ml, 750ml 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson’s Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson family of rums is also comprised of the flagship Admiral Nelson Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in 1.75L, 1L, 750ml, 750ml Carry Pack, 375ml, 200ml and 50ml sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof). For more information, visit www.admiralnelsonsrum.com or admiralnelsonsblackpatch.com

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: 
Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below:

Username: heavenhill
Password: guest
Folder: Admiral Nelson’s

Posted on

Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

FOR RELEASE: For Immediate Release

IMAGES: See Directions at End of Release

Burnett’s Flavored Vodka Introduces Cherry Limeade and Apple Berry Flavors

BARDSTOWN, KY – Burnett’s Flavored Vodka is introducing Cherry Limeade and Apple Berry, two new, exciting additions to its already diverse stable of flavors. The new flavors will be available nationally in April.

These well-known, highly mixable combination flavors marry the best of each flavor, creating sweet, fruity blends right on target with consumer tastes. Traditional fruit flavors continue to be a strong segment of the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market. 

“Cherry Limeade and Apple Berry are flavors that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” said Reid Hafer, senior brand manager. “Our consumers have come to expect and anxiously anticipate such flavor innovations from Burnett’s.”   

Apple Berry and Cherry Limeade bring Burnett’s portfolio to a total of 36 flavors, which includes: Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

Both Apple Berry and Cherry Limeade will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavors is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 30-35% alcohol by volume (60-70 proof).   

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com
www.heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Flavored Vodkas 

-30-

Posted on

Heaven Hill Brands Hires Sarah Milne as Regional Manager for New Jersey, Pennsylvania

For Immediate Release

Heaven Hill Brands Hires Sarah Milne as Regional Manager for New Jersey, Pennsylvania

Louisville, KY – Heaven Hill Brands has hired Sarah Milne as the Regional Manager for New Jersey and Pennsylvania. Milne will manage Heaven Hill’s spirits portfolio in those states reporting directly to Jim Cotter, Eastern Division Manager.

Prior to joining Heaven Hill, Milne developed extensive experience in the industry, with the last seven years at Allied Beverage Group in New Jersey, where she held the position of Brand Development Director. She also held positions at Atlantic Wine Merchants, Foster’s Wine Estates Americas and Schiefflin & Somerset.

“We’re pleased to have someone of Sarah’s caliber aboard,” said Steve Feller, Vice President of Sales. “Her years of experience and extensive knowledge of the industry will benefit our sales force and people in her market.”

Milne attended the University of Illinois at Urbana and College of St. Elizabeth in Morristown, New Jersey, with an emphasis in business and marketing. 

She lives in Clinton Township, N.J. with her two children and two horses.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Contact: Josh Hafer
Communications Manager
Heaven Hill Brands
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below:

Username: heavenhill
Password: guest
Folder: New Hires

-30-

Posted on

Heaven Hill Distilleries Named 2014 Very Large Business of the Year by Louisville Business First

FOR RELEASE: For Immediate Release

Heaven Hill Distilleries Named 2014 Very Large Business of the Year by Louisville Business First

BARDSTOWN, Ky. – In a ceremony recognizing the leaders in the Louisville business community, Heaven Hill Distilleries, Inc. was named Louisville Business First’s 2014 Very Large Business of the Year last night at the Kentucky International Convention Center. The awards are given annually by the city’s only dedicated business publication “to celebrate excellence in business.” Heaven Hill Distilleries, Inc. was nominated alongside Delta Dental of Kentucky and Texas Roadhouse Restaurants. It was the second straight year in which the company was nominated for the award.

“We are particularly honored to be recognized by the Louisville Business Community as one of the leading businesses in Louisville and Southern Indiana,” said Max L. Shapira, President, Heaven Hill Distilleries, Inc. “As we begin to celebrate the 80th anniversary of our company’s founding, this award is particularly appreciated. Our third generation of family ownership is committed to upholding the values and qualities shared by all of the community’s leading businesses.”

Heaven Hill Distilleries was recognized by the publication for the development of Louisville’s first stop on the Kentucky Bourbon Trail®, the Evan Williams Bourbon Experience® on Main St., sales growth of key spirits brands such as Evan Williams Bourbon and Burnett’s Vodka, and a host of new product innovations and acquisitions.

The selection process began with Business First readers, who nominated companies and nonprofit organizations which achieved excellence in the last year to 18 months. The Business First editorial team chose 18 finalists — three each in six categories.  The final job of choosing the winners in each category was entrusted to a panel of outside expert judges.

Founded in 1935, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:

Josh Hafer

Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heavenhill.com

Posted on

Diana Boyle Joins Heaven Hill Distilleries, Inc. as On-Premise Area Sales Manager for Metro New York

For Immediate Release

IMAGES: See directions at end of release

Diana Boyle Joins Heaven Hill Distilleries, Inc. as On-Premise Area Sales Manager for Metro New York

Diana Boyle has joined Heaven Hill Distilleries, Inc. as the On-Premise Area Sales Manager for Metro New York and will be working closely with the local distributor sales teams. She will report directly to Bob Fiore, Regional Manager.

Diana comes to Heaven Hill with significant industry experience.Most recently, she was employed by MKTG in Eastern Pennsylvania where she worked on the Diageo portfolio as the Lead Brand Ambassador.

“Diana is a welcome addition. Her enthusiasm and professionalism will serve our sales team well,” said Steve Feller, Heaven Hill Vice President of Sales.

Boyle received a Bachelor of Science Degree in Fashion Design from Drexel University in Philadelphia, Pa. She lives in Queens.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT: Josh Hafer

Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heavenhill.com

 

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below:

Username: Heaven Hill

Password: Guest

Folder: New Hires

Posted on

Evan Williams Bourbon Experience Toasts One-Year Anniversary with Special Events and Bourbon Bottle Release

For Immediate Release

For Images: See Directions at End of Release

Evan Williams Bourbon Experience Toasts One-Year Anniversary with Special Events and Bourbon Bottle Release

LOUISVILLE, KY. – The Evan Williams Bourbon Experience® is celebrating its one-year anniversary Nov. 15 with a week of celebratory events and the release of a commemorative Evan Williams Single Barrel Bourbon.

The Evan Williams Bourbon Experience® is a multi-million dollar artisanal distillery, immersive tourism experience and retail store celebrating the legacy of Evan Williams, Kentucky’s first commercial distiller and namesake of Heaven Hill Distilleries’ flagship Bourbon brand. As Louisville’s first stop on the Kentucky Bourbon Trail®, the Evan Williams Bourbon Experience drew 70,000 visitors this year from around the globe.      

“The Evan Williams Bourbon Experience is an incredible pioneer in Louisville’s ever-expanding bourbon and spirits tourism presence,” said Louisville Mayor Greg Fischer. “Thanks to Heaven Hill for blazing a trail and giving so many visitors a tremendous experience with our city’s native spirit, history and heritage.”

Anniversary festivities kick off 10:30-11:00 a.m., Mon., Nov. 10, when Mayor Fischer, company executives and other dignitaries will be on hand to unveil an official Evan Williams historical marker across the street from the Evan Williams Bourbon Experience, 528 W. Main St. Max L. Shapira, president of Heaven Hill, America’s largest independent, family-owned and operated spirits company, will sign bottles from 3-5:30 p.m. and there will be a Downtown Neighborhood Celebration from 2:30-5 p.m. in the Retail Store.

A special 2005 Vintage Evan Williams Single Barrel Bourbon may be purchased exclusively at the Bourbon Experience starting Nov. 10 as well. There are only 420 bottles available, poured from two hand-selected barrels. The bourbon is 100 proof, as opposed to the standard 86.6 proof in other Evan Williams Single Barrel bottles. The bottles are dipped in copper wax and feature a unique “Evan Williams Bourbon Experience First Anniversary” label and sell for $99.99 each.  

Throughout the week, the Evan Williams Bourbon Experience will offer buy one, get $1 tours, a free, logoed nosing glass for every guest and door prizes each day. Tastings of rare Evan Williams 23-Year-Old Straight Bourbon Whiskey will be on tours Tues., Nov. 11, and Artisanal Distiller Charlie Downs will treat visitors to the Evan Williams Bourbon Experience’s ‘new make,’ fresh off the still on ‘White Dog Wednesday,’ Nov. 12.  

On Thurs., Nov. 13, Heaven Hill Brand Ambassador Bernie Lubbers, fondly renowned as “the Whiskey Professor,” will lead tours in the Evan Williams Bourbon Experience’s Speakeasy, a 1920s inspired bar that transports guests back to the last days of Prohibition. On Friday, guests will enjoy refreshments, bourbon cupcakes and Heaven Hill Master Distiller Craig Beam and Evan Williams Bourbon Experience Artisanal Distiller Charlie Downs will sign bottles 4–6 p.m. Lastly, Downs will sign bottles noon-2 p.m., Sat., Nov. 15, as guests enjoy refreshments.

“We’re extremely proud of the experiences we’ve offered to our guests this year at the Evan Williams Bourbon Experience,” said Heaven Hill President Max L. Shapira said. “Through the Evan Williams Bourbon Experience, people from near and far have come to know just how integral our area has always been to the growth and development of the Bourbon industry. It all started here with real-life legends, like Evan Williams, Louisville’s first commercial distiller and wharf-master. We give guests a taste of that tradition and how it lives on today.”

The Evan Williams Bourbon Experience offers guests guided, immersive tours where they are brought back in time to see Evan Williams’ original distillery, Louisville wharf scenes and historic Whiskey Row. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it differs from distilleries in Evan Williams’ era.

The building features a five-story-high Evan Williams Bourbon bottle façade and indoor Bourbon fountain installation as signature architectural features. Guests of legal drinking age may enjoy educational tastings of premium Bourbons in two themed tasting rooms and a large retail area offers a wide range of Evan Williams branded merchandise, specialty food products and a number of Heaven Hill premium Bourbons and American Whiskeys for sale. 

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:
Kelly Hubbuch, Marketing Coordinator
(502) 272-2619
khubbuch@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Evan Williams Bourbon Experience

Posted on

Andrew Truong Joins Heaven Hill Distilleries, Inc. as Southern California On-Premise Sales Manager

For Immediate Release

IMAGES: See directions at end of release

Andrew Truong Joins Heaven Hill Distilleries, Inc. as Southern California On-Premise Sales Manager

Andrew Truong has joined Heaven Hill Distilleries, Inc. as the On-Premise Area Sales Manager for Southern California and will be working closely with the local distributor sales teams. He will report directly to Mark Hurwin, Regional Manager. Truong comes to Heaven Hill with more than 10 years of experience with a number of wine and spirits companies in Las Vegas and Los Angeles. “We’re pleased to have someone with Andrew’s experience, talent and passion for the industry,” said Steve Feller, Heaven Hill Vice President of Sales. A Geography major, Andrew received a Bachelor of Arts Degree from the University of California at Santa Barbara.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: New Hires

Posted on

Heaven Hill Distilleries, Inc. Honored with 2014 Environmental Pacesetter Award

Heaven Hill Distilleries, Inc. Honored with 2014 Environmental Pacesetter Award

FOR IMMEDIATE RELEASE

BARDSTOWN, KY. – The Kentucky Department of Environmental Protection awarded Heaven Hill Distilleries, Inc. today with the 2014 Environmental Pacesetter Award, a top honor in the department’s annual Environmental Excellence Awards.

The award is meant to recognize individuals, organizations and businesses for their exemplary efforts to protect the environment, conserve resources and set an example of environmental stewardship for the Commonwealth of Kentucky.

Heaven Hill, America’s largest independent, family-owned and operated producer of distilled spirits, was nominated for strides the company has made in recycling and conservation of water and electricity since becoming a member of the DEP’s KY Excel program in 2011.  

“I’m proud to accept this award on behalf of our employees who have worked diligently to adopt sustainable practices and help Heaven Hill become an environmental leader in the state and the spirits industry,” said Allan Latts, Heaven Hill Chief Operating Officer. 

More than 600 employees work at Heaven Hill and the company has six different facilities in Louisville and Bardstown, including corporate offices, a distillery and the largest distilled spirits warehouse in the U.S. 

Since introducing an innovative recycling program at all its locations, Heaven Hill has recycled more than 1,859 tons of materials that would have otherwise ended up in landfills. The program began with a careful assessment of materials that could be recycled at the Bardstown plant, which bottles more than 12 million cases of spirits a year. Employees were educated about the importance of recycling and offered inducements to participate. The program was so enthusiastically received, employees began bringing items from home to recycle, as many live in communities where residential pickup isn’t available. Heaven Hill built a facility for employees to store and sort those items.     

In 2010, Heaven Hill cut its electricity usage for lighting in half at its warehouse by installing energy efficient light fixtures. This year, the company recouped an additional 12 percent savings in electricity usage by installing LED lights in offices and occupancy sensors around Bardstown facilities. The company also built a retention basin to store and recycle water at its Bernheim Distillery in Louisville, cutting water usage for the cooling tower there by 60 percent.

“The Kentucky Department for Environmental Protection is dedicated to protecting and enhancing the Commonwealth’s environment. Through this awards program, we have an opportunity to recognize some of the environmental leaders in Kentucky and use their achievements as examples to others,” said R. Bruce Scott, DEP commissioner. “These awards highlight and honor the strong commitment to environmental stewardship.” 

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com