Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

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Heaven Hill Distilleries Bourbon Heritage Center Celebrates 10th Anniversary

BARDSTOWN, KY. – The Heaven Hill Distilleries Bourbon Heritage Center is celebrating its 10th anniversary Oct. 15 with the release of a commerative Evan Williams Single Barrel Bourbon and a number of special events. 

The center, at Heaven Hill headquarters in Bardstown, Ky., opened ten years ago to critical acclaim and fanfare for its captivating telling of the bourbon story through educational and historical displays, one-of-a-kind tastings and distinctive architecture. More than 60,000 people visit the center a year, enjoying daily tours that give behind-the-scenes access and insight to the bourbon making process.

To mark this historic anniversary, a special 2004 Vintage Evan Williams Single Barrel Bourbon may be purchased exclusively at the center. There are only 215 bottles available selling for $100 each. The bourbon was barreled on Oct. 15, 2004 — the first day the center opened. It is 110 proof, as opposed to the standard 86.6 proof in other Evan Williams Single Barrel bottles. The bottles are dipped in silver wax and feature an attractive “Bourbon Heritage Center 10th Anniversary” label. 

Heaven Hill President Max L. Shapira will sign bottles at the center 10:15 a.m.-noon, Sat., Oct. 18. Refreshments that incorporate Evan Williams and Elijah Craig sauces and spices will be served at the center throughout the day from Oct. 15-18. Visitors will enjoy 10 percent off all products in the Retail Shop, except bourbon, on those days as well.

The center is one of nine stops along the Kentucky Bourbon Trail®, which drew a record 571,701 visitors last year. 

“We’re extremely proud of the experiences we’ve created for visitors throughout the years at the Bourbon Heritage Center in Bardstown and now at the Evan Williams Bourbon Experience in Louisville,” said Max L. Shapira, Heaven Hill President. “Through these facilities, people from all over the world have come to know and love the tradition of bourbon. That’s a benefit for the state of Kentucky and the whole bourbon industry.”  

The Heaven Hill Bourbon Heritage Center is at 1311 Gilkey Run Road in Bardstown. Hours of operation are 10:00 a.m.-5:00 p.m. Monday through Saturday and 12:00 p.m.-4:00 p.m. on Sundays. For more information, call 502-337-1000 or visit www.bourbonheritagecenter.com.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

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Heaven Hill President Max Shapira Earns 2014 Market Watch “Industry Executive of the Year” Award

BARDSTOWN, KY. – Heaven Hill Distilleries, Inc., President Max L. Shapira was recently awarded “Industry Executive of the Year” by Market Watch magazine, a highly influential information leader in the drinks industry that provides analysis and coverage of industry trends and news. 

Shapira was honored for taking the family-owned and operated company “beyond its traditional Bourbon roots and transforming it into the nation’s sixth-largest spirits player, with a diversified portfolio of whiskies, liqueurs, vodkas, rums and other spirits.”

The company has enjoyed marked success in whiskeys lately, with its core bourbon brand Evan Williams rising 15.3 percent last year to 1.65 million cases. Specialty whiskeys such as Larceny Bourbon, Rittenhouse rye and Bernheim wheat whiskey are also growing rapidly. Other categories within the company have shown strong returns as well. Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th-largest-selling distilled spirits brand in the U.S., was up last year by 15.3 percent. Blackheart Premium Spiced Rum sales were up 18.2 percent.

Shapira proudly notes that in his tenure, Heaven Hill has opened two visitor centers: the Bourbon Heritage Center in Bardstown, Ky., and the Evan Williams Bourbon Experience in Louisville, Ky.

“I’m honored to receive this award and proudly accept it on behalf of our employees,” he said. “Together, we work hard to deliver products our consumers value for their quality, craftsmanship and integrity.”   

Shapira became president in 1996, following the death of George Shapira, the last of five founding brothers, including his father, Ed Shapira. Since then, Shapira has ushered the company through an era of tremendous expansion, with focus on developing existing products and acquiring new, exciting, market-leading ones. Heaven Hill is now America’s largest independent, family-owned and operated distilled spirits company and the world’s second-largest holder of aging Bourbon stocks. Exports have grown significantly in recent years, with brands now shipping to more than 60 countries.

At Heaven Hill, he works shoulder-to-shoulder with the third generation of family leadership: daughter Kate Shapira Latts is the Vice President of Marketing, son Andy Shapira is Director of Corporate Analysis and son-in-law Allan Latts is Chief Operating Officer.

Shapira has served on the Board of Trustees of the Bernheim Foundation, the board of Liberty National Bank/Banc One Kentucky, the board of Wilson & Muir Bankcorp and has served as past Chairman and member of the Executive Committee of the Kentucky Distillers Association.  He was inducted into the Kentuckiana Junior Achievement Business Hall of Fame in 2013 and resides in Louisville with his wife Ellen.

About Heaven Hill Distilleries, Inc: Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

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Eimear May Joins Heaven Hill Distilleries, Inc. as North Texas Area Sales Manager

Louisville, KY – Eimear May has joined the Heaven Hill Distilleries Sales Team as the North Texas Area Sales Manager and will work closely with local distributor sales teams to execute Heaven Hill’s strategic initiatives in both on- and off-premise accounts. She will report directly to Beau Barrows, Texas Regional Manager.

May has more than 10 years of experience in the industry, including sales and sales management experience with Centennial Fine Wine & Spirits and Glazer’s Wholesale Company. Most recently, she worked for Beam Suntory as a field marketing specialist responsible for the presentation and execution of category brands, brand plans, national sampling programs and new product introductions.

“Eimear brings a wealth of knowledge and experience that will certainly enhance our Texas sales team. We’re very excited to have her aboard,” said Steve Feller, Vice President of Sales.

May attended Southern Methodist University in Dallas, Texas, where she had a major in corporate communications and a minor in sociology. She resides in Frisco, Tx., with her husband, Todd.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

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Heaven Hill Distilleries, Inc. adds Tyler Dingus as Colorado Area Manager

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Tyler Dingus as Colorado Area Manager. Dingus will manage Heaven Hills’ spirits portfolio in Colorado reporting directly to Tyler Tramuta, Southwest Regional Manager.

Prior to joining Heaven Hill, Dingus developed extensive experience in the industry, working more than seven years for Southern Wine & Spirits in Colorado, most recently as a team/district manager.

“Tyler comes to us as a highly qualified, highly competent professional in our industry. His experience, knowledge and passion will help us to further develop our portfolio in the Colorado market,” said Steve Feller, Vice President of Sales.

Dingus earned his bachelor of business administration in marketing from the University of Kentucky and resides in Denver.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries Announces Release of 2014 Parker’s Heritage Collection Limited Edition Bottling

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Eigth Edition of annual ultra-premium release will feature rare 13-year-old cask strength wheat whiskey, continue support of ALS research and treatment.

BARDSTOWN, KY— Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the 2014 limited edition release of Parker’s Heritage Collection. Heaven Hill, who holds the world’s second largest inventory of aging American Whiskey, will be shipping the rarity into selected markets across the country beginning in mid-September and it will hit retail shelves in September and October. The annual release of the Parker’s Heritage Collection bottling, of which this represents the eigth in the series, is always highly anticipated by whiskey lovers worldwide and the bottlings are some of the most lauded and coveted releases of the year.

This year, for the first time, Heaven Hill will be using an American Straight Whiskey style other than Bourbon for the Parker’s Heritage Collection release. The 2014 edition will feature 13-year-old straight wheat whiskey, bottled at cask strength and non-chill filtered. The barrels used for this year’s offering were from the very first run of what later would become Bernheim Original Straight Wheat Whiskey. With a minimum of 51% soft winter wheat in the mashbill or grain recipe, Bernheim is the only straight wheat whiskey produced by a major American distiller and has been available since 2005. For this reason, this year’s Parker’s Heritage Collection release has been dubbed “Original Batch Kentucky Straight Wheat Whiskey”.

The release will be comprised of two small batch dumps, the first of which will be bottled at a robust 127.4° proof or 63.7% alcohol by volume. The cask strength and lack of chill filtering mean the whiskey is bottled much as it came out of the barrel after 13 years of aging on the top floors of Rickhouse Y on the Heaven Hill property in Bardstown. Heaven Hill announced in June that they were repackaging the Bernheim Original Wheat Whiskey to add a 7 year age statement, but the additional 6 years of maturation gives the Parker’s Heritage Collection Original Batch Wheat Whiskey even greater complexity and depth. The soft, biscuity profile of Bernheim is tempered with additional oak and char notes, and the finish is long and spicy.

Heaven Hill Master Distiller Emeritus Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) several years ago. Last year’s edition of Parker’s Heritage Collection, called the “Promise of Hope” release, raised over $300,000 for the ALS Association’s Parker Beam Promise of Hope Fund through a $20 per bottle contribution made by Heaven Hill. Heaven Hill will continue with this cause-related campaign, and will contribute $5 from the average national retail cost of $89.99 for every 750ml bottle sold of this year’s “Original Batch” release to ALS research and treatment. With every past edition of Parker’s Heritage Collection selling out of Heaven Hill’s warehouses, the company expects to generate an additional $65,000 to battle ALS through this year’s edition, which is not as broad a release as last year’s “Promise of Hope” bottling.

This year’s release of Parker’s Heritage Collection promises to be a worthy successor to the previous seven releases, which, having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, stand as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.” As a result, the Parker’s Heritage Collection releases have become some of the most anticipated and sought after bottlings of every new year.

Packaged in the same upscale 750ml bottle as the previous six editions but with a buff colored label, the Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey bottling reflects the care and craftsmanship of its contents. Available in a three bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise operators starting in September. With the ever increasing interest in American Whiskeys, especially ultra-premium bottlings, consumers will have to act quickly to secure a sample of the rarity.

“American Whiskey connoisseurs have every year come to eagerly anticipate the announcement and introduction of the new Parker’s Heritage Collection release”, noted Susan Wahl, Senior Brand Manager for Whiskeys at Heaven Hill Distilleries. “With the additional interest of an extra aged wheat whiskey, the cause-related contributions to ALS treatment and all the attention the Ice Bucket Challenge has focused on it, we anticipate this year’s Parker’s Heritage Collection Original Batch Kentucky Straight Wheat Whiskey to be another highly regarded release.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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New Heaven Hill Bar Opening Fall 2014 in KFC YUM! Center

FOR RELEASE: Sept. 8, 2014

LOUISVILLE, KY. – Capitalizing on the success of its two current properties in the KFC Yum! Center — Burnett’s V Lounge and the Evan Williams Bourbon Bar — Heaven Hill Distilleries is planning to open a third bar on the main concourse this fall. 

The bar, simply named Heaven Hill, will serve a wide array of brands from Heaven Hill, giving KFC YUM! Center attendees a true taste of the company’s exciting and diverse portfolio of spirits, including such flagship brands as Evan Williams Bourbon; Larceny and Elijah Craig bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  
It’s the first new construction in the KFC Yum! Center since it opened in 2010 and demonstrates the success of the partnership between Heaven Hill and the arena in addition to Heaven Hill’s commitment — as a proud locally-owned and independent company — to being active, visible and invested in the community.

“We could not be more pleased with Heaven Hill Distilleries’ decision to extend their partnership with the KFC Yum! Center. The addition of their new bar to our main concourse speaks highly of the group’s level of commitment to our patrons and the amount of success they have garnered from the other properties located in the arena,” said Dennis Petrullo, General Manager of the KFC Yum! Center. “The innovative design and convenient location that Heaven Hill offers will provide our attendees with a fun and unique new experience.”        

The 1,100 square-foot bar, located on the Second Street side of the main concourse, will have a sleek, modern look in keeping with the overall KFC Yum! Center aesthetic. It was designed by Populous, the same firm that designed the KFC Yum! Center, and it will have both bar-seating and a lounge area that will hold as many as 70 people. Also, there will be a walk-up bar patrons may access from the hallway. Large, illuminated panels displaying Heaven Hill products will adorn the walls along the concourse. 

The new Heaven Hill bar also will offer a small appetizer menu with dishes prepared by Centerplate Restaurant Group, giving patrons a full lounge experience in a premium, upscale atmosphere. 

“It will be a destination for people, a place where they’ll want to meet up, grab a drink and socialize before a show or during half-time,” said Allan Latts, Chief Operating Officer for Heaven Hill Distilleries, Inc. “It will be an experience they will enjoy and remember from their outing at the KFC Yum! Center.”
Heaven Hill signed a multi-year commitment in 2010 with Learfield Sports to create and sponsor the Evan Williams Bourbon Bar and Burnett’s V Lounge, two upscale clubs that are located at the east and west event levels of the arena and accessible only to lower level club seat holders. The Evan Williams Bar is named for Evan Williams Kentucky Straight Bourbon Whiskey, the second best-selling and fastest-growing bourbon in America, and Burnett’s V Lounge is named for Burnett’s Vodka, one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”-30-

CONTACT:  Joshua Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
P – 502.413.0219
F – 502.413.0719
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Adds Niki King as Communications Coordinator

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Heaven Hill Distilleries, Inc. adds Niki King as Communications Coordinator

Louisville, KY – Heaven Hill Distilleries, Inc. has hired Niki King as the Communications Coordinator in its marketing department. In this position, King will support internal and external communications and media relations for an extensive portfolio of spirits brands.

Prior to joining Heaven Hill, King worked in nonprofit communications, including the Jewish Community of Louisville. She also has numerous years of experience in news media, having worked at newspapers across the country, most recently The (Louisville) Courier-Journal.  

“Niki will be a great addition to our team,” said Josh Hafer, Communications Manager for Heaven Hill Distilleries, Inc. “Her strong writing background and experience with media will serve us well.”

King earned her undergraduate degree in journalism from the University of Memphis and her graduate degree in community and leadership development from the University of Kentucky. She resides in Louisville with her husband and daughter.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Niki King

Communications Coordinator

(502) 413-0217

nking@heavenhill.com

Jack Choate Joins Heaven Hill Distilleries, Inc. as Northern California On-Premise Area Manager

FOR IMMEDIATE RELEASE

Louisville, KY – Jack Choate joined the Heaven Hill Distilleries Sales Team as the Northern California On-Premise Area Manager, reporting directly to Mark Hurwin, California Regional Manager.  He will work closely with Young’s Market Company, and responsible for executing on-premise strategic initiatives in the market.

Choate has years of industry experience. Most recently, he was employed by Young’s Market Company as the On-Premise Sales Specialist in Santa Monica, Ca. He was responsible for identifying sales opportunities, driving sales volumes and partnering with brand ambassadors and mixologists to increase sales and distribution.

“Choate is an excellent addition, bringing a level of experience and knowledge that will benefit our Western Regional Sales Team immensely,” said Andy Shapira, Western Division Manager. 

Choate is a graduate of James Madison University in Harrisonburg, Va. where he received a Bachelor of Science Degree in Sports Management. He lives in San Francisco.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: Josh Hafer

Communications Manager Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heavenhill.com

Heaven Hill Distilleries Set to Release Elijah Craig 23-Year-Old Single Barrel Bourbon to Select Markets Nationally

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HEAVEN HILL DISTILLERIES SET TO RELEASE ELIJAH CRAIG 23-YEAR-OLD SINGLE BARREL BOURBON TO SELECT MARKETS NATIONALLY

Rare ultra-premium bottling is successor to 21-Year-Old Elijah Craig Single Barrel

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces a new limited edition release of Elijah Craig 23-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Heaven Hill, who holds the world’s second largest inventory of Bourbon and the most “extra-aged” barrels of any distillery in its rickhouses, began shipping the rarity into selected markets across the country in mid-August and it will hit retail shelves in August and September. The new bottling follows up on the success of the sold-out Elijah Craig 20-Year-Old Single Barrel, released in the Spring of 2012 and named “American Whiskey of the Year” by Whisky Advocate magazine, and the Elijah Craig 21- Year-Old, released last Fall and designated “Excellent/Highly Recommended” at the 2013 Ultimate Spirits Challenge. The new 23-Year-Old bottling will carry an average retail price of $199.99 for the 750ml size, and like last year’s 21-Year-Old will be in limited distribution in top metro markets.

The Elijah Craig 23-Year-Old Single Barrel shares much of its packaging with its predecessor, including the familiar flask shaped Elijah Craig Single Barrel 750ml bottle and cork closure with a marbled capsule. Instead of the blue label of the 21-Year-Old, this year’s 23-Year-Old will have a green label, with the 23 year age statement prominently featured in reverse white and gold type in the center. As with all previous editions of Elijah Craig Single Barrel, there will be space on the back label where the specific barrel number and “barreled on” date will be hand written. The new Elijah Craig 23-Year-Old will be available in a three bottle case of 750ml bottles, at its traditional 90 proof (45% alcohol by volume) strength.

At 23 years of age—quite advanced for a Bourbon, which of course must by law age in a new charred white oak barrel—barrel selection becomes of tantamount importance. Barrels that age for that long on the highest floors of the rickhouse, where temperature extremes are greatest, can become too woody or tannic. The barrels for Elijah Craig 23-Year-Old Single Barrel are drawn from the middle floors of the rickhouses, where the effects of long aging are mitigated by the more moderate temperature fluctuations. This careful barrel selection, drawn from Heaven Hill’s inventory of over one million aging barrels, means the whiskey offers depth and complexity but still perfectly maintains the delicate balance between barrel and distillate.

“All of the extra-aged limited edition American Whiskeys we have released, including the previous Elijah Craig Single Barrels as well as our Parker’s Heritage Collection and the Rittenhouse 21, 23 and 25-Year-Old, have quickly sold through to the connoisseur markets,” noted Heaven Hill Senior Brand Manager Susan Wahl. “This release, like the 21-Year-Old and 20-Year-Old Single Barrels that preceded it, will take the consumer on a tasting journey of discovery that will motivate them to move up the line, from the more widely available 12-Year-Old Elijah Craig Small Batch, to Elijah Craig Barrel Proof and on through these more aged, rarer bottlings.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

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Hpnotiq Sparkle Shines Bright for 2014 Holidays

BARDSTOWN, Ky. – Hpnotiq Liqueur introduces a brilliant new holiday seasonal liqueur for 2014 – Hpnotiq Sparkle. The toast of this year’s holiday season is a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles for a festive cocktail that is as special, fun and unique as the time of year.

The effervescent holiday liqueur is supported by a multi-faceted marketing campaign targeting multi-cultural females with celebrity Sparkle Queen Khloe Kardashian leading the way. Core to the program is the Kardashian-hosted “I Need Sparkle” sweepstakes available through national print, digital and social media advertising.  The program will be the center-piece of Hpnotiq Sparkle promotional efforts during the holidays.

“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”

Available at retail during the holiday season, Hpnotiq Sparkle is a dazzling blend of natural exotic fruit juices, white wine, vodka, and a touch of Cognac. Sparkle is available in 750ml size and bottled at 12.5% alc./vol.  Hpnotiq Liqueur is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Sparkle have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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