Category: Press Releases

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Heaven Hill Distilleries to Continue Periodic Releases of Elijah Craig Barrel Proof Bourbon

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HEAVEN HILL DISTILLERIES TO CONTINUE PERIODIC RELEASES OF ELIJAH CRAIG BARREL PROOF BOURBON

Combination of high quality, true barrel proof and scarcity have made the bottling a much sought-after rarity

LOUISVILLE, KY—Heaven Hill Distilleries, producers of Elijah Craig 12-Year-Old Barrel Proof Bourbon, are planning a third release of the rare and highly acclaimed bottling during 2014, and are planning three more releases during 2015, the company announced today. Elijah Craig Barrel Proof, originally released last year as a limited-edition companion to the mainline Elijah Craig Small Batch 12-Year-Old, will become a recurring but still highly allocated item in Heaven Hill’s American Whiskey Collection portfolio, all drawn from Heaven Hill’s vast inventory of aging barrels, the second largest in the world.

Unlike several other competitive products who bottle at a “standardized” barrel proof of, for example, 125°, Elijah Craig Barrel Proof is a true barrel proof, with each batch reflecting the actual proof of the small batch of 100 or fewer barrels that make up each “dump.” There were three releases in 2013—at 134.2, 137 and 133.2 proof—one March 2014 release at 132.4 proof, and one May 2014 release at 134.8 proof. Heaven Hill plans on beginning shipments of the third and final dump of 2014 in September, and will release the first edition of 2015 in January.

In just its first year, the brand has captured numerous prestigious awards—including “Double Gold” at the San Francisco World Spirits Competition, “Extraordinary/Ultimate Recommendation” from the Ultimate Spirits Challenge, and “Best Bourbon, Best Brown Spirit in Show” at this year’s WSWA Convention Spirits Tasting Competition. It has also become something of a cult whiskey among Bourbon aficionados, with the combination of extraordinary quality, scarcity and value making it the object of many Bourbon want-lists. It is also a hot topic on Bourbon and American Whiskey forums and blogs.

“We knew beforehand—given the remarkable quality of the small batch dumps, the very allocated nature of the distribution, and the approachable price point for a cask strength 12 year old Bourbon—that Elijah Craig Barrel Proof was going to be real draw for the whiskey aficionado crowd, but the fervor and passion that customers show always amazes us,” said Susan Wahl, Senior Brand manager, Whiskeys, at Heaven Hill. “We are pleased, given this popularity and the overall unprecedented demand for Bourbon, that we are able to continue with releases of Elijah Craig Barrel Proof for the foreseeable future.”

Elijah Craig Barrel Proof will continue to be bottled in the 750ml size and will be available at a suggested national retail price of $44.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

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Heaven Hill Distilleries, Inc. Acquires Domaine de Canton Ginger Liqueur

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Heaven Hill Distilleries, Inc. Acquires Domaine de Canton Ginger Liqueur

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family owned and operated distilled spirits company, today announced it has acquired the worldwide rights to the Domaine de Canton French Ginger Liqueur from Maurice Cooper et Cie. of Miami, Fla.

“Domaine de Canton French Ginger Liqueur is a unique one of a kind product that is among the fastest growing Liqueurs in the spirits industry. This product inspires creativity throughout the cocktail world and has become increasingly popular over the last several years,” stated Max L. Shapira, President, of Heaven Hill Distilleries, Inc. “We are very excited to add the original ginger-based liqueur to our broad portfolio of premium products. Canton will play a great role in expanding our presence in every channel of the spirits business. Most notably, it complements our existing business of premium Liqueurs and American Whiskeys already recognized for their outstanding quality and versatility.”

Launched in 2007 by Maurice Cooper et Cie., Domaine de Canton is inspired by the French tradition in which sweet and fresh elixirs are fortified by fine eau de vie and cognac. It is the world’s first premium ginger liqueur and features an elegant bamboo package inspired by its Asian ginger heritage. The product is widely embraced by consumers and mixologists for its bright and rich ginger spiciness in both simple and sophisticated cocktails.

“The development, launch and success of Canton has been an incredible experience,” said John Cooper, President of Maurice Cooper et Cie. “We believe that Heaven Hill Distilleries, Inc. is the perfect company given their broad experience to ensure the product’s continued growth and accessibility over the long term. We believe that it is only in its infancy of recognizing its substantial growth potential.”

Domaine de Canton Ginger Liqueur (www.domainedecanton.com) is available in 375ml, 750ml and 1L sizes at 56 proof. The brand sells at an average retail price of $34.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Names Jessica Partington as Metro New York Area Manager

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Heaven Hill Distilleries, Inc. Names Jessica Partington as Metro New York Area Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has promoted Jessica Partington to Metro New York Area Manager. In this role, Partington will be responsible for management of the entire Heaven Hill product portfolio in Metro New York. This position reports to Bob Fiore, New York Regional Manager.

Partington began her career with Heaven Hill in 2012 as Metro New York Area On-Premise Manager. Prior to her time with Heaven Hill, she worked in sales at the Hart Agency, a marketing company based out of Manhattan.

Partington graduated Cum Laude from the University of Kentucky with a Bachelor’s Degree in Journalism. She currently resides in New York City.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.　 Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Andie Brokaw Named On-Premise National Accounts West Regional Manager for Heaven Hill Distilleries, Inc.

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Andie Brokaw Named On-Premise National Accounts West Regional Manager for Heaven Hill Distilleries, Inc.

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. is pleased to announce the promotion of Andie Brokaw to On-Premise National Accounts West Regional Manager. In this role, Brokaw will be responsible for developing and executing National Account programs in the Western United States for the nation’s largest, independent family-owned and operated supplier. The position reports to Carlos Lozano, U.S. National Accounts Division Manager.

Since 2009, Brokaw has served as the California On-Premise Area Manager for Heaven Hill Distilleries, Inc., where she was instrumental in working with customers to build the company’s brand portfolio through on-premise strategic programs.

“Andie has proven herself over the last five years as the On-Premise Area Manager in California, and we are confident that she will bring the same level of determination, commitment, and execution to the On-Premise National Accounts team,” said Carlos Lozano, U.S. National Accounts Division Manager.

Brokaw attended William Rainey Harper College in Palatine, Illinois and currently resides in Southern California.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer

Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Appoints Tracy Moore as California Area Sales Manager

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Heaven Hill Distilleries, Inc. Appoints Tracy Moore as California Area Sales Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has promoted Tracy Moore to California Area Sales Manager. In her new role, Moore will be responsible for managing the On-Premise sales efforts for the state of California. This position reports to Mark Hurwin, California Regional Manager.

Moore joined Heaven Hill in 2007 as the On-Premise Area Manager for Northern California, where she was instrumental in developing and executing on-premise strategic initiatives in her market. Prior to her employment with Heaven Hill, Moore worked for Young’s Market Company.

Moore is a graduate of San Francisco State University with a Bachelor of Arts Degree in Psychology. She currently resides in Brentwood, California.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

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Heaven Hill Distilleries, Inc. Adds Joe Neal as Strategic Chain Account Regional Manager

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Heaven Hill Distilleries, Inc. Adds Joe Neal as Strategic Chain Account Regional Manager

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. has added Joe Neal as Strategic Chain Account Regional Manager. In this role, Joe will be responsible for managing the sales, distribution, and merchandising goals for Walmart and Sam’s Club in the United States. The position reports to Mike Sporich, U.S. National Accounts Division Manager.

Prior to joining Heaven Hill, Joe worked in several capacities for Constellation Brands over the course of seven years, including his most recent position as Category Manager for Walmart and Sam’s Club.

“Joe brings with him a wealth of knowledge and relevant experience from his previous role with Walmart and Sam’s Club,” said Mike Sporich, U.S. National Accounts Division Manager for Heaven Hill Distilleries, Inc. “He will be a valuable addition to our Off-Premise National Accounts team.”

Joe is a graduate of the University of Arkansas with a Bachelor’s Degree in Finance. He resides in Northwest Arkansas with his family.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.　 Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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Burnett’s Vodka Looks For Consumers To Have “more fun with every flavor”

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Burnett’s Vodka Looks For Consumers To Have “more fun with every flavor”

New Campaign for #5-selling US Vodka focuses on sociability of core consumer

BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully integrated, multi-platform “more fun with every flavor” campaign highlighting festive party occasions that the Burnett’s consumers enjoy. The multi-million dollar campaign includes national print and digital advertising, on- and off-premise programming, digital marketing and social media programs.

Developed to support one of the fastest-growing products in the spirits industry, the colorful Burnett’s campaign raises the Burnett’s Vodka and Flavored Vodka brand by showing the occasions in which it makes a good time even more of a party.  From birthdays to beaches, Burnett’s Vodka and its flavors are a part of great times.

“The message and tone of the new Burnett’s campaign speak to the fun-loving and social Burnett’s fan,” said Senior Brand Manager for Burnett’s Vodkas, Reid Hafer. “They recognize the value of good times spent with family and friends at birthdays, cookouts, holidays or the beach. Burnett’s Vodkas contribute to these memorable occasions in an exciting, easy and versatile way.”

National print advertising will target Burnett’s consumers via Cosmopolitan, US Weekly, People Country and OK! In addition, the Vodka will be featured in a dynamic digital campaign that includes Break.com, Thechive.com, Facebook, Tumblr and a mobile app. The key campaigns are tailored to each of the delivery mediums including dynamic digital ads, sharable and downloadable content and mobile engagement.

The executions for the programming depict a variety of fun occasions experienced with friends and family including birthdays, cookouts, holidays and the beach. The ads also highlight flavor variety and the ease with which the product can be enjoyed in a mix of social settings.

The new “more fun with every flavor” program will also be executed at retail and on-premise with POS that supports the brand’s key messaging with large scale display materials, seasonal items and impactful premium items.

Burnett’s Vodka (www.burnettsvodka.com) is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s has been a consistent winner of Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry.  The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

The full line of 37 Burnett’s Flavored Vodkas is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 30-35% alcohol by volume (60-70 proof).  The product is available for a suggested retail price of $10.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
 
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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
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Folder: Burnett’s Flavored Vodkas

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Bourbon Is Hot, So Is Summer – Evan Williams Kentucky Slush To Cool Down Consumers In Select Test Markets

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BOURBON IS HOT, SO IS SUMMER—EVAN WILLIAMS KENTUCKY SLUSH TO COOL DOWN CONSUMERS IN SELECT TEST MARKETS

Evan Williams Introduces the Coolest Way for Bourbon Drinkers to Refresh Their Summer

LOUISVILLE, KY—Heaven Hill Distilleries, producers of Evan Williams, are giving Bourbon lovers in select markets a new way to chill out this summer—Evan Williams Kentucky Slush.  The only Bourbon-based pre-mixed cocktail, Evan Williams Kentucky Slush is made with real Evan Williams Bourbon and the natural flavors of Lemonade, Orange Juice, and Sweet Tea, and can be frozen, poured or blended.  It is best served frozen in the bottle or any personal container, blended with ice for an instant frozen Bourbon Slush, or simply poured straight on the rocks.

As the Bourbon category grows year after year, now surpassing 16 million cases in the US and topping the $1 billion mark in exports for the first time, traditional seasonal trends, whereby consumers trade in their whiskeys for “white goods”—Gin and Vodka—during the summer months, have largely gone by the wayside. In fact, share of Bourbon consumption is now as high in July and August as January and February.  Given this trend, and given the dynamic growth of Evan Williams Bourbon, named both an Impact “Hot Brand” and a Beverage Information Group “Growth Brand” this year, Heaven Hill is test marketing Evan Williams Kentucky Slush in 11 markets this summer. Test markets will include Colorado, Georgia, Indiana, Kansas, Kentucky, Michigan, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia.

Evan Williams Kentucky Slush will be shipping mid to late May, and is to be available in market at off-premise accounts from June until August in a 1.75 liter PET bottle suitable for storage in the freezer.  Strongly branded with the Evan Williams logo and graphic theme, Evan Williams Kentucky Slush is intended to be merchandised and displayed within the Bourbon aisle using the POS materials made available, either on the shelf or as part of an impactful floor display.  All marketing materials, from case cards to posters and bottle neckers, use the tagline “For Seriously Refreshing Bourbon…Just Chill.”  Evan Williams Kentucky Slush is bottled at 25 proof or 12.5% alc./vol, which is a higher proof than other similar slush-type products, with an average national suggested retail price for the 1.75 liter bottle of $14.99.

“As the Evan Williams brand franchise grows, we have identified additional usage opportunities, and one of these is clearly to expand Bourbon as a refresher during the hot summer months,” said Susan Wahl, Senior Brand manager, Whiskeys, at Heaven Hill.  “We know through both research and anecdotal evidence that many of our newer Evan Williams consumers look for different, more refreshing ways to drink Bourbon in the summer, whether at backyard cookouts, at the lake, or other summer gatherings.  We feel that we have a great taste profile, and with the flexibility to freeze it straight in the bottle, blend it with ice, or simply pour it on the rocks, we look for great results in our 11 test markets.”   

Founded in 1934, Bardstown,KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whiskey.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT: 
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

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Folder: Evan Williams Kentucky Slush

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Heaven Hill Distilleries, Inc. Appoints Bob Fiore New York Regional Manager

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Heaven Hill Distilleries, Inc. Appoints Bob Fiore New York Regional Manager

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has promoted Bob Fiore to New York Regional Manager. In this role, Fiore will be responsible for managing the sales, distribution, and merchandising goals for the Heaven Hill portfolio in both Metro New York and Upstate. He will report to Steve Alexander, United Division Manager.

Since 2009, Fiore has served Heaven Hill as the Upstate New York Area Manager working closely with Southern Wine & Spirits of New York. Prior to Heaven Hill, he worked for Southern Wine & Spirits Upstate New York.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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Password: heavenhill

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Heaven Hill Distilleries, Inc. Appoints Tyler Tramuta Southwest Regional Manager

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Heaven Hill Distilleries, Inc. Appoints Tyler Tramuta Southwest Regional Manager

BARDSTOWN, KY – Heaven Hill Distilleries, Inc. has promoted Tyler Tramuta to Southwest Regional Manager. In this role, Tramuta will be responsible for managing the sales, distribution, and merchandising goals for the Heaven Hill portfolio in Colorado, where he is now Regional Manager, with the additional responsibility for Arizona, Nevada, and New Mexico. He will continue to report to Steve Alexander, United Division Manager.

Tramuta joined Heaven Hill in February 2010 as Colorado Area Manager. In 2013, he was promoted to Colorado Regional Manager.

Tramuta will continue to be based in Denver, CO.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com 

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

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