Category: Press Releases

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Heaven Hill Distilleries to Introduce Elijah Craig 20-Year-Old Single Barrel Bottling

FOR RELEASE: For Immediate Release

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HEAVEN HILL DISTILLERIES TO INTRODUCE ELIJAH CRAIG 20-YEAR-OLD SINGLE BARREL BOTTLING

New 20-Year-Old Version to be Released in Spring, Additional Bottlings Planned for Next 3 Years

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces a new limited edition release of Elijah Craig 20-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Heaven Hill, who holds the world’s second largest inventory of Bourbon and the most “extra-aged” barrels in its rickhouses, will be offering the new 20-Year-Old bottling of Elijah Craig Single Barrel in limited quantities to selected markets across the country on a one-time basis. The new bottling will retail for approximately $130 for the 750ml size, but less than 80 specially selected barrels will be dumped, yielding fewer than 1,300 bottles.

Last fall, a special one barrel bottling of the Elijah Craig 20-Year-Old Single Barrel done by Heaven Hill to mark the 20th anniversary of the Kentucky Bourbon Festival was named “American Whiskey of the Year” by Whisky Advocate Magazine. Editor and Publisher John Hansell, in bestowing the honor, called the award winner “seamless, richly textured, and impeccably balanced.”

In order to manage stock levels in the warehouses, Heaven Hill has temporarily suspended bottling of the 18-Year-Old Elijah Craig Single Barrel that it has offered for a number of years, but plans to augment the Elijah Craig line with future extra-aged single barrel limited editions.

“With literally thousands of aging barrels over 10 years old, we have a huge and one-of-a-kind resource to tap into,” noted Heaven Hill’s 7th generation Master Distiller Craig Beam. “We’ve carefully identified several hundred that are at middle to high storage in our best rickhouses, and these will be the source for these very special future Elijah Craig Single Barrel editions. These are some of the best older barrels of traditional rye-based Bourbon we have in our inventory.”

The first 20-Year-Old Single Barrel release, which will start to appear on shelves in major metro markets in 36 states in late May or early June, will be packaged in the traditional Elijah Craig Single Barrel bottle, but with a brown face label which carries the 20-Year-Old age statement. The new 20-Year-Old version will continue to be bottled at a robust 90 proof, or 45% alcohol/volume.

Aside from the recent honor from Whisky Advocate for the special 2011 release of the 20-Year-Old, Elijah Craig 18-Year-Old Single Barrel has in the past won Double Gold Medal/Best Bourbon from the San Francisco World Spirits Competition, “Top 50 Spirits” from Wine Enthusiast magazine, and a Gold Medal at the International Spirits Challenge.

“We are tremendously excited to introduce this special edition Elijah Craig 20 Year-Old into a broader market, albeit still in very limited quantities,” stated Heaven Hill Whiskey Portfolio Brand Manager Susan Wahl. “This release, and subsequent releases, will take the consumer on a tasting journey of discovery that will motivate them to move up the brand offerings, from the more widely available 12-Year-Old Elijah Craig Small Batch on through these more aged, rarer bottlings.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.
Username: Elijah_Craig_20

Password: heavenhill 

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Heaven Hill Announces Plans for Evan Williams Bourbon Experience

FOR RELEASE: FOR IMMEDIATE RELEASE

IMAGES: Please see directions at end of release

Kentucky Lieutenant Governor, Louisville Mayor Join Heaven Hill Distilleries, Inc. Announcing Downtown Louisville Attraction The Evan Williams Bourbon Experience™

LOUISVILLE, KY—Heaven Hill Distilleries, Inc., along with Kentucky Lieutenant Governor Jerry Abramson and Louisville Mayor Greg Fischer, announced today in Louisville the September 2013 opening of The Evan Williams Bourbon Experience™. The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville. Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783 near what is now 6th and Main Streets in downtown Louisville—almost directly across Main Street from where the new attraction will be located.

The highlight of The Evan Williams Bourbon Experience™ will be a fully functioning, artisanal pot still distillery, viewable to visitors and capable of producing a range of American Whiskey types and styles. The gleaming copper pot stills are a modern version of the same type of equipment Evan Williams himself set up in his distillery along the Ohio River over 200 years ago.

The signature feature of The Evan Williams Bourbon Experience™ will be the façade of the building, which will feature a five story high Evan Williams Bourbon bottle. The pouring bottle will be reproduced as window graphics in the top three floors, but becomes three dimensional in the two lower floors as the neck of the bottle and a large glass in the lobby form a flowing “Bourbon fountain.”

The Evan Williams Bourbon Experience™ will offer guests guided, immersive tours where they are brought back in time to see Evan Williams’ original distillery, Louisville wharf scenes and high definition video renderings of turn-of-the-century Whiskey Row. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it is different from those in Evan Williams’ era, and then visitors will get to see a combination of the two—a state-of-the-art modern distillery using the same types of pot stills used in early Bourbon-making days.

Displays on warehouses and aging will also be included, and guests of legal drinking age will have the opportunity to enjoy a tutored tasting of premium Bourbons in two different themed tasting rooms. One of these tasting rooms will be modeled after the interior of the Philip Hollenbach Co. Whiskey Distributor that occupied the building prior to Heaven Hill’s acquisition over 70 years ago. In addition, a large retail area will offer a range of Evan Williams branded merchandise, specialty food products, and a number of Heaven Hill’s premium Bourbons and American Whiskeys for sale to the public. Finally, a “speakeasy” themed event space in the lower level will be available for corporate use, as well as public rental for special functions.

“We are thrilled to welcome Heaven Hill’s amazing addition to this historic section of Louisville,” said Lt. Gov. Abramson. “Downtown is growing into a popular destination for tourists and families, making for another bright spot in Kentucky’s rich tradition and history.”

The Evan Williams Bourbon Experience™ is expected to attract in excess of 100,000 visitors annually, and will generate a significant amount of state and local tax revenue, as well as creating 14 new full time and nine part time jobs at the attraction. Heaven Hill was approved today by the Kentucky Economic Development Finance Authority for economic incentives for the project.

“This is a great project, not only because of Heaven Hill’s significant investment and the jobs it will create, but for the history that is being reclaimed as the bourbon industry returns to Main Street in downtown Louisville,” said Louisville Mayor Greg Fischer.

Heaven Hill has operated its Bourbon Heritage Center® in Bardstown as part of the Kentucky Bourbon Trail® attraction since 2004. Drawing over 70,000 visitors annually, it is the most visited attraction in Nelson County and a past winner of Whisky Magazine’s “Visitor Attraction of the Year” award at the magazine’s annual “Icons of Whisky” Awards. Heaven Hill also sponsors the Evan Williams Bourbon Bar on the lower level of the KFC Yum! Center, another high visibility venue in Louisville for one of the nation’s fastest growing high volume Bourbon brands, according to A.C. Nielsen.

“We at Heaven Hill Distilleries are so pleased to be able to announce this exciting new initiative for Louisville, for the Commonwealth of Kentucky, and for our Evan Williams Bourbon brand,” stated Heaven Hill Executive Vice President Harry J. Shapira. “It brings together a lot of important economic development, tourism and historical forces—an important new manufacturing and distillation facility, a major Louisville and Kentucky-themed attraction, and the history of Whiskey Row and Evan Williams as an important Louisville figure and early distiller. 122 years ago, when this building was first constructed, this area of Main Street was an important center of commerce for the Bourbon industry, and now Evan Williams, Kentucky’s first commercial distiller, is coming back home to his original locale. We are looking forward to the same kind of success and accolades with the new Evan Williams Bourbon Experience™ that we have been fortunate enough to receive for our Bourbon Heritage Center in Bardstown.”

“This is an exciting time for the Commonwealth and Heaven Hill,” said Kentucky Governor Steve Beshear in a prepared statement. “Heaven Hill’s growing presence only adds to the appeal of downtown Louisville and means new jobs for Kentucky families and a boost to our economy. The Bourbon industry is one of Kentucky’s signature industries and plays a vital role in Kentucky’s economic success, representing thousands of jobs and producing millions of dollars in incomes.”

IMAGE CUTLINE: (L to R) Louisville Mayor Greg Fischer, Heaven Hill Distilleries, Inc. President Max Shapira, Heaven Hill Distilleries, Inc. Executive Vice President Harry Shapira, and Kentucky Lieutenant Governor Jerry Abramson, unveil The Evan Williams Bourbon Experience™. Slated to open in Downtown Louisville in September 2013, The Evan Williams Bourbon Experience™ will be a multi-million dollar artisanal distillery, immersive tourism experience and retail location which will celebrate the legacy of Evan Williams, Kentucky’s first distiller and namesake of Heaven Hill’s flagship Bourbon brand. Heaven Hill Distilleries—the largest family owned and operated distilled spirits company in the country, and producers of Evan Williams, the second largest selling Bourbon in the United States and the world—will be renovating their historic building at 528 West Main Street, in the heart of what was once called “Whiskey Row” in Louisville.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images and the press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: ewbe

Password: bourbon

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Pear, Sugar Cookie Latest Burnett’s Flavored Vodkas

BARDSTOWN, KY – Burnett’s Flavored Vodka continues to expand its innovative line of flavored vodkas with the release of two new flavors – Pear and Sugar Cookie. The flavors reflect Burnett’s role as one of the leading innovators in Flavored Vodka.

Burnett’s Pear is a classic flavor that helps fill out the line of traditional fruit flavors. Sugar Cookie, on the other hand, is a unique and innovative flavor for experimentation and fun.

“As we continue to grow our portfolio of Burnett’s flavors, we look for both traditional and innovative offerings,” said Senior Brand Manager Reid Hafer. “Pear and Sugar Cookie meet all of the standards we look for, plus the requisite quality and relevance for Burnett’s consumers.”

The new flavor puts the Burnett’s portfolio of natural flavors to 27 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Sugar Cookie, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Pear Flavored Vodka and Burnett’s Sugar Cookie Flavored Vodka are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The products are available for a suggested retail price of $9.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username: Pear_Sugarcookie

Password: Burnetts

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Burnett’s Flavored Vodka Adds Blue Raspberry To Flavor Lineup

For Release: For Immediate Release

Images: See directions at end of release

BARDSTOWN, KY – Blue Raspberry is the latest flavor from the industry’s leading Burnett’s Flavored Vodka line. The new addition is the 26th flavor for Burnett’s Flavored Vodkas.

Burnett’s Blue Raspberry is reflective of the flavor innovation happening in the competitive subcategory of flavored vodka. The burst of blue to the raspberry flavor is an exciting twist on traditional flavors.

“This exciting new addition to the flavor portfolio adds a new layer of Burnett’s innovation,” said Senior Brand Manager Reid Hafer. “We have extended the franchise further by delivering a popular flavor and color combination which adds dimensionality to a variety of drinks.”

The new flavor puts the Burnett’s portfolio of natural flavors to 26 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Blue Raspberry Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0213
jhafer@heavenhill.com

To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

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EVAN WILLIAMS CINNAMON RESERVE™ FLAVORED BOURBON TO BE LAUNCHED IN FEBRUARY

FOR RELEASE:  January 23, 2012
IMAGES:  See directions at end of release.   

New Cinnamon flavor closely follows the runaway success of Evan Williams Honey and Cherry Reserves

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned and operated spirits producer and marketer, announces the release of Evan Williams Cinnamon Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural hot cinnamon flavor.  Bottled at 70 proof and available in both a 750ml and 50ml size, Evan Williams Cinnamon Reserve will be shipping nationally in February at a suggested retail price of $14.99 for the 750ml bottle.

The launch of Evan Williams Cinnamon Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which launched in the Fall of 2009, and Evan Williams Cherry Reserve, which debuted in 2010. Since that time, both have enjoyed great sales success and critical acclaim, including winning a Silver Medal at the San Francisco World Spirits Competition and being named a “Hot Prospect” brand. Evan Williams Cherry and Honey Reserves, and now Cinnamon Reserve, take advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular.  Among these is the ongoing success and growth of flavored spirits, as well as the continued popularity of Bourbon, especially Evan Williams, which showed the greatest sales percentage increases among high volume brands since 2008, according to A.C. Neilsen. Heaven Hill fully anticipates that infusing Evan Williams extra-aged Bourbon, the second largest selling Bourbon brand in the United States and the world and a “Best Buy Whiskey of the Year” winner, with natural hot cinnamon flavor will yield similar success as that achieved with Evan Williams Honey and Cherry Reserves.

Like the Honey and Cherry Reserves, Evan Williams Cinnamon Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cinnamon sticks bursting through flames. With a black and orange capsule closure, the packaging draws on the equity of the Evan Williams brand franchise, but with a contemporary flair.  Bottled at an approachable 70 proof, and infused with natural hot cinnamon taste that complements the easy-to-drink Bourbon flavor, Evan Williams Cinnamon Reserve lives up to its tagline of “Intensely cinnamon.  Incredibly smooth.”

“The launch of Evan Williams Honey and Cherry Reserve has exceeded our expectations,” stated Assistant Brand Manager Hannah Venhoff.  “Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cinnamon Reserve.  And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting this brand launch to be red-hot!”

To help merchandise the brand, Evan Williams Cinnamon Reserve is supported by an array of retail promotional materials—including shelf talkers, case cards, and a 50ml counter unit—allowing off-premise operators to create impactful displays that will capture consumer attention.  In order to generate sampling in bars and restaurants, on-premise POS including T-shirts and shot glasses will also be made available.  A targeted trade advertising schedule will also help create awareness among the key retail and on-premise audiences, and a consumer ad schedule in popular consumer magazines such as Sports Illustrated, Maxim and Rolling Stone will feature the flavored Evan Williams Reserves, including the new Cinnamon Reserve, in national print ads alongside Evan Williams Bourbon.  All materials utilize striking visuals and the “Intensely cinnamon.   Incredibly smooth.” positioning, rendered in fiery orange and black graphics.  Support materials also emphasize that Evan Williams Cinnamon Reserve can be consumed as a shot or in a variety of delicious simple cocktails such as the Southern Cin, Blazin’ Ale and Sweet Apple Spice. 

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:  
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
Username: ewcinnamon

Password: bourbon

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Heaven Hill Distilleries, Inc. Adds Joe Fraser, Vice President of Operations

FOR RELEASE:  FOR IMMEDIATE RELEASE

IMAGES:  See directions at end of release

BARDSTOWN, Ky. – Heaven Hill Distilleries has hired Joe Fraser to be its new Vice President of Operations. In the position, Fraser leads Heaven Hill’s manufacturing and supply chain operations, including overall responsibility for the Bardstown bottling plant, Bernheim distillery and barrel warehouse operations.

“Joe brings extraordinary  experience and knowledge in food and beverage manufacturing to our company,” said Chief Operating Officer, Allan Latts. “It is talent like Joe’s that will enable us to continue to grow our business and enhance the effectiveness of our operations platform.”

Previously, Fraser was Director of Packaging Operations at Treasury Wine Estates in Napa, California where he managed the bottling and logistics for this top three global wine producer.  Prior to that, he served as Vice President, Operations and Supply Chain at Ste. Michelle Wine Estates, a top ten North American wine company.

Fraser succeeds current Vice President of Operations David Hobbs who is retiring from Heaven Hill in December after 41 years with the company.

Fraser is a graduate of the Canadian School of Management and Fanshawe College in London, Ontario. He and his wife, Linda, reside in Bardstown.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Josh Hafer
Corporate Communications Manager
jhafer@heavenhill.com
502-413-0219

 

 

 

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Burnett’s Launches Hot Cinnamon Vodka

FOR RELEASE:  For Immediate Release
IMAGES:  Please see directions at end of release

BARDSTOWN, Ky. –Burnett’s Flavored Vodka has added Hot Cinnamon to its family of flavors – an addition that establishes Burnett’s as the leader in flavor innovation with 25 high quality flavors in the portfolio.

Burnett’s Hot Cinnamon is a new idea which reflects continuing interest among consumers for flavor variety.  “It is always important for us to introduce flavors that are relevant to our core consumers,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “Hot Cinnamon is simply a natural extension of that interest.”

The new flavor brings the Burnett’s portfolio of natural flavors to 25 – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

Burnett’s Hot Cinnamon Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml.  

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.

Username (case sensitive): Vodka
Password (case sensitive): Flavors

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Heaven Hill Distilleries and Tierra de Agaves Claim Multiple Gold and Silver Medals in San Francisco for La Certeza, Lunazul 100% Agave Tequilas

Outstanding Sales Results, Critical Acclaim Continue for Partnership Between Leading Independent Spirits Companies

For Immediate Release

IMAGES: See end of release

BARDSTOWN, KY–La Certeza and Lunazul 100% Agave Tequilas added numerous Gold and Silver Medals at the most recent San Francisco World Spirits Competition to their outstanding first year sales results. Distilled at the Tierra de Agaves Distillery, the Mexican spirits company founded by Francisco Beckmann and sons, former co-owner of Jose Cuervo, La Certeza, the super-premium range of tequilas, captured Gold Medals for both the Reposado and Blanco bottlings and a Silver Medal for the extra-aged Anejo. And Lunazul, the line of 100% Agave Tequilas priced just above the mixto category leader–just recently named a “Rising Star” Growth Brands award winner by the Beverage Information Group–won Silver Medals for both the Blanco and Reposado varieties. Both Lunazul and La Certeza are distributed in the United States through a partnership between Tierra de Agaves and Heaven Hill Distilleries, Inc., bringing together two of the largest and most recognized independent players in the worldwide spirits industry.

“These medals at the world’s foremost spirits tasting competition is further proof of the recognition and impact that Lunazul and La Certeza are having within the tequila category today,” asserted Max L. Shapira, president of Heaven Hill Distilleries. “Having won the Growth Brand Award after depleting over 20,000 cases in its first year, and given its remarkable $22 dollar average retail price, Lunazul is clearly drawing many former mixto consumers upward into the 100% agave range. And medals just won in San Francisco for both Lunazul and La Certeza underscore the quality and value of the Beckmann heritage.”

Lunazul and La Certeza are estate-grown, small-batch distilled and bottled approximately 5 kilometers from the town of Tequila in Jalisco province. Tierra de Agaves is one of the few Tequila distilleries that actually own the land on which the agave is grown and harvested, carefully selected from the 3,500 acres of Weber Blue Agave plants that the Beckmann family and their past generations have controlled since 1758.

“The medals at the San Francisco World Spirits Competition, along with outstanding sales results on Lunazul and La Certeza, lend credence, we feel, to the mission that my family undertook when we founded Tierra de Agaves…to use our family heritage and tradition, along with state-of-the-art production methods and our sizable Agave holdings, to bring the finest tequilas to market at a broad range of price points,” added Jorge Beckmann, president of Tierra de Agaves.

The 2009 San Francisco World Spirits Competition was held on March 21st and 22nd at the Hotel Nikko in San Francisco and is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Founded in 2000 by Anthony Dias Blue, the Executive Director of the San Francisco International Wine Competition and Carol Seibert, the Managing Director of the San Francisco International Wine Competition, the Spirits Competition continues to grow each year in entrants as well as in stature within the industry. This year over 900 spirits were submitted and evaluated, up from 847 last year, and six out of the seven continents (only Antarctica was missing) were represented, making it a globally influential spirits competition. Judging is based on blind taste tests and medals are awarded based on taste alone. To learn more about the San Francisco World Spirits Competition, visit www.sfspiritscomp.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequila and La Certeza Tequila.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Corporate Communications Manager
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heaven-hill.com.

Username (case sensitive): Tequila
Password (case sensitive): Agave

If you would prefer to receive press releases via regular mail or wish to be removed from this list, please contact Josh Hafer at jhafer@heaven-hill.com. You may also contact Heaven Hill at 502-413-0200.

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Evan Williams

BARDSTOWN, Ky. – Evan Williams Kentucky Straight Bourbon Whiskey, #2-selling Bourbon in the U.S., announces the Big, Bad Bass Sweepstakes beginning January 15. The sweepstakes is an extension of the brand’s ongoing strategic campaign targeting anglers.

Grand Prize for the sweepstakes is a $10,000 Bass Pro Shop® gift card. Multiple first, second and third prize winners will be awarded $1,000, $500 and $100 gift cards to the outdoors retail giant, respectively.

The primary entry method for the sweepstakes is through the web at www.evanwilliams.com. Tearpads on case cards and shelftalkers will also provide a mail-in means of entry available at retail.

The sweepstakes is supported through retail point of sale and 1/3 page sweepstakes ads opposite standard full page consumer advertisements. The ads, with reach expected to exceed two million impressions, run from January through April in Sports Illustrated, Bassmaster, Field & Stream, Outdoor Life and Popular Mechanics. Both ads will run in the style of the popular Evan Williams Before/After aging campaign. Field & Stream Online will provide additional access via the internet.

In 2003, Evan Williams was named Malt Advocate Magazine’s “Best Buy Whiskey of the Year” for it’s combination of exceptional value and quality. It also won a gold medal at the prestigious San Francisco World Spirits Competition.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.
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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 348-3921
lkass@heaven-hill.com

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Username (case sensitive): Sweepstakes
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