Hpnotiq Liqueur is so fire it needs to be put on ice. The storied spirits brand known for its Iconiq® blue hue today announced the launch of the Hpnotiq Freeze Pop, an innovative release that serves up the brand’s signature, delicious fruit flavor in the form of a frozen treat at 6% alc/vol. Ready to freeze and enjoy for a summer cool down, the Hpnotiq Freeze Pop initial launch is in limited markets beginning August 2021.
The new product from Hpnotiq continues in the footsteps of its namesake brand as an innovative new concept lighting up the category. Now growing over 50%, Hpnotiq first launched in 2001 and was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. Made from exclusive Hpnotiq juice alongside premium Cognac from France, the HPNOTIQ Freeze Pop is a one-of-a-kind ready to drink treat that tastes like its frozen from the bottle.
“For two decades Hpnotiq has invigorated the distilled spirits space with an innovative, fresh approach on how fans can enjoy one of the hottest brands on the market,” said MaryCrae Brotzge, Senior Brand Manager. “Hpnotiq Freeze Pop is a standout, unique ready-to-drink opportunity that invites consumers to experience Hpnotiq in a convenient, fun way.”
The Hpnotiq Freeze Pop will initially launch in Georgia, South Carolina, Texas and Florida with an SRP of $19.99 for a carton of 10 pops. For more information on the Hpnotiq, visit Hpnotiq on Instagram, Twitter and Facebook.
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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Brands
502-413-0217
lcherry@heavenhill.com