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Heaven Hill Distillery Wins Top Awards from 2022 American Icons of Whisky

Heaven Hill Bourbon Experience, Jeff Crowe recognized as winners

The Whisky Magazine Icons of Whisky awards announced the Heaven Hill Bourbon Experience as Visitor Attraction of the Year and Jeff Crowe as Visitor Attraction Manager of the Year. In a virtual presentation hosted on both Whisky Magazine and American Whisky Magazine’s Facebook pages, the visitor center and Crowe were announced as winners and finalists in the upcoming World’s Best competition in London on March 24.

Unveiled on June 14, 2021 as the Heaven Hill Bourbon Experience, the expansion and renovation of Heaven Hill Distillery’s visitor center in Bardstown are the culmination of a multi-year $125 million investment in Kentucky’s signature industry and model for the future of tourism since 2018. The state-of-the-art experience received a $19 million upgrade to become an interactive, educational space offering signature exhibits unique to the Heaven Hill Bourbon Experience. First opened on Oct. 15, 2004 as the Bourbon Heritage Center under the guidance of the late Harry Shapira, Heaven Hill’s presence as one of the first visitor centers on the Kentucky Bourbon Trail has played an instrumental role in establishing Kentucky as a top tourist destination.

First joining Heaven Hill in 2013, Crowe now serves as the Director of Kentucky Visitor Experiences for Heaven Hill Distillery. Crowe oversees the development and management of teams and programs at both the Evan Williams Bourbon Experience in Louisville, Ky. and the Heaven Hill Bourbon Experience. Through the difficult circumstances of the past two years, Crowe’s patience and perseverance in development and training led to the successful opening of the new Heaven Hill Bourbon Experience, along with continued success at both visitor centers. His continued involvement and leadership in trade, tourism, and hospitality organizations have paved the way for innovative, inclusive and strategic partnerships throughout the industry.

“I am humbled and grateful for the recognition, one that would not be possible without the support of my team and partners in the industry,” said Crowe. “We get to showcase the best of Kentucky Bourbon and the Commonwealth every day and I’m honored to work for Heaven Hill Distillery to shine a light on our tourism and hospitality.”

As noted by Phoebe Calver, editor of American Whiskey Magazine, “This year’s winners have proven themselves to be a shining light in the industry during tough times. It’s such a pleasure to be able to watch the development of the American whiskey industry and the way that distillers are challenging perceptions, while pushing standards higher and higher.”

Several Heaven Hill brands were also recognized during the World Whiskies Awards segment of the presentation, including brands within the recently acquired Samson & Surrey portfolio. Notable awards include Widow Jane 10-Year-Old winning Best Non-Kentucky Bourbon, Widow Jane Oak & Apple Wood Aged Rye winning Gold in the Rye category, and Henry McKenna winning Gold in the Bourbon category. More information, including silver and bronze medalists, can be found at www.worldwhiskiesawards.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lnewcomb@heavenhill.com

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Learn More About Heaven Hill’s Latest Acquisition, Samson & Surrey

Heaven Hill Brands today acquired Samson & Surrey, including its portfolio of brands and facilities. The acquisition of Samson & Surrey further extends Heaven Hill’s portfolio with six high-growth, super-premium brands in several of the industry’s fastest growing categories.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max Shapira, Heaven Hill President. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

About Samson & Surrey

Founded in 2016 by former Bacardi execs Robert Furniss-Roe and Juan Rovira, Samson & Surrey teamed up to build a company with the vision “to create, together, the most admired premium independent spirits portfolio in the world.”

Their strategy identified brands with high levels of differentiation, high-quality liquids and a very high long-term potential for further development.

In order to fulfill the brands’ potential, Juan and Robert have also built a strong commercial and advocacy team with an international presence.

Steeped in craft and authenticity, each of the Samson & Surrey brands has brought new perspectives and tastes that have delighted consumers worldwide. Included in the acquisition are Tequila Ocho, Widow Jane American Whiskey, FEW Spirits, Brenne French Whisky, Bluecoat Gin and Mezcal Vago, along with their unique production facilities and processes. The company will continue as an independent division of Heaven Hill, led by Robert and Juan, with production continuing at each location.

Portfolio Premiumization

Portfolio premiumization is a core element of Heaven Hill’s strategy and key to the company achieving its financial and commercial objectives. We’ve executed this strategy through acquisitions, new product development and prioritization of our existing portfolio of brands.

According to Shanken News Daily, premium and above products are growing at more than 10% over the last five years, led by ultra-premium Tequila and ultra-premium whiskies.

“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell. The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth,” said Robert Furniss-Roe, co-founder and CEO, of Samson & Surrey. “We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends. We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” further commented Juan Rovira, co-founder and COO of Samson & Surrey.

Growth and Diversification through Acquisition

In the last 20 years, Samson & Surrey represents Heaven Hill’s sixth significant acquisition, as part of a broad strategy to diversify the company’s portfolio. Those acquisitions included:

  • 2003 – Hpnotiq Liqueur
  • 2012 – Admiral Nelson’s Rum
  • 2015 – Deep Eddy Vodka
  • 2017 – Carolans Irish Cream
  • 2019 — Black Velvet Canadian Whiskey
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Heaven Hill Acquires Samson & Surrey

Heaven Hill, America’s largest independent, family-owned and operated distilled spirits supplier, has today acquired Samson & Surrey, including its portfolio of brands and facilities. The acquisition of Samson & Surrey further extends Heaven Hill’s portfolio with six high-growth, super-premium brands in several of the industry’s fastest growing categories.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, president, Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

Under the leadership of Robert Furniss-Roe and Juan Rovira, Samson & Surrey has built a remarkable portfolio of highly differentiated premium brands growing at 60% per annum, tracking $40m in Sales and present in over thirty markets worldwide. Included in the acquisition are Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago. The company will continue to operate as an independent division of Heaven Hill led by Robert and Juan.

“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell. The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth,” said Robert Furniss-Roe, co-founder and CEO, of Samson & Surrey. “We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends. We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” further commented Juan Rovira, co-founder and COO of Samson & Surrey.

According to DISCUS Super Premium Tequila and Whiskey continue to enjoy growth rates more than 30% over the last five years as American consumers continue to adopt more premium products.

Perella Weinberg Partners LP acted as exclusive financial advisor to Heaven Hill with respect to the transaction. RBC Capital Markets, LLC acted as exclusive financial advisor to Samson & Surrey.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

MEDIA CONTACTS:

Lauren Cherry Newcomb
Heaven Hill Brands
lnewcomb@heavenhill.com

Colin Baugh
Emblem PR
colin@emblempr.com
(323) 219-3427

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Blackheart Spiced Rum Partners with Jenny McCarthy for New 2022 Spring Campaign

Award-winning rum debuts social and digital ad spots resolving to “Make Time for Friends”

BARDSTOWN, Ky. – Blackheart Spiced Rum is on a mission to bring back regular hangout habits and prioritizing time with friends this year, enlisting Jenny McCarthy as Friendship Coach extraordinaire in an outrageous parody campaign to help people “Make Time for Friends.” The actress, comedian, host, and best-selling author will train people who are struggling to pick cheers over chores and show them how to break out of the adulting routine, reconnect and recharge with Blackheart Rum.

The national media program will debut new social and digital ads featuring Coach Jenny running a series of drills on how to get back in a friendship routine together with Blackheart Rum. Using her honesty, humor and humility, Coach Jenny gets real with her trainees in the ten and thirty second spots featuring tips ranging from the perfect garnish to prioritizing happy hour over laundry.

“Blackheart Spiced Rum has a fun, empowering characteristic that comes to life through Coach Jenny’s friendship training techniques,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “Our consumer has spent the last several years navigating big responsibilities and life changes and now we want them to know its ok to take time for themselves, be social and get up to something good. With Coach Jenny’s help, Blackheart can help them toast to what matters most in life, the people you love and the things you love doing.”

Additionally, Blackheart will launch a sweepstakes to coincide with the new campaign, with details releasing later this year. Weekly prizes will also be given away on social media throughout the campaign. Fans can follow Blackheart on Facebook, Instagram and Twitter for the latest updates.

Since Heaven Hill announced the launch of Blackheart Premium Spiced Rum in 2010, the brand has enjoyed tremendous growth and notoriety. In 2019, 2020 and 2021, Blackheart won the Consumer’s Choice award and earned a gold medal at the SIP Awards. Additionally, the brand is a five-time Beverage Information Group “Rising Star” award winner. Blackheart Premium Spiced Rum is crafted from only the finest imported rum, blended expertly with a hint of spice, lush caramel and other delicious natural flavors. At 93 proof, the brand is rich in flavor, voluptuous in taste and appeal, and edgy to the core. Blackheart Premium Spiced Rum (SRP $14.99) is available in 50ml, 375ml, 750ml, 1L, 1.75L sizes. All are bottled at 46.5% alc/vol (93 proof).

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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To download images relevant to this release, please visit here.

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Elijah Craig Partners with PGA TOUR Pro Golfer Max Homa, Debuts Golf Alignment

Award-winning bourbon partners with three-time PGA TOUR winner in multi-year deal

Elijah Craig Bourbon today announced a new partnership with PGA TOUR professional golfer Max Homa for a multi-year sponsorship deal. Homa’s success both on and off the course since turning pro in 2013 will now be supported by Elijah Craig as the “Official Bourbon of Max Homa.”

PGA TOUR pros strive for greatness every day, a mindset shared by the master craftspeople who use a lifetime of experience and years of aging to develop the signature balance of flavors in Elijah Craig Bourbon. The three-time PGA TOUR winner will continue to elevate the golf experience for fans through integrated marketing campaigns, social media collaboration, public appearances, and the Elijah Craig logo prominently displayed on shirt of Homa’s caddy and longtime friend, Joe Greiner.

“When you see a great golf swing or take a sip of an expertly crafted Bourbon, you can appreciate the years of patience and perseverance required to arrive at that moment. Whether you’re a pro inside the ropes, the occasional golfer, or a fan that follows along on Twitter, the golf community doesn’t settle for less than greatness,” said Max Stefka, Elijah Craig Senior Brand Manager. “Together with Max Homa, we look forward to celebrating wins big and small with golf fans everywhere over a glass of Elijah Craig Bourbon.”

“I’m excited to join the Elijah Craig team as their first-ever golf brand ambassador. Golf is a game that doesn’t come easy, and I’m learning the same is true for making their award-winning Bourbon,” said Homa. “Elijah Craig is made for those who strive for the best – in their game and in their glass. And from what I’ve tasted so far, their commitment to excellence is obvious. We’ve got lots of exciting things planned in the coming months, and I’m looking forward to sharing many memories at the 19th Hole with them and golf fans everywhere.”

Elijah Craig will also debut its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign will include premium media placements in golf publications, digital and social media, consumer contests, and Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lnewcomb@heavenhill.com

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Heaven Hill Distillery, Scout & Scholar Release Special Edition Barrel Aged Imperial Rye Saison

Reclaimed Reward celebrates two Bardstown-based businesses committed to craft and celebrating community

Scout & Scholar, in partnership with Heaven Hill Distillery, will release the limited edition Reclaimed Reward on Wednesday, Nov. 24. Heaven Hill Artisanal Distiller Jodie Filiatreau and Scout & Scholar Brewer Lee Northcutt developed the Imperial Rye Saison to complement the notes of the Evan Williams Square 6 Bourbon. To celebrate the new partnership, Filiatreau and Northcutt will be at Scout & Scholar in Bardstown on Nov. 24 from 7 p.m. to 9 p.m. for a tasting of the final product.

“Heaven Hill’s commitment to premium innovation and quality goes beyond just our own production process. Our partnership with Scout & Scholar showcases the attention to detail that is shared between our two crafts,” said Filiatreau. “Reclaimed Reward celebrates the best of our first bottled Bourbon from the artisanal distillery at the Evan Williams Bourbon Experience, Square 6.”

Reclaimed Reward pays homage to the innovative craft process at both the Evan Williams Bourbon Experience and Scout & Scholar. Using the same rye grain as Square 6, Northcutt drew inspiration from the flavor profile of the High Rye Bourbon to develop a brew outside the norm for a barrel-aged beer. The resulting flavor highlights the vanilla notes of the barrel while the addition of cardamom draws out hints of the same notes in Square 6. At 10% ABV, Reclaimed Reward is a smooth, well-rounded pour that marries together the best flavors of each product.

“When adding beer to a bourbon barrel, you try to enhance the flavors without any being too overwhelming. Reclaimed Reward was an experimental risk that paid off with a flavorful, balanced product,” said Northcutt. “We are thrilled to partner with Heaven Hill Distillery and bring the newest barrel-aged beer to Bardstown.”

The limited release of Reclaimed Reward will be available at Scout & Scholar as well as the Evan Williams Bourbon Experience as a 500mL for $25. Scout & Scholar will also showcase the barrel-aged beer in a flight experience alongside the base beer and Square 6. For more information, please visit https://scoutandscholar.com/.

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lcherry@heavenhill.com

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Heaven Hill Brands, Louisville Grows partner to plant trees in West Louisville Neighborhoods

The event is part of Heaven Hill’s ongoing commitment to enhance the local community in which their business and their employees work and live

LOUISVILLE, KY. (November 12, 2021) – Heaven Hill Brands and Louisville Grows joined today for a tree-planting event in Louisville’s Russell neighborhood on Friday, November 12. Together, the organizations helped plant more than 60 trees throughout West Louisville.  

Heaven Hill has a long-standing commitment to enhancing the local communities in which their employees work and live through both charitable donations and partnering with neighboring organizations. The November tree-planting is one of many initiatives throughout the year where Heaven Hill is cultivating thriving communities through their environmental sustainability commitments, including conserving the ecosystems that support the business.

“For the past twenty years, our Bernheim Distillery has been located right here in the neighboring California neighborhood,” Heaven Hill Brands Environmental Sustainability Manager Rachel Nally said. “Throughout these years we’ve been proud to partner with our neighbors and community leaders to help support local organizations and make a lasting impact on our city. Having a great partner like Louisville Grows allows us to continue to build on that mission.”

Louisville Grows – a Louisville-based environmental nonprofit organization – aims to foster green, just, and sustainable communities by advocating for health equity through the environmental platforms of urban forestry, urban agriculture, and urban sustainability. One area of great focus is the company’s neighborhood-based urban forestry program that focuses on building the urban tree canopy with a goal of planting 1,000 trees each year.

The urban heat island effect is most strongly felt in neighborhoods lacking a significant tree canopy, like the Russell neighborhood, where the tree canopy coverage is significantly lacking. The tree canopy coverage in the Russell neighborhood is only 21%. A 40%+ tree canopy coverage is necessary to reduce urban heat island temperatures to a specific range, and to reduce stormwater runoff by a projected amount.

“Having a partner like Heaven Hill helps us to continue to forward our missions together for the betterment of our communities,” Louisville Grows Program Director Lisa Dettlinger said. “Today, we were able to plant enough trees in West Louisville to grow our tree canopy and enhance mitigation agaisnt the damaging effects of an urban heat island.”

To learn more about Louisville Grows and ways you can get involved, please visit louisvillegrows.org.

About Heaven Hill Brands

Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Louisville Grows

Founded in 2009, Louisville Grows is an environmental nonprofit organization whose mission is to Grow Greener, Healthier Neighborhoods. Our vision is to foster green, just and sustainable communities in Louisville. We seek to be a leading nonprofit in advocating for health equity through the environmental platforms of urban forestry, urban agriculture and urban sustainability. Louisville Grows’ neighborhood-based urban forestry program focuses on rebuilding the urban tree canopy with a goal of planting 1000 trees each year. Citizen Foresters are trained and dedicated to coordinating volunteers on planting days, educate the public about the importance of an urban tree canopy and advocate for trees. We are dedicated to restoring the urban tree canopy and providing environmental education opportunities that will lead to ending health disparities in our community.

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Images from this release may be downloaded here.

Media Contact:

Lauren Cherry Newcomb

Heaven Hill Brands

lcherry@heavenhill.com

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Evan Williams American-Made Heroes Foundation Fund Announces 2021 Grant Recipients

Veteran Community Action Grants awards $75,000 to nonprofits that serve the veteran community

Evan Williams Bourbon announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2021 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development and therapy, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated more than $450,000 to nonprofits.

“The 2021 recipients of the American-Made Heroes Foundation Fund grants are an inspiring, diverse group whose extraordinary programs continue to uplift our veteran communities,” said Julie Cole, Evan Williams Senior Brand Manager. “We are proud to continue the brand’s efforts to celebrate and support veterans who protect the American spirit of service.”

The 15 recipients of the 2021 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

MISSION WORKING DOGS: Studies show that service dogs can provide life-saving therapy and assistance for veterans with PTSD and mobility challenges, which were especially felt during the pandemic. In response, Mission Working Dogs was founded to train and provide service animals for veterans in need. Every dog must pass extensive health and temperament checks and undergo a minimum of 250 training hours before they can graduate to saving lives. Learn more about Mission Working Dogs at www.missionworkingdogs.org.

OPERATION WELCOME HOME: Some veterans have difficulty navigating the civilian workforce once they’re out of the military. Operation Welcome Home enlists large and small businesses to provide opportunities to veterans for professional development, as well as career placement. Since May 2012, Operation Welcome Home has successfully arranged full-time employment for more than 600 veterans, with a 92% success rate. Learn more about Operation Welcome Home at welcomehomewv.com.

WARRIOR EXPEDITIONS: Transitioning from military to civilian life can be challenging. Warrior Expeditions programs use the great outdoors to give veterans better lifelong coping strategies for mental and physical challenges resulting from their military service. This year, Warrior Expeditions provided more than 240 veterans with free, life-changing therapy. Learn more about Warrior Expeditions at warriorexpeditions.org.

ABOUTFACE-USA: AboutFace‐USA® is a peer-led community organization existing, as an initial point of contact, to empower and encourage veterans and their families to find help. Working to get past the stigma of PTSD and confront mental health concerns, these programs provide support services, activities and resources geared toward understanding mental health so that they can cope better, improve their relationships, and change the direction of their future for the better. Learn more about AboutFace-USA at www.aboutface-usa.org.

DTOM 22/0: The mission of the DTOM 22/0 Foundation and Veterans Ranch is to provide a safe place for healing and recovery for military service members, veterans, and their families. These programs also engage and positively impact veteran lives through hope, self-conviction, and family activities, while helping them learn to live again with purpose. DTOM also aims to end suicide among veterans through mentorship, support, and building stronger families. Learn more about DTOM 22/0 at dtom220.org.

BATTLEBETTY FOUNDATION: BattleBetty Foundation is a community-based nonprofit and first Women Veteran focused organization within South Carolina committed to empowering Women Veterans as they navigate post-transition life. The BattleBetty Resource Center provides an emergency shelter, clothes closet, empowerment workshops, and fosters community reintegration for women veterans. Learn more about the BattleBetty Foundation at battlebettyfoundation.com.

SHAMROCK REINS: Shamrock Reins and its special horses foster positive life-changing experiences for veterans, their families, and the families of fallen heroes by assisting with recovery and by offering comfort and kindness in a safe environment. Learn more about Shamrock Reins at shamrockreins.org.

HEALING PAWS FOR WARRIORS: A resilient program that represents veterans helping veterans from personal experience and trained service dogs, Healing Paws for Warriors’ program focus is save a veteran and rescue a dog. The program provides service training for local rescue dogs by partnering with veterans faced with PTSD, TBI, or MST at no cost. By increasing self and family health and wellness, Healing Paws gives hope and healing to veterans and reduces number of canines in shelters. Learn more about Healing Paws for Warriors at www.healingpawsforwarriors.org.

SERVE OUR WILLING WARRIORS: The average hospital stay for recovering warriors is about 300 days. Serve Our Willing Warriors provides cost-free retreat stays and programs that positively impact wounded, ill, and injured service members, disabled veterans, and their families. Learn more about Serve Our Willing Warriors at www.willingwarriors.org.

WHITEHAVEN CANINE: WhiteHaven Canine rescues dogs from local shelters or donated from individuals and trains them as Emotional Support Animals. Highly skilled in obedience and service, these canines are then given to veterans at no cost. Learn more about WhiteHaven Canine at whitehavencanine.org.

HELP OUR MILITARY HEROES: Help Our Military Heroes provides fully equipped, adaptive minivans to severely wounded, injured, and ill service members who sustained their injuries while on active duty. The customized vans return mobility and independence, as well as transportation that would otherwise be financially devastating for many. Learn more about Help Our Military Heroes at www.helpourmilitaryheroes.org.

VETS CHAT AND CHEW: The Vets Chat & Chew Program provides a simple guide to better health and a supportive community. The program is a science based nutritional education featuring live healthy recipe demonstrations to help veterans feel mentally and physically better. Learn more about Vets Chat and Chew at vetschatandchew.com.

SAVE Farm: The Servicemember Agricultural Vocation Education, Corp. (SAVE) is a transition program for veterans through a pathway to farming and wellness. SAVE trains veterans for an agricultural career and incorporates a holistic approach for veterans healing from stress, physical injuries and issues that might be influencing the mind, body and soul. Learn more about SAVE farm at www.thesavefarm.org.

AURA HOME WOMEN VETS: AuraHome helps women veterans from all services with housing, counseling, financial guidance across Western North Carolina. By providing self-education opportunities, Aura Home houses homeless veteran women by giving them access to affordable housing, jobs, therapy, and more. Learn more about Aura Home Women Vets at www.aurahomewomenvets.com.

SALINA INNOVATION: The historic Salina Masonic Temple building has offered veterans a room at no cost for a community resource center. This space has grown to include weekly coffees for veterans, support groups, information sessions, town hall meetings, regional chapter meetings, information services, and assistance with benefits. Learn more about Salina Innovation at salinainnovation.com.

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American Heritage and honored to broaden its support of veteran communities across the country. The 2022 American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund grant process. The 2022 American-Made Heroes class will be announced in early May along with the individualized limited-edition bottles. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

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To download images relevant to this release, please visit here.

MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Brands
lcherry@heavenhill.com

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Statement on Contract Ratification

Heaven Hill is grateful to learn the United Food and Commercial Workers Local 23-D ratified a new five-year contract with Heaven Hill. We look forward to welcoming our team members as we transition back to normal operations. The agreement continues Heaven Hill’s long-standing commitment to its team members with industry-leading health care, wage growth and increased schedule flexibility.