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Hpnotiq Launches GLAM LOUDER Summer Program With Khloe Kardashian Odom

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

BARDSTOWN, Ky. – Summer is the time to live the glamorous life with the Hpnotiq Glam Louder Program. This multi-platform program will feature the Bling It On! Online contest and sweepstakes which will be promoted in national print and digital advertising, social media outlets, in-store merchandising and on-premise events in select cities. The Glam Louder program will kick off on June 1st with contest host Khloe Kardashian Odom in Beverley Hills.

The centerpiece of the program is the brand’s partnership with “Glambassador” Khloe Kardashian Odom. Ms. Kardashian Odom will promote the Glam Louder program in stylish online viral videos and interactive content delivered through Hpnotiq’s digital and social media channels. As spokesperson for the program, Kardashian Odom will encourage Hpnotiq fans to embrace the Glam Louder lifestyle in national print, TV and digital press.

The Bling It On! contest challenges entrants to submit images online of the most glamorous items for the chance to win a trip to LA with three girlfriends. While there, Hpnotiq will treat the winner and her friends to makeovers and shopping with Khloe Kardashian Odom as well as a photo shoot that could be used in a future Hpnotiq advertisement.

“Our core consumer aspires to live the glamorous lifestyle that Hpnotiq and Khloe embody,” said Brand Manager Brittany Capito. “This program delivers an impactful message across a broad spectrum with great partnerships. We are excited to continue building Hpnotiq and Hpnotiq Harmonie through meaningful and dynamic marketing programs.”

The “Glam Louder – Bling It On” contest is supported by print and digital advertising, celebrity public relations and on-/off-premise POS. The program will reach Hpnotiq consumers with a 183 million impression print and digital campaign featured in publications OK!, US Weekly and Cosmopolitan, plus digital outlets including DIYFashion.com and Facebook.com. On- and Off-premise POS will leverage Hpnotiq’s energetic “Glam Louder” campaign with eye-catching contest-specific POS.

To enter, consumers can visit Hpnotiq.com/glamlouder, Facebook.com/hpnotiq or post their entry via Twitter using #Glam Louder beginning June 3rd.

HPNOTIQ and Hpnotiq Harmonie are imported French liqueurs. Hpnotiq is a refreshing blend of natural, exotic fruit juices, premium Vodka and a touch of Cognac. Harmonie is a refreshing blend of premium French Vodka, infused natural fruits, and a touch of Cognac. HPNOTIQ is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ Harmonie is available in 1 liter, 750 ml and 375 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Harmonie have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Hpnotiq 

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Burnett’s Flavored Vodka Expands Portfolio

For Release: For Immediate Release

Images: See directions at end of release.

BARDSTOWN, KY – Burnett’s Flavored Vodka has added two new flavors to one of the largest portfolios of flavored Vodkas in the industry. Beginning in spring, Burnett’s Blackberry and Tropical Fruit will be available nationally.

The new flavors for the Burnett’s franchise are on the heels of a package redesign that more effectively communicates the all-natural flavor types. The new natural flavors are traditional additions to a line of flavors grounded in relevant and approachable flavors.

“As the flavored Vodka market continues to grow Burnett’s is well-positioned to continue its record of success,” said Reid Hafer, Senior Brand Manager, Burnett’s Vodka. “For over ten years, Burnett’s has been recognized for quality Vodka and a leading selection of flavors. The flavor portfolio continues to deliver on these qualities with each addition.”

The new flavors put the Burnett’s portfolio of natural flavors to 33 – Blue Raspberry, Blackberry, Blueberry, Candy Cane, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.

The full line of Burnett’s Flavored Vodkas is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 30-35% alcohol by volume (60-70 proof). The product is available for a suggested retail price of $10.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a winner of consistent Beverage Information Group “Growth Brand” and Impact “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Burnett’s Flavored Vodkas 

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O’Mara’s Irish Cream Liqueur Unveils New Package

FOR RELEASE: For Immediate Release 

IMAGES:  See directions at end of release.

O’Mara’s Irish Cream Liqueur Unveils New Package

BARDSTOWN, KY – O’Mara’s Irish Country Cream introduces a newly redesigned package that includes an enhanced bottle style and label design. Available this spring, the redesigned package delivers a more sophisticated and recognizable look at the shelf for O’Mara’s and better supports a brand known for its premium quality and approachable price point. 

The label redesign includes a more prominently featured O’Mara’s Irish Cream logo in a Gaelic type style – supporting the authenticity and heritage of the brand. Additionally, the O’Mara’s packaging features a picturesque landscape which captures the essence of Ireland with a scene reminiscent of O’Mara’s homeland. The new bottle is a more polished and features a unique shamrock cartouche in the shoulder of the bottle. Together, the changes elevate the status of the product and more effectively communicate quality and authenticity.

“Since 2008, O’Mara’s Irish Country Cream continues to grow at nearly double digits in one of the largest spirits categories,” said Hannah Venhoff, O’Mara’s Brand Manager. “Consumer research demonstrated a strong affinity for the redesign among household decision-makers and entertainers. To support growth in that key segment of the marketplace, we seized an opportunity to elevate the status of the product.”

The rollout of the package will also include a new retail campaign supporting the premium taste and quality of O’Mara’s. The “O’ So Smooth” tagline is featured on in-store POS and encourages simple usage as a standalone drink or in a variety of cocktails

O’Mara’s Irish Country Cream is hand-crafted in the heart of Ireland’s dairy region by Pat O’Mara & Co., of Abbyleix, Ireland, an independent Irish-owned beverage company, using only the freshest cream from the neighboring dairy. O’Mara’s is the first Irish cream to incorporate fine wine in its unique blending process which provides a distinctly smooth flavor.

O’Mara’s Irish Country Cream is available in 1.5 liter and 750 ml sizes and is bottled at 13.9 percent alcohol by volume. The high quality and great taste of O’Mara’s Irish Country Cream is also available in two additional flavors. O’Mara’s Mint Chocolate and Caramel Irish Country Creams are available in 750ml size and bottled at 13.9 percent alcohol by volume.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: O’Mara’s

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Heaven Hill Distilleries Names Chuck Summers On-Premise National Accounts Regional Manager

FOR RELEASE: For Immediate Release

IMAGES:  See directions at end of release.

Heaven Hill Distilleries Names Chuck Summers On-Premise National Accounts Regional Manager

Heaven Hill Distilleries, Inc. has added Chuck Summers as On-Premise National Accounts Regional Manager. In this role, Summers will be responsible for brand distribution and promotional opportunities for the Heaven Hill portfolio within key national on-premise accounts. The position reports to Carlos Lozano, On-Premise National Accounts Division Manager.

Summers has over 30 years of experience in the spirits industry. Prior to joining Heaven Hill, Summers managed On-Premise National Accounts for the Patron Spirits Company. He has also worked in on-premise national accounts with Moet Hennessy USA and Allied Domecq Co.

“Chuck brings both successful and diverse on-premise national accounts experience,” said Steve Feller, Vice President, North American Sales. “He will be a valuable addition to our On-Premise National Accounts team.”

Summers is a graduate of Youngstown State University and holds a Bachelor of Science in Business Administration. He resides in the Dallas metro area.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Chuck_Summers
Password: heavenhill

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Heaven Hill Distilleriese Adds John Castiglione As New Jersey/ Pennsylvania Regional Manager

FOR RELEASE: For Immediate Release

IMAGES:  See directions at end of release.

BARDSTOWN, KY- Heaven Hill Distilleries, Inc. has added John Castiglione as New Jersey/ Pennsylvania Regional Manager. He will be responsible for management of the entire Heaven Hill portfolio throughout both states. In his role, he will report to Heaven Hill Eastern Division Manager, Jim Cotter.

Before joining Heaven Hill, Castiglione worked as the New Jersey/ Delaware State Manager for Bulldog Gin. He also spent six years as the Chief Operating Officer of Vibrant Promotional Modeling and Marketing Agency.

“John brings a great deal of industry experience, which makes him a great fit for this position” said Steve Feller, Vice President of Sales for Heaven Hill Distilleries.

John is a graduate of Boston College with a B.A. in Business Management. He resides in Belmar, NJ.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: John_Castiglione
Password: heavenhill

 

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High Rise Vodka Lifts Category to New Heights

New for 2013, High Rise Vodka reminds consumers what it really means to live the good life.

BARDSTOWN, KY – Inspired by a time when the good life was about appreciating quality, Heaven Hill Distilleries, Inc. is launching High Rise Vodka in limited markets. The new premium High Rise Vodka is a spirited approach to Vodka grounded in a retro character regarded for its style and sophistication.

High Rise Vodka’s extraordinary label design evokes a time noted for its classic approach to spirits. Products were grounded in quality ingredients, distilling and packaging. Spirits had a sophisticated air about them. Vodka emerged as the drink of choice.

High Rise is a departure from current Vodkas. It elevates the standard for the premium Vodka segment with quality ingredients by using the finest, softest winter wheat from the Finger Lakes region of New York and the pristine limestone water that flows through the glacial soils of the landscape. The Vodka has been distilled five times to produce an aromatic and creamy Vodka suitable to the era.

“The distinctive High Rise Vodka concept was developed to stand out amongst a competitive set lacking character and personality,” said Reid Hafer, Senior Brand Manager, Heaven Hill Distilleries, Inc. “The product is first and foremost a quality Vodka. But the style makes it unique to the category. It represents a classic time and culture that appreciated quality but is not traditional or staid. This era is highly perceptible amongst consumers.”

The High Rise Vodka label designs capture distinct aspirational social settings. Unique in their design, each product depicts a different setting within the style of the product. From a rooftop cocktail party with suits and fedoras to a penthouse with martinis and shakers to a cabana party with swim caps and heels, High Rise Vodka 80 proof, Citrus and Cherry depict fun-loving and fashionable moments.

High Rise Vodka will be launched this spring in 11 markets in the United States. The 80 proof flagship Vodka will be complemented by two flavors – Cherry and Citrus. Available in three varieties, (50ml, 750 ml, 1.75L), the product will compete in the premium Vodka segment at $12.99 for 750ml and $21.99 for 1.75L. In addition, the brand will be supported at retail with a complete set of POS which captures the character of High Rise Vodka. For more details, visit www.highrisevodka.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT: 

Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: High Rise

 

 

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Heaven Hill Launches Cinerator Hot Cinnamon Flavored Whiskey

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. will launch Cinerator Hot Cinnamon Flavored Whiskey in May. This growing segment of the liqueur category has been stoked by consumers’ interest in all things spicy and hot. Cinerator fuses hot cinnamon flavor with the smoothness of American Whiskey in a 91.1 proof liqueur. Served as a chilled shot or mixed, the growing sub-category of spicy and hot products has set the industry aflame.

Cinerator adds a dramatic look and added kick at 91.1 proof to this highly sought after segment of liqueurs. Consumers will be drawn to the stand out look of a red hot label set ablaze by flames and packaging which is a clear and modern representation of the product attributes. Available both on-premise and at retail and with an approachable price point, the result is a new product with just the right amount of attitude at a time when flavors, specifically flavored whiskeys, are on fire.

“Flavor innovation across all categories is at a fever pitch,” said Hannah Venhoff, Brand Manager for Cinerator Hot Cinnamon Flavored Whiskey. “Bold and exciting whiskey flavors, in particular, are some of the strongest new products in the market with total volume now exceeding 1,000,000 cases. Cinerator will be a tremendous new addition to that growing category. The brand has a great look and fiery essence captured in an array of branded POS.”

The brand will be supported with POS featuring the headline “Some Like It Shot” that includes a subtle “So Hot” reference, as well. The eye-catching positioning challenges consumers and invites them to enjoy a unique whiskey experience.

Cinerator Hot Cinnamon Flavored Whiskey is available nationally in 1L, 750ml and 50ml sizes at 45.55% alc./vol. (91.1 proof). The suggested retail price is $14.99 for a 750ml.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: Heaven Hill
Password: Guest
Folder: Cinerator 

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Carlos Lozano Named Heaven Hill On-Premise National Accounts Manager

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. announces the appointment of Carlos Lozano to lead the On-Premise National Account Division. In this role, Lozano will be responsible for strategically leading the On Premise National Account Channel for the nation’s largest, independent family-owned and operated supplier. The position reports to Steve Feller, Vice President of North American Sales.

Lozano possesses over 20 years of experience in the wine and spirits industry. His extensive national account background includes managing portfolios for Diageo North America and Pernod Ricard USA. Most recently, he was Director of National Accounts for Monin Gourmet Flavorings.

“Carlos has a rich and successful background in On-Premise National Accounts,” said Steve Feller, Vice President, North America Sales. “His experience and leadership provide a tremendous opportunity for our portfolio’s continued growth in On-Premise National Accounts. We are excited to have him as part of our team.”

Lozano holds a Bachelor of Science in Business Management from Illinois State University. He resides in Orlando, Florida.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com)is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

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CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: CLozano
Password: heavenhill 

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Heaven Hill Distilleries Fills Milestone 6.5 Millionth Barrel of Kentucky Straight Bourbon Whiskey

FOR RELEASE: March 26, 2013

IMAGES: See directions at end of release.

Company Only the Second Continuously Operated Distillery to Reach Historic Number

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned and operated distilled spirits producer and the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today celebrated the filling of Bourbon barrel number 6.5 million. Heaven Hill is only the second continuously operating Bourbon producer, and the only private family-owned company, to reach the historic benchmark.

“It is indeed a proud day for our company and our extended Heaven Hill family,” said Heaven Hill Distilleries President Max L. Shapira. “We have throughout our history recognized the filling of our milestone barrels with a ceremony such as this, but the fact that it is less and less time between these occasions is a testament to the remarkable growth and popularity of Bourbon. And this has not only benefitted our company, but also Bardstown, Nelson County, and the Commonwealth in general. This occasion is made all the more special in that it is personally overseen by two generations of my family and two generations of the family of our Master Distillers, Parker and Craig Beam.”

No one could foresee the many changes and tremendous growth that lay ahead for both Heaven Hill and the Bourbon industry from when the company was founded just after Prohibition ended to their latest milestone barrel today, but the company remains true to its original mission as a family-owned and operated, independent Kentucky company—the last remaining in the Bourbon business today. Heaven Hill now has around one million aging barrels of Kentucky Bourbon in their inventory, the second most in the world, and their flagship Evan Williams brand is the second largest selling Bourbon in the United States and the world.

The 6.5 millionth barrel was “bunged off” by sixth- and seventh-generation father and son Master Distillers Parker and Craig Beam in a brief ceremony at Heaven Hill’s cistern room attended by company executives and local dignitaries. An acclamation from Kentucky Governor Steve Beshear was also presented. The barrel was then moved to Rickhouse “Y” where it will rest alongside the other Heaven Hill milestone barrels in a special display where visitors to Heaven Hill’s Bourbon Heritage Center may view them.

IMAGE CUTLINE: Heaven Hill Distilleries, Inc. executives and local dignitaries commemorate the filling of barrel number 6,500,000. (L to R) Bardstown Mayor Bill Sheckles, Heaven Hill Master Distiller Craig Beam, Nelson County Judge Executive Dean Watts, Heaven Hill Master Distiller Parker Beam, Heaven Hill Distilleries Executive Vice President Harry J. Shapira, Heaven Hill Distilleries President Max L. Shapira, and Heaven Hill Distilleries Chief Operating Officer Allan Latts.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: 6.5_millionth_barrel
Password: heavenhill 

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Heaven Hill Distilleries Releases 2003 Edition of Evan WIlliams SIngle Barrel Vintage Bourbon

FOR RELEASE: For Immediate Release

IMAGES: See directions at end of release.

The 18th Annual Edition of the Award-Winning Vintage-Dated Bourbon Now Available

LOUISVILLE, Ky. – The newest vintage of Evan Williams Single Barrel Kentucky Straight Bourbon Whiskey, the 2003 edition, is now available on retail shelves and at fine bars and restaurants nationwide.

Heaven Hill, the nation’s largest family-owned and operated independent spirits producer and the world’s second-largest holder of aging Bourbon, offered a sneak peak of the 18th vintage in the landmark series to spirits writers and critics nationwide, and the acclaim is resounding. Cigar Aficionado praised the “…long, sweet finish” while Whisky Advocate, in awarding it both “Value Pick” and “Editor’s Choice”, stated that the 2003 vintage is “…proof that a bourbon doesn’t have to be old, high in alcohol, or expensive to be good.”

The world-renowned Single Barrel Bourbon from 6th and 7th generation father and son Master Distillers Parker and Craig Beam has garnered many prestigious awards since it was introduced in 1994. These include “Spirit of the Year – American Whiskey” from Food & Wine Magazine; “Domestic Whiskey of the Year” from Whisky Advocate; and “Whiskey of the Year” from The Spirit Journal, the first Bourbon upon which the publication has bestowed this prestigious title.

“Even though the mashbill—the grain recipe—is the same from year to year, we try to achieve a particular flavor profile with each vintage,” noted Parker Beam. “As this is our 18th vintage in the Evan Williams Single Barrel series, we feel like we have got the process of determining the taste profile and finding barrels that meet that profile pretty much perfected. This vintage is maybe a bit softer, with barrels drawn mostly from the middle floors of three of our best ventilated rickhouses.”

As with the previous 17 vintages, which are now highly sought after collector’s items, each bottle of the 2003 edition of Evan Williams Single Barrel Vintage Bourbon is marked with the exact date that it was placed in oak and bottled, in addition to the exact serial number of the single barrel from which it was drawn.

The 86.6 proof Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s father and son Master Distillers, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. The 2003 Vintage is available nationally at an average retail price of $25.99 for a 750 ml bottle, making it a multiple “Best Buy” award winner as well.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heavenhill.com

To download images from this press release, please visit the Heaven Hill “Press Room” at http://connect.heavenhill.com and enter the username and password below.

Username: heaven hill
Password: Guest
Folder: Evan Williams Single Barrel