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Blackheart Premium Spiced Rum launches 1.75L size

 

BARDSTOWN, Ky. – Blackheart Premium Spiced Rum is now available in a 1.75L size.  The new size will expand shelf presence for the newly introduced product.

Currently available in 750ml and 50ml sizes, the new premium spiced rum was launched in February of this year.  The 1.75L glass handle bottle features the infamous Blackheart character on the label and is supported by a $15 rebate where legal.

“Blackheart Premium Spiced Rum was launched to capitalize on the emerging premium spiced rum subcategory,” said Brittany Blevins, Brand Manager, Blackheart Rum.  “The brand’s early growth reflects this growing interest. The new 1.75L size is a move towards stimulating greater interest at a reasonable price point.”

Blackheart Premium Spiced Rum is available at 46.5 percent alcohol by volume (93 proof).  The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork.  Her seductive pirate attire is a reflection of the rum’s sassy attitude.  Collectively, the bottle, label art and marketing appeal to a new generation of rum drinkers.

Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise point-of-sale materials, website (www.blackheartrum.com), and social media activities that embody the brand tagline “Seduction in a Bottle.” Suggested retail price for the 1.75L bottle is $27.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0220
jhafer@heavenhill.com

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Heaven Hill Distilleries Signs Agreement with New Louisville Arena for Branded Club Sponsorships

Kentucky family-owned spirits company to create Evan Williams Bourbon Bar and Burnett’s V Lounge at new KFC Yum! Center

LOUISVILLE, KY—Heaven Hill Distilleries, the nation’s largest independent family-owned and operated distilled spirits supplier, announced a partnership today with the Louisville Arena Sports and Entertainment Properties (LASEP) to sponsor two new clubs at the KFC Yum! Center, the state-of-the-art arena opening in downtown Louisville in the Fall of 2010.  Heaven Hill signed a 10-year commitment to create and sponsor the Evan Williams Bourbon Bar and the Burnett’s V Lounge, two upscale clubs that will be located at the East and West Event Levels of the arena and accessible only to lower level Club Seat Holders.

The new KFC Yum! Center, which will offer state-of-the-art amenities and technology, is one of the centerpieces of downtown Louisville’s redeveloped waterfront and has garnered national praise for its design and functionality.  Heaven Hill, a proud corporate citizen of Kentucky and Louisville since the company’s founding just after the end of Prohibition, will be creating its first branded club concepts to support two of the distiller’s top brands—Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, and Burnett’s Vodka, one of the top selling vodkas in the nation and the 14th largest overall distilled spirits brand in the US.

The Evan Williams Bourbon Bar, a brand name which honors Kentucky’s first distiller of 1783—whose distillery stood within 300 yards of the new arena on the banks of the Ohio River—will be rendered in warm brown and red Bourbon tones featuring barrelhead décor and wood paneling.  It will feature Evan Williams Bourbon, the second-largest selling Bourbon in the United States and the world, as well as several other top brands from the world’s second-largest inventory of aging American Whiskeys, such as Elijah Craig, Old Fitzgerald and Bernheim Wheat Whiskey.

The Burnett’s V Lounge, named after Burnett’s Vodka, the company’s top selling brand, will utilize a clean and crisp brushed silver and white color palette with a design reminiscent of the “ultra-lounges” of Las Vegas. It will offer a full range of traditional cocktails as well as newly-developed drinks featuring Burnett’s Vodka and Gin, PAMA Pomegranate Liqueur, Hpnotiq Liqueur and Lunazul Tequila.  Both clubs will be available exclusively to holders of lower level Club Seats, and will also offer a range of dining options.

“Heaven Hill Distilleries’ partnership with the Louisville Arena Authority is tangible evidence of our company’s commitment to the Louisville community, where our distillery and sales and marketing headquarters are located,” said Max L. Shapira, President of Heaven Hill.  “Through our Evan Williams Bourbon Bar and our Burnett’s V Lounge, we are pleased to be part of this exciting new addition to Louisville and the Commonwealth of Kentucky.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Evan Williams Bourbon builds on sales growth with new multi-million dollar marketing campaign

World’s Second Leading Selling Bourbon Reaches Target Audience Through Advertising, POS and Sponsorships with Buzz-Generating Creative

BARDSTOWN, KY–Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, has launched a new multi-million dollar marketing campaign around the creative theme “Secrets Worth Sharing”.  Evan Williams, which according to A.C. Nielsen Scantrack 2010 data is the fastest growing top volume Domestic Whiskey with growth at 12.4% versus .1% for the category, is basing its new creative approach on an “inner circle” strategy.  According to national qualitative research conducted by Heaven Hill Distilleries, Inc., producers of Evan Williams, loyal consumers feel like they are “in the know” about the best Bourbon brand, that Evan Williams is the best kept secret in the category.  To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets–such as the “Best Damn Blues Joint in the US” (Rosa’s Lounge in Chicago), the “Best Lake for Prized Largemouth” (Lake Bienville in Florida) or the “Best Fried Chicken in the World” (Stroud’s Restaurant in Kansas City)–and pays off the assertion with “Some Secrets are Worth Sharing”, and the new Evan Williams tag line “Smooth Bourbon.  Priced Right.  Spread the Word.”

The new campaign will utilize print advertising, point of sale displays, internet marketing, sponsorships, radio advertising–and for the first time, cable TV spots–all executed under the “Secrets Worth Sharing” creative approach.  The national four color, full-page print advertisements will generate millions of impressions among the Bourbon-consuming demographic by running in key, male oriented publications such as Sports Illustrated, Field & Stream, Maxim, and Rolling Stone. Evan Williams Bourbon has also become a national sponsor of the popular “The Big Show” on the John Boy and Billy radio network.  And through national sponsorships of the Bassmaster Elite Series, the Bassmaster Federation Nation, and beginning this year, Championship Bull Riding, Evan Williams Bourbon will also gain exposure to millions of Bourbon drinkers, leveraging national cable TV presence on ESPN 2 and Great American Country (GAC) network.

“The ‘Secrets Worth Sharing’ positioning and creative is a direct reflection of the attitudes of our loyal Evan Williams consumers,” commented Susan Wahl, Brand Manager for Evan Williams at Heaven Hill Distilleries.  “We have found through extensive research and testing that our buyers feel that they are more in the know, that they feel like Evan Williams is the best Bourbon for the money and they are part of a wise ‘inner circle’ that loyally purchase the brand.  So we developed a campaign around the idea of the best kept secrets, and used examples like the best fried chicken or the best blues joint to bring the idea to life.  Additionally, we have developed customizable versions of posters, banners and table tents so the ‘best bar’ or the ‘best barbeque’ can be tailored for a local market.  We feel that ‘Secrets Worth Sharing’ is a powerful and inclusive new positioning for Evan Williams and one which will resound with customers and competitive users as well, helping drive further growth for the Bourbon category’s fastest growing brand.”

Evan Williams is the second best-selling Kentucky Bourbon in the United States and the world, and is named after Kentucky’s first distiller of 1783.   A past Gold Medal Winner at the San Francisco World Spirits Competition, and a past winner of “Best Buy Whiskey of the Year” from Malt Advocate magazine, Evan Williams is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers, Parker and Craig Beam.  Aged 5-7 years and bottled at 86 proof (or 43% alcohol by volume), Evan Williams is available in 1.75 liter, 1.0 liter, 750ml, 375ml, 200ml, 100ml and 50ml sizes.

About Evan Williams

Evan Williams Kentucky Straight Bourbon Whiskey (www.evanwilliams.com) is the world’s second-largest selling Bourbon, named after Kentucky’s first distiller from 1783.  It is produced by Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey.  Along with Evan Williams, Heaven Hill has a diversified portfolio of brands that includes The Christian Brothers Brandies; Elijah Craig Kentucky Straight Bourbon Whiskey; Rittenhouse Straight Rye Whisky; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Burnett’s Adds to Successful Flavored Vodka Line with Launch of 21st Flavor Pineapple

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the producers of the Burnett’s Gin and Vodka franchise add to the expanding Burnett’s Flavored Vodka line with its 21st flavor -Pineapple.

Burnett’s Vodka, with its superior smoothness positioning, is already one of the hottest selling vodkas on the market.  The full line of 21 Burnett’s Flavored Vodkas – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Pineapple- has grown to be one of the largest portfolios in the industry.

As with all the flavors, Burnett’s Pineapple delivers the distinctive Burnett’s clarity, smoothness, and all natural flavors in an extremely popular taste profile.  All of the Burnett’s Vodkas are quadruple distilled and triple filtered for uncompromising quality that sets them apart from the competition.  This quality and the distinctive Burnett’s packaging make Burnett’s Flavored Vodkas “clearly superior”.

“We have used our unique product development and positioning strategy to grow the Burnett’s Vodka franchise to include twenty-one innovative flavors,” said Reid Hafer, Senior Brand Manager.  “With the addition of Pineapple to the flavored vodka line we are able to expand the brand portfolio without cannibalizing existing flavors.”

The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Pineapple Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml.  Burnett’s Pineapple Flavored Vodka will be available nationally Summer 2010.

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  Most recently Burnett’s was awarded the “Fast Track Brand 2010” from the Beverage Information Group. The entire line includes the both 80 and 100 proof Vodka, an array of Flavored Vodkas and Ultra Flavored Vodka.  In addition the Burnett’s franchise includes Gin, Rums, and Prepared Cocktails.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:
Jenny Goodman
Corporate Communications Coordinator
502-413-0235
jgoodman@heavenhill.com

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Heaven Hill Distilleries and Tierra de Agaves Claim Multiple Gold and Silver Medals in San Francisco for La Certeza, Lunazul 100% Agave Tequilas

Outstanding Sales Results, Critical Acclaim Continue for Partnership Between Leading Independent Spirits Companies

For Immediate Release

IMAGES: See end of release

BARDSTOWN, KY–La Certeza and Lunazul 100% Agave Tequilas added numerous Gold and Silver Medals at the most recent San Francisco World Spirits Competition to their outstanding first year sales results. Distilled at the Tierra de Agaves Distillery, the Mexican spirits company founded by Francisco Beckmann and sons, former co-owner of Jose Cuervo, La Certeza, the super-premium range of tequilas, captured Gold Medals for both the Reposado and Blanco bottlings and a Silver Medal for the extra-aged Anejo. And Lunazul, the line of 100% Agave Tequilas priced just above the mixto category leader–just recently named a “Rising Star” Growth Brands award winner by the Beverage Information Group–won Silver Medals for both the Blanco and Reposado varieties. Both Lunazul and La Certeza are distributed in the United States through a partnership between Tierra de Agaves and Heaven Hill Distilleries, Inc., bringing together two of the largest and most recognized independent players in the worldwide spirits industry.

“These medals at the world’s foremost spirits tasting competition is further proof of the recognition and impact that Lunazul and La Certeza are having within the tequila category today,” asserted Max L. Shapira, president of Heaven Hill Distilleries. “Having won the Growth Brand Award after depleting over 20,000 cases in its first year, and given its remarkable $22 dollar average retail price, Lunazul is clearly drawing many former mixto consumers upward into the 100% agave range. And medals just won in San Francisco for both Lunazul and La Certeza underscore the quality and value of the Beckmann heritage.”

Lunazul and La Certeza are estate-grown, small-batch distilled and bottled approximately 5 kilometers from the town of Tequila in Jalisco province. Tierra de Agaves is one of the few Tequila distilleries that actually own the land on which the agave is grown and harvested, carefully selected from the 3,500 acres of Weber Blue Agave plants that the Beckmann family and their past generations have controlled since 1758.

“The medals at the San Francisco World Spirits Competition, along with outstanding sales results on Lunazul and La Certeza, lend credence, we feel, to the mission that my family undertook when we founded Tierra de Agaves…to use our family heritage and tradition, along with state-of-the-art production methods and our sizable Agave holdings, to bring the finest tequilas to market at a broad range of price points,” added Jorge Beckmann, president of Tierra de Agaves.

The 2009 San Francisco World Spirits Competition was held on March 21st and 22nd at the Hotel Nikko in San Francisco and is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Founded in 2000 by Anthony Dias Blue, the Executive Director of the San Francisco International Wine Competition and Carol Seibert, the Managing Director of the San Francisco International Wine Competition, the Spirits Competition continues to grow each year in entrants as well as in stature within the industry. This year over 900 spirits were submitted and evaluated, up from 847 last year, and six out of the seven continents (only Antarctica was missing) were represented, making it a globally influential spirits competition. Judging is based on blind taste tests and medals are awarded based on taste alone. To learn more about the San Francisco World Spirits Competition, visit www.sfspiritscomp.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; Hpnotiq Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequila and La Certeza Tequila.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Corporate Communications Manager
Heaven Hill Distilleries
(502) 413-0220
lkass@heaven-hill.com

To download an image for this press release, please visit the Heaven Hill “Press Room” at http://download.heaven-hill.com.

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If you would prefer to receive press releases via regular mail or wish to be removed from this list, please contact Josh Hafer at jhafer@heaven-hill.com. You may also contact Heaven Hill at 502-413-0200.

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Heaven Hill Distilleries’ Elijah Craig Single Barrel Wins “Best Bourbon” at 2010 San Francisco World Spirits Competition

Family-owned distiller’s American Whiskeys win 2 Double Gold, 3 Gold and 4 Silver Medals at nation’s premier spirits tasting competition

BARDSTOWN, KY–With a haul rivaling that of the record-setting U.S. Winter Olympic Team, the American Whiskeys of Heaven Hill Distilleries claimed 9 medals at the recent 2010 San Francisco World Spirits Competition, including “Best Bourbon” for the company’s Elijah Craig 18-year-old Single Barrel.

As today’s consumers broaden their tastes and begin to discover the full range of American Straight Whiskeys, it is significant to note that Heaven Hill, the largest independent family-owned and operated spirits company in the country, is also the only remaining distiller that produces all the major styles of American Straight Whiskey–Bourbon, Rye, Corn and Wheat Whiskeys.  And equally significant is the fact that in this competition Heaven Hill won Gold Medals for their Elijah Craig, Evan Williams Single Barrel and Parker’s Heritage Collection Straight Bourbon Whiskeys; their Rittenhouse Straight Rye Whiskey; their Mellow Corn Straight Corn Whiskey; and a Silver Medal for their Bernheim Original Straight Wheat Whiskey.

In capturing “Best Bourbon, Double Gold Medal”, Elijah Craig 18-year-old Single Barrel was named a Gold Medalist on every judge’s ballot, thereby qualifying it as a Double Gold Medalist, and it was then voted best among the other Bourbon category Double Gold Medalists.  Elijah Craig adds the “Best Bourbon” title from San Francisco to a track record that includes a Double Gold and Gold Medals at previous San Francisco competitions, a Gold Medal at the International Spirits Challenge, and a “Five Star/Highest Recommendation” from renowned spirits critic F. Paul Pacult’s Spirit Journal.

It is also the fourth time Heaven Hill’s American Whiskeys have captured a “Best of” title in San Francisco, having won “Top North American Whiskey Trophy” with Rittenhouse Bottled-In-Bond Rye Whiskey in 2006, and “Best Rye Whiskey” with Rittenhouse 23-Year-Old Single Barrel Rye Whiskey in 2008 and “Best of Show, Brown Spirits” with Parker’s Heritage Collection 27-year-old Bourbon in 2009.

The San Francisco World Spirits Competition is the most influential and respected spirits competition in the world. Celebrating its tenth year, the 2010 Competition was the biggest in its history. 30 judges gathered at the Hotel Nikko in downtown San Francisco on March 13th and 14th to reward spirits excellence by evaluating 1,024 different spirits from 57 countries. These judging panels were comprised of spirits experts from noted restaurants and hotels, well-known spirits journalists from major national media, spirits buyers for large purveyors, and spirits consultants. Judging was based on a blind, consensual procedure, ensuring competitive integrity as it remains the most recognized competition in the spirits industry.  To learn more about the San Francisco World Spirits Competition, visit www.sfspiritscomp.com.

In addition to the top showing by Elijah Craig 18-year-old Single Barrel Bourbon, Heaven Hill took another Double Gold Medal for Evan Williams Single Barrel 1999 Vintage Bourbon, and Gold Medals for Rittenhouse 25-year-old Single Barrel Rye Whisky, Parker’s Heritage Collection “Golden Anniversary” Bourbon, and Mellow Corn Bottled-in-Bond Corn Whiskey.  Heaven Hill, the nation’s second largest holder of aging American Whiskey, also captured Silver Medals for Bernheim Original Wheat Whiskey, Evan Williams Single Barrel 2000 Vintage Bourbon, Rittenhouse Bottled-in-Bond Rye, and Evan Williams Honey Reserve Kentucky Liqueur.

“We have always taken great pride in our heritage of producing the finest American Whiskeys, dating back to our company’s founding after Prohibition ended,” noted Heaven Hill Distilleries president Max L. Shapira.  “Our father and son team of Master Distillers, Parker and Craig Beam, bring 7 generations of expertise that shows in all of our Bourbons, Rye, Corn and now Wheat Whiskeys.  We are pleased that others share in our opinion that Heaven Hill American Whiskeys are unsurpassed not only in their variety, but in their quality.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Burnett’s Adds Fruit Punch to Flavored Vodka Line

BARDSTOWN, Ky. – The Burnett’s Flavored Vodka portfolio continues to expand with the addition of the 20th flavor – Fruit Punch.  The Flavored Vodka category continues to gain popularity and is one of the most vibrant category segments in the distilled spirits industry.

Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry.  The franchise now includes 20 flavors – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Fruit Punch.

“We have taken advantage of the great success and superior quality of Burnett’s Vodka and developed twenty unique flavors,” said Reid Hafer, Senior Brand Manager.  “With the addition of Fruit Punch to the flavored vodka line, consumers can now enjoy the great taste of Burnett’s Vodka in a new and innovative way.”

The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials.  The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Fruit Punch Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The product is available for a suggested retail price of $9.99 for a 750ml.  Burnett’s Fruit Punch Flavored Vodka will be available nationally spring 2010.

Burnett’s is one of the leading franchises in the distilled spirits industry.  Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry.  The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com

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Evan Williams Signs on to Become Official Bourbon of Championship Bull Riding

World’s Second Leading Selling Bourbon Reaches Partnership Agreement with CBR Nationwide Professional Bull Riding Tour

BARDSTOWN, KY—Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling Bourbon in the world, has signed a deal with Championship Bull Riding (CBR) to become the “Official Bourbon of the CBR”.  Evan Williams, a product of Heaven Hill Distilleries, Inc., is already a major sponsor of the BASS Elite Series and BASS Elite pro angler Jason Quinn, but is expanding their sponsorship dollars out into another sport that indexes particularly high against the Bourbon demographic—professional bull riding.

By becoming a major sponsor and the official Bourbon of the CBR, Evan Williams will enjoy exposure to attendees at more than 20 live events nationwide with over 100,000 fans in attendance, plus over 14 million viewers each year through primetime broadcast of CBR events on the Great American Country (GAC) cable network.  Evan Williams, which sold over a million 9-liter cases last year in the United States and internationally, will also enjoy display and sampling opportunities at CBR events.  CBR was founded by bull riding icon Tuff Hedeman in 2004 and bills itself as “The Real Cowboy Sport”, riding a wave of popularity for rodeo events and bull riding in particular.

“Given the high index of bull riding and rodeo sports against the Bourbon demographic audience, we feel that our sponsorship of the CBR and Evan Williams’ status as its official Bourbon will allow us to reach a large and growing audience in a relevant and targeted way,” noted Susan Wahl, Brand Manager for Evan Williams at Heaven Hill.  “With our sponsorship position in professional bass fishing already well-established, we feel that the CBR provides a great environment in which to promote Evan Williams to a different, but equally engaged audience.”

Evan Williams, named after Kentucky’s first distiller and a past winner of “Best Buy Whiskey of the Year” from Malt Advocate magazine, is produced according to a traditional 200 year old recipe by Heaven Hill’s father and son Master Distillers, Parker and Craig Beam.  In addition to its sponsorship of the BASS Elite Series and now CBR, Evan Williams runs a multi-million dollar full page advertising campaign in publications that consistently index highest against Bourbon drinkers, such as Sports Illustrated, Rolling Stone, Maxim and Field & Stream.

“We are pleased to have reached a partnership agreement with a producer of such a high quality, uniquely American product,” stated Wes Bruce, CEO of Championship Bull Riding.  “We look forward to a long term relationship with Evan Williams Bourbon.”

About Evan Williams

Evan Williams Kentucky Straight Bourbon Whiskey (www.evanwilliams.com) is the world’s second-largest selling Bourbon, named after Kentucky’s first distiller from 1783.  It is produced by Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) and made under the careful supervision of Heaven Hill’s father and son Master Distillers, Parker and Craig Beam, who represent the sixth and seventh generations, respectively, of the most famous family in American Whiskey.  Along with Evan Williams, Heaven Hill has a diversified portfolio of brands that includes The Christian Brothers Brandies; Elijah Craig Kentucky Straight Bourbon Whiskey; Rittenhouse Straight Rye Whisky; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About CBR

Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which airs primetime every week on GAC with over 14 million viewers each year and logging over 300 hours of television annually since 2004.  Every CBR Tour features a two hour show and an adrenaline rush with more than 20 events and over 100,000 fans in live attendance. CBR is home of the REAL COWBOY SPORT and the best bull riders and bulls in the world. We are committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry and we live by the words Strength, Stamina, Integrity and Speed.  For more information on CBR, please visit www.CBRbull.com or call us at (817) 626-BULL.

CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Parker’s Heritage Collection Golden Anniversary Bourbon named

Five decade Bourbon blend earns highest score ever given a Bourbon in annual Malt Advocate Whisky Awards

BARDSTOWN, KY–The Parker’s Heritage Collection Golden Anniversary Bourbon was awarded the highest honor when it was named “American Whiskey of the Year” in the 16th annual Malt Advocate Whisky Awards, given yearly by Malt Advocate Magazine publisher and editor John Hansell.

According to the organizers, “The Malt Advocate Whisky Awards exist to recognize excellence in the world of whisky. Now in their sixteenth year, these awards are the oldest and longest-running annual whisky awards program. They honor the world’s greatest whiskies and distilleries, and the individuals who make and promote them.”  In awarding the American Whiskey of the Year to Parker’s Heritage Collection Golden Anniversary Bourbon, the organizers praised it as “…a fabulous whiskey; seamless, incredibly complex, with an impeccable marriage of youth and maturity.”

With the awarding of Malt Advocate’s American Whiskey of the Year, the annual series of whiskeys bottled under the Parker’s Heritage Collection, while only in their third release, have already garnered two of the biggest available industry awards.  Last year’s second release, a 27-year-old Bourbon, was the first American Whiskey ever named “Best of Show, Brown Spirits” at the prestigious San Francisco World Spirits Competition.  The series is a limited edition collection of American Whiskeys, produced by Heaven Hill Distilleries, named for and honoring 6th generation Master Distiller Parker Beam.  This year’s Golden Anniversary edition commemorated Parker’s 50 years at Heaven Hill, the nation’s largest independent family owned and operated spirits producer and the world’s second largest holders of aging Bourbon, by marrying barrels from each decade of Parker’s 50 years with Heaven Hill.  The Golden Anniversary is available in limited quantities until next Fall, bottled at 100 proof and at a national average retail price of $150 for a 750ml bottle.

Malt Advocate also announced its worldwide “Top Ten New Whiskies for 2009”. This list included not only the Parker’s Golden Anniversary Bourbon, but also Heaven Hill’s Rittenhouse Very Rare 25-year-old Single Barrel Rye.

Hansell, one of the world’s leading authorities on whiskies/eys, specifically praised the Golden Anniversary bottling as “…a classic bourbon that’s very complex, yet very drinkable.”  In his review in Malt Advocate Magazine, he scored the Bourbon as a 97 out of 100 points, making the Parker’s Heritage Collection Golden Anniversary the highest rated American Whiskey ever in the publication’s nearly 20 year history.

“It’s quite an honor to win this award from John and Malt Advocate Magazine,” stated Parker Beam, a charter member of the Bourbon Hall of Fame.  “Just having this edition recognizing my 50 years at Heaven Hill was a thrill, and this just makes it more so.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

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Heaven Hill Distilleries Names Jessica L. Butt Metro New York Sales Manager

Heaven Hill Distilleries, Inc., the nation’s largest, family-owned and operated marketer and producer of distilled spirits, announces the promotion of Jessica L. Butt to Metro New York Sales Manager.  Jessica, who previously held the position of Metro New York On-Premise Market Manager for the past three years, will expand her activity to include all facets of managing the Heaven Hill brand portfolio, both on- and off-premise, in Metro New York.  Jessica will continue to report to Edward J. DiMuro, New York Region Sales Manager.

“Jessica has forged strong relationships with all the key on-premise owners and mixologists, and through the unique nature of the Metro New York market, has also worked with many of the key New York City retailers,” said Director of North American Sales, Steve Feller.   “Expanding her responsibilities to include both off- and on-premise was a clear opportunity to build on our already strong presence in this bellwether market.”

Jessica joined Heaven Hill after a successful career at the Hart Agency, an on- and off-premise promotions company based out of New York City.  Jessica, who is originally from Massapequa, NY, graduated as a member of the Dean’s List from Towson University in 2006 with a major in Mass Communications.  She currently resides in Massapequa, New York.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

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CONTACT:
Larry Kass
Corporate Communications Director
502-413-0220
lkass@heavenhill.com