Heaven Hill Distilleries Announces Release of the Second Edition of “Parker’s Heritage Collection” American Whiskey Series

2008 release is a 27-year-old Bourbon hand selected by legendary Master Distiller Parker Beam

 

BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer, announces the release of the second edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam.  The second release, a very small batch of 27-year-old barrels bottled at 96 proof, follows on the heels of the sold-out 2007 first edition, a barrel-proof Bourbon which was named as the 21st top spirit in the world by renowned expert F. Paul Pacult in his 2008 book Kindred Spirits 2.

This second edition, which will be appearing on retail shelves in October and November, will be drawn from 100 barrels hand selected by legendary Master Distiller Parker Beam.  Even though these barrels will have matured for a full 27 years in Heaven Hill’s Warehouse U in Bardstown, Parker intentionally selected barrels that matured on the lower floors of the rickhouse (the third floor of seven), meaning that the low storage, where high temperatures can run 6 to 10 degrees below those on the sixth and seventh floors, mitigated the potential effects of overaging.   This 2008 Parker’s Heritage Collection will be available in limited quantities nationally in major metro markets for an average retail price of $200 per bottle.

 

Future editions of Parker’s Heritage Collection, to be released annually every Fall, will feature unique expressions of American Whiskey styles drawn from Heaven Hill’s inventory of more than 700,000 aging barrels, the world’s second largest holdings.  Heaven Hill, as the only remaining national distiller that produces Bourbon, Rye, Corn and Wheat Whiskeys (Tennessee Whiskey being the remaining straight whiskey type, which must be law be made in Tennessee), has in its rickhouses more whiskey styles/types than any other producer, barrels that would typically be dumped for acclaimed brands like Evan Williams and Elijah Craig Bourbon, Rittenhouse and Pikesville Ryes, Mellow Corn Corn Whiskey and Bernheim Original Wheat Whiskey. But Parker Beam, who oversees all aspects of whiskey production at Heaven Hill alongside his son Craig, much as Parker did with his father Earl, has earmarked select barrels of each of these styles to be dumped for future editions of Parker’s Heritage Collection.

 

“This second release is a Bourbon that only Heaven Hill could offer,” commented Parker Beam.  “Today’s American Whiskey connoisseur is looking for exceptional characteristics in their products, and clearly this Bourbon delivers a lot of age.  But I wanted to make sure that the barrel didn’t overwhelm the grain notes of this bottling, so I intentionally sought out barrels from the lower floors.  This Bourbon is 27 years old, but in my opinion drinks more like our 18-year-old Elijah Craig Single Barrel, drawn from the top floors, or even some of our 15-year-old export Bourbons.”

 

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.     

 

 

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

 

 

“Bayou Beans and Andouille Sausage” Wins Top Prize for Bourbon Cuisine at 23rd Annual Evan Williams Bourbon Cooking Contest

LOUISVILLE, (Ky.) – The 23rd annual Evan Williams Bourbon Cooking Contest kicked off the culinary competitions at the Kentucky State Fair today, showcasing many of the most creative Bourbon dishes in the Commonwealth.  Heaven Hill Distilleries, producers of Evan Williams Bourbon, awarded the coveted Blue Ribbon top prize to Kandace Kanzler of Louisville for her Bayou Beans and Andouille Sausage.

A distinguished panel of local judges selected the entrée from over 35 entries this year. Red (second place) and White (third place) ribbons were awarded to Rusty Portman of Louisville for “Tipsy Beef Chowder” and Debbie Flores of Louisville for “Sweet Cajun Shrimp”, respectively.

Judges for the contest included Roberta Cattan, Executive Chef, Atria; Ed Nolan, Executive Chef, Mitchell’s Fish Market; Jason Brauner, Owner, Bourbon’s Bistro; Mike Cunha, Executive Chef, Limestone Restaurant; Barry Bernson, Fox 41 TV News “Fox In the Morning” anchor; James Lindsay, Executive Chef, Kentucky Dam Resort; and Heaven Hill Master Distiller Craig Beam. The event is presented annually by Heaven Hill Distilleries, Inc.

During the judging, contestants and spectators were treated to a cooking with Bourbon demonstration by Chef John Varanese, Owner, Varanese Restaurant. Chef Varanese performed the demonstration using Evan Williams Bourbon, American’s second-largest selling Kentucky Straight Bourbon Whiskey.  Also on hand to assist Chef Varanese and keep the crowd on its toes was popular morning show host Kelly K., from the “Ben Davis and Kelly K. Show,” heard on 99.7 WDJX Radio.

Heaven Hill Distilleries, Inc., the Bardstown, Ky.-based maker of distilled spirits, produces Evan Williams Kentucky Straight Bourbon Whiskey – named for the Commonwealth’s first distiller.  “We’ve always known here in the Bluegrass that the taste of Bourbon adds an appealing quality to any special entrée.  The Evan Williams Bourbon Cooking Contest affords local culinary enthusiasts the opportunity to showcase their creativity with Bourbon each year,” said Max Shapira, president of Heaven Hill Distilleries, Inc.

The recipes were rated on originality, ease of preparation, appearance, name and the contribution of Evan Williams Bourbon to the taste and aroma of the dish. In addition to receiving a coveted Kentucky State Fair prize ribbon and a cash prize, each of the winning entries will be considered for publication in the next “Cooking with Bourbon” recipe booklet, published periodically by Heaven Hill Distilleries.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; PAMA Pomegranate Liquer; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.


23rd Annual Evan Williams Bourbon Cooking Contest Winning Recipe

August 15, 2008

1 lb of Andouille Sausage Sliced ½ inch rounds ++
2 cups diced onions
1 tablespoon chopped garlic
1 lb dried northern beans, soaked overnight and drained
10 cups chicken stock, plus more if needed
2 bay leaves
1/4 cup molasses
1/2 cup light brown sugar
1 cup ketchup
1 tablespoon dry mustard
1/2 cup Bourbon
Kosher salt and freshly ground black pepper to taste

Heat a large pot, cook the Andouille Sausage till lightly browned pull out of pan in Crock-Pot. Add the onions and 1 cup chicken stock cook until softened 3 to 4 minutes. Stir in the garlic and beans and cook for 1 minute. Transfer to Crock-Pot on high, stir in chicken stock and other ingredients. Put top on Crock-Pot and let cook about 2 hours, or until beans are tender, stirring occasionally.

++ Substitution – Smoked Kielbasa Sausage

CONTACT:
Larry Kass
Corporate Communications Director
Heaven Hill Distilleries Inc.
(502) 348-3921
lkass@heaven-hill.com

23rd Annual Evan Williams Bourbon Cooking Contest Will Award Coveted Blue Ribbon to Top Culinary Creation

MEDIA ADVISORY – PHOTO OPPORTUNITY

FOR RELEASE:        August 13, 2008

23rd Annual Evan Williams bourbon cooking contest will award coveted blue ribbon to top culinary creation


LOUISVILLE, (Ky.) – Cooking with Bourbon will take center stage once again at the annual Evan Williams Bourbon Cooking Contest at the Kentucky State Fair.  On Friday, August 15, area culinary enthusiasts will gather to compete for the coveted first place prize in the 23rd annual Bourbon Cooking Contest, presented by Heaven Hill Distilleries, Inc.

This year’s contest will undoubtedly prove to be a memorable and enjoyable event for all.  On hand will be notable chefs, local celebrities and a special cooking demonstration by Chef John Varanese, owner Varanese restaurant, all of which add up to an excellent opportunity for photography and interviews.

The entries will be rated on originality, ease of preparation, appearance, name and the contribution of Evan Williams Kentucky Straight Bourbon Whiskey to the taste and aroma of the dish.

Evan Williams Bourbon is the country’s second-largest selling brand of Kentucky Straight Bourbon Whiskey.

What:

23rd Annual Evan Williams Bourbon Cooking Contest

When:

Friday August 15, 2008

6:00 p.m. – 7:30 p.m. EDT (approx.)

Where:

Kentucky State Fair, Gourmet Garden culinary stage,

South Wing Lobby A.

 

Contact:                    

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

 

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second-largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Agua Luca Brazilian Rum Cachaca; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Heaven Hill Distilleries Releases Two Flavored Line Extensions of Georgia Moon, the Country’s Top Selling Corn Whiskey

Georgia Moon Peach and Lemonade flavors leverage trend to infuse fruit into clear spirits

For release:   July 31, 2008

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer and the second-largest holder of aging American Whiskey, has added two new flavored line extensions to its Georgia Moon Corn Whiskey Brand, the top selling Corn Whiskey in the US.  Taking advantage of the unprecedented popularity of American Whiskeys, and the growing Corn Whiskey sub-segment, as well as the trend toward infusing fresh fruits into clear spirits, Heaven Hill is launching Georgia Moon Peach and Georgia Moon Lemonade Flavored Corn Whiskeys nationally.  The new flavors will be offered in September at 70 proof in the highly recognizable 750ml glass mason jar.

Made with real natural peach and lemon flavors, respectively, Georgia Moon Peach and Lemonade Flavored Corn Whiskey take advantage of heightened consumer interest in both unique American Whiskey products and flavored spirits.  “We have seen strong resurgence in Georgia Moon and Corn Whiskey sales as consumers really explore American Whiskeys,” noted Heaven Hill Brand Manager Susan Wahl.  “And of course interest in flavored spirits has remained strong across a number of categories, so we felt like the convergence of these trends was natural in Georgia Moon Peach and Lemonade.  Though the category is small, Georgia Moon is the top selling Corn Whiskey in the nation, and is growing at a nice clip.  This will be a strong seller for us in traditional and in developing markets.”

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

 

CONTACT:
Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries

(502) 413-0220

lkass@heaven-hill.com

Evan Williams Bourbon Responds to Accusations of “Playing Politics”

America’s second-largest Bourbon brand dismisses criticism from Jeremiah Weed Liqueur as erroneous and disingenuous

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., makers of Evan Williams Bourbon, today responded to public criticism from Jeremiah Weed Bourbon Liqueur. 

Craig Beam, 7th generation Master Distiller at Heaven Hill, America’s largest independent family-owned spirits producer, recently sent bottles of Evan Williams, America’s second-largest selling Kentucky Bourbon, to Democratic Presidential hopefuls Hillary Clinton and Barack Obama and presumptive GOP nominee John McCain.  Beam could not bear to see a repeat of “Crown Royal-gate”, during which Sen. Clinton downed a shot of Crown Royal Canadian Whisky at a campaign appearance in Indiana.

The Jeremiah Weed website just “blasted Evan Williams” for sending bottles to the candidates.  “Mr. Weed, or the blogger that assumes his identity, accuses us of trying to ‘unfairly influence’ Kentucky voters by ‘trying to win the favor of Senators Obama and Clinton,” commented Heaven Hill’s Beam.  “They fail to mention that we also sent a bottle of Evan Williams to Senator McCain, specifically to make the gesture evenhanded and bi-partisan.  So clearly the only favor I’m trying to win is preventing the appearance of a bottle of Canadian Whisky on the Kentucky campaign trail.  This also all sounds a bit suspect, considering that the folks with Jeremiah Weed also sent bottles to the candidates, according to their spokesman in an April 17th article in Advertising Age.”

Beam further noted that the Jeremiah Weed website, where the accusations were first leveled, appears to be embodied by a shadowy figure who claims to have “labored in obscurity for 25 years.”  “Well my family has been laboring at distilleries since the 1780’s,” Beam mused.  “Even if Weed does exist, he is trying to blur the line between real Kentucky Straight Bourbon Whiskey, declared America’s native spirit by a 1964 act of Congress, and a Bourbon Liqueur, which adds sugar and flavorings to the whiskey.  It would be less insulting, I think, for the candidates to drink the Crown Royal here–at least it’s whiskey of some sort–and lo and behold, the same company that owns Crown Royal also happens to own Jeremiah Weed.  And on top of it all, Evan Williams is a product of a family-owned American company.  Jeremiah Weed is owned by a British based company!”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

Evan Williams Bourbon Sent to Candidates to Prevent Future Whiskey Faux Pas

America’s second-largest Bourbon brand offered as a better choice then Candian Whisky for campaign photo ops

BARDSTOWN, KY–Heaven Hill Distilleries, Inc., makers of Evan Williams Bourbon, today sent a bottle to each presidential candidate to prevent a repeat of “Crown Royal-gate”. 

The Wall Street Journal recently ran an article on Bourbon, including a tasting which named Evan Williams “Best of Tasting and Best Value”.  In it, the columnist opined that Senator Clinton “made the mistake of drinking…a Canadian import” and that “such a faux pas would never do in Kentucky, site of one of the few remaining presidential primaries.”  In an attempt to preempt such a heretical occurrence in the Commonwealth, Craig Beam, 7th generation Master Distiller at Heaven Hill, took it upon himself to autograph and send a bottle of Evan Williams, accompanied by a letter from Heaven Hill President Max L. Shapira, to each candidate. 

With the Kentucky primary approaching on May 20th, Beam couldn’t bear the thought of any whiskey other than Kentucky Bourbon appearing on the Bluegrass campaign trail.  “Since it just won the Journal’s tasting competition, I thought we should send each candidate a bottle of Evan Williams so they could familiarize themselves with what to drink when they’re here for the primaries and general election,” he reasoned.  “After all, bourbon was declared America’s native spirit by a 1964 act of Congress, and my ancestors, and probably Evan Williams himself, would roll over in their graves if a bottle of Canadian Whisky gets top billing here in Kentucky.”   

Evan Williams is the nation’s second-largest selling Bourbon brand and is named after Kentucky’s first distiller.  Evan Williams was also a councilman in Louisville in the late 18th century, who was routinely censured for bringing a jug of his wares to council meetings (but who reportedly always left with an empty jug).

Text for the letters is available here.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 413-0220
lkass@heaven-hill.com

HPNOTIQ Unveils $100,000 Instant Win Consumer Sweepstakes

FOR RELEASE: April 22, 2008

BARDSTOWN, Ky. – For summer 2008, Hpnotiq Liqueur introduces a $100,000 Grand Prize instant win sweepstakes.  The sweepstakes will also feature another $100,000 in first prizes paid out in 200 $500 cash increments in addition to 500 Hpnotiq T-shirts for 2nd prizes.

In order to win, consumers must purchase a 750 ml of Hpnotiq featuring the “Hpnotiq Instant Win” neck hanger POS at retail. Each bottle featuring the neck hanger will have a Hpnotiq cork stopper imprinted with a unique numeric code.  Winners will be notified instantly after entering the unique numeric code at Hpnotiq.com.  The sweepstakes will begin July 2008, where legal.

“We are excited about offering over $200,000 in prizes for this Hpnotiq sweepstakes offer,” said Senior Brand Manager Justin Ames.  “The growth of the brand has made a truly big splash in the industry.  A $100,000 Grand Prize will certainly elicit a similar result.”

Support for the sweepstakes includes in store POS and web banner ads.

Hpnotiq is an exquisite blend of super-premium Vodka, natural tropical fruit juices and a touch of Cognac.  The brand’s mixability, taste and instantly recognizable frosted aqua blue champagne-style bottle make every occasion special.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned spirits producer and marketer and the world’s second largest holders of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.

 

Heaven Hill reminds you to “Think Wisely. Drink Wisely.

 

CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heaven-hill.com

PAMA Pomegranate Liqueur Secures Second Adams “Growth Brand” Award

FOR RELEASE: April 10, 2008

BARDSTOWN, Ky. – For the second straight year, PAMA Pomegranate Liqueur is an Adams Beverage Media Growth Brand Award recipient.  The brand was honored as a “Rising Star” for the second time in as many years.

As an endorsement of the innovative product, Adams Beverage Media noted, “”The pomegranate-flavored liqueur was the first widely available spirit to use that flavor, and since its launch, pomegranate has become a favorite of spirits producers, appearing in other liqueur brand line extensions and a number of vodkas.”

“PAMA Pomegranate Liqueur has been an incredible success for us,” said Max L. Shapira, president, Heaven Hill Distilleries, Inc.  “Great acceptance of PAMA behind the bar and at retail has been key to its initial growth.  That continued convergence and increased exposure should make PAMA a perennial member of the Adams Growth Brands fraternity.”

Each year, Adams Beverage Group identifies the fastest growing brands of spirits and wine in issues of Beverage Dynamics, Cheers and Stateways Magazines.  Adams honors brands within two categories; the “Rising Star” Growth Award is open to “brands less than five years of age that have exhibited substantial growth over the past few years.”  The “Established Growth Brands” Award category is defined as “top-selling brands that have sold at least 400,000 9-liter cases and have grown moderately or substantially over the past four years.”

Introduced in 2006, PAMA is made with all-natural pomegranates and offers a highly mixable taste profile that is, at the same time, sweet and tart.  PAMA is bottled at a moderate and mixable 34 proof (17% alcohol by volume) with a rich seductive red color that provides bartenders with an attractive and versatile base for many alluring cocktails.

Over the last six years, a broad range of Heaven Hill brands have been selected for special recognition by Adams.  Most recently, the company was honored for Burnett’s Vodka, HPNOTIQ Liqueur and Evan Williams Bourbon.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

 

-end-

CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heaven-hill.com

Heaven Hill/Tierra De Agaves’ La Certeza and Lunazul Tequilas Claim 5 Medals at Just – Completed San Francisco World Spirits Competition

New joint venture between famous spirits families yields Double Gold, Gold, Silver and Bronze Medals

 FOR RELEASE:  April 9, 2008

BARDSTOWN, KY–With the ink from their January joint venture deal barely dry, Heaven Hill Distilleries, Inc. and Tierra de Agaves have captured 5 medals at the prestigious San Francisco World Spirits Competition for the La Certeza and Lunazul 100% Agave Tequila brands.  Included among these is a Double Gold medal for La Certeza Anejo, and perhaps most noteworthy, a Gold Medal for the Lunazul Reposado, which at a $22 average retail cost is priced at parity with top end “mixto” Tequilas that contain only 51% agave.  Both the Lunazul Blanco and the La Certeza Blanco bottlings earned Silver Medals, and the La Certeza Reposado captured a Bronze Medal.

Heaven Hill, the nation’s largest independent family-owned distilled spirits supplier, and Tierra de Agaves, the Tequila producer founded by former Jose Cuervo co-owner Francisco Beckmann Vidal, announced a joint venture in January for the Lunazul and La Certeza brands, bringing together two of the last remaining family-owned and operated companies in an industry that was once known for its interrelated, independent players.  Combining Heaven Hill’s global distribution network and Tierra de Agave’s vertically integrated production expertise, the joint venture set the stage for the release of Lunazul, a 100% Blue Agave Tequila priced at parity with top-end mixtos, and for the expansion of La Certeza, an award-winning 100% agave Tequila that is positioned to combine a sophisticated image with traditional Mexican authenticity.

 Now, just two months after the joint venture was announced, one of the most credible third parties in the distilled spirits world, the San Francisco World Spirits Competition, has recognized La Certeza and Lunazul as category leaders.  “We knew that the vertical integration of Tierra de Agaves–their ownership of the land, the agaves, and the production facilities–combined with the legacy of the Beckmann family would result in world class sipping Tequilas,” asserted Heaven Hill Brand Manager Reid Hafer.  “La Certeza had already won a Gold and Silver Medal at the San Francisco competition last year, so we were not surprised when we were awarded Double Gold on this brand.  But for Lunazul, at a $20-22 price point, to win both a Gold and Silver Medal is big news for us and Tequila lovers everywhere.  Here, finally, is a critically acclaimed 100% Agave Tequila that is available for everyone to enjoy at a revolutionary price point.”

The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Founded in 2000 by Anthony Dias Blue, the Executive Director of the San Francisco International Wine Competition and Carol Seibert, the Managing Director of the San Francisco International Wine Competition, the Spirits Competition continues to grow each year in entrants as well as in stature within the industry.  This year 847 spirits were submitted and evaluated, up from 715 in 2007, and six out of the seven continents (only Antarctica was missing) were represented, making it a globally influential spirits competition.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

 

CONTACT:

Larry Kass

Director of Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com

Heaven Hill Distilleries Announces San Francisco World Spirits Competition Results

FOR RELEASE: April 8, 2008

BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc. announces 19 awards from the San Francisco World Spirits Competition.  2008 was among the finest showings for Heaven Hill since their first entry eight years ago; including “Best Rye Whiskey” for Rittenhouse Very Rare 23 year old Single Barrel Rye Whisky.

The four Double Gold medals for Heaven Hill are the most for any one year.  The Double Golds were awarded to Rittenhouse Very Rare Rye, Elijah Craig Single Barrel Bourbon, La Certeza Anejo Tequila and Cynar Artichoke Liqueur.  Double Gold winners are unanimously awarded a gold medal by all judges in the blind tasting.

“The full list of awards for Heaven Hill is extraordinary,” said Max L. Shapira, president, Heaven Hill Distilleries, Inc. “It further substantiates our mission to deliver quality and innovation to the marketplace.”

Additionally, Heaven Hill was awarded three Gold Medals for Agua Luca Cachaça, Bernheim Wheat Whiskey and Lunazul Reposado Tequila, as well as seven Silver Medals and five Bronze Medals.

The San Francisco World Spirits Competition is the nation’s premier spirits judging competition.  Founded in 2000 by Anthony Dias-Blue, the Wine and Spirits editor of Bon Appetit Magazine and Carol Siebert, the managing director of the San Francisco International Wine Competition, it is the first and only comprehensive, international spirits judging held in the US on an annual basis.

In past years, Heaven Hill has received a variety of Double Golds (perfect scores) and one “Top North American Whiskey” for Rittenhouse Bottled In Bond Rye Whisky in 2006.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:

Larry Kass

Director, Corporate Communications

Heaven Hill Distilleries, Inc.

(502) 413-0220

lkass@heaven-hill.com