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PGA of America Announces Elijah Craig as Official Bourbon and Rye Whiskey

New partnership will elevate the championship experience

The PGA of America and Elijah Craig Bourbon announced today a multi-year partnership that makes Elijah Craig the “Official Bourbon” and whiskey supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship.

“We are proud to welcome Elijah Craig as the official bourbon and whiskey supplier of the PGA of America,” said PGA of America Senior Director, Partnership Strategy & Management Luke Reissman. “The combination of championship golf and Elijah Craig’s distinct flavor profile is a perfect match. With its unparalleled taste and quality, Elijah Craig undoubtedly enhances the spectator experience at our championships.”

The Elijah Craig Bourbon Speakeasy will provide spectators at the PGA Championship at Oak Hill with a spectacular setting to savor hand-crafted cocktails, including the distinctive warm spice and smooth flavor of Elijah Craig Small Batch, while also enjoying an interactive signature wall and stunning views of the golf course’s 12th hole.

Spectators will be able to enjoy Elijah Craig’s signature cocktail, the “Oak Hill Old Fashioned,” which features an oak-forward twist to the classic old fashioned. Elijah Craig’s award-winning bourbon and rye whiskey will also be available at concessions and hospitality areas across the PGA Championship.

“When you see a great golf swing or sip an expertly crafted Bourbon, you can appreciate the years of patience and perseverance required to arrive at that moment. Elijah Craig is thrilled to partner with an organization of such unmatched reputation and membership,” said Max Stefka, Elijah Craig Group Product Director. “Together, Elijah Craig and the PGA of America look forward to celebrating wins big and small with golf supporters everywhere over a glass of Elijah Craig Bourbon.”

Team Elijah Craig continues to leave its mark on the golf world as “The Official Bourbon” of PGA Tour Professional Golfer Max Homa and sports broadcaster Amanda Balionis Renner. Now spectators will experience Elijah Craig through a prominent digital media presence across the PGA of America’s social and digital channels including custom content, run-of-site media and authentic integration on the Championship’s social platforms, which will allow the brand to engage with new supporters in meaningful ways.

The 2023 PGA Championship returns to the iconic Oak Hill Country Club, East Course, in Rochester, New York for the 105th edition, May 15-21.

The 2023 KPMG Women’s PGA Championship will be held June 21-25 on the Lower Course at historic Baltusrol Golf Club in Springfield, New Jersey for the 69th edition.

The 2023 PGA National Club Championship features amateur club champions from across the country and will be hosted at Troon North Golf Club and The Westin Kierland Golf Club in Scottsdale, Arizona, this December.

About PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.

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Evan Williams Bourbon Experience Releases Annual, Limited Edition Kentucky Derby Festival Bourbon Bottle

The 2015 Vintage, 119 proof Bourbon is dipped in iridescent teal wax and features the 51st Edition Gold Pegasus Pin on the bottle neck

As an official sponsor of the Kentucky Derby Festival for the seventh consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in wax on the neck.

Dipped in an iridescent teal wax, the bottle features a special face label with the coordinating teal and gold Kentucky Derby Festival logo and includes an official 2023 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2023 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the 800 limited-edition bottles.

Beginning February 24, the Bourbon will be available for purchase at the Evan Williams Bourbon Experience for $79.99 and at select area retailers while supplies last. The limited edition 2015 vintage is bottled at 119 proof, commemorating both the 68th Kentucky Derby Festival plus the 51st year for the Pegasus Pin. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“Partnering with the Kentucky Derby Festival for this annual tradition is extremely special for us at the Evan Williams Bourbon Experience,” said Jodie Filiatreau, Evan Williams Bourbon Experience Artisanal Distiller. “We’re proud to play a role in helping make the Derby season the most exciting time of year for Louisville and for everyone who comes here to celebrate from across the Commonwealth.”  

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“Our partnership with Evan Williams pairs two of Kentucky’s favorite things – the Derby Festival celebration and bourbon,” said Matt Gibson, Kentucky Derby Festival President and CEO. “We know this special edition bottle will be popular with pin collectors and Festival Fans alike.”

Bringing the community together since 1956, the Kentucky Derby Festival has grown to become a whirlwind of more than 70 special events leading up to the big race in May. The Kentucky Derby Festival runs this year from March 16 – May 5.

MEDIA CONTACT:
Kaitlynn West

Heaven Hill
kwest@heavenhill.com

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Heaven Hill Distillery Wins Distiller of the Year, Top Awards from 2023 American Icons of Whisky

Elijah Craig Barrel Proof named World’s Best and Best Kentucky Small Batch Bourbon

The Whisky Magazine Icons of Whisky Awards announced Heaven Hill Distillery as Distiller of the Year at their annual awards banquet in Louisville last Thursday.  Heaven Hill also took home top honors for all its nominations including Sustainable Distiller of the Year, Lynn House as American Whiskey Brand Ambassador of the Year, Connor O’Driscoll as Highly Commended Master Distiller, World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon for Elijah Craig Barrel Proof C922. As winners and finalists for these categories, Heaven Hill will be considered for the upcoming World’s Best competition in London in late March.  

“This year’s awards were hosted with a difference, bringing the industry’s great and good to Louisville, Kentucky’s The Brown Hotel to announce the winners and commend the people, places and products that stood out from the crowd,” said Phoebe Calver, Editor of American Whiskey Magazine. “It is no mean feat to achieve these accolades and as always it is a joy to share in those moments of success.”

The World Whiskies Awards are the global awards selecting the very best in all the international recognized styles, awarding and promoting the world’s best whiskies to consumers and trade across the globe. In 2022 the Heaven Hill Bourbon Experience won Visitor Attraction of the Year along with Director of Kentucky Visitor Experiences Jeff Crowe winning Visitor Attraction Manager of the Year. Brand Ambassador Bernie Lubbers is also a past winner having taken home the prize for American Whiskey Brand Ambassador of the Year three previous times.

Recognized as 2023 American Whiskey Brand Ambassador of the Year, Lynn House adds to her long list of accomplishments in the spirits industry. As Heaven Hill’s National Spirits Specialist and Portfolio Mixologist, Lynn is responsible for supporting the entire Heaven Hill Portfolio with emphasis on on-premise focused brands. Among Lynn’s many awards, last year she was also named “Best U.S. Brand Ambassador” at the 16th Annual Spirited Awards by the Tales of the Cocktail Foundation.

Master Distiller Conor O’ Driscoll was recognized as Highly Commended in the Master Distiller Category. He joined Heaven Hill Distillery as Master Distiller in 2019, then a fifteen-year veteran of Kentucky’s Bourbon industry. Conor leads the distilling and warehousing teams at the Bernheim Distillery in Louisville, the largest independent, family-owned Bourbon distillery in the world. Conor also oversees Heaven Hill Distillery’s portfolio of historic brands, which reflects the rich heritage and tradition of American Whiskey.

Heaven Hill was also honored with the award for Sustainable Distillery of the Year. Director of Environment and Sustainability Rachel Nally and Chief Compliance Officer and General Counsel Jes Pendergrass accepted this exciting award which acknowledged the already impressive strides made towards Heaven Hill’s 2030 Sustainability Goals. These goals will be an integral part of the Heaven Hill Springs Distillery set to open at the end of 2024. The $135 million dollar, state-of-the-art distillery will augment Heaven Hill’s distilling capacity to meet increased global whiskey demand and marks the company’s return to distilling in Bardstown. It has been designed to create a more environmentally conscious distilled spirits industry and ensure a thriving environment for generations to come. Heaven Hill Springs Distillery has been engineered to minimize water use to below industry benchmarks and reuse certain water streams. The site will use native plants and natural systems to manage stormwater runoff and improve habitat on the property. The distillery will also include a wastewater pretreatment system to ensure discharged water exceeds environmental standards and greatly reduces the load on the city’s treatment plant. Heaven Hill also will plan to utilize energy creation and recovery, lessening the distillery’s demand on the city’s electrical grid.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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Heaven Hill Distillery Announces Bernheim Barrel Proof Kentucky Straight Wheat Whiskey

This is the first national barrel proof expression for the Bernheim Original line

Heaven Hill Distillery announced today the release of the first national Barrel Proof expression of Bernheim Original Kentucky Straight Wheat Whiskey. Bernheim Original Kentucky Straight Wheat Whiskey is the first wheat whiskey to use winter wheat as its primary grain, creating a soft, sweet flavor. This extension to the Bernheim brand delivers the same familiar smoothness with even more depth of flavor from seven to nine full years of aging. Pulled straight from the barrel and bottled without chill filtration, Bernheim Barrel Proof wheat whiskey in its purest form. Like the original, Barrel Proof is produced at the namesake Bernheim Distillery in Louisville, Kentucky and aged in Heaven Hill’s rickhouses. Bernheim Barrel Proof will be a nationally allocated product which will be released in batches, twice a year. Each release will have its own unique batch number and proof which will vary from edition to edition.

Keeping with Heaven Hill’s commitment to tradition and quality, Bernheim Barrel Proof is made with Heaven Hill’s Wheat Whiskey Mashbill which is comprised of 51% wheat, 37% corn, and 12% malted barley. The A223 batch of Barrel Proof is bottled at 118.8 proof or 59.4% by volume. With a distinct nose of oak staves and fresh bread, this wheat whiskey has initial tasting notes spanning from buttery hints of caramel and honey to the spiciness of cloves. The finish is soft, yet complex with lasting notes of honey and caramel.

“The launch of the Barrel Proof expression of Bernheim Wheat Whiskey is a very exciting one for Heaven Hill,” says Master Distiller Conor O’Driscoll. “We know this is a product consumers want, and we think this batch has the smoothness they’ll recognize from the Bernheim Original, but with an even greater depth of flavor.”

Bottles of this Bernheim Barrel Proof Kentucky Straight Wheat Whiskey will feature the A223 batch number prominently on the front of each bottle next to the Barrel Proof designation. The letter “A” represents the first batch of the year. The first number represents the month of the release with 2 indicating February. Finally, the last two digits indicate the corresponding year with 23 designating 2023. This release is expected to hit store shelves by the end of February with a suggested retail price of $64.99.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill
kwest@heavenhill.com

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Heaven Hill Distillery Announces 2023 Heaven Hill Heritage Collection Release

This year’s release features 20-year-old Kentucky Straight Corn Whiskey

Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey, the 2023 edition of the Heaven Hill Heritage Collection. Each spring, this annual, highly limited release will feature some of the distillery’s oldest inventory of aging whiskey, continuing the standard of excellence Heaven Hill has practiced since 1935.

Each release in the ultra-premium collection features one of the six traditional American Whiskey mashbills produced by Heaven Hill, the only heritage distillery to produce this range. This edition features Heaven Hill’s Corn Whiskey Mashbill, comprised of 80% corn, 12% malted barley and 8% rye, and is bottled at 115 proof. With an age statement of 20 years, this release is made up entirely of 110 barrels produced in October 2002 pulled from the third floor of Rickhouse 1K. 

With its distinct nose of toasted corn and oak spices, this edition of the Heaven Hill Heritage Collection is sure to be a unique addition to any whiskey collection. A testament to its age, the initial notes on the palate include aged oak and walnuts followed by a finish of wood spices with hints of corn sweetness.

 “The Heaven Hill Heritage Collection reflects the true craftsmanship, patience and consistency which are hallmarks of Heaven Hill’s whiskey making traditions,” says Master Distiller Conor O’ Driscoll.  “The ability to offer consumers an ultra-aged corn whiskey product is a true testament to the forward-thinking innovation the company has practiced for decades and continues to practice to this day.”

Along with its innovation-focused counterpart the Parker’s Heritage Collection, the Heaven Hill Heritage Collection is a testament to Heaven Hill’s patience and ultra-aging techniques.  Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

As with the inaugural release, the Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue with the double-H insignia stamped in gold to signify Heaven Hill. A signature of the Collection, specific attributes such as warehouse site location, production date, mashbill percentages, and other designations are noted prominently on the packaging.  Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey will launch nationally on a limited basis with an SRP of $289.99 and will begin shipping on March 1, 2023.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
kwest@heavenhill.com

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Elijah Craig Partners with Sports Broadcaster Amanda Balionis Renner, Adding to Team Elijah Craig

Elijah Craig Bourbon today announced a new multi-year partnership with sports broadcaster Amanda Balionis Renner. A native Pennsylvanian and whiskey-lover, Amanda’s success both in media and the golf world will now be supported by Elijah Craig as the “Official Bourbon of Amanda Balionis Renner.” Amanda joins Team Elijah Craig alongside PGA Tour Pro Max Homa.

“As a sports broadcaster I’m lucky to cover golf tournaments all over the country and world. One of my favorite things about the game is who I get to enjoy it with—including close friends like Max Homa,” said Amanda. “Our hang outs just got a lot better now that I’m Team Elijah Craig’s newest golf brand ambassador. Max has me beat on the course, but as an avid whiskey fan, I’ve got the edge when it comes to mixing with award-winning Bourbon. I’m looking forward to enjoying Elijah Craig with Max at the 19th Hole and raising a glass with golf fans everywhere!”

Team Elijah Craig embodies the striver mindset, endeavoring to achieve greatness and master their craft. Best known for her work as a sports broadcaster, Amanda conducts interviews on-course with many of the PGA Tour’s biggest stars at high-profile golf tournaments each season. Elijah Craig fans will experience Amanda’s engagement for themselves through integrated marketing campaigns, social media collaboration, and public appearances.

“Amanda Balionis Renner knows that just like fine Bourbon, success doesn’t come overnight. Her grit and determination to achieve her goals make the perfect addition to the Elijah Craig team,” said Max Stefka, Elijah Craig Group Product Director. “We look forward to celebrating golf’s most historic moments with Amanda and a glass of Elijah Craig.”

The Elijah Craig team and 19th Hole campaign extend the fan experience beyond the course. The annual campaign includes premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named “The Official Bourbon” of PGA Tour Pro Golfer Max Homa and the AT&T Pebble Beach Pro-Am.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of over $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Lauren Newcomb
Heaven Hill Brands
lnewcomb@heavenhill.com

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Heaven Hill Brands Announces Launch of Carolans Peanut Butter

Peanut Butter brings a new, nutty twist on the classic Carolans Irish Cream enjoyed since 1978

Carolans Irish Cream, the second largest Irish Cream Liqueur, today launched its latest line extension Carolans Peanut Butter just in time for National Peanut Butter Day. The nutty, creamy flavor is mixed with original Carolans Irish Cream for a rich and delicious combination that is sure to satisfy any consumer’s peanut butter cravings.

Made with premium ingredients such as farm fresh Irish cream, premium Irish whiskey and naturally harvested honey, Carolans Peanut Butter brings a new flavor experience to an already award-winning brand. At 34 proof, with a rich, peanut butter taste and notes of honey sweetness, Carolans Peanut Butter is a superior sipper on its own, over ice, mixed in coffee or in a cocktail. Carolans Peanut Butter also builds on the success of Carolans Cold Brew and Carolans Salted Caramel as the third line extension to the family.

“We are excited to launch Peanut Butter as our latest Carolans Irish Cream extension. Peanut butter has proven to be consumer-favorite flavor and we know that it will pair perfectly with the rich, smooth taste of Carolans Irish Cream,” says MaryCrae Brotzge, Heaven Hill Brands Senior Brand Manager. “Coming off the boom of Irish Cream Whiskies over the past two years, now is the perfect time to deliver a new flavor profile under this successful brand.”

Carolans Peanut Butter will be supported in trade media and retail point-of-sale with a tagline encouraging consumers to “Enjoy Every Sip”. Carolans Peanut Butter will be available initially in the United States only beginning February 2023. The suggested retail price is $14.99 per 750ml bottle.

Check out these recommended recipes from Carolans Peanut Butter:

NUTTY IRISHMAN

1½ oz. Carolans Peanut Butter

1½ oz. Hazelnut Liqueur

Rim a shot glass with chocolate syrup and crushed peanut butter cups. Combine ingredients in a shaker with ice and shake. Strain into rimmed shot glass.

BOOZY PEANUT BUTTER MILKSHAKE

 2 oz. Carolans Peanut Butter

 2 Scoops Vanilla Ice Cream

2 oz. Milk

1 ½ oz. Vodka

Blend all ingredients until smooth. Garnish with whipped cream and a peanut butter cup or drizzle.

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Elijah Craig Named ‘Official Bourbon’ of AT&T Pebble Beach Pro-Am; Activates Elijah Craig Bourbon Speakeasy

Elijah Craig Bourbon and the AT&T Pebble Beach Pro-Am today announced a multi-year partnership naming Elijah Craig the “Official Bourbon.” One of the fastest growing spirits in the U.S., Elijah Craig has gained a loyal following for its award-winning family of Bourbons and American Whiskeys.

As the Official Bourbon partner, Elijah Craig will be prominently featured on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of three Monterey Peninsula golf courses making up the tournament grounds. At the “Elijah Craig Bourbon Speakeasy,” spectators can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall. Throughout the course at general concessions, fans can also find Elijah Craig featured in a signature cocktail called “The Kentucky Tea Time,” made using Elijah Craig Small Batch Bourbon, tea and lemonade. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.

“Elijah Craig Bourbon celebrates the legend and lore of AT&T Pebble Beach Pro-Am Tournament with a shared mindset of striving for greatness,” said Max Stefka, Elijah Craig Group Product Director. “We look forward to creating an experience for players and fans to honor their success over a glass of Elijah Craig.”

One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of thousands of spectators and millions of television viewers. The tournament’s field  features a unique mix of professional and amateur golfers , including many celebrities. All tournament proceeds benefit charities throughout Monterey, Santa Cruz, and San Benito Counties.

Monterey Peninsula Foundation CEO and Tournament Director, Steve John, added “World class golf and award-winning Bourbon go hand and hand. A signature Elijah Craig cocktail is the perfect accompaniment when enjoying the tournament at Pebble Beach. The Elijah Craig Bourbon Speakeasy is wonderful addition to the fan experience at Triangle Plaza.”

With golf fans twice as likely to drink Bourbon compared to the average consumer, the Elijah Craig Bourbon partnership with AT&T Pebble Beach Pro-Am offers a strong fit for the brand as it continues to make a name for itself in the world. The annual campaign extends the fan experience beyond the course including premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named “The Official Bourbon” of PGA TOUR Pro Golfer Max Homa.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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Heaven Hill Distillery Announces 2022 Parker’s Heritage Collection Limited Edition Bottling

16th edition of the annual ultra-premium release is made up of two different ages of Bourbons, one of which has been double barreled, and then masterfully blended together post aging.

Heaven Hill Distillery announced today the release of the 16th edition of the Parker’s Heritage Collection, featuring a Double Barreled Blend Bourbon. The 16th Edition of the Parker’s Heritage Collection is an allocated product and will be available nationally and internationally in limited quantities at the suggested retail price of $174.99. A portion of the proceeds will continue to support ALS research and patient care in honor of Parker Beam, Master Distiller Emeritus, with more than $1 million contributed across the Parker’s Heritage Collection since 2013.

This edition consists of 67% 13-year-old Kentucky Straight Bourbon Whiskey that has been double barreled for four weeks and then blended post aging with 33% 15-year-old Kentucky Straight Bourbon Whiskey. The 13-year-old Bourbon, from barrels produced in December 2008, was aged on the 5th-7th floors of Rickhouse Q and then re-barreled into new American white oak barrels with a level three char for four weeks. Then, it was later blended with 15-year-old Bourbon from barrels produced in January 2007 aged on the 2nd and 5th floors of Rickhouse II. The unique, bold flavor profile is balanced by the double barreled 13-year-old Bourbon, bringing out even more oak and spice notes from the barrel, with the 15-year-old Bourbon rounding out the older aged mouthfeel. At bottling, the liquid was uncut and non-chill filtered to preserve the complex flavors. This edition leads with an oak forward nose and hints of butterscotch and caramel, and once tasted is followed by a balance of spice notes, sweetness and slight oak tannins. The finish is long and warm with elements of dark chocolate, baking spices and white pepper. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Bourbon mashbill 78% corn, 10% rye and 12% malted barley and ultimately bottled at barrel proof 132.2 or 66.1% alcohol by volume.

“The Parker’s Heritage Collection is a testament to the distilling legacy at Heaven Hill Distillery and the continued thirst for innovation which has driven generations of master distillers,” said Susan Wahl, Vice President, American Whiskey at Heaven Hill. “This Double Barreled Blend Bourbon is a masterful pairing of two uniquely aged products that create the perfect balance of flavors which, we believe, honor the past and are a fitting tribute to Parker and his legacy.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past nine editions from 2013-2021, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey, Heavy Char Rye Whiskey, Heavy Char Kentucky Straight Bourbon Whiskey, and the Heavy Char Wheat Whiskey respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2022 Double Barreled Blend edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous fifteen editions, but with an eggplant-colored label, the newest Parker’s Heritage Collection is available in a three-bottle case and will arrive at retail locations starting in early December. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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Evan Williams American-Made Heroes Foundation Fund Announces 2022 Grant Recipients

Veteran Community Action Grants award $75,000 to nonprofits that serve the veteran community

Evan Williams Kentucky Straight Bourbon Whiskey announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2022 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development and therapy, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 48 veteran heroes on its American Hero Edition bottles and donated more than $500,000 to nonprofits.

“The 2022 recipients of the American-Made Heroes Foundation Fund grants are an amazing group of organizations whose dedication to serving their fellow veterans is not only inspiring, but deserving of recognition,” said Molly Vincent, Evan Williams Senior Brand Manager. “We are honored to continue the brand’s efforts to support, recognize and commend organizations who protect the American spirit of service.”

The 15 recipients of the 2022 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

ADAPT-ABLE FOUNDATION: Adapt-Able Foundation is a veteran-operated non-profit dedicated to bringing adaptive and able-bodied communities together to support both veterans and civilians with physical, emotional, and developmental disabilities so they can have their lives changed by experiencing SCUBA diving. Learn more about Adapt-Able Foundation at adapt-ablefoundation.org/.

THE AVA GROUP: The mission of the American Veterans Advocacy Group focuses on military-to-civilian transition support services for veterans in conjunction with the Department of Defense (DoD) Transition Assistance Program (TAP) to provide seamless transition services including job fairs, mock interviews, resume assistance, salary negotiation techniques, mentoring sessions, instruction on proper interview and business attire, professional networking events, and job placement opportunities. AVA Group allows veterans to help fellow veterans and their families successfully navigate the transition to civilian employment. Learn more about The AVA Group at theavagroup.org/.

CONTINUE MISSION: Continue Mission serves veterans and service members with service-related physical, emotional, and mental injuries by offering year-round recreational and educational events such as bowling, pickleball, disc golf, volleyball, mountain biking, hiking, nature walks, ice skating, museum tours, etc. With the motto “No Veteran Left Behind”, Continue Mission takes an active role in suicide prevention and mental health awareness by taking part in training courses and through their involvement in the Utah Suicide Prevention Coalition and Davis HELPS Suicide Coalition. Learn more about Continue Mission at continuemission.org.

GENESIS JOY HOUSE HOMELESS SHELTER: By providing housing, career training, mental health assistance, and more, Genesis Joy House Homeless Shelter, Inc. is dedicated to ending homelessness among women veterans in the Southeast. Learn more about Genesis Joy House at genesisjoyhouse.com/.

HOPE 4 VETERANS: Hope for Veterans is an organization working to prevent isolation, homelessness and suicide among veterans by providing transitional services, sister advocacy and Peer2Peer programs, small household goods, baby supplies and financial assistance to service members in need. Hope 4 Veterans works to increase self-sufficiency by supporting military women and their children while teaching self-care and providing the tools to grow stronger families. Learn more about Hope 4 Veterans at hope4veterans.org/.

KLINE VETERANS FUND: With veterans making up nearly 10% of the homeless population nationwide, Kline Veterans Fund works to provide emergency housing assistance and support services to homeless and at-risk veterans and their families. The group provides supportive items to vets on the street or residing in assisted living, memory care, and hospice facilities, rental assistance and rapid rehousing, along with scholarship funding for service dog training to veterans with PTSD and mobility issues. Learn more about Kline Veterans Fund at klineveteransfund.org/.

MISSION FISH: The Purpose of Mission FISH is to organize and plan fishing day trips and provide therapy for PTSD and Traumatic Brain Injury affected veterans, active-duty service members, first responders and Gold Star families. Mission FISH organizes fishing trips as nature therapy to bring together participants to share a day together, building friendships and self-esteem. Learn more about Mission FISH at missionfishusa.org/.

MY BROTHER VINNY: My Brother Vinny provides furniture, housewares and home goods to formerly homeless veterans. Veterans supported by My Brother Vinny come from many different branches of military service and with varied degrees of disabilities and hardships. Through veteran-supported community outreach, the group also works to establish and implement community-based events geared towards improving the enjoyment of life, happiness and health of the emotionally, physically and intellectually disabled. Learn more about My Brother Vinny at mybrothervinny.org/.

OPERATION PAWS ON THE GROUND: Not only does Operation Paws on the Ground rescue dogs and train them to be support animals for veterans in need, but they also provide employment opportunities for veterans by offering support dog certification training that teaches them to become the dog trainers themselves. Learn more about Operation Paws on the Ground at operationpawsontheground.org/.

SAVING GRACE K9s: Saving Grace K9s matches dogs with combat Veterans at no cost to the Veteran and provides a 6–8-month intensive training program for each Veteran/dog team. The group also provides alternative therapies to the families of PTSD-diagnosed veterans to ensure healing encompasses the entire family unit. Learn more about Saving Grace K9s at savinggracek9s.org/.

SMILES FOR VETERANS: Currently, 92% of veterans do not qualify for dental resources under the VA guidelines. Smiles for Veterans is dedicated to providing dental health care for all veterans at little or no cost to them to restore the dignity, confidence, and well-being of those who have bravely served our country. Learn more about Smiles for Veterans at smilesforveterans.org/.

SUB ZERO MISSION: Sub Zero Mission helps homeless veterans stay warm during the winter months by finding those exposed to the elements and providing them hats, coats, gloves, boots, sleeping bags, new socks, tents and other warming items. They also provide information and resources to help homeless vets to help get them back on their feet. Learn more about Sub Zero Mission at subzeromission.org/.

VETERAN SMILES FOUNDATION: Veteran Smiles Foundation provides required dental care to veterans in need to help achieve good physical and mental well-being by improving their oral health. The Foundation also partners with NC Serves to help veterans gain access to family support and other service support opportunities in their community. Learn more about Veteran Smiles Foundation at vetsmiles.org/.

WARRIORS MOUNTAIN RIVER ADVENTURES: Warriors Mountain River Adventures seeks to empower and bring veterans together for community and healing by offering outdoor trips and adventures whereby they introduce and teach new skills that veterans can take home and incorporate into their daily lives. Each trip the goal is to introduce warriors to an outdoor activity, such as fly fishing, hiking, river rafting, cycling, and skiing, with the hope of creating lasting relationships and a support network for the veterans moving forward. Learn more about Warriors Mountain River Adventures at mywmra.org/.

YAIPAK OUTREACH: YAIPak Outreach provides support, comfort, and resources aimed at promoting positive life changes to those in need. Through Project Patriot Hope, they partner with caseworkers to help transition homeless veterans off the streets and into housing plus provide them with a “Tote of Hope” filled with new household supplies, cleaning products, and kitchenware. Learn more about YAIPak Outreach at yaioutreach.org/.

As the second-largest selling Kentucky Bourbon in the world, Evan Williams is proud of its American heritage and honored to broaden its support of veteran communities across the country. The 2023 class of Evan Williams American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund grant process and will be announced in early May along with a limited-edition Evan Williams American-Made Heroes bottle. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Kentucky Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill
kwest@heavenhill.com