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Heaven Hill Announces Newly Renovated and Renamed Deep Eddy Vodka Bar at the KFC Yum! Center

The rebranding of the Deep Eddy Vodka Bar represents Heaven Hill’s long-term commitment to its partnership with the arena.

As a continuation of its long-standing relationship with the Louisville Arena Sports and Entertainment Properties (LASEP) and ASM Global Louisville, Heaven Hill Brands announces the rebranding of the Deep Eddy Vodka Bar at the KFC Yum! Center located on the Club Level of the facility. The space previously housed Burnett’s V Lounge, in place since the Yum! Center’s opening in 2010.

The Deep Eddy Vodka Bar, named after Deep Eddy Vodka, the company’s top-selling vodka brand, will showcase a comfortable and fun aesthetic utilizing the brand’s signature deep blue color accented by natural wood, brass fixtures and branded artwork sustainably constructed out of caps from bottles of Deep Eddy Vodka. The project began at the end of 2021, with construction kicking off in July 2022 and wrapping up in October 2022. Project Managers at Heaven Hill worked with Jennifer Dumesnil and Ann Swope with Swope Design Group on the design of the bar as well as Brandon Colvin and Steve McCarty with Miranda Construction on the buildout of the space. With a design inspired by the Deep Eddy Vodka Tasting Room in Dripping Springs, Texas, the bar represents the spirit of the brand and its core promise to bring people together for carefree good times.

Artwork featured in the Deep Eddy Vodka Bar was done by Jeffrey Adam Meszaros, aka “The Bottle Cap Guy,” who is based in Edmonton, Alberta, Canada.  While working as a bartender, he noticed the mass amounts of colorful and uniquely designed bottle caps being thrown out every day and thought “A landfill is not a good place for so many little pixels of art to be spending the next five hundred years breaking down.”  Meszaros began collecting these caps and, in 2009, created his first mosaic.  More examples of his work can be found at @jambottlecapart on social media.

 “We are so excited for visitors to see this beautifully refreshed space,” said Hannah Venhoff, Vice President, Deep Eddy Vodka. “The KFC Yum! Center is Louisville’s premier location for sports and entertainment, and we’re excited to showcase Heaven Hill’s flagship vodka and the brand’s deep Austin, Texas roots to all of its patrons.” The bar will offer a full range of traditional cocktails featuring Deep Eddy Original Vodka as well as newly developed drinks featuring Deep Eddy Lime, Lemon and Ruby Red.

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Heaven Hill Distillery Announces Fall 2022 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the Fall 2022 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 19 years old, the oldest to date in this specific line. Comprised of barrels produced in September 2003, and bottled in October of 2022, the tenth national release ushers in the latest edition to the hallmark series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, consistent across all fall releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $240.

The Fall 2022 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 19-year-old of the nationally released series and features Bourbon pulled from across three floors of rickhouse F and one floor of rickhouse X at Heaven Hill Distillery’s main campus. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill
kwest@heavenhill.com

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Heaven Hill Distillery Launches first Rye Whiskey of the Square 6 Series

Square 6 High-Rye Rye Whiskey is the second Evan Williams Bourbon Experience craft product of its series and a new Rye mashbill from Heaven Hill Distillery 

Heaven Hill Distillery today announced the launch of Square 6 High-Rye Rye Whiskey, the latest innovative product to come from the Evan Williams Bourbon Experience. This is the second Square 6 product produced exclusively at the artisanal distillery located at 528 W Main Street in Louisville, just steps from the site of Williams’ original distillery founded in 1783.  

The Square 6 High-Rye Rye Whiskey mashbill consists of 63% Rye, 24% Corn, and 13% Malted Barley, a new recipe under the Heaven Hill portfolio. Artisanal Distiller Jodie Filiatreau distills one barrel of American Whiskey per day at the Evan Williams Bourbon Experience and is continually crafting innovative mashbills and tweaking the hand-crafted process for each new recipe. This exclusive Rye Whiskey differentiates itself from Heaven Hill’s traditional Rye Whiskey mashbill of 51% Rye, 35% Corn and 14% Malted Barley, which is why it is designated as a High-Rye Rye Whiskey. This is Heaven Hill’s first product to bear such a high Rye content and is bottled at 95 proof. With notes of black tea, sweet honey, fig and molasses on the nose, along with all spice, pepper, vanilla and cardamom on the palate, this Square 6 release truly stands out when tasted alongside the first Square 6 High-Rye Bourbon released in May 2021.  

The limited release of Square 6 High-Rye Rye Whiskey will be available in small quantities as a unique offering at the Evan Williams Bourbon Experience and available at select Kentucky retailers for a suggested retail price of $89.99. Advancing its series, the Square 6 Rye Whiskey is a product of Heaven Hill’s thirst for innovation and upholds its mission to cultivate the rich tradition and heritage of Kentucky’s native spirit. 

“Square 6 High-Rye Rye Whiskey is a totally unique product, not only because of its high rye content, but also because of how it is hand-crafted on a copper pot still,” said Jodie Filiatreau, Artisanal Distiller at the Evan Williams Bourbon Experience. “We are excited for whiskey lovers to add this latest Square 6 release to their collections and for them to enjoy a new Heaven Hill mashbill.”  

The continuation of the Evan Williams Square 6 series distilled in the one barrel per day, hand crafted, copper pot still facility is a testament to Heaven Hill’s commitment to quality, craft, innovation, and tradition. Square 6 pays homage to the original plot of land that housed Kentucky’s first commercial distillery, on part of which the Evan Williams Bourbon Experience sits. Since the building of the craft distillery, Heaven Hill has been patiently waiting as the barrels quietly age to maturation. During this aging process, a team of master tasters samples each recipe at various stages until that specific mashbill has been deemed to have achieved a taste profile worthy of bottling. The initial release of the series in May 2021 also featured a new mashbill for Heaven Hill, a High Rye Bourbon consisting of 52% corn, 35% rye and 13% malted barley.  

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations. 

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ELIJAH CRAIG BOURBON HOSTS THIRD ANNUAL OLD FASHIONED WEEK

Elijah Craig Bourbon Presents the Third Annual Cocktail Event in Support of the Southern Smoke Foundation, October 14-23, 2022

Elijah Craig Bourbon is pleased to announce its third annual Old Fashioned Week, a ten-day celebration taking place from October 14-23 that invites discerning imbibers to raise a glass to a New Era of the classic cocktail, while also raising money for an invaluable cause. This year, Elijah Craig has pledged to donate $100,000 to the Southern Smoke Foundation, a national nonprofit organization that’s dedicated to providing emergency support and relief to those in the hospitality industry. Additionally, Elijah Craig’s parent company, Heaven Hill Brands, has committed an added $15,000 to Southern Smoke that will directly assist Hurricane Ian relief efforts.

Elijah Craig first launched Old Fashioned Week in 2020 as a means to uplift the hospitality community during a time of need. Now in its third year, Elijah Craig is proud to continue hosting Old Fashioned Week, donating a lifetime total of $315,000 to nonprofits which directly impact individuals in the food and beverage community. 

“Old Fashioned Week was created in 2020 with two goals: support the hospitality industry at a critical moment of need and create ways for our community to remain connected at a time when we simply couldn’t meet for a drink,” said Max Stefka, Group Product Director at Heaven Hill. “Now, approaching year three, the goals haven’t changed but the sum of the parts has. Old Fashioned Week has truly become a nationwide movement with over three-thousand participating bars from every pocket of the country and every facet of the industry. We are grateful to everyone who has supported it and every patron who has raised an Old Fashioned to a great cause.” 

Rallying conscientious cocktailers across the United States, participants are invited to join the celebration, toast their favorite Elijah Craig Old Fashioned, and enjoy signature programming that highlights the quality and expert craftsmanship of the award-winning bourbon. 

Celebrating Elijah Craig Old Fashioned Week

This October 14-23, 2022, participants are invited to join in the celebration and toast to Elijah Craig Old Fashioned Week. As a commitment to partnering with the Southern Smoke Foundation, Elijah Craig pledges to: 

  • Donate $5 for each photo of an Elijah Craig Old Fashioned that’s uploaded to Instagram using the hashtag #oldfashionedweek and tagging @elijahcraig. 
  • Donate $1 for every online sweepstakes registration for the Elijah Craig Cocktail Courier Bar Kit, which features Elijah Craig Old Fashioned syrup and a premium stir set. The Old Fashioned Week Sweepstakes photo contest and online registration can be accessed via social media and www.old fashioned week.com. 

Additionally, during Old Fashioned Week, more than 3,000 bars across the country will be offering a riff (or two or three…) of the Elijah Craig Old Fashioned, showing their support for the celebration. Guests are invited to use Old Fashioned Week’s “Find A Bar” tool [www.oldfashionedweek.com/find-bars] to locate participating bars in their neck of the woods and partake in the festivities. Thousands of nationally acclaimed establishments have committed to participating in this year’s event, including Broken Shaker in Chicago and Miami, Cure in New Orleans, Death & Co. in Denver, Julep in Houston, Leyenda in New York City, R&D in Philadelphia, Silver Lyan in Washington, DC, and many more. 

Old Fashioned Week and Southern Smoke Foundation

Long-time fans of Southern Smoke and Founding Director and Chef Chris Shepherd, the Elijah Craig team is thrilled to name the organization as its 2022 Old Fashioned Week beneficiary. Realizing a natural alignment in the brands’ collective missions of supporting the hospitality industry, the partnership transpired organically. 

“I can’t think of a better partnership than Southern Smoke and Old Fashioned Week,” said Chris Shepherd, founding director of Southern Smoke Foundation. “Anyone who knows me knows how much I love bourbon, so it’s fitting that a week celebrating one of my favorite cocktails is also benefiting my favorite foundation. We are so grateful to our friends at Elijah Craig for selecting Southern Smoke as Old Fashioned Week’s beneficiary. It’s a reminder that Southern Smoke’s Emergency Relief fund is available to anyone in the industry—including distillers, bartenders, and beverage professionals—nationwide in crisis. So enjoy Old Fashioned Week and know your cocktail is helping take care of the food and beverage industry.” 

Elijah Craig Bourbon and The Old Fashioned

A match made in heaven, Elijah Craig Small Batch Kentucky Bourbon strikes the perfect note of rich flavor and full body that expertly balances the spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail’s accompanying ingredients. 

“I’m inspired by the breadth and depth of bartenders participating in this year’s Old Fashioned Week,” shared Lynn House, National Heaven Hill Portfolio Mixologist and Old Fashioned Week Host. “From beloved neighborhood dives to the most renowned bars across the globe, these bars are serving Old Fashioned cocktails that honor the history and legacy of the classic alongside innovative riffs that push the bounds of the category.”

Credited as being the first distiller to age his wares in charred oak barrels, the Reverend Elijah Craig is considered the Father of Bourbon and in c.1789 transformed the clear, unaged corn liquor into the bold amber liquid with a distinctively smooth flavor that is known and loved today. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup features a variety of award-winning products to appeal to all connoisseurs.

And with a cocktail program helmed by acclaimed bartender and National Heaven Hill Portfolio Mixologist Lynn House, there’s a tipple for everyone. For House as well as many bartenders, whiskey connoisseurs, and cocktail fans, the Old Fashioned is merely a jumping off point: a blank canvas that invites experimentation and challenges perceptions of what the cocktail is—and what it could be. Old Fashioned Week participants are invited to try their hand with one of Elijah Craig’s suggested recipes or by getting creative with their own concoctions. 

Creole Old Fashioned by Lynn House: 

  • 2 oz. Elijah Craig Small Batch Bourbon
  • .5 oz. Monin® Spiced Brown Sugar Syrup
  • 3 Dashes of Chili Bitters
  • 4 Dashes of Creole Bitters

Instructions

Combine all ingredients in a mixing glass with ice. Stir until well chilled. Strain into a rocks glass with a large ice cube and garnish with lemon peel.

To enjoy an Old Fashioned in its purest form, begin with:

  • 2 oz. Elijah Craig Small Batch Bourbon
  • .25 oz. Simple Syrup
  • 3 Dashes of Bitters
  • Orange Swath
  • 1 Brandied Cherry (optional)

Instructions

In a mixing glass, add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain the cocktail over a large ice cube in a double old fashioned glass. Garnish with an orange peel and an optional brandied cherry. Enjoy or share with a friend using #OldFashionedWeek! 

For more information on Elijah Craig, Heaven Hill Distillery, and Old Fashioned Week, please visit https://elijahcraig.com/, https://heavenhilldistillery.com/, and follow along on Instagram @elijahcraig. 

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ABOUT ELIJAH CRAIG BOURBON

Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing annual donations of up to $100,000 to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

ABOUT SOUTHERN SMOKE FOUNDATION

Created in 2015 by Chef Chris Shepherd, Southern Smoke supports members of the food and beverage industry nationwide through emergency relief funding and access to mental health care. Since its founding, the 501c3 nonprofit established within the food and beverage industry has distributed more than $10 million to people in need across America. Simply put, we “take care of our own.” To learn more, please visit https://southernsmoke.org. 

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Heaven Hill names Matt Blevins Chief Marketing Officer

Blevins brings 20+ years of global industry experience and leadership

Heaven Hill today announced the appointment of Matt Blevins as Chief Marketing Officer. Effective October 24, Blevins will assume the role previously held by now Co-President Kate Latts. A 20-year global spirits industry leader, Blevins’ demonstrated expertise in business growth, brand marketing, and team development will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.

Blevins is a proven marketing leader in the industry, guiding global, historic brands to achieve distinct positioning, creative innovation, and long-term value growth. With almost 20 years on the Jack Daniel’s Tennessee Whiskey portfolio, Blevins’ experience growing an inspiring portfolio of brands includes leading the brand as it became the most valuable global spirits trademark in 2021. With a people-first leadership style, Blevins delivers both demonstrated business results and thoughtful team development.

“Matt’s passion and dedication to his teams, as well as his brands, is evident throughout his successful career. He leads by example and grows teams who deliver consistent results,” said Kate Latts, Heaven Hill Co-President. “We are excited to continue to build our strong, innovative leadership team by adding Matt’s unique skill set to further our accelerated growth. I’m excited to work collaboratively with Matt to continue the enduring legacy of our brands.”

Before joining Brown-Forman in 2005, Blevins held business analyst roles across numerous retail and consumer package goods brands. After serving in senior roles across the Jack Daniel’s brand, Blevins most recently served as Vice President, Global Brand Director Jack Daniel’s Tennessee Whiskey. He oversaw many aspects of global brand marketing from positioning, packaging, pricing, and promotion. By leading external agencies and a significant global community of marketers, Blevins created impact and influence across key areas to drive long-term success.

“I could not be more excited to join Heaven Hill at this important phase in the company’s growth journey. Heaven Hill’s portfolio of brands offers a wide range of consumer connections across beverage alcohol occasions with authentic stories, quality products, and family ownership that is invested in the long term,” said Blevins. “The Heaven Hill team is clearly passionate about their business and brands, and I look forward to partnering with them on all the exciting initiatives in the near and long term.”

Blevins resides in Louisville, Ky. with his wife Catherine and two children. He has a B.S. in Economics from Centre College where he was a Division III athlete on their basketball team and now serves on the President’s Alumni Council. Blevins also has a Masters of Applied Economics from University of Cincinnati. Blevins is passionate about many nonprofit causes in the community including Fund for the Arts, Urban League, and Kentucky Cancer Link.

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Enter the #HPNOVERSE with Hpnotiq and hip-hop artist Guapdad 4000

A free NFT plus access to rare digital art and live concert tickets is just one click away

Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is partnering with hip-hop artist Guapdad 4000 to give consumers exclusive access into the #HPNOVERSE – an Augmented Reality destination with unique digital NFTs (non-fungible tokens) and real-life prizes. In addition to the #HPNOVERSE virtual reality, consumers will also be invited to join an “IRL” scavenger hunt to unlock a one-of-a-kind experience at physical locations in their market using QR codes. From a larger-than-life Hpnotiq Skyscraper to an incredible Hpnotiq & Cognac, consumers will be able to collect these digital assets across Atlanta and New York City.

Grammy nominated, Platinum recording artist, Guapdad 4000 AKA Guap (born Akeen Hayes) is best known for his signature durags and memorable verses which flow as smoothly as Hpnotiq over the sickest beats. His work with artists like Snoop Dogg, Chance the Rapper and Wiz Khalifa helped bring his West Oakland sound to the mainstream. The brand continues to pay homage to its hip-hop roots by leveraging Guapdad’s talent, creativity and versatility, marking him as one of the most promising budding stars of the music industry.

“Whether you’re a crypto wizard or you just learned about NFTs today, Hpnotiq has created an experience that can be enjoyed by all,” said Brittany Wenig, Hpnotiq Brand Manager. “Ever-present on Twitter and Instagram, Guap’s move to the #HPNOVERSE gives his fans and fans of Hpnotiq unprecedented access to the world of crpyto and NFTs.”

The portal key into the #HPNOVERSE is the Augmented Reality camera app featuring a variety of experiences. Try the HQ Skyscraper outside or call on Guapdad 4000 to dance in the living room — just be sure to share it all on social using #HPNOVERSE so Hpnotiq can re-share posts. For more information about Hpnotiq and the #HPNOVERSE, visit Hpnotiq.com and http://hpnoverse.io/, and follow along on social at @Hpnotiq on Instagram, Facebook, Twitter and YouTube.

By simply submitting their email into the #HPNOVERSE, consumers will automatically receive a free digital NFT (non-fungible token) plus be entered to win prizes like rare digital artwork and live concert tickets via the #HPNOVERSE Sweepstakes available at HPNOVERSE.IO (must be 21+ to enter).

The “Incredible Hulk” – Hpnotiq & Cognac

  • 2 oz Hpnotiq
  • 2 oz Cognac

Lay over ice and stir for color transformation.

The Silver Bullet Shot

  • 1 oz Hpnotiq
  • 2 oz Premium Blanco Tequila

Chill ingredients and layer in a shot glass.

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Black Velvet Whisky Announces Launch of Black Velvet Peach

Black Velvet, the second-largest selling Canadian whisky, announced today the launch of Black Velvet Peach to its portfolio of flavored whiskies. The new flavor will be available this August in stores across the country.

Black Velvet Peach blends the fresh and sweet taste of peaches with smooth Black Velvet whisky. The rich, amber-colored whisky promises to be a keen pick for peach lovers and whisky fans alike. As the fastest growing flavor for brown spirits, Peach is a natural addition to already popular flavor expansions, Black Velvet Apple and Toasted Caramel.

“Whether you’re tasting Black Velvet for the first time, or you’re a loyal fan of the brand, we feel confident Peach will be a hit with consumers,” said Molly Vincent, Heaven Hill Senior Brand Manager. “We’re excited to continue to expand upon our flavor offerings —and with one of our hottest summers coming to a close, we feel this refreshing addition couldn’t have come at a better time.”

Since tapping their first barrel in 1951, the Black Velvet team has earned its reputation for crafting first-in-class whisky. Headquartered in Lethbridge, Canada, the company credits crystal clear Canadian water and the freshest grains for their whisky’s iconic smooth taste. Black Velvet is now available in 55 countries, and the brand continues to expand the with strategic brand extensions to appeal to a growing audience. Black Velvet was awarded Whisky Value of the Year for the Export Market at the 2022 Canadian Whisky Awards.

Black Velvet Peach will be supported by point-of-sale displays and tastings in some retail locations. Bottled at 70 proof, the product will be available in 50 ml, 750 ml, and 175 ml sizes with an SRP of $10.99 for the 750ml.

Serve on the rocks, as a chilled shot, or with your favorite mixer. For a twist, try one of these recipes:

Peach Lemonade Smash:

1.5 oz Black Velvet Peach

3 oz Lemonade

Top with soda (optional)

Combine ingredients and stir. Garnish with a lemon or peach.

Canadian Peach Tea

1.5 oz Black Velvet Peach

6 oz Iced Tea

Combine ingredients and stir. Garnish with mint if desired.

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Heaven Hill National Spirits Specialist and Portfolio Mixologist Lynn House named “Best U.S. Brand Ambassador” at the 2022 Spirited Awards Ceremony in New Orleans

Yesterday, the Tales of the Cocktail Foundation recognized Heaven Hill’s Lynn House as the “Best U.S. Brand Ambassador” at the 16th Annual Spirited Awards in New Orleans. Since its founding in 2007, the Spirited Awards is one of the industry’s most outstanding awards events, recognizing premier beverage professionals, products, establishments, journalists and media across the multi-faceted spirits and cocktail community.

“I love being a part of the Heaven Hill Brands family where I have the unique pleasure of being my authentic self,” said Lynn. “In my role, I have been able to collaborate with individuals and groups around the country. This job has also given me a platform to promote visibility, inclusion and create opportunities for the generations to come.”

The Spirited Awards are composed of both U.S. and international industry accolades, media awards, and a few highly esteemed awards that are accessed in a global scale, transcending regionality. The “Best U.S. Brand Ambassador” honor is awarded to an individual whose creative use of brand communication and exceptional personality has had a prominent impact on the promotion of drink brands through engaging the trade and executing compelling educational seminars. Recipients of this award are assessed on their trade engagement, quality of education and seminars, creativity in brand communication and their title as a Brand Ambassador in the field with a focus on education for the trade. Learn more about the 2022 Spirited Awards winners here.

Lynn House is Heaven Hill’s National Spirits Specialist and Portfolio Mixologist. She is responsible for support of the entire Heaven Hill Portfolio with emphasis on on-premise focused brands. Specifically, she implements brand and spirit category education, cocktail development for both national and local programming and identifies current and upcoming cocktail trends. Lynn is a resource and mentor to external distributors and trade personnel as well as internal field sales and brand teams, working on programs like Elijah Craig Old Fashioned Week.

Previously at Heaven Hill, Lynn has served as the PAMA Liqueur Brand Ambassador and the National Brand Educator, covering all Heaven Hill Liqueur brands. She was a finalist for “Best American Bar Mentor” in the 2020 Spirited Awards. In 2017 and 2018, she was recognized as a finalist in the Tales of the Cocktail Spirited Awards Best American Brand Ambassador category. Additionally, Lynn is an inaugural inductee to the Dame Hall of Fame and has been featured in many industry publications. Her knowledge of Heaven Hill’s large and diverse portfolio of brands and her dedication to education of various spirits has led Lynn to great success in this field. She is creative, diligent and serves as a strong resource and mentor to all who she works with.

IMAGES: Download images here.

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MEDIA CONTACT:

Lauren Newcomb

Heaven Hill Brands

lnewcomb@heavenhill.com

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Heaven Hill Brands Elevates Third Generation of Family Leadership; CMO Kate Latts and COO Allan Latts Named Co-Presidents

Longstanding President Max Shapira to Serve as Executive Chairman

Heaven Hill, America’s largest independent, family-owned and led distilled spirits supplier, celebrates the succession of its third generation of family leadership with the appointment of Kate Latts and Allan Latts as co-Presidents, effective September 1. Current President Max L. Shapira will be assuming the new role of Executive Chairman.

Since joining the company in 2001, Kate and Allan have been transformational leaders driving Heaven Hill’s accelerated growth. In their new roles as co-presidents, they will continue to pursue Heaven Hill’s strategic growth plans and corporate vision working collaboratively on all key decisions. Max will transition day to day operational oversight of the business to Kate and Allan.

“Over the past twenty years, I have been proud to watch Kate and Allan grow and develop into roles of leadership and increased responsibility,” said Max L. Shapira. “They have added immeasurably to the company’s successes and built a foundation for future generations. They bring the passion for this business that has been a hallmark of our company for 85 plus years. I am highly confident the best is yet to come.”

Max joined the family enterprise in 1970 after a stint on Wall Street. He had the opportunity to work alongside his father Ed Shapira, ultimately succeeding him in leadership of the company in 1986. Under Max’s leadership, Heaven Hill developed into a global company with an award-winning portfolio of brands across a broad range of product categories and is now one of the industry’s largest and most successful companies. In his new role of Executive Chairman, he will provide partnership and counsel on the strategic direction of the business as well as actively leverage his extensive relationships and industry experience in support of the company’s long-term growth goals.

Kate Latts, Max’s daughter, and her husband, Allan Latts, joined Heaven Hill in 2001. After completing their undergraduate and MBA degrees at Duke University, Kate and Allan then joined Procter & Gamble with careers in marketing and finance, respectively. Today, Kate leads the company’s marketing and brand management functions as Chief Marketing Officer.  Allan serves as Chief Operating Officer, overseeing operations, the company’s corporate functions, strategy and the newly acquired Samson & Surrey division.

“Allan and I are proud to assume the leadership of Heaven Hill with full knowledge of our generational responsibility. My dad, grandfather and his brothers built a company with an enduring legacy of family and independence that is increasingly unique in distilled spirits,” said Kate Latts. “With the support of our incredible team, we are as committed as ever to preserving those qualities and ensuring our success for generations to come.”

Heaven Hill will immediately begin its search to identify a new Chief Marketing Officer, while the Chief Operating Officer position will not be backfilled.

About Heaven Hill Brands 

Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.  

Heaven Hill reminds you to “Think Wisely. Drink Wisely.” 

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Media Contact:
Lauren Newcomb
Heaven Hill
lnewcomb@heavenhill.com

Images: Download here.

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PAMA Pomegranate Liqueur Launches PAMA Seltzer

PAMA Pomegranate Liqueur announced today the launch of PAMA Seltzer, the latest ready-to-drink offering in the award-winning Heaven Hill Brands portfolio. Like the liqueur, PAMA Seltzer is made with real fruit juice and a vodka base with a touch of tequila. Available in three flavors, PAMA Seltzer offers a light and crisp taste of pomegranate in the RTD space.

PAMA continues to stay right on trend, first launching during the height of the pomegranate superfruit craze in 2005, and now capitalizing on the growing flavor trend with pomegranate flavored spirits up more than 61%. Now consumers can enjoy the flavor of the versatile liqueur in a convenient, premium offering at 4.5% ABV and 120 calories. PAMA Seltzer is available in 12 oz. slim cans in a four-pack pomegranate flavor offering with an SRP of $12.99 and a six-pack variety flavor offering with an SRP of $16.99. The six pack will feature two cans each of pomegranate, blueberry pomegranate and mandarin orange pomegranate.

“Much like it’s initial launch, PAMA again delivers on premium innovation by filling a niche in the RTD space with a real pomegranate fruit juice offering in PAMA Seltzer,” said Molly Vincent, Brand Manager. “The unique vodka and tequila-based seltzer is a convenient way for consumers to enjoy the refreshing taste of PAMA at any occasion.”

First launching in Michigan, Pennsylvania, North Carolina, Texas, Florida, Wisconsin and Massachusetts, PAMA Seltzer will be supported by digital and influencer marketing, complemented by robust point-of-sale materials.

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Contact:
Lauren Newcomb
Heaven Hill Brands
lnewcomb@heavenhill.com

Images: Download here.