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Heaven Hill Distillery Announces 2022 Parker’s Heritage Collection Limited Edition Bottling

16th edition of the annual ultra-premium release is made up of two different ages of Bourbons, one of which has been double barreled, and then masterfully blended together post aging.

Heaven Hill Distillery announced today the release of the 16th edition of the Parker’s Heritage Collection, featuring a Double Barreled Blend Bourbon. The 16th Edition of the Parker’s Heritage Collection is an allocated product and will be available nationally and internationally in limited quantities at the suggested retail price of $174.99. A portion of the proceeds will continue to support ALS research and patient care in honor of Parker Beam, Master Distiller Emeritus, with more than $1 million contributed across the Parker’s Heritage Collection since 2013.

This edition consists of 67% 13-year-old Kentucky Straight Bourbon Whiskey that has been double barreled for four weeks and then blended post aging with 33% 15-year-old Kentucky Straight Bourbon Whiskey. The 13-year-old Bourbon, from barrels produced in December 2008, was aged on the 5th-7th floors of Rickhouse Q and then re-barreled into new American white oak barrels with a level three char for four weeks. Then, it was later blended with 15-year-old Bourbon from barrels produced in January 2007 aged on the 2nd and 5th floors of Rickhouse II. The unique, bold flavor profile is balanced by the double barreled 13-year-old Bourbon, bringing out even more oak and spice notes from the barrel, with the 15-year-old Bourbon rounding out the older aged mouthfeel. At bottling, the liquid was uncut and non-chill filtered to preserve the complex flavors. This edition leads with an oak forward nose and hints of butterscotch and caramel, and once tasted is followed by a balance of spice notes, sweetness and slight oak tannins. The finish is long and warm with elements of dark chocolate, baking spices and white pepper. The mashbill for this edition is comprised of Heaven Hill Distillery’s traditional Bourbon mashbill 78% corn, 10% rye and 12% malted barley and ultimately bottled at barrel proof 132.2 or 66.1% alcohol by volume.

“The Parker’s Heritage Collection is a testament to the distilling legacy at Heaven Hill Distillery and the continued thirst for innovation which has driven generations of master distillers,” said Susan Wahl, Vice President, American Whiskey at Heaven Hill. “This Double Barreled Blend Bourbon is a masterful pairing of two uniquely aged products that create the perfect balance of flavors which, we believe, honor the past and are a fitting tribute to Parker and his legacy.”

The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past nine editions from 2013-2021, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, the 11-Year-Old Single Barrel, Orange Curaçao-finished Kentucky Straight Bourbon Whiskey, Heavy Char Rye Whiskey, Heavy Char Kentucky Straight Bourbon Whiskey, and the Heavy Char Wheat Whiskey respectively, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. With the 2022 Double Barreled Blend edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association.

Packaged in the same upscale 750ml bottle as the previous fifteen editions, but with an eggplant-colored label, the newest Parker’s Heritage Collection is available in a three-bottle case and will arrive at retail locations starting in early December. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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Evan Williams American-Made Heroes Foundation Fund Announces 2022 Grant Recipients

Veteran Community Action Grants award $75,000 to nonprofits that serve the veteran community

Evan Williams Kentucky Straight Bourbon Whiskey announced today 15 recipients of the American-Made Heroes Foundation Fund grants. The 2022 Veteran Community Action Grants awarded $75,000 across projects that make a meaningful difference in the enjoyment and quality of life for veterans. From training service dogs to professional development and therapy, each program supports giving back to those who served.

As an American-made and owned Bourbon, Evan Williams is proud to support U.S. military veterans through the American-Made Heroes Foundation Fund. First established in 2020, the fund continues the brand’s support of veteran communities since launching the Evan Williams American-Made Heroes program and limited-edition label in 2015. To date, Evan Williams has recognized 48 veteran heroes on its American Hero Edition bottles and donated more than $500,000 to nonprofits.

“The 2022 recipients of the American-Made Heroes Foundation Fund grants are an amazing group of organizations whose dedication to serving their fellow veterans is not only inspiring, but deserving of recognition,” said Molly Vincent, Evan Williams Senior Brand Manager. “We are honored to continue the brand’s efforts to support, recognize and commend organizations who protect the American spirit of service.”

The 15 recipients of the 2022 Veteran Community Action Grants awarded by the Evan Williams American-Made Heroes Foundation Fund are as follows:

ADAPT-ABLE FOUNDATION: Adapt-Able Foundation is a veteran-operated non-profit dedicated to bringing adaptive and able-bodied communities together to support both veterans and civilians with physical, emotional, and developmental disabilities so they can have their lives changed by experiencing SCUBA diving. Learn more about Adapt-Able Foundation at adapt-ablefoundation.org/.

THE AVA GROUP: The mission of the American Veterans Advocacy Group focuses on military-to-civilian transition support services for veterans in conjunction with the Department of Defense (DoD) Transition Assistance Program (TAP) to provide seamless transition services including job fairs, mock interviews, resume assistance, salary negotiation techniques, mentoring sessions, instruction on proper interview and business attire, professional networking events, and job placement opportunities. AVA Group allows veterans to help fellow veterans and their families successfully navigate the transition to civilian employment. Learn more about The AVA Group at theavagroup.org/.

CONTINUE MISSION: Continue Mission serves veterans and service members with service-related physical, emotional, and mental injuries by offering year-round recreational and educational events such as bowling, pickleball, disc golf, volleyball, mountain biking, hiking, nature walks, ice skating, museum tours, etc. With the motto “No Veteran Left Behind”, Continue Mission takes an active role in suicide prevention and mental health awareness by taking part in training courses and through their involvement in the Utah Suicide Prevention Coalition and Davis HELPS Suicide Coalition. Learn more about Continue Mission at continuemission.org.

GENESIS JOY HOUSE HOMELESS SHELTER: By providing housing, career training, mental health assistance, and more, Genesis Joy House Homeless Shelter, Inc. is dedicated to ending homelessness among women veterans in the Southeast. Learn more about Genesis Joy House at genesisjoyhouse.com/.

HOPE 4 VETERANS: Hope for Veterans is an organization working to prevent isolation, homelessness and suicide among veterans by providing transitional services, sister advocacy and Peer2Peer programs, small household goods, baby supplies and financial assistance to service members in need. Hope 4 Veterans works to increase self-sufficiency by supporting military women and their children while teaching self-care and providing the tools to grow stronger families. Learn more about Hope 4 Veterans at hope4veterans.org/.

KLINE VETERANS FUND: With veterans making up nearly 10% of the homeless population nationwide, Kline Veterans Fund works to provide emergency housing assistance and support services to homeless and at-risk veterans and their families. The group provides supportive items to vets on the street or residing in assisted living, memory care, and hospice facilities, rental assistance and rapid rehousing, along with scholarship funding for service dog training to veterans with PTSD and mobility issues. Learn more about Kline Veterans Fund at klineveteransfund.org/.

MISSION FISH: The Purpose of Mission FISH is to organize and plan fishing day trips and provide therapy for PTSD and Traumatic Brain Injury affected veterans, active-duty service members, first responders and Gold Star families. Mission FISH organizes fishing trips as nature therapy to bring together participants to share a day together, building friendships and self-esteem. Learn more about Mission FISH at missionfishusa.org/.

MY BROTHER VINNY: My Brother Vinny provides furniture, housewares and home goods to formerly homeless veterans. Veterans supported by My Brother Vinny come from many different branches of military service and with varied degrees of disabilities and hardships. Through veteran-supported community outreach, the group also works to establish and implement community-based events geared towards improving the enjoyment of life, happiness and health of the emotionally, physically and intellectually disabled. Learn more about My Brother Vinny at mybrothervinny.org/.

OPERATION PAWS ON THE GROUND: Not only does Operation Paws on the Ground rescue dogs and train them to be support animals for veterans in need, but they also provide employment opportunities for veterans by offering support dog certification training that teaches them to become the dog trainers themselves. Learn more about Operation Paws on the Ground at operationpawsontheground.org/.

SAVING GRACE K9s: Saving Grace K9s matches dogs with combat Veterans at no cost to the Veteran and provides a 6–8-month intensive training program for each Veteran/dog team. The group also provides alternative therapies to the families of PTSD-diagnosed veterans to ensure healing encompasses the entire family unit. Learn more about Saving Grace K9s at savinggracek9s.org/.

SMILES FOR VETERANS: Currently, 92% of veterans do not qualify for dental resources under the VA guidelines. Smiles for Veterans is dedicated to providing dental health care for all veterans at little or no cost to them to restore the dignity, confidence, and well-being of those who have bravely served our country. Learn more about Smiles for Veterans at smilesforveterans.org/.

SUB ZERO MISSION: Sub Zero Mission helps homeless veterans stay warm during the winter months by finding those exposed to the elements and providing them hats, coats, gloves, boots, sleeping bags, new socks, tents and other warming items. They also provide information and resources to help homeless vets to help get them back on their feet. Learn more about Sub Zero Mission at subzeromission.org/.

VETERAN SMILES FOUNDATION: Veteran Smiles Foundation provides required dental care to veterans in need to help achieve good physical and mental well-being by improving their oral health. The Foundation also partners with NC Serves to help veterans gain access to family support and other service support opportunities in their community. Learn more about Veteran Smiles Foundation at vetsmiles.org/.

WARRIORS MOUNTAIN RIVER ADVENTURES: Warriors Mountain River Adventures seeks to empower and bring veterans together for community and healing by offering outdoor trips and adventures whereby they introduce and teach new skills that veterans can take home and incorporate into their daily lives. Each trip the goal is to introduce warriors to an outdoor activity, such as fly fishing, hiking, river rafting, cycling, and skiing, with the hope of creating lasting relationships and a support network for the veterans moving forward. Learn more about Warriors Mountain River Adventures at mywmra.org/.

YAIPAK OUTREACH: YAIPak Outreach provides support, comfort, and resources aimed at promoting positive life changes to those in need. Through Project Patriot Hope, they partner with caseworkers to help transition homeless veterans off the streets and into housing plus provide them with a “Tote of Hope” filled with new household supplies, cleaning products, and kitchenware. Learn more about YAIPak Outreach at yaioutreach.org/.

As the second-largest selling Kentucky Bourbon in the world, Evan Williams is proud of its American heritage and honored to broaden its support of veteran communities across the country. The 2023 class of Evan Williams American-Made Heroes will be selected from affiliate organizations who applied through the American-Made Heroes Foundation Fund grant process and will be announced in early May along with a limited-edition Evan Williams American-Made Heroes bottle. To learn more about the Evan Williams American-Made Heroes Program, please visit american-madeheroes.com.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Kentucky Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.

ABOUT THE AMERICAN-MADE HEROES FOUNDATION FUND: Evan Williams is honored to broaden its support of veteran communities across the country through the launch of the American-Made Heroes Foundation Fund, announced in April 2020. The American-Made Heroes Foundation Fund was established to show Evan Williams’ pride in being American-made and owned, and to give back to those who served. Our purpose is: to provide a platform for sharing inspiring veteran stories; to raise public awareness for causes impacting the veteran community; and to support nonprofit organizations that help veterans through a specialized grant program.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Kaitlynn West
Heaven Hill
kwest@heavenhill.com

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Heaven Hill Announces Newly Renovated and Renamed Deep Eddy Vodka Bar at the KFC Yum! Center

The rebranding of the Deep Eddy Vodka Bar represents Heaven Hill’s long-term commitment to its partnership with the arena.

As a continuation of its long-standing relationship with the Louisville Arena Sports and Entertainment Properties (LASEP) and ASM Global Louisville, Heaven Hill Brands announces the rebranding of the Deep Eddy Vodka Bar at the KFC Yum! Center located on the Club Level of the facility. The space previously housed Burnett’s V Lounge, in place since the Yum! Center’s opening in 2010.

The Deep Eddy Vodka Bar, named after Deep Eddy Vodka, the company’s top-selling vodka brand, will showcase a comfortable and fun aesthetic utilizing the brand’s signature deep blue color accented by natural wood, brass fixtures and branded artwork sustainably constructed out of caps from bottles of Deep Eddy Vodka. The project began at the end of 2021, with construction kicking off in July 2022 and wrapping up in October 2022. Project Managers at Heaven Hill worked with Jennifer Dumesnil and Ann Swope with Swope Design Group on the design of the bar as well as Brandon Colvin and Steve McCarty with Miranda Construction on the buildout of the space. With a design inspired by the Deep Eddy Vodka Tasting Room in Dripping Springs, Texas, the bar represents the spirit of the brand and its core promise to bring people together for carefree good times.

Artwork featured in the Deep Eddy Vodka Bar was done by Jeffrey Adam Meszaros, aka “The Bottle Cap Guy,” who is based in Edmonton, Alberta, Canada.  While working as a bartender, he noticed the mass amounts of colorful and uniquely designed bottle caps being thrown out every day and thought “A landfill is not a good place for so many little pixels of art to be spending the next five hundred years breaking down.”  Meszaros began collecting these caps and, in 2009, created his first mosaic.  More examples of his work can be found at @jambottlecapart on social media.

 “We are so excited for visitors to see this beautifully refreshed space,” said Hannah Venhoff, Vice President, Deep Eddy Vodka. “The KFC Yum! Center is Louisville’s premier location for sports and entertainment, and we’re excited to showcase Heaven Hill’s flagship vodka and the brand’s deep Austin, Texas roots to all of its patrons.” The bar will offer a full range of traditional cocktails featuring Deep Eddy Original Vodka as well as newly developed drinks featuring Deep Eddy Lime, Lemon and Ruby Red.

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Heaven Hill Distillery Announces Fall 2022 Edition of the Old Fitzgerald Bottled-in-Bond Series

Heaven Hill Distillery announced today the release of the Fall 2022 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 19 years old, the oldest to date in this specific line. Comprised of barrels produced in September 2003, and bottled in October of 2022, the tenth national release ushers in the latest edition to the hallmark series which adds to the bottled-in-bond legacy.

Bottled in an ornate decanter, the fall edition denotes a black label, consistent across all fall releases. As was the case for the past editions, this edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond fall edition will be available in the 750ml size on an allocated basis. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. This edition is available at the suggested retail price of $240.

The Fall 2022 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey is the first 19-year-old of the nationally released series and features Bourbon pulled from across three floors of rickhouse F and one floor of rickhouse X at Heaven Hill Distillery’s main campus. As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium product within this special class that showcases the authenticity and quality of the American Whiskey portfolio. Acquired in 1999 by Heaven Hill, the legendary Old Fitzgerald line is well-known for its distilling pedigree and intriguing story behind its namesake, John E. Fitzgerald, whose legacy is also heralded by the Larceny Bourbon brand.

MEDIA CONTACT:
Kaitlynn West
Heaven Hill
kwest@heavenhill.com

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Heaven Hill Distillery Launches first Rye Whiskey of the Square 6 Series

Square 6 High-Rye Rye Whiskey is the second Evan Williams Bourbon Experience craft product of its series and a new Rye mashbill from Heaven Hill Distillery 

Heaven Hill Distillery today announced the launch of Square 6 High-Rye Rye Whiskey, the latest innovative product to come from the Evan Williams Bourbon Experience. This is the second Square 6 product produced exclusively at the artisanal distillery located at 528 W Main Street in Louisville, just steps from the site of Williams’ original distillery founded in 1783.  

The Square 6 High-Rye Rye Whiskey mashbill consists of 63% Rye, 24% Corn, and 13% Malted Barley, a new recipe under the Heaven Hill portfolio. Artisanal Distiller Jodie Filiatreau distills one barrel of American Whiskey per day at the Evan Williams Bourbon Experience and is continually crafting innovative mashbills and tweaking the hand-crafted process for each new recipe. This exclusive Rye Whiskey differentiates itself from Heaven Hill’s traditional Rye Whiskey mashbill of 51% Rye, 35% Corn and 14% Malted Barley, which is why it is designated as a High-Rye Rye Whiskey. This is Heaven Hill’s first product to bear such a high Rye content and is bottled at 95 proof. With notes of black tea, sweet honey, fig and molasses on the nose, along with all spice, pepper, vanilla and cardamom on the palate, this Square 6 release truly stands out when tasted alongside the first Square 6 High-Rye Bourbon released in May 2021.  

The limited release of Square 6 High-Rye Rye Whiskey will be available in small quantities as a unique offering at the Evan Williams Bourbon Experience and available at select Kentucky retailers for a suggested retail price of $89.99. Advancing its series, the Square 6 Rye Whiskey is a product of Heaven Hill’s thirst for innovation and upholds its mission to cultivate the rich tradition and heritage of Kentucky’s native spirit. 

“Square 6 High-Rye Rye Whiskey is a totally unique product, not only because of its high rye content, but also because of how it is hand-crafted on a copper pot still,” said Jodie Filiatreau, Artisanal Distiller at the Evan Williams Bourbon Experience. “We are excited for whiskey lovers to add this latest Square 6 release to their collections and for them to enjoy a new Heaven Hill mashbill.”  

The continuation of the Evan Williams Square 6 series distilled in the one barrel per day, hand crafted, copper pot still facility is a testament to Heaven Hill’s commitment to quality, craft, innovation, and tradition. Square 6 pays homage to the original plot of land that housed Kentucky’s first commercial distillery, on part of which the Evan Williams Bourbon Experience sits. Since the building of the craft distillery, Heaven Hill has been patiently waiting as the barrels quietly age to maturation. During this aging process, a team of master tasters samples each recipe at various stages until that specific mashbill has been deemed to have achieved a taste profile worthy of bottling. The initial release of the series in May 2021 also featured a new mashbill for Heaven Hill, a High Rye Bourbon consisting of 52% corn, 35% rye and 13% malted barley.  

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations. 

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ELIJAH CRAIG BOURBON HOSTS THIRD ANNUAL OLD FASHIONED WEEK

Elijah Craig Bourbon Presents the Third Annual Cocktail Event in Support of the Southern Smoke Foundation, October 14-23, 2022

Elijah Craig Bourbon is pleased to announce its third annual Old Fashioned Week, a ten-day celebration taking place from October 14-23 that invites discerning imbibers to raise a glass to a New Era of the classic cocktail, while also raising money for an invaluable cause. This year, Elijah Craig has pledged to donate $100,000 to the Southern Smoke Foundation, a national nonprofit organization that’s dedicated to providing emergency support and relief to those in the hospitality industry. Additionally, Elijah Craig’s parent company, Heaven Hill Brands, has committed an added $15,000 to Southern Smoke that will directly assist Hurricane Ian relief efforts.

Elijah Craig first launched Old Fashioned Week in 2020 as a means to uplift the hospitality community during a time of need. Now in its third year, Elijah Craig is proud to continue hosting Old Fashioned Week, donating a lifetime total of $315,000 to nonprofits which directly impact individuals in the food and beverage community. 

“Old Fashioned Week was created in 2020 with two goals: support the hospitality industry at a critical moment of need and create ways for our community to remain connected at a time when we simply couldn’t meet for a drink,” said Max Stefka, Group Product Director at Heaven Hill. “Now, approaching year three, the goals haven’t changed but the sum of the parts has. Old Fashioned Week has truly become a nationwide movement with over three-thousand participating bars from every pocket of the country and every facet of the industry. We are grateful to everyone who has supported it and every patron who has raised an Old Fashioned to a great cause.” 

Rallying conscientious cocktailers across the United States, participants are invited to join the celebration, toast their favorite Elijah Craig Old Fashioned, and enjoy signature programming that highlights the quality and expert craftsmanship of the award-winning bourbon. 

Celebrating Elijah Craig Old Fashioned Week

This October 14-23, 2022, participants are invited to join in the celebration and toast to Elijah Craig Old Fashioned Week. As a commitment to partnering with the Southern Smoke Foundation, Elijah Craig pledges to: 

  • Donate $5 for each photo of an Elijah Craig Old Fashioned that’s uploaded to Instagram using the hashtag #oldfashionedweek and tagging @elijahcraig. 
  • Donate $1 for every online sweepstakes registration for the Elijah Craig Cocktail Courier Bar Kit, which features Elijah Craig Old Fashioned syrup and a premium stir set. The Old Fashioned Week Sweepstakes photo contest and online registration can be accessed via social media and www.old fashioned week.com. 

Additionally, during Old Fashioned Week, more than 3,000 bars across the country will be offering a riff (or two or three…) of the Elijah Craig Old Fashioned, showing their support for the celebration. Guests are invited to use Old Fashioned Week’s “Find A Bar” tool [www.oldfashionedweek.com/find-bars] to locate participating bars in their neck of the woods and partake in the festivities. Thousands of nationally acclaimed establishments have committed to participating in this year’s event, including Broken Shaker in Chicago and Miami, Cure in New Orleans, Death & Co. in Denver, Julep in Houston, Leyenda in New York City, R&D in Philadelphia, Silver Lyan in Washington, DC, and many more. 

Old Fashioned Week and Southern Smoke Foundation

Long-time fans of Southern Smoke and Founding Director and Chef Chris Shepherd, the Elijah Craig team is thrilled to name the organization as its 2022 Old Fashioned Week beneficiary. Realizing a natural alignment in the brands’ collective missions of supporting the hospitality industry, the partnership transpired organically. 

“I can’t think of a better partnership than Southern Smoke and Old Fashioned Week,” said Chris Shepherd, founding director of Southern Smoke Foundation. “Anyone who knows me knows how much I love bourbon, so it’s fitting that a week celebrating one of my favorite cocktails is also benefiting my favorite foundation. We are so grateful to our friends at Elijah Craig for selecting Southern Smoke as Old Fashioned Week’s beneficiary. It’s a reminder that Southern Smoke’s Emergency Relief fund is available to anyone in the industry—including distillers, bartenders, and beverage professionals—nationwide in crisis. So enjoy Old Fashioned Week and know your cocktail is helping take care of the food and beverage industry.” 

Elijah Craig Bourbon and The Old Fashioned

A match made in heaven, Elijah Craig Small Batch Kentucky Bourbon strikes the perfect note of rich flavor and full body that expertly balances the spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail’s accompanying ingredients. 

“I’m inspired by the breadth and depth of bartenders participating in this year’s Old Fashioned Week,” shared Lynn House, National Heaven Hill Portfolio Mixologist and Old Fashioned Week Host. “From beloved neighborhood dives to the most renowned bars across the globe, these bars are serving Old Fashioned cocktails that honor the history and legacy of the classic alongside innovative riffs that push the bounds of the category.”

Credited as being the first distiller to age his wares in charred oak barrels, the Reverend Elijah Craig is considered the Father of Bourbon and in c.1789 transformed the clear, unaged corn liquor into the bold amber liquid with a distinctively smooth flavor that is known and loved today. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup features a variety of award-winning products to appeal to all connoisseurs.

And with a cocktail program helmed by acclaimed bartender and National Heaven Hill Portfolio Mixologist Lynn House, there’s a tipple for everyone. For House as well as many bartenders, whiskey connoisseurs, and cocktail fans, the Old Fashioned is merely a jumping off point: a blank canvas that invites experimentation and challenges perceptions of what the cocktail is—and what it could be. Old Fashioned Week participants are invited to try their hand with one of Elijah Craig’s suggested recipes or by getting creative with their own concoctions. 

Creole Old Fashioned by Lynn House: 

  • 2 oz. Elijah Craig Small Batch Bourbon
  • .5 oz. Monin® Spiced Brown Sugar Syrup
  • 3 Dashes of Chili Bitters
  • 4 Dashes of Creole Bitters

Instructions

Combine all ingredients in a mixing glass with ice. Stir until well chilled. Strain into a rocks glass with a large ice cube and garnish with lemon peel.

To enjoy an Old Fashioned in its purest form, begin with:

  • 2 oz. Elijah Craig Small Batch Bourbon
  • .25 oz. Simple Syrup
  • 3 Dashes of Bitters
  • Orange Swath
  • 1 Brandied Cherry (optional)

Instructions

In a mixing glass, add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain the cocktail over a large ice cube in a double old fashioned glass. Garnish with an orange peel and an optional brandied cherry. Enjoy or share with a friend using #OldFashionedWeek! 

For more information on Elijah Craig, Heaven Hill Distillery, and Old Fashioned Week, please visit https://elijahcraig.com/, https://heavenhilldistillery.com/, and follow along on Instagram @elijahcraig. 

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ABOUT ELIJAH CRAIG BOURBON

Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing annual donations of up to $100,000 to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

ABOUT SOUTHERN SMOKE FOUNDATION

Created in 2015 by Chef Chris Shepherd, Southern Smoke supports members of the food and beverage industry nationwide through emergency relief funding and access to mental health care. Since its founding, the 501c3 nonprofit established within the food and beverage industry has distributed more than $10 million to people in need across America. Simply put, we “take care of our own.” To learn more, please visit https://southernsmoke.org. 

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Heaven Hill names Matt Blevins Chief Marketing Officer

Blevins brings 20+ years of global industry experience and leadership

Heaven Hill today announced the appointment of Matt Blevins as Chief Marketing Officer. Effective October 24, Blevins will assume the role previously held by now Co-President Kate Latts. A 20-year global spirits industry leader, Blevins’ demonstrated expertise in business growth, brand marketing, and team development will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.

Blevins is a proven marketing leader in the industry, guiding global, historic brands to achieve distinct positioning, creative innovation, and long-term value growth. With almost 20 years on the Jack Daniel’s Tennessee Whiskey portfolio, Blevins’ experience growing an inspiring portfolio of brands includes leading the brand as it became the most valuable global spirits trademark in 2021. With a people-first leadership style, Blevins delivers both demonstrated business results and thoughtful team development.

“Matt’s passion and dedication to his teams, as well as his brands, is evident throughout his successful career. He leads by example and grows teams who deliver consistent results,” said Kate Latts, Heaven Hill Co-President. “We are excited to continue to build our strong, innovative leadership team by adding Matt’s unique skill set to further our accelerated growth. I’m excited to work collaboratively with Matt to continue the enduring legacy of our brands.”

Before joining Brown-Forman in 2005, Blevins held business analyst roles across numerous retail and consumer package goods brands. After serving in senior roles across the Jack Daniel’s brand, Blevins most recently served as Vice President, Global Brand Director Jack Daniel’s Tennessee Whiskey. He oversaw many aspects of global brand marketing from positioning, packaging, pricing, and promotion. By leading external agencies and a significant global community of marketers, Blevins created impact and influence across key areas to drive long-term success.

“I could not be more excited to join Heaven Hill at this important phase in the company’s growth journey. Heaven Hill’s portfolio of brands offers a wide range of consumer connections across beverage alcohol occasions with authentic stories, quality products, and family ownership that is invested in the long term,” said Blevins. “The Heaven Hill team is clearly passionate about their business and brands, and I look forward to partnering with them on all the exciting initiatives in the near and long term.”

Blevins resides in Louisville, Ky. with his wife Catherine and two children. He has a B.S. in Economics from Centre College where he was a Division III athlete on their basketball team and now serves on the President’s Alumni Council. Blevins also has a Masters of Applied Economics from University of Cincinnati. Blevins is passionate about many nonprofit causes in the community including Fund for the Arts, Urban League, and Kentucky Cancer Link.

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Enter the #HPNOVERSE with Hpnotiq and hip-hop artist Guapdad 4000

A free NFT plus access to rare digital art and live concert tickets is just one click away

Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is partnering with hip-hop artist Guapdad 4000 to give consumers exclusive access into the #HPNOVERSE – an Augmented Reality destination with unique digital NFTs (non-fungible tokens) and real-life prizes. In addition to the #HPNOVERSE virtual reality, consumers will also be invited to join an “IRL” scavenger hunt to unlock a one-of-a-kind experience at physical locations in their market using QR codes. From a larger-than-life Hpnotiq Skyscraper to an incredible Hpnotiq & Cognac, consumers will be able to collect these digital assets across Atlanta and New York City.

Grammy nominated, Platinum recording artist, Guapdad 4000 AKA Guap (born Akeen Hayes) is best known for his signature durags and memorable verses which flow as smoothly as Hpnotiq over the sickest beats. His work with artists like Snoop Dogg, Chance the Rapper and Wiz Khalifa helped bring his West Oakland sound to the mainstream. The brand continues to pay homage to its hip-hop roots by leveraging Guapdad’s talent, creativity and versatility, marking him as one of the most promising budding stars of the music industry.

“Whether you’re a crypto wizard or you just learned about NFTs today, Hpnotiq has created an experience that can be enjoyed by all,” said Brittany Wenig, Hpnotiq Brand Manager. “Ever-present on Twitter and Instagram, Guap’s move to the #HPNOVERSE gives his fans and fans of Hpnotiq unprecedented access to the world of crpyto and NFTs.”

The portal key into the #HPNOVERSE is the Augmented Reality camera app featuring a variety of experiences. Try the HQ Skyscraper outside or call on Guapdad 4000 to dance in the living room — just be sure to share it all on social using #HPNOVERSE so Hpnotiq can re-share posts. For more information about Hpnotiq and the #HPNOVERSE, visit Hpnotiq.com and http://hpnoverse.io/, and follow along on social at @Hpnotiq on Instagram, Facebook, Twitter and YouTube.

By simply submitting their email into the #HPNOVERSE, consumers will automatically receive a free digital NFT (non-fungible token) plus be entered to win prizes like rare digital artwork and live concert tickets via the #HPNOVERSE Sweepstakes available at HPNOVERSE.IO (must be 21+ to enter).

The “Incredible Hulk” – Hpnotiq & Cognac

  • 2 oz Hpnotiq
  • 2 oz Cognac

Lay over ice and stir for color transformation.

The Silver Bullet Shot

  • 1 oz Hpnotiq
  • 2 oz Premium Blanco Tequila

Chill ingredients and layer in a shot glass.

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Black Velvet Whisky Announces Launch of Black Velvet Peach

Black Velvet, the second-largest selling Canadian whisky, announced today the launch of Black Velvet Peach to its portfolio of flavored whiskies. The new flavor will be available this August in stores across the country.

Black Velvet Peach blends the fresh and sweet taste of peaches with smooth Black Velvet whisky. The rich, amber-colored whisky promises to be a keen pick for peach lovers and whisky fans alike. As the fastest growing flavor for brown spirits, Peach is a natural addition to already popular flavor expansions, Black Velvet Apple and Toasted Caramel.

“Whether you’re tasting Black Velvet for the first time, or you’re a loyal fan of the brand, we feel confident Peach will be a hit with consumers,” said Molly Vincent, Heaven Hill Senior Brand Manager. “We’re excited to continue to expand upon our flavor offerings —and with one of our hottest summers coming to a close, we feel this refreshing addition couldn’t have come at a better time.”

Since tapping their first barrel in 1951, the Black Velvet team has earned its reputation for crafting first-in-class whisky. Headquartered in Lethbridge, Canada, the company credits crystal clear Canadian water and the freshest grains for their whisky’s iconic smooth taste. Black Velvet is now available in 55 countries, and the brand continues to expand the with strategic brand extensions to appeal to a growing audience. Black Velvet was awarded Whisky Value of the Year for the Export Market at the 2022 Canadian Whisky Awards.

Black Velvet Peach will be supported by point-of-sale displays and tastings in some retail locations. Bottled at 70 proof, the product will be available in 50 ml, 750 ml, and 175 ml sizes with an SRP of $10.99 for the 750ml.

Serve on the rocks, as a chilled shot, or with your favorite mixer. For a twist, try one of these recipes:

Peach Lemonade Smash:

1.5 oz Black Velvet Peach

3 oz Lemonade

Top with soda (optional)

Combine ingredients and stir. Garnish with a lemon or peach.

Canadian Peach Tea

1.5 oz Black Velvet Peach

6 oz Iced Tea

Combine ingredients and stir. Garnish with mint if desired.

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Heaven Hill National Spirits Specialist and Portfolio Mixologist Lynn House named “Best U.S. Brand Ambassador” at the 2022 Spirited Awards Ceremony in New Orleans

Yesterday, the Tales of the Cocktail Foundation recognized Heaven Hill’s Lynn House as the “Best U.S. Brand Ambassador” at the 16th Annual Spirited Awards in New Orleans. Since its founding in 2007, the Spirited Awards is one of the industry’s most outstanding awards events, recognizing premier beverage professionals, products, establishments, journalists and media across the multi-faceted spirits and cocktail community.

“I love being a part of the Heaven Hill Brands family where I have the unique pleasure of being my authentic self,” said Lynn. “In my role, I have been able to collaborate with individuals and groups around the country. This job has also given me a platform to promote visibility, inclusion and create opportunities for the generations to come.”

The Spirited Awards are composed of both U.S. and international industry accolades, media awards, and a few highly esteemed awards that are accessed in a global scale, transcending regionality. The “Best U.S. Brand Ambassador” honor is awarded to an individual whose creative use of brand communication and exceptional personality has had a prominent impact on the promotion of drink brands through engaging the trade and executing compelling educational seminars. Recipients of this award are assessed on their trade engagement, quality of education and seminars, creativity in brand communication and their title as a Brand Ambassador in the field with a focus on education for the trade. Learn more about the 2022 Spirited Awards winners here.

Lynn House is Heaven Hill’s National Spirits Specialist and Portfolio Mixologist. She is responsible for support of the entire Heaven Hill Portfolio with emphasis on on-premise focused brands. Specifically, she implements brand and spirit category education, cocktail development for both national and local programming and identifies current and upcoming cocktail trends. Lynn is a resource and mentor to external distributors and trade personnel as well as internal field sales and brand teams, working on programs like Elijah Craig Old Fashioned Week.

Previously at Heaven Hill, Lynn has served as the PAMA Liqueur Brand Ambassador and the National Brand Educator, covering all Heaven Hill Liqueur brands. She was a finalist for “Best American Bar Mentor” in the 2020 Spirited Awards. In 2017 and 2018, she was recognized as a finalist in the Tales of the Cocktail Spirited Awards Best American Brand Ambassador category. Additionally, Lynn is an inaugural inductee to the Dame Hall of Fame and has been featured in many industry publications. Her knowledge of Heaven Hill’s large and diverse portfolio of brands and her dedication to education of various spirits has led Lynn to great success in this field. She is creative, diligent and serves as a strong resource and mentor to all who she works with.

IMAGES: Download images here.

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MEDIA CONTACT:

Lauren Newcomb

Heaven Hill Brands

lnewcomb@heavenhill.com