Fan favorite, made-for-good-times flavored vodka brand adds long-awaited Pineapple to its portfolio, hand crafted with real fruit
AUSTIN, Tx – (Feb. 3, 2025) Summer may feel light years away, but island time is now upon us. Deep Eddy Vodka has officially welcomed a long-awaited tropical flavor into its beloved family of vodkas: Pineapple.
Handcrafted with fresh, real pineapple and all natural ingredients, Deep Eddy Pineapple Vodka embodies the vibrant juiciness of the beloved tropical fruit – filtered eight times with the purest water from deep Texas aquifers and distilled ten times for the smoothest finish. Whether enjoyed on its own, as part of a cocktail or poured directly from its namesake fruit (fun serving suggestion), Deep Eddy Pineapple is the new go-to for those seeking instant tropical infusion. Like all the brand’s premium flavored vodkas, Deep Eddy Pineapple is made with only real fruit and is handcrafted in small batches at its distillery, located right outside of Austin, Texas.
“Deep Eddy Pineapple Vodka is the tropical refreshment consumers have been craving; in fact the data shows that 85% of people are loving Pineapple flavor in 2025. After two years of careful development, this handcrafted vodka delivers a vibrant pineapple flavor that truly captures the essence of summer in every sip – whether simply combined with soda, on the rocks, or in a perfectly sweetened pina colada,” says Julie Cole, Brand Director for Deep Eddy Vodka. “This new release reflects the brand’s dedication to high-quality, natural ingredients and authenticity, bringing a refreshing burst of island-inspired flavor that’s ideal for any cocktail or occasion.”
Alongside Pineapple, Deep Eddy Vodka’s portfolio spans nine variations: Its straight, 80-Proof Original, Lemon, Ruby Red Grapefruit, Cranberry, Sweet Tea, Lime, Cranberry, Orange and Peach, all handcrafted in small batches with real fruit.
Deep Eddy Pineapple is now available nationwide at a suggested retail price of $17.99/750mL bottle and $1.49/50ml bottle. People in the Austin area are invited to visit the Deep Eddy Distillery & Tasting Room for a tropical taste starting February 6th. For additional information, visit https://deepeddyvodka.com.
Cheers! Savor the refreshingly real flavor of Deep Eddy Pineapple (please day drink responsibly) on its own, or as part of these cocktail recipes:
1) Spicy Pineapple Margarita
a. 1.5 oz. Deep Eddy Pineapple Vodka + .75 oz. Lime Juice + .5 oz. Cointreau + .5 oz. Agave Syrup + 2 Jalapeños
b. Combine the agave syrup and jalapeños into a shaker tin and muddle together. Add your Deep Eddy Pineapple Vodka, lime juice and Cointreau to your shaker. Fill with ice, shake and double strain into an old fashioned glass. Garnish with a lime wheel.
2) Piña Colada
a. 1.5 oz. Deep Eddy Pineapple Vodka + 1 oz. REAL Cream of Coconut + .75 oz. Orange Juice + .75 oz. Lime Juice + .5 oz. Simple Syrup
b. Combine all ingredients into a blender with ice. Blend and pour into a collins glass. Garnish with a pineapple wedge and a cherry.
3) French 76
a. 1 oz. Deep Eddy Pineapple Vodka + .5 oz. St. Germain + .5 oz. Lemon Juice + Prosecco
b. Pour Deep Eddy Pineapple Vodka, lemon juice and St. Germain into a cocktail shaker. Fill with ice, shake and strain into a champagne flute. Top with prosecco and garnish with a lemon twist.
4) Pineapple Mimosa
a. 1.5 oz. Deep Eddy Pineapple Vodka + .5 oz. Orange Juice + Prosecco
b. Add Deep Eddy Pineapple Vodka and orange juice into a champagne flute. Top with prosecco and garnish with a pineapple leaf and pineapple wedge.
5) Deep Eddy Pineapple Vodka + a Real Pineapple
a. Core the pineapple, leaving about two inches of pineapple at the bottom. Puncture the pineapple with a narrow knife about midway from the top. Insert a metal spigot and then chill the pineapple in the freezer with the spigot inserted for about an hour. Fill with Deep Eddy pineapple and let the good times flow.
ABOUT DEEP EDDY VODKA: Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do – from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. More information on the brand can be found at @DeepEddyVodka on Facebook and Instagram, or at www.deepeddyvodka.com.
MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230