BARDSTOWN, KY – Burnett’s Flavored Vodka continues to expand its innovative line of flavored vodkas with the release of two new flavors – Pear and Sugar Cookie. The flavors reflect Burnett’s role as one of the leading innovators in Flavored Vodka.
Burnett’s Pear is a classic flavor that helps fill out the line of traditional fruit flavors. Sugar Cookie, on the other hand, is a unique and innovative flavor for experimentation and fun.
“As we continue to grow our portfolio of Burnett’s flavors, we look for both traditional and innovative offerings,” said Senior Brand Manager Reid Hafer. “Pear and Sugar Cookie meet all of the standards we look for, plus the requisite quality and relevance for Burnett’s consumers.”
The new flavor puts the Burnett’s portfolio of natural flavors to 27 – Blue Raspberry, Blueberry, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Sugar Cookie, Strawberry, Sweet Tea, Vanilla, Watermelon and Whipped Cream.
The launch of the new flavor is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) also provides information and drink recipes for all the flavors.
Burnett’s Pear Flavored Vodka and Burnett’s Sugar Cookie Flavored Vodka are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The products are available for a suggested retail price of $9.99 for a 750ml.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0219
jhafer@heavenhill.com
To download images, please visit the Heaven Hill “Press Room” at http://download.heavenhill.com and enter the username and password below.
Username: Pear_Sugarcookie
Password: Burnetts