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Lime in the Wild: Field Marketing Works with Local Artists to Unveil Deep Eddy Lime Vodka Murals Nationwide

Lime in the Wild: Field Marketing Works with Local Artists to Unveil Deep Eddy Lime Vodka Murals Nationwide

We’re wrapping up our features on Deep Eddy Lime Vodka with a very exciting marketing effort from the Field Marketing Team. Over the last couple of months, the team has been working with local artists to tease the national launch of Deep Eddy Lime through billboards and murals in various cities across the country.

This effort was executed in two phases throughout February and March 2021 to pique curiosity among consumers in key launch markets and ultimately introduce this new product. In phase one of the project, a teaser image was posted in Austin, Texas in mid-February, featuring an image of fresh limes with no text or branding, creating curiosity and anticipation for what this meant and what was coming next.

On March 1, phase two of the project kicked off with a big reveal of eight murals and billboards across the country, featuring various creative imagery executed by local artists promoting Deep Eddy Lime Vodka in a unique way all with the tagline “Pick Something Real!”. Murals and billboards were placed in the following cities:

Austin, Texas | Artist: Jiminai (@jiminai on Instagram)

Miami, Florida | Artist: Ivan Roque (@ivanjroque on Instagram)

Orlando, Florida | Artist: Eduardo Smet (@EduardoSmet on Instagram)

Long Beach, New Jersey | Artist: Sean Maze of Bvrning Sun Designs


Chicago, Illinois

Artist: Jake Merten

Artist: Shawnimals

Los Angeles, California | Artist: Craig Cundiff

Denver, Colorado | Artist: Mike Graves (@Mikeroane on Instagram)

​​​​​​​Please note, due to inclement weather, this mural is not yet complete.


Consumers are encouraged to share images of the murals on social media, tagging @deepeddyvodka. Murals and billboards are set to stay up for varying amounts of time for continued promotion of the product. Additionally, Jackie Jones, Southeast Deep Eddy Field Marketing Manager and leader of this project, has developed vinyl stickers featuring QR codes that will drive consumers back to the lime section of the Deep Eddy Vodka website promoting extra exposure for the new product. Jackie reflected on how she came up with the mural project idea and why it was important to her to work with local artists through this effort:

“As I became more immersed in the street art community, I realized that this was yet another group greatly affected by the pandemic. I pride myself on lifting as I have climbed throughout my career, so I constantly challenge myself to find ways to celebrate and support others. The mural program seemed like an excellent opportunity to not just put money into these artists’ pockets during these hard times but rather extend the Deep Eddy platform to tell their story. The goal is to amplify their voices and extend their reach while also contributing to their portfolio of work to assist them with future opportunities.”

Heaven Hill is extremely excited for this product and the expansion of the Deep Eddy Vodka family of brands. Deep Eddy’s history of success in the citrus vodka space is sure to lead to a successful launch for this much anticipated product. Congratulations to the Deep Eddy Vodka team!

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