Blackheart Premium Spiced Rum and Bellator MMA™ today announced a two-year extension of the dynamic partnership between the bold, edgy and growing brands to create a high energy experience for millions of fans.
Blackheart’s partnership with Bellator began in 2015 as the “Official Rum”. As Bellator and Blackheart continue to see incredible growth, this partnership will continue to develop even more edgy content both brands are known for.
“Blackheart Rum is a brand known for captivating fans with bold experiences, just as Bellator MMA does with each fight,” said Hannah Venhoff, Blackheart Brand Manager. “We are excited to continue our support of Bellator and build upon a program that allows our brand to engage at a deeper level with fans everywhere.”
The Spiced Rum brand will continue to support its sponsorship with in-cage and arena signage during live events, as well as custom in-show features during fights on Spike TV. Additionally, Blackheart will be promoted on Bellator’s social and digital channels, reaching millions of MMA fans. Blackheart will also be running TV spots during Spike TV airings. Select events will also feature a Blackheart photo booth and local tastings with fighter and Bellator Ring Girl appearances.
Bellator MMA was founded in 2008 and has since become one of the world’s largest mixed martial arts promotions. In a sport that continues to grow in popularity, Bellator has a vision to enhance the fight experience and offer the most exciting sporting events for viewers, while featuring top-athletes from around the world. Bellator MMA audience numbers have seen double-digit growth with live, main event fights often drawing over one million viewers.
“We are thrilled to once again partner with Blackheart Rum as Bellator continues to grow and develop as the world’s fastest rising combat sports league,” said Scott Coker, President, Bellator.
As announced in April 2016, Blackheart is the official sponsor of Bellator MMA™ Light Heavyweight Fighter Phil “Mr. Wonderful” Davis. Davis will represent Blackheart throughout 2016-2017, which includes the Light Heavyweight World Championship fight against Liam McGeary on Nov. 4 at the Mohegan Sun Arena in Uncasville, Conn.
Available nationally, Blackheart brand support consists of a comprehensive marketing plan that includes robust print and digital advertising, social media activities and on†and offâ€premise pointâ€ofâ€sale materials that all carry the brand tagline “Seduction in a Bottle.” Blackheart has been a knockout in the Spiced Rum category with double-digit growth since it was released by Heaven Hill Brands in 2010.
Blackheart Premium Spiced Rum is available in 1.75L, 1L, 750ml, 375ml and 50ml sizes and bottled at 46.5 percent alcohol by volume (93 proof). In 2016, for the fourth straight year, Blackheart Premium Spiced Rum was named a “Rising Star” by The Beverage Information Group.
About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Spike:
Spike TV is available in 91.4 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
CONTACT:
Lauren Cherry
Communications Coordinator
Heaven Hill Brands
(502) 413-0217
lcherry@heavenhill.com
www.heavenhill.com