The local Austin, Texas brand is supporting this move by planting a total of 40 trees between its Distillery and Tasting Room
BUDA, Tx. (February 29, 2024) – Austin’s own Deep Eddy Vodka today announced the sponsorship of “Certified Scenic City” designation for the city of Buda, Texas. Scenic Texas is a statewide 501(c)(3) non-profit dedicated to the preservation and enhancement of the state’s visual environment. Being a “Certified Scenic City” means the infrastructure standards of the city meet specific sustainability and environmental goals. Deep Eddy is proud to support, beautify and celebrate Buda, where the brand’s distillery is located. In addition to planting 30 trees around the Buda distillery, the Deep Eddy Team also planted an additional 10 trees around the Deep Eddy Tasting Room in Dripping Springs, Texas.
“We’re thrilled to sponsor this designation for the city of Buda,” said Rachel Nally, Heaven Hill Director of Sustainability and Environment. “Enhancing the environments where Heaven Hill employees live and work is extremely important and a key part of our 2030 Sustainability Goals.”
Trees planted today are all native Texas trees including live oaks, Texas red oaks, Monterrey Oaks, Yaupon Holly, and Texas Cedar Elms. These trees will not only help provide shade to the Deep Eddy facilities, but also help native animals and insects that rely on native vegetation to survive.
“Deep Eddy Vodka has been an incredible community partner for the City of Buda and we’re thrilled to have their support for the Scenic City designation,” said Jason Wills, Board Chair of Scenic Texas. “The Scenic City Certification Program is a great honor that recognizes cities for their demonstrated commitment to high-quality scenic standards and their commitment to sustainable practices.”
The Deep Eddy Vodka Distillery in Buda was also recently recognized as one of the Environmental Protection Agency’s first-ever ENERGY STAR certified distilleries in the country. This designation from the EPA recognizes Deep Eddy’s efforts to use significantly less energy and to contribute fewer greenhouse gas emissions than its peers. These efforts are part of Heaven Hill Brands’ broader 2030 Environmental and Sustainability Strategy which focuses on reaching significant milestones by 2030:
- Drive toward zero carbon emissions by reducing carbon emissions from operations by 30%
- Use water more efficiently by improving water use efficiency by 15%
- Reduce waste by eliminating 10% of waste generated by operations, reducing virgin plastic in bottles by 50%, and working towards zero waste visitor experiences.
- Conserve the ecosystems that support the business by sponsoring the planting of 5000 trees of substantial size in local communities, supporting sustainable white oak supply and supporting sustainable agriculture practices.
Over the course of the next decade, both corporate and branded initiatives will continue to be announced to support these goals as the long-term vision takes shape. To learn more about Heaven Hill’s environmental sustainability efforts visit this link.
About Deep Eddy Vodka: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest-growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin, Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products includes Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com. Deep Eddy Vodka is owned by Heaven Hill Brands headquartered in Bardstown, Kentucky.
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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com