BARDSTOWN, Ky. – The Burnett’s Flavored Vodka portfolio continues to expand with the addition of the 20th flavor – Fruit Punch. The Flavored Vodka category continues to gain popularity and is one of the most vibrant category segments in the distilled spirits industry.
Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry. The franchise now includes 20 flavors – Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Fruit Punch.
“We have taken advantage of the great success and superior quality of Burnett’s Vodka and developed twenty unique flavors,” said Reid Hafer, Senior Brand Manager. “With the addition of Fruit Punch to the flavored vodka line, consumers can now enjoy the great taste of Burnett’s Vodka in a new and innovative way.”
The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.
Burnett’s Fruit Punch Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml. Burnett’s Fruit Punch Flavored Vodka will be available nationally spring 2010.
Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com