BARDSTOWN, Ky. – Blackheart Premium Spiced Rum is now available from Heaven Hill Distilleries. Blackheart is a high-proof spiced rum that embodies an edgy, hip lifestyle with a unique brand story.
Blackheart Rum is named for the sultry seductress of the high seas. Blackheart is bold and bawdy, cunning and cutthroat, sexy and seductive and left a trail of broken hearts wherever she traveled – that is how she came to be known as Blackheart. This is her rum.
“With the strength of the rum category, we recognized a great opportunity to deliver a product with a really engaging story,” said Brittany Blevins, Blackheart Brand Manager. “The core target for this rum embodies the rebellious nature of the Blackheart Rum. As the high-proof segment of the category grows, we believe Blackheart will be ideally positioned.”
Blackheart Premium Spiced Rum is available in 750ml and 50ml sizes and bottled at 46.5 percent alcohol by volume (93 proof). The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork. Her seductive pirate attire is a reflection of the rum’s sassy attitude. Collectively, the bottle, label art and marketing appeal to a new generation of rum drinkers.
Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise point-of-sale materials, website (www.blackheartrum.com), and social media activities that embody the brand tagline “Seduction in a Bottle.”
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.
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CONTACT:
Josh Hafer
Corporate Communications Manager
Heaven Hill Distilleries, Inc.
502-413-0220
jhafer@heavenhill.com