Georgia Moon Peach and Lemonade flavors leverage trend to infuse fruit into clear spirits
For release: July 31, 2008
BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the country’s largest independent family-owned spirits producer and marketer and the second-largest holder of aging American Whiskey, has added two new flavored line extensions to its Georgia Moon Corn Whiskey Brand, the top selling Corn Whiskey in the US. Taking advantage of the unprecedented popularity of American Whiskeys, and the growing Corn Whiskey sub-segment, as well as the trend toward infusing fresh fruits into clear spirits, Heaven Hill is launching Georgia Moon Peach and Georgia Moon Lemonade Flavored Corn Whiskeys nationally. The new flavors will be offered in September at 70 proof in the highly recognizable 750ml glass mason jar.
Made with real natural peach and lemon flavors, respectively, Georgia Moon Peach and Lemonade Flavored Corn Whiskey take advantage of heightened consumer interest in both unique American Whiskey products and flavored spirits. “We have seen strong resurgence in Georgia Moon and Corn Whiskey sales as consumers really explore American Whiskeys,” noted Heaven Hill Brand Manager Susan Wahl. “And of course interest in flavored spirits has remained strong across a number of categories, so we felt like the convergence of these trends was natural in Georgia Moon Peach and Lemonade. Though the category is small, Georgia Moon is the top selling Corn Whiskey in the nation, and is growing at a nice clip. This will be a strong seller for us in traditional and in developing markets.”
Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation’s largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill’s diversified portfolio includes: The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler’s Rum; Burnett’s Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
CONTACT:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries
(502) 413-0220